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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers are really happy with the product selection and the overall user experience, finding the process simple and seamless. Many appreciate the opportunity to access high-end fashion and to rent out their own clothes, which they see as a game-changer for their wardrobe and a sustainable alternative to buying new items. However, some people were dissatisfied with the service and customer support, citing issues with delivery, unhelpful responses to issues with items, and concerns about the resolution of issues for both renters and lenders in certain situations. A few other people also felt that the overall process could be more expensive due to additional fees.

What people talk about most

Product

Consumers find products to be positive, often praising the quality and selection of items available for rent.... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the app easy to use and... See more

Service

Reviewers mention ambiguous feedback about service. Many customers praise the ease of hiring dresses for... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers express... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. While some customers praise quick delivery, items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent t... See more

Company replied

Rated 4 out of 5 stars

I've been loving ByRotation – it's genuinely changed the way I approach my wardrobe. I used to buy outfits, wear them once, then let them gather dust in my closet. Now, I rent them out instead. It’s s... See more

Company replied

Rated 5 out of 5 stars

A total game-changer! I hired a gorgeous Nadine Merabi dress for the weekend through ByRotation — it would have cost £350 to buy, but I rented it for a night and felt like a million dollars. The proc... See more

Company replied

Rated 5 out of 5 stars

I had a great experience renting a dress for a wedding. The renter was extremely helpful, understanding and communicated fast. Some renters I tried to communicate with didn’t reply or were quite slow,... See more

Company replied


Company details

  1. Full dress rental service
  2. Costume hire service
  3. Social club

Written by the company

The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.


Contact info

4.0

Great

TrustScore 4 out of 5

779 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant experience renting out a…

Brilliant experience renting out a blouse I’d worn at my wedding. It’s no longer stocked by the designer so I hope I can help plenty of brides who might want to wear it.

28 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Lucy! Renting is a fantastic way to wear something you can't buy anymore and we're so glad you found a special piece for your wedding.

Rated 5 out of 5 stars

By rotation is super easy to use for…

By rotation is super easy to use for renting clothing. It’s a great way to make some money on the side of work or study!

7 June 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Zena, we agree it's a fantastic was to make extra income!

Rated 5 out of 5 stars

Brilliant app and experience!

All went very smoothly and there was so much to choose from. I will definitely use ByRotation again to hire dresses for future events!

30 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Jane!

Rated 5 out of 5 stars

The app is really easy to use

The app is really easy to use. It was so easy to apply for a rental. The lady who rented me the dress sent it next day delivery. It was too easy!

22 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Lydia!

Rated 1 out of 5 stars

Shocking customer service experience , hacked on their app

I uploaded one garment on the by rotation app and was messaged directly by another customer about her order , I then received an email to confirm the order. I am a new customer and cannot recommend this app to anyone as it is not secure. The whole incident was a scam that I reported immediately to the business who took 5 working days to offer what they think was a resolution. I even messaged their CEO who cannot be bothered replying to customers. The customer service is poor and robotic , reusing the same standards replies copy and paste and blame the customer and took no ownership whatsoever and offered nothing. Beware the app is not safe and looks like their systems is hacked very easily.

21 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for taking the time to leave a review. We’re sorry to hear about your experience.

While we have robust security measures in place, we recognise that scams are becoming increasingly sophisticated. To help protect our users, we display prominent warnings in the app advising against following external links, and we add an additional alert if a link is clicked.

We’re genuinely sorry you felt our service did not meet your expectations. We’ll be reviewing your case thoroughly to identify any areas where we can improve and strengthen our support going forward.

Thank you again for your feedback, it’s important to us as we work to better protect and support our users.

Rated 3 out of 5 stars

Not great

Not great. I reached out to the support team after one of my items came back damaged, I never received a reply to my email and no support was given. I give 3 stars because the rest of my experience with this app has been great and I have enjoyed both renting beautiful pieces and being able to share my wardrobe with others.

27 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi Regan,
We are sorry to hear there was no reply to your email. Our customer service team prides themselves on responses within 24 hours, so it's unlikely your email reached the correct inbox. Despite this we're very glad you enjoyed wearing the rentals! For future, you can contact our team at help@byrotation.com

Rated 1 out of 5 stars

Lender couldn’t find dress I had…

Lender couldn’t find dress I had ordered for my daughters wedding, sent a smaller size and different colour - neither were suitable. Both were extremely poor quality I would suggest over cleaned with snags on the front. Communication was poor and a partial refund given. Disappointed is an understatement

16 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Hi there, we are so sorry to hear the item arrived in an unexpected condition. You can check out our Top Lender's section on the website, where we have highlighted our most experienced and trusted user's on the app. Hope this helps for your next renting experience!

Rated 5 out of 5 stars

Excellent platform which encourages…

Excellent platform which encourages sharing of great outfits. Easy to navigate and great that it enables sales too! Also gives me great outfit inspo for a special event

17 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback!

Rated 5 out of 5 stars

Great experience

Great experience. Able to enjoy luxury items and not pay the high price. Much more sustainable approach to fashion. Especially for special occasions

17 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback, renting is better for the planet!

Rated 1 out of 5 stars

Horrible – didn't receive item

Dress is meant to arrive today, no contact from lender.

Don't know what is going on, but it seems like the app should be better at reminding you that the dress has or hasn't been shipped. Leaving for a wedding on Saturday, will need to go out and buy some random dress now??

14 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Sorry to hear your dress didn't arrive on time. We send timely reminders to Lenders so we'd be happy to look into this further and see what went wrong. Please share your rental reference with the team - help@byrotation.com

Rated 5 out of 5 stars

Great service

Great service - the girl I rented the dress of was really lovely and the process was so easy! Would definitely rent again!

10 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for sharing your experience Georgia!

Rated 5 out of 5 stars

Fantastic service!

Fantastic! First time using this app. Great communication. Lovely item, arrived very quickly. All in all a really great service. Will definately rent again and would recommend to others

8 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Great to hear the service was good! Thanks for sharing your experience

Rated 5 out of 5 stars

Rented my wedding dress

Rented my wedding dress through By Rotation and it was such a smooth process. The team were super responsive and came back to me on my many questions quickly and efficiently. I was also able to try on my dress at their Mayfair store which was an added bonus! Would highly recommend renting through them.

3 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Lorraine

Rated 5 out of 5 stars

Love it! Sustainable way to not overcrowd your wardrobe

I have always had a great experience with ByRotation. The renters are very approachable, items always delivered on time and true to size and just like the images. I find it a very sustainable alternative to constantly purchasing new outfits.

5 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

It's great to hear you've had a wonderful renting experience Cathy

Rated 5 out of 5 stars

Amazing experience

Claudia was very professional, made the whole process easy for me and got an absolutely stunning dress! I'd never done this before but it really makes sense ! I ended up wearing a stunning dress and would have paid quite a lot of money but didn't. Thank you very much for this genius idea. Service was second to none! Would highly recommend

3 May 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Lucy!

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