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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers are really happy with the product selection and the overall user experience, finding the process simple and seamless. Many appreciate the opportunity to access high-end fashion and to rent out their own clothes, which they see as a game-changer for their wardrobe and a sustainable alternative to buying new items. However, some people were dissatisfied with the service and customer support, citing issues with delivery, unhelpful responses to issues with items, and concerns about the resolution of issues for both renters and lenders in certain situations. A few other people also felt that the overall process could be more expensive due to additional fees.

What people talk about most

Product

Consumers find products to be positive, often praising the quality and selection of items available for rent.... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the app easy to use and... See more

Service

Reviewers mention ambiguous feedback about service. Many customers praise the ease of hiring dresses for... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers express... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. While some customers praise quick delivery, items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent t... See more

Company replied

Rated 4 out of 5 stars

I've been loving ByRotation – it's genuinely changed the way I approach my wardrobe. I used to buy outfits, wear them once, then let them gather dust in my closet. Now, I rent them out instead. It’s s... See more

Company replied

Rated 5 out of 5 stars

A total game-changer! I hired a gorgeous Nadine Merabi dress for the weekend through ByRotation — it would have cost £350 to buy, but I rented it for a night and felt like a million dollars. The proc... See more

Company replied

Rated 5 out of 5 stars

I had a great experience renting a dress for a wedding. The renter was extremely helpful, understanding and communicated fast. Some renters I tried to communicate with didn’t reply or were quite slow,... See more

Company replied


Company details

  1. Full dress rental service
  2. Costume hire service
  3. Social club

Written by the company

The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.


Contact info

4.0

Great

TrustScore 4 out of 5

779 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

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Rated 5 out of 5 stars

App is super easy to use

App is super easy to use, everyone is always so lovely and the selection is 10/10.

15 January 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for kind review!

Rated 5 out of 5 stars

By Rotation is great.

Great selection of items on the app. It was very easy to use. Great customer service.

15 January 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your review Courtney!

Rated 5 out of 5 stars

I've been using this app for the last…6 months

I've been using this app for the last six months and had nothing but great experiences. Lenders are super responsive and kind. Love knowing i am wearing a special piece for a fraction of the price.
Amazing community feeling of trust amongst peers with their gorgeous items.

8 January 2025
Unprompted review
Rated 1 out of 5 stars

Do not use even as a last resort!

This is the worst experience I have ever had dealing with customer support. My wife rented a dress which arrived clearly fake. The dress had no branded tags and the wash tag listed a completely different material composition from the original.

Once the lender was contacted they provided a receipt for the dress and didn’t realise the receipt they provided was for a dress size SMALL when on the app it was listed as MEDIUM and the tag was MEDIUM.

We sent the dress back on the same day and emailed customer support with the evidence and since have had no response from the customer service over 2 weeks.

Today after all our emails were ignored we got an email asking to pay a further amount on top of the £50 rental fee that we didn’t even use as the dress was reported as not received.

The package was shipped same day and tracked and we have proof of tracking and the buyer receiving the dress but by rotation has ignored all communications, allowed a clearly fake dress to be rented and charged as further money.

Avoid this site at all costs, stick to Depop, Vinted and eBay!

14 January 2025
Unprompted review
Rated 1 out of 5 stars

I had my Hermes Oran Sandals stolen by…

I had my Hermes Oran Sandals stolen by one of the users, she took them for 2 months to Ibiza and ruined them, byrotation asked to report it to the police, which I did and when she eventually sent them back they were absolutely disgusting, leather all came off them. The police said she also stole other items. I never had any compensation for the damage, £670 write off, byrotation said that they would pay for repairs however they are in non repairable condition... DO NOT LEND!

1 August 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Bea,

Thank you for taking the time to share your feedback with us. We’re truly sorry to hear that this issue remains unresolved. Our team has been awaiting your update regarding the repair of the shoes and is eager to assist you further.

Please don’t hesitate to reach out to us directly at help@byrotation.com so we can work with you to resolve this promptly. Your satisfaction is very important to us, and we’re here to help.

Best regards,
The By Rotation Team

Rated 5 out of 5 stars

Made thousands of pounds over the years…

Made thousands of pounds over the years by renting out my clothes while reducing my new purchases. Well done for creating this genius app and concept.

3 December 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Jennie! We love having you as part of our community

Rated 1 out of 5 stars

Too many marketing notifications

I actually hate the fact that I’ve disabled push notifications for both social and marketing within the app but I’m still receiving them. It puts me off from using the app and I’ve considered closing my account and uninstalling

30 December 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi AJ,

Sorry to hear this is a persistent issue for you. Our support team will follow up and ensure we look into this.
Thanks for taking the time to let us know your feedback!

Rated 1 out of 5 stars

Avoid at all costs

My dress was returned ruined. ByRotation have not paid me back despite trying to contact them on numerous occasions.

Will never use again. The worst customer service I have ever experienced.

14 July 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi there,

Thanks for flagging this issue. We suspect your messages may not have reached our team. Can we check that you have emailed help@byrotation.com?
Alternatively you can reach our team via Instagram to share your contact information.

We're here to help and support you through any issues

Rated 1 out of 5 stars

Chanel bag stolen on byRotation

I’m a lender renting out designer bags on byRotation. Someone rented a Chanel bag I bought then for £4k but has a value of £6k now. Renter received the bag, used it and apparently returned it via Royal Mail. The tracking number the renter sent never even left the post office or was registered. Turns out that the same renter “lost” another designer bag from a different lender.

Allthough I gave byRotation the receipt of the bag, they decided that the renter only needs to pay back 499£ (which was the PRP I put on the listing as recommended by other lenders on the platform to increase rentals). I’ve mentioned all these to the customer service with receipts, gotten in touch with even the CEO who just gave me a lackadaisical response.

This happened in May 2024. After a dozen of emails and chase ups, CS concluded her repayments to 83£ a month for 6 months… A Chanel bag! It took months for the first instalment to roll in and on top of that, the renter isn’t paying frequently. This is an obvious scam. I’m sure that byRotation has insurances for those situations and they could’ve refunded me as mentioned in their FAQ’s.

It’s December now and I’ve received 3 payments so far, with no apology from either byRotation nor the renter.

They make it look like they’re a community but they’re not. If you’re not ready to loose your valuables to scammers, stay away!

24 May 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hello Ruth

Thanks for taking the time to let us know about your experience.

We’re committed to protecting both our Lenders and Renters and ensuring that everyone feels supported on our platform. The recent update to restrict renters from posting high-value items is part of this commitment, designed to add an extra layer of protection for our Lenders like you.

We understand that in this case, the item's RRP was set incorrectly, bypassing our safeguards. This meant your rental wasn’t fully protected, and we’re truly sorry for the inconvenience this caused. Please know that we’ve been working diligently to ensure your request for compensation is handled appropriately.

We apologise this has taken a little longer than expected, however we're still committed to resolving this issue for you and working with the renter to ensure your costs are covered.

Rated 5 out of 5 stars

Incredible app & platform

Incredible app & platform!
I love renting out my wardrobe as a side hustle & also renting incredible outfits from others. Such an amazing community.
The BR team are always so quick to respond to any queries & always sort any issues quickly & efficiently.
This app has honestly changed my life!

26 December 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Anna!

Rated 1 out of 5 stars

This is why I have trust issues

Booked a dress for rental 4+ months prior to the event. The day before the dress was due to arrive (two days before the event) the renter told me the dress wasn't available. Seriously disapointing as I had to rush around the day before trying to find something else to wear. Didn't get refunded the full amount and couldn't even leave the seller a poor review - she had over 100 5 star ratings but its because orders that are cancelled and refunded aren't able to be reviewed. Will never use this website again

22 December 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Jade

I'm sorry to hear your item was cancelled - there can be many factors that affect this and we understand how disappointing this can be.

Please email help@byrotation to flag your issue and we'll be able to ensure your refund is processed.

Rated 5 out of 5 stars

Easy experience finding item and lender…

Easy experience finding item and lender was super responsive :)

8 December 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Geat to hear the Lender was responsive and you found an item easily! Thanks for your feedback Jim

Rated 5 out of 5 stars

Rented an outfit for a Christmas Party…

Rented an outfit for a Christmas Party from their pop-up store, staff were incredibly helpful and the dresses on offer were beautiful. Would 100% rent from them again!

1 December 2024
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Freya,

Thanks so much for visiting the store! We're so glad you found a dress for your party

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