Buy It Direct Reviews 

14,062
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 719 reviews, reviewers had a great experience with this company. Customers frequently mention that orders arrive very quickly, often within a single day, and they truly appreciate the great prices offered across various products. Shoppers find the online ordering process extremely straightforward, noting that browsing through items and completing purchases is smooth and hassle-free. However, some people mentioned experiencing unexpected delivery delays or receiving products that unfortunately arrived damaged or missing crucial parts. A few consumers also faced frustrations regarding customer service, particularly when trying to secure refunds or resolve warranty issues smoothly after a purchase.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, highlighting prompt arrivals and... See more

Product

Reviewers mention ambiguous feedback about product, reflecting deeply divided experiences regarding quality... See more

Service

Reviewers highlight positive aspects of service, noting overall satisfaction and prompt delivery. Consumers... See more

Order

Clients share ambiguous opinions on order, as some reviewers describe the process as straightforward and... See more

Price

People report positive experiences with price, highlighting great deals and competitive costs. Consumers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service once again from laptops direct. Product ordered Thursday evening arrived Friday lunchtime. Easy to find and compare products on the website and the best price on the internet. Hig... See more

Company replied

Rated 5 out of 5 stars

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied

Rated 5 out of 5 stars

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more

Company replied


Company details

  1. #44 of 48 best companies in TV shop
  2. #107 of 134 best companies in Appliance shop

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14k reviews

5-star
4-star
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1-star

Asks customers to review

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4.1

All reviews

(14,062)

696 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Quick return

Quick return, good quality appliance, good value for money, but a connector missing!

26 March 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your feedback! We're delighted to hear that you found the appliance to be of good quality and value for money. We apologize for the missing connector and any inconvenience this may have caused. If you need any assistance with the missing part, please don't hesitate to reach out to our customer service team.

If you're looking for more appliances and great deals, we recommend visiting Appliances Direct at appliancesdirect.co.uk for a wide range of products.

Best regards,
Lee

Rated 5 out of 5 stars

Item 100% as described

Item 100% as described, delivery on the morning as forecast and very helpful

28 March 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are thrilled to hear that the item you received was exactly as described and that the delivery was prompt and helpful. If you ever need more products, we recommend checking out Appliances Direct for a wide range of appliances.
Best regards,
Lee

Rated 5 out of 5 stars
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that your delivery was fast and that the driver was helpful. If you ever need more products, feel free to check out Laptops Direct for a great selection.
Best regards,
Lee

Rated 5 out of 5 stars

The purchase process was simple

The purchase process was simple, easy, and quick. I received my purchase quickly as well. This was my second time purchasing from this company and I will continue to be a repeat customer.

29 March 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us! We're delighted to hear that you found the purchase process simple, easy, and quick, and that you received your purchase promptly. We truly appreciate your loyalty as a repeat customer and look forward to serving you again in the future.

If you're looking for more great products, we recommend visiting Laptops Direct for a wide range of laptops and accessories.

Best regards,
Lee

Rated 5 out of 5 stars

Good communication

Good communication, quick delivery

30 March 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive feedback about our communication and delivery speed! We're delighted to hear that you had a great experience with us. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Lee

Rated 5 out of 5 stars

The service was excellent from the time…

The service was excellent from the time I place the order online, I received an acknowledgment email that the order was placed. It was delivered on the specific day I chose and without any problem. The delivery man was polite and smiling. The extractor has been fixed in my kitchen, it looks beautiful, work well, easy to use and did not take only one hour for it to be installed.

28 March 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are delighted to hear that you found our service excellent, from placing the order to the delivery process. It's great to know that the extractor looks beautiful in your kitchen, works well, and was easy to install. We appreciate your feedback and hope you enjoy using your new appliance.

If you're in need of any other products, we recommend visiting Appliances Direct (appliancesdirect.co.uk) for a wide range of options.

Best regards,
Ivy

Rated 5 out of 5 stars

Excellent service

Very good details to consider before purchasing. Quick service and kept informed at all times.

27 March 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are delighted to hear that you found the details helpful before making your purchase and that you were pleased with our quick service and communication. If you ever need more products to consider, we recommend visiting Laptops Direct for a wide range of laptops and accessories.
Best regards,

Lee

Rated 5 out of 5 stars

Combination Oven

Buy It Direct had the specific Combination Oven I wanted, at a great price, and efficiently delivered on specified time/date.

19 March 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with Buy It Direct! We're delighted to hear that you found the specific Combination Oven you were looking for at a great price. It's fantastic to know that your order was efficiently delivered on the specified time and date.

If you're in need of any other appliances, we recommend visiting Appliances Direct for a wide range of options.

Best regards,

Lee

Rated 5 out of 5 stars

Right price

Right price, everything carried out professionally. Would use this company again and would highly recommend.

25 March 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for your positive feedback! We are thrilled to hear that you found our prices right and that you were pleased with the professional service you received. We look forward to the opportunity to serve you again in the future. If you're in need of any laptops, we recommend visiting Laptops Direct for a great selection of products.

Best regards,
Ivy

Rated 1 out of 5 stars

Terrible

Bought a laptop from Buy It Direct / Laptops direct for an employee. The item that was sent was the wrong item and also was not correctly refurbished and so could not log in.
It was completely unusable.
The company was completely unapologetic, has been unable to offer and replacement and has not successfully arranged pick up of the item. We have not received a refund.
Order number 56473515
Update: As of 14th April have received no refund still and no response when chasing on email

26 March 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Percival,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Great service

Great service , speedy delivery. Value for money

23 March 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for the positive feedback! We are thrilled to hear that you had a great experience with us, from our speedy delivery to the value for money you received. If you ever need anything else, feel free to visit Appliances Direct for a wide range of products.
Take care,
Lee

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service, installation not done properly and caused damage to my home. Issue was never resolved. 6 months later the washing machine started leaking. Absolutely shit.

26 March 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Garage Girls,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Helpful and prompt

Detailed description on website. Helpful making decision. Goods arrived promptly in fewer days than promised. Good packing, reasonably easy to remove. Unit in good condition. Works.

26 March 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us! We're delighted to hear that you found our website detailed and helpful in making your decision. It's great to know that your goods arrived promptly, were well-packed, and in good condition. We're pleased that the unit is working well for you.

If you're looking for more products, we recommend visiting Laptops Direct for a wide range of laptops and tech products.

Best regards,
Ivy

Rated 4 out of 5 stars

Good service

Very good service from start to finish

16 March 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback on the service you received from start to finish. We are delighted to hear about your experience with us. If you ever need products in another category, we recommend visiting Laptops Direct for a wide range of laptops and accessories.
Best regards,
Lee

Rated 1 out of 5 stars

Beware of a company named Buy it Direct

Yesterday I took delivery of a washing machine from Appliances Direct. I paid extra for a 3 year warranty. Today I received this email, from a Joshua Carson of Buy it Direct. It begins:

“As discussed, we do offer a more popular alternative to the extended manufacturers cover you have opted for on your electriQ washing machine called Freedom.

The Freedom cover would only be £5.99 per month, this includes;
Breakdowns caused by mechanical faults or failures
Breakdowns caused by electrical faults or failures
Breakdowns caused by accidental damage
Parts, labour and callout fees are all covered, so there are no hidden costs
If we cannot fix it, we will replace it with a brand new appliance
No contracts or tie-ins; pay as you go for as long as you like
No excess fees
The cover that you currently have in place is just a 2-year extension of the manufacturers' warranty, this only covers you for manufacturing faults or defects, any other faults would be charged at full price to repair for the labour, parts and engineer call out fees. After the extension has expired you have to pay full price for any repairs regardless of the cause of them. If the appliance is irreparable, you would obviously have to pay full price to replace it.
However, with Freedom, you can have the cover in place for as long as you like meaning you never need to buy a new appliance for the length of time you run the policy, regardless of the cause of the breakdown.
If you would like to swap over, I would refund the £95 you have paid for your manufacturers extension and the Freedom policy would run instead.
If you would like to go ahead, or you have any questions, just reply to this email prior to delivery and I will give you a call back.

Kind Regards,

Joshua.

Joshua Carson
Sales Advisor
————————-

Firstly, whether any of that is true, it does not matter. I had purchased a 3 year warranty from Appliances Direct. Secondly, I never heard of that man, let alone had any discussion with him.

Let this be a warning to anyone who purchases any product from Appliances Direct: You will expect a spam email from buyitdirect and the following day. It means they somehow have means to find your details from Appliances Direct.

I have since had a reply from the company I’ve been complaining about. They want me to give personal information so that they can followthis up. But considering that the email I received was a spam email, they obviously know my email address - and are now fishing for the rest of my details. I maybe of a certain age, but I’mnot stupid - yet. I don’t trust this lot in the least.

25 March 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Dennis,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Amazing customers service

Amazing customers service, even called up to deliver early on a different day.

19 March 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We are delighted to hear that you had an amazing experience with our customer service team and that they went above and beyond to accommodate your delivery request. If you ever need anything else, feel free to visit Appliances Direct for a wide range of home appliances.
Best regards,
Lee

Rated 1 out of 5 stars

Awful customer service

Faulty item received, had to fight tooth and nail to get the return and refund we are legally entitled to. Customer service was horrendous I had to write this review.

6 March 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Amy,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 3 out of 5 stars

The delivery and recovery of the old…

The delivery and recovery of the old machine was fine. The fitter installed the new machine but used the hot tap to connect to the water supply. An hour after their departure, the stopcock started leaking. I do not say this was their doing. However, it does indicate that it was not very carefully checked. I had to call in a plumber to fix that problem. He also correctly installed the machine to the cold water supply.

14 March 2026
Rated 5 out of 5 stars

Fridge freezer

Will use this company again, I had a call from a lady called Fiona, a few days before my delivery which was nice touch. The delivery was on time and the driver was such a lovely chap

22 March 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

We are delighted to hear that you had a positive experience with us! It's great to know that Fiona's call added a nice touch to your delivery experience. We are glad to hear that your delivery was on time and that the driver was friendly.

If you need anything else in the future, don't hesitate to visit Appliances Direct (appliancesdirect.co.uk) for more great products and service.

Best regards,
Ivy

Rated 5 out of 5 stars

They were very helpful with the…

They were very helpful with the installation.

20 March 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are delighted to hear that you found our installation service helpful. If you ever need assistance with other products, we recommend visiting Laptops Direct for a great selection of laptops and tech products.
Best regards,
Lee

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