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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers are really happy with the product selection and the overall user experience, finding the process simple and seamless. Many appreciate the opportunity to access high-end fashion and to rent out their own clothes, which they see as a game-changer for their wardrobe and a sustainable alternative to buying new items. However, some people were dissatisfied with the service and customer support, citing issues with delivery, unhelpful responses to issues with items, and concerns about the resolution of issues for both renters and lenders in certain situations. A few other people also felt that the overall process could be more expensive due to additional fees.

What people talk about most

Product

Consumers find products to be positive, often praising the quality and selection of items available for rent.... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the app easy to use and... See more

Service

Reviewers mention ambiguous feedback about service. Many customers praise the ease of hiring dresses for... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers express... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. While some customers praise quick delivery, items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent t... See more

Company replied

Rated 4 out of 5 stars

I've been loving ByRotation – it's genuinely changed the way I approach my wardrobe. I used to buy outfits, wear them once, then let them gather dust in my closet. Now, I rent them out instead. It’s s... See more

Company replied

Rated 5 out of 5 stars

A total game-changer! I hired a gorgeous Nadine Merabi dress for the weekend through ByRotation — it would have cost £350 to buy, but I rented it for a night and felt like a million dollars. The proc... See more

Company replied

Rated 5 out of 5 stars

I had a great experience renting a dress for a wedding. The renter was extremely helpful, understanding and communicated fast. Some renters I tried to communicate with didn’t reply or were quite slow,... See more

Company replied


Company details

  1. Full dress rental service
  2. Costume hire service
  3. Social club

Written by the company

The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.


Contact info

4.0

Great

TrustScore 4 out of 5

779 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I have loved using this app

I have loved using this app! It has saved me so much £££ and also given me opportunity to wear designers I have always wanted to try, without the big financial commitment! Feels good to do something sustainable as well and good for the world!

20 December 2023
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback!

Rated 1 out of 5 stars

Stained old dress

I rented a dress, turned up very beautiful but it had definitely seen better days had stains on it in numerous places and was clearly really quite old. Shouldn’t have been on this site .

6 December 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Carol

Sorry to hear the rental was below your expectations, thats really disappointing to hear that the dress arrived in this condition. Our team will reach out as soon as possible to ensure this has been resolved fully and your costs are refunded.

Rated 1 out of 5 stars

Absolute shocking

Absolute shocking, my bag was stolen through this app and the app has ignored all my emails and calls, place is a joke DO NOT USE!!!!

28 November 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hello Pete,

Thanks for raising this issue. Please reach out to our team via help@byroation.com and we can support you further to ensure this has been resolved.

Rated 1 out of 5 stars

Item stolen messages ignored

Item stolen messages ignored

9 November 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Lewis,

Thanks for flagging this issue. We suspect your messages may not have reached our team. Can we check that you have emailed help@byrotation.com?
Alternatively you can reach our team via Instagram to share your contact information.

We're here to help and support you through any issues

Rated 1 out of 5 stars

Don’t rent from here!!

I’ve had such a disappointing experience with BR twice now. I was referred by two fashion influencer friends whose wardrobes BR personally manages, so Had very high hopes but …

There is no enforcement to ensure lenders actually deliver the item! Use Vinted to buy secondhand event dress for about as much as you would pay to rent the item instead!)

I organised a dress to arrive the day before I was due to fly for holiday, packing all of my accessories around it. My lender (Who had 18 five star reviews) emailed me the morning of arrival saying she “forgot” to send it and I was left without an outfit for a really important work event while away. I wanted to leave a review for the lender to let others know because but you can’t leave a review if the Rental doesn’t arrive Which is ridiculous!! as you can see by so many of the other reviews, there’s nothing you can do about it Because by rotation doesn’t penalise lenders for not sending!

In all cases, Lenders can cancel up to 72 hours before, making it very hard to get something else in time. You have to wait a full 24 hours to even have a new rental request accepted.
In most of my other attempts to rent from them, Imagine the colossal waste of time I’ve spent going from lender to lender requesting to borrow a Dress when they have a full 24 hours to respond and you can only request one at a time!

I like the idea of Dress rentals, but Given the prices that most of the lenders need to charge to make enough from their rentals, (Roughly about 25% of the RRP), I found far more success just buying the dresses secondhand from Vinted which allows you to review for items both sent and not sent and strictly enforces timelines for sellers to send before automatically cancel the transaction and leaving them a negative review. It’s been very rare that I’ve had problems with a seller there and I’ve bought more than 30 things from there. Forget the Dress rental space, look at all the reviews for all of the providers and you’ll see that it’s not worth it. It takes a lot of management, Customer Service and reliable postal delivery times to make The concept work properly… As good of an idea as it is, these companies don’t have the money to ensure guarantees at this time.

I reached out to by rotation and they were useless.

20 November 2024
Unprompted review
Rated 1 out of 5 stars

AVOID!

AVOID! Rented out a dress on the site and a renter PINNED the dress, leaving significant damage (literal holes), I sent the site images of the holes and included written admission by the renter that she had pinned the dress. By rotation refused to award me any money so now the dress is unwearable and of course unrentable ! Please do not use this site for any items that you can’t afford to have damaged !

15 November 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Emily,

We're sorry to hear about your poor experience with this renter. Our team review all evidence and claims for disputes and work to ensure a fair outcome based on the situation and damage caused.
If you'd like to email help@byrotation.com we can reveiw your case again and provide more clarity around the decision to hopefully put this right.

Rated 1 out of 5 stars

MY £1400 BAG WAS STOLEN BY THE PERSON…

MY £1400 BAG WAS STOLEN BY THE PERSON RENTING AND BY ROTATION KEEP IGNORING MY EMAILS 2 MONTHS LATER AND ARE NOT REIMBURSING ME EVEN THOUGH I HAVE TRACKING, SIGNATURE ETC LIKE THEIR T&C’S STATE SO WILL BE PROCEEDING WITH COURT.

18 September 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hello Katie

Thanks for taking the time to let us know about your experience. We're sorry this time frame for resolution did not meet your expectations, although we're pleased to confirm this has now been resolved after the relevant checks and investigation has been carried out.

We always recommend seeking legal action with the renter directly, if your rental is not returned to you and we can support you through this process.

Please reach out to help@byrotation.com if you need further support.

Rated 1 out of 5 stars

Stocking fakes

I noticed a TikTok where a lady had rented her wedding shoes from here. I actually own the shoes in question (Jimmy Choo Pearl Sacaria) and the ones in this TikTok were 100% fake. The toe shape, the insole design, the pearl pattern, ALL different to my ones. These are £1600 shoes as well so this lady probably paid a lot to rent them. I think it's awful their authenticity department did not pick this up, or do they not have one?
I know it shouldn't matter but when a premium is paid, you expect the real thing. I imagine they were probably the DHGate dupe.

1 November 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Beth

Thanks for your feedback. We take authenticity very seriously and will always remove any listings as soon as they are flagged by our reporting systems. We understand how important it is for our community to trust the items they rent, especially when it comes to luxury goods.
While our team works diligently to verify items uploaded by lenders, we recognise that there may be room for improvement. We are currently reviewing our processes to ensure even more robust checks are in place to maintain the integrity of our platform.

Rated 1 out of 5 stars

Terrible customer service over potential theft

So terrible with 0 customer support. I’ve rented lots of items on the app, had a few issues but none as bad as this.

I’m the lender, rented my Gucci jacket for a day, posted it to the renter who wore it then claimed they were unable to return due to their work not being close to a post office (in London). This went on for 2 weeks. Escalated to customer support who said they would look into it. Turns out the renter was trying to resell my jacket and it was now with a resale company, informed ByRotation they “can only apologise”. Having to try and explain to both company and renter that a one day rental means the jacket should be returned the day after and definitely should not be being sold to line the pockets of someone else. Neither seem to understand that. Finally after a month the renter sends my item back but I’m not in to pick it up (I’m away for 3 weeks - excellent timing for this to happen). Asked multiple times to send the item to the ByRotation head office, doesn’t seem to be an option until another week later (today) where they accuse me of writing the wrong address on my return so they will have to have it sent to their address. Check on my side, nope I’ve used the correct address, they’ve asked the renter to send it to the wrong address twice. So we’re now over 5 weeks since the item was meant to be returned to me, all for a one day rental that netted me £23.

Not worth the time, the stress and definitely if you’re going to do this don’t use this company. They offer 0 customer support and have messed the whole thing up further.

29 October 2024
Unprompted review
Rated 1 out of 5 stars

Lender cancelled less than a week…

Lender cancelled less than a week before rental!
BE VERY CAREFUL! Lenders can cancel up to 72 hours before rental date, which is what happened to me, meaning I have no dress for my 40th birthday party.
I reached out to by rotation and they were useless. I wanted to leave a review for the lender (mbs123) to warn others but you can’t leave a review if the lender cancels which is ridiculous! Do not rent from this website unless you have a back up!
First and last time renting.

10 October 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Katie

Thanks for your feedback, we're so sorry that the Lender cancelled at short notice right before your special occasion.

While cancellations are rare, we take them very seriously and continuously strive to improve our processes to prevent such occurrences. Our policy allowing cancellations within a certain timeframe is designed to accommodate unforeseen circumstances, but we understand how this can leave renters in a difficult position.

We appreciate your feedback about not being able to leave a review and we will consider changing this to encourage better transparency across our platform.

If you'd like to reach out to help@byrotation.com, we can discuss how we can better support you and restore your trust in our services.

Rated 1 out of 5 stars

Dress was destroyed by a renter and I…

Dress was destroyed by a renter and I spent weeks going back and forth with the customer service team to be told I was not going to get any compensation.

27 September 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hello Kate,
Thanks for your feedback. Our dispute team must be informed about issues within 7 days to be able to raise this directly with the renter and provide you, the Lender with as much support as possible.
Ensuring our customers feel valued and supported is incredibly important to us, and we regret that we fell short in your case. If you'd like to discuss this further, please do reach out to help@byrotation.com

Rated 2 out of 5 stars

Expensive way to try on a dress

Love the idea of this but would only do it again if I knew the brand and the size I was in that brand. Recently rented a dress for a wedding. I am a 10/12. Was advised it would fit up to a size 12 because of the laced back. Minimum rental period 4 days. Dress arrived two days before the wedding. Tried it on. Only way it was going to fit a 12 was if the corset back was pretty much fully open. Wore the dress for about 1.5 minutes before realising it wasn’t going to work and I’d need another plan, and then had one day to find an alternative.
£104 for the rental
£19 postage to me
£19 postage back
£21.45 service fee
£1.25 id verification fee
And potentially £20 cleaning fee, which, even if it’s waived, is waived as a credit on the next hire
Almost £180 for the most expensive two minutes of my life. Don’t think I’d hire again. Could have bought something very nice and kept it for that price.

17 September 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi there,

Thanks for your feedback! Sorry to hear this rental didn't quite work out for you.

We'd recommend visiting our store on Brook St Mayfair where we have lots of options and spacious room for fit checks!

Rated 1 out of 5 stars

Poor customer service. Extremely disorganized

This company's customer service is horrible. They do communicate promptly. They provided me the wrong tracking information and waited until after my event and 3 days into my rental period to provide the proper tracking information. I have tried to get a refund and they are claiming it was delivered on time so they will not provide a refund. However, the package was lost for multiple days because of the incorrect tracking. They do not take accountability for their poor customer service and communication. Do not rent from here. It's not worth the hassle.

5 September 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Sam,
While our policies are designed to be fair and consistent, we’re always looking for ways to improve and provide better outcomes.

If you'd like to discuss this further or if there's anything more we can do, please reach out to us directly at help@byrotation.com We'd be grateful for the opportunity to make things right.

Rated 1 out of 5 stars

If k could give 0 stars I would

If k could give 0 stars I would. There awful sent my dress I paid for specific dates as I was going away then arrived when I was on holiday so i could not return for oblivious reasons. Agreed refund but no refund given I was accused of wearing the dress but i explained I was away
Please don’t use them

31 August 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi there,
Sorry to hear your rental arrived later than expected. If you'd like to email help@byrotation.com we can look into this and review the situation to provide further feedback.

Rated 1 out of 5 stars

Customer Service Non-Existant

I really support the concept of this app but I echo everyone else’s comments about their business model and poor customer service. I’ve used By Rotation three times, two of the rentals had problems and their customer service just aren’t interested. They simply quote wordy T&C’s back at you and don’t help you with your problem so it’s just a waste of money.

My recent rental didn’t arrive on time so I couldn’t wear it for a wedding, when I tried to speak to them about this they just focussed on my return method and basically made out I was the one at fault. The item was returned late as it arrived late and I was away at a wedding - they completely ignored this fact.

Things go wrong, you need to be able to support both sides of the transaction but it’s clear it’s built for lenders, not renters and I wouldn’t recommend it. Also the fact that they argue with you over small details just proves they aren’t interested in the customer experience purely in profit.

11 September 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hello Lizzie,
Thanks for your feedback about this issue. Despite the rental being delivered late, the rental must be returned as soon as possible to qualify for a full refund. Our terms around this are very strict so that renters don't keep the items for longer than agreed. In this instance, we can see it took well over the recommended time frame to arrive back with the Lender therefore our support team could not help with your request for a refund. I can see our team took time and care to respond to your questions, carefully explaining the refund request is time conditional.
We're sorry this experience did not meet your expectations and our team will review your interaction to see how we can make improvements in the future.

Rated 1 out of 5 stars

I had a really bad experience and then…

I had a really bad experience and then a bad experience with their customer service too. I wouldn't recommend them, I would suggest HURR instead.

1 July 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Jennifer,
We're sorry to hear about your poor experience. Please email help@byrotation.com so we can look into this further for you.

Rated 1 out of 5 stars

Extremely poor customer support

I rented a dress for a wedding which arrived crumpled which when ironed released a strong odour of both body odour and perfume of the previous owner. Despite my best attempts to steam the smell out the following morning I felt unable to wear the dress.
Despite my attempts to secure a refund I was fobbed off by both parties as I had not returned the dress within 24 hours of receipt. I was made to feel like I was in the wrong. Very poor customer service from a company which favours the hirers over the customer.

20 July 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi there,
We're very sorry the dress arrived in this poor condition. You can leave an honest review about the Lender using our review system.
All rentals must be returned within 24 hours to recieve a refund, despite the condition. Sadly if your return has not met this conditions no refund can be provided.

Rated 1 out of 5 stars

DO NOT RENT FROM HERE

DO NOT RENT FROM HERE. By Rotation’s business model is extremely ‘lender’ friendly. They do not care about customers. The policies relating to receiving damaged or unwearable goods make for an extremely poor deal for renters. For example, if you receive an unwearable item, you do not get reimbursed for the tracked next day postage you have to pay to return it. You also have to return it the following day of receipt (which is highly likely the day you had intended to wear it, so likely are unavailable to go to a post office. They do not care about nasty lenders with terrible attitudes either. Terrible experience.

23 July 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi there,
Thanks for taking the time to let us know about your experience. We work hard to ensure a fair outcome for both Lenders and Renters and our Terms and Conditions reflect accurate rules for refund requirements. We'd be happy to revisit your issue and provide further feedback to clarify the decision. Please email help@byrotation.com

Rated 1 out of 5 stars

The concept is great however the…

The concept is great however the execution is awful.

I rented a dress for £90 for a week. The dress arrived with bloodstains and holes in. Even though this was evident in the photos, I had to return address within 24 hours of receiving it.

The dress arrived a day late meaning that planning for this was impossible. I explained this to the lender who proceeded to say I was harassing her and said that her menopause, two jobs, dogs, mother in a nursing home et cetera were factors in delivering a dirty and damaged dress. By rotation said there was nothing I could do if I did not return address within 24 hours, I had to enlist a friend to return the dress for me which caused a lot of stress as I had ordered the dress ahead of a wedding abroad. The dress was returned successfully and I was refunded, however because the order was cancelled I was unable to leave a review for the atrocious borrower. This is clearly a tactic of irritation to hide poor experiences of renters.

The woman admitted on the platform that she sent the address knowing there was holes and blood on the dress, however she didn’t have time to get it cleaned. There is little to no protection for renters.

20 June 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hello Hannah

Thanks for letting us know about your experience. We're really sorry to see this has been shared before your issue has been resolved by our team.

We work hard to ensure our Lenders uphold the highest quality when rotating their wardrobes. Sadly mistakes can happen but I'm pleased to hear this Lender processed your refund very quickly.

Best wishes, Team BR

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