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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers are really happy with the product selection and the overall user experience, finding the process simple and seamless. Many appreciate the opportunity to access high-end fashion and to rent out their own clothes, which they see as a game-changer for their wardrobe and a sustainable alternative to buying new items. However, some people were dissatisfied with the service and customer support, citing issues with delivery, unhelpful responses to issues with items, and concerns about the resolution of issues for both renters and lenders in certain situations. A few other people also felt that the overall process could be more expensive due to additional fees.

What people talk about most

Product

Consumers find products to be positive, often praising the quality and selection of items available for rent.... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the app easy to use and... See more

Service

Reviewers mention ambiguous feedback about service. Many customers praise the ease of hiring dresses for... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers express... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. While some customers praise quick delivery, items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent t... See more

Company replied

Rated 4 out of 5 stars

I've been loving ByRotation – it's genuinely changed the way I approach my wardrobe. I used to buy outfits, wear them once, then let them gather dust in my closet. Now, I rent them out instead. It’s s... See more

Company replied

Rated 5 out of 5 stars

A total game-changer! I hired a gorgeous Nadine Merabi dress for the weekend through ByRotation — it would have cost £350 to buy, but I rented it for a night and felt like a million dollars. The proc... See more

Company replied

Rated 5 out of 5 stars

I had a great experience renting a dress for a wedding. The renter was extremely helpful, understanding and communicated fast. Some renters I tried to communicate with didn’t reply or were quite slow,... See more

Company replied


Company details

  1. Full dress rental service
  2. Costume hire service
  3. Social club

Written by the company

The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.


Contact info

4.0

Great

TrustScore 4 out of 5

779 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 month

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Rated 2 out of 5 stars

Veil didn’t show up on time for my wedding and I was refused a refund. Wouldn’t use for special occasions.

Sadly, I had a really poor experience with a veil I rented for my wedding. Previously had some great experiences but the customer service I had in response to this issue didn’t show any appreciation for how stressful this incident was, and I felt really disappointed at how i was treated.

The Monday before my wedding (Saturday), my veil rental cancelled on me, last minute. I then scrambled to find another veil I could rent, reached out to the person and explained I needed the veil by Wednesday at the latest, as I was flying out Thursday morning. They agreed to send their veil to me and accepted the rental request.

They charged me £11 for the delivery but sent it using 24 tracked which costs about £4. The veil did not arrive until Thursday, by which point I was already in France for my wedding.

I returned the veil using 24 tracked as soon as I was home, but was refused a refund for the rental. I think this was because their policy for refunds is that the rental has to be returned within 24 hrs of receiving the item - I was obviously in France so could not do this.

I explained this to customer services, to no avail. Essebtially, the renter exploited this loop hole, failed to send me the item on time, then kept the money when I didn’t even get to use the veil.

Wouldn’t recommend using ByRo for any special occasions unless you have a backup.

Like I said, I’ve had great experiences in the past when it’s all worked out, but I think it’s more than fair to judge a service on how they treat customers when things don’t quite go to plan…

5 September 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Bethan,

Thank you for your feedback, and we’re very sorry to hear that this experience was disappointing for you, especially around such an important and special occasion. We appreciate how stressful situations like this can be and we’re sorry this caused you frustration.

As a marketplace, By Rotation facilitates rentals between Lenders and Renters, meaning that the rental agreement, including shipping method and refund decisions, sits with the Lender in line with our policies. When your case was reviewed back in October, it was found that the veil was returned outside of the stated 24-hour return window, which is why the rental fee was not refunded.

We understand your concerns about the timing of delivery. While the item was sent using a tracked service as agreed, we recognise that it did not arrive when you had hoped, and we’re sorry for the impact this had on your plans. At the time, we don’t have a record of any concerns about the postage cost being raised with customer service or discussed with the Lender in the app.

We’re glad that the cleaning fee was refunded, but we’re sorry that the overall outcome wasn’t what you had hoped for.

We appreciate that you’ve had positive experiences with By Rotation in the past, and we’re continually working to improve how we support both Lenders and Renters when things don’t go to plan. If you’d like to discuss this further, you’re very welcome to reach out to us directly.

Best wishes,
The By Rotation Team

Rated 1 out of 5 stars

Absolutely disgusted at my recent…

Absolutely disgusted at my recent experience with this company and lender who I won’t name but wish I could. I ordered a ski jacket which failed to arrive in time for me going skiing - fine, it happens, disappointed but move on. Which I would have if the lender hadn’t of hassled me to try collect it whilst I was still away, rocked up at my house the day I got back, only to find out that the item was never actually delivered. Threatened me with the cost of the item despite the item never arriving, held onto my money, despite the fact I never received the item, until a point that she could find out where Royal Mail had delivered it (like that’s my issue). Byrotation condoned this which was shocking to me given there was zero liability on my part. They offer no protection to renters. They will take and hold your money to protect lenders with no date for release. Oh and they expect you to sort out th return out of pocket if/ when the item finally arrives (which it still hasn’t). I’m appalled and won’t ever rent again!!

28 January 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

We’re sorry to hear about your experience and understand how frustrating this situation has been.

This matter is currently under investigation, and we’re actively reviewing the delivery and payment handling with the relevant parties involved.

Our team has been in contact directly and will continue to work toward a fair resolution as quickly as possible. If there’s any additional information you believe may be helpful, please share it via the ongoing support thread so it can be included in the review.

Thank you for your patience while this is being looked into.

Rated 5 out of 5 stars

Straightforward Listing Process

I found the uploading and verification process really straight forward. Always happy to support a female founder in an incredibly innovative business. Especially as we need to turn away from over-consumption and towards sustainability. Now to get the rentals in and make some ££££ !

4 January 2026
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback about our quick listing process!

Rated 1 out of 5 stars

You are in for HOT tears if you rent…

You are in for HOT tears if you rent out your items and it gets stolen. It’s been a whole year and the loss of my items have taken a toll on my mental health. They did nothing but victim blame after taking me through the stress of proving that my stolen items were in fact authentic. I even reached out to the founder but it was crickets! If you’ve got cheap stuff you don’t mind getting rid off go ahead but if it’s designer sentimental items….you might want to reconsider

10 August 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Esther,
We're genuinely sorry to hear how upsetting this experience has been for you. We understand how distressing the loss of personal items can be.
This matter arose from a breach of our platform restrictions around posting high value items. Our team followed the required processes and policies throughout and our actions were in line with our terms and conditions.
We encourage all users to familiarise themselves with renting restrictions and rules, as outlined in our terms and conditions. We remain committed to support our community fairly and consistently.
If you wish to contact our support team again, we will be happy to review your case and see if there is any further support we can provide.

Rated 5 out of 5 stars

I love lending my clothes on By…

I love lending my clothes on By Rotation. The community aspect means I’ve met lots of lovely women, my dresses have the most amazing social life and I get to earn a bit of pocket money. My favourite thing is when renters send me photos of them looking gorgeous in my dresses ❤️

21 December 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your lovely feedback Lorraine!

Rated 5 out of 5 stars

The seller was super responsive and…

The seller was super responsive and helpful. The item was as described and beautiful 🩷💚💛 would rent again from her :) thanks again!

15 December 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Nessa, we're happy to know you had a good experience with our community!

Rated 5 out of 5 stars

Really great experience

Really great experience, I will be using again :)

19 December 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Ally! It's so great to know you'll continue renting on By Rotation

Rated 5 out of 5 stars

I’ve rented my own pieces and rented…

I’ve rented my own pieces and rented other people’s items, really amazing especially when you love high end fashion but you’re not an outfit repeater. Better for the environment and my bank balance 🤣

9 December 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for sharing your experience of using the app!

Rated 5 out of 5 stars

5 years of rotating

I have enjoyed the app for more than 5 years, made money, saved money and put it back into renting from others rather than buying. It’s made me completely rethink the purpose of fashion in my life.

11 December 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for sharing your positive feedback Eshita!

Rated 5 out of 5 stars

Fabulous dress

Fabulous dress, fun to wear something different and the process was efficient and easy.

5 December 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Jennie!

Rated 5 out of 5 stars

Rented a beautiful dress for my work…

Rented a beautiful dress for my work Xmas party. Process was smooth when i picked up the dress and got SO many compliments. Such a great initiative!

3 December 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Dena - it's great to hear your rental went so smoothly!

Rated 5 out of 5 stars

ByRotation is a win-win app for me, definitely recommend!

Always use ByRotation for my Christmas Party look or big occasions. Saves buying a dress & it then sitting in my wardrobe never to be worn again & helps save the planet. Easy to use app. I can also make money too from renting dresses of my own. Its a win win, thank you ByRotation!

3 December 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you so much for your lovely review! We’re thrilled to hear that ByRotation has become your go-to for special occasions and that you’re enjoying both renting and lending on the app. It’s amazing to know we’re helping you save money, reduce waste, and give your wardrobe new life.

Rated 2 out of 5 stars

would not reccomend.

I rented a dress and it was too small so I sent it back immediately, the person refused to give me a refund and BYROTATION did not help at all, even though on the website it says they will step in if you can't reach an agreement with the lender.

25 November 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for sharing your feedback, and we’re really sorry to hear about your experience. This isn’t the level of support we aim to provide. Please reach out to our team with your order details so we can review what happened and work to resolve this for you as quickly as possible. We appreciate you bringing it to our attention.

Rated 5 out of 5 stars

Fantastic app

Fantastic app - easy access to great clothes when you don’t want to spend a fortune buying something to wear once.

21 November 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for the great review! We're so glad the app makes it easy to enjoy amazing outfits without the cost of buying something for one-time wear.

Rated 1 out of 5 stars

Lender beware

Lender beware! I rented out a beautiful, expensive, new dress only for it to come back with stains AND runs. Support was incredibly unhelpful. Their policy is: “5.6. Renters will not be liable for general wear and tear. Normal wear and tear includes stains which can be removed by proper cleaning, minor snags, small numbers of missing beads, stuck zippers or other minor damage. By Rotation customer support may assist with evaluating what fair wear and tear is, and what is to be considered damage.” Essentially your items can be trashed and you’re just out of luck. I was told I needed to get the items assessed by “two reputable repair services” then submit the claims and go through the claims then if approved provide “quotes from two reputable repair services”. Support was unable to provide clarity on what is considered a reputable service or share a list of reputable services in my area. Lenders are not compensated in any way for the time it takes to source repair places and visit them each twice. All for making $50 renting a dress? Hard pass, do better!

9 April 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for sharing your experience, and we’re sorry to hear your rental didn’t go as planned. We understand how frustrating it can be when an item is returned with damage, and we’re constantly working to balance protecting lenders while supporting renters fairly.

Our damage assessment process is designed to ensure that claims are handled fairly and consistently, but we appreciate your feedback about making it clearer and easier to navigate. We’ll review your comments to see how we can improve support and guidance for lenders in the future.

Rated 5 out of 5 stars

Items arrived on time and looking…

Items arrived on time and looking exactly like the image

15 November 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for your feedback! We’re glad to hear your items arrived on time and matched the images. We appreciate you sharing your experience and hope you enjoy using the platform!

Rated 1 out of 5 stars

Scammers

First time using this service and it has been an awful experience from start to end. The dress I hired smelt so awful and I was unable to return it within 24 hours as that was Sunday when post offices were shut so the lender and rotation refuse to give me a refund. I feel scammed and let down - will never use these websites again

16 November 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi there,

We’re really sorry to hear about your experience and we understand how frustrating this must have been. As a peer-to-peer community, lenders are responsible for sending items in good condition, while our return timelines help protect both renters and lenders. Weekends can make this trickier, so we’d love to review this further for you. Please contact our support team with your order details so we can take another look.

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