CAIA Cosmetics Reviews 5,322

TrustScore 4.5 out of 5

4.4

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See what reviewers are saying

Rated 5 out of 5 stars

I got the bronzing stick and the new Lip Cushion Glaze and i absolutely love them! The bronzer melts into your skin leaving a beautiful glow without looking orange. The lip cushion glaze (i got shad... See more

Company replied

Rated 5 out of 5 stars

Following one influencer I found CAIA few years ago, since then I have my favorite products I can not live without, like DEVY DROPS, RED CARPET PRIME, BLUSH STICK... once they sent me wrong order, and... See more

Company replied

Rated 4 out of 5 stars

I really love your pruduct especially your bronzer i got the cape town shade but i also love the blush. I dont really love the setting spray tough i love how it looks it doesnt really hold my makeup i... See more

Company replied

Rated 5 out of 5 stars

I love this brand! I’ve ordered quite a few things from Caia and I’ve always been super happy with everything. The delivery has also been super fast. Especially if you’re into more natural, lightweigh... See more

Company replied

Company details

  1. Beauty product supplier

Written by the company

CAIA Cosmetics is a Swedish brand developing beauty essentials carefully created to redefine what glow means. From skincare and makeup to haircare and tools, CAIA always aspires to add genuinely great products into the realm of beauty.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

5k reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Quick delivery.

Quick delivery! And very nice products as promised.

9 November 2025
CAIA Cosmetics logo

Reply from CAIA Cosmetics

Hi Taru,
Thank you so much for your review! We’re glad to hear that you enjoyed both the fast delivery and the products as promised.

Wishing you a wonderful day!
CAIA Cosmetics 💗

Rated 5 out of 5 stars

Amazing

Fast delivery, great products and I don’t think I’ve ever had such a glow on my skin with make up 🙌🏻

8 November 2025
CAIA Cosmetics logo

Reply from CAIA Cosmetics

Hi Paulina,
Thank you so much for your wonderful review! We’re thrilled to hear that you loved the glow our products gave your skin, and that you enjoyed the fast delivery.

Wishing you a wonderful day!
CAIA Cosmetics 💗

Rated 5 out of 5 stars

Super service

Fantastisch producr

30 October 2025
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Reply from CAIA Cosmetics

Hi Adriana,
Thank you for your lovely review! We’re thrilled to hear that you’re happy with both the service and the products.

Wishing you a wonderful day!
CAIA Cosmetics 💗

Rated 5 out of 5 stars

Best foundation I ever had for my dry…

Best foundation I ever had for my dry skin! I still have to find the perfect colour match but the formula of dewy drops is amazing!❤️

30 October 2025
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Reply from CAIA Cosmetics

Hi Yiber,
Thank you so much for your lovely review! We’re thrilled to hear that you love the formula of our Dewy Drops.

Wishing you a wonderful day!
CAIA Cosmetics 💗

Rated 5 out of 5 stars

Everything perfect.

Everything perfect.

21 October 2025
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Reply from CAIA Cosmetics

Hi Nina,
Thank you for your review! It makes us so happy to hear 💗

Wishing you a wonderful day!
CAIA Cosmetics

Rated 5 out of 5 stars

Repeat customer

Great swatches with the products, great to browse, easy check out and fast delivery.

21 October 2025
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Reply from CAIA Cosmetics

Hi Gerdur,
Thank you so much for your lovely review! We’re so happy to hear that you enjoy shopping with us and that you’re pleased with the products, swatches, and delivery.

Wishing you a wonderful day!
CAIA Cosmetics 💗

Rated 5 out of 5 stars

Love the brand

I have purchased a lot from this brand, and all of the products have become new favorites of mine.

23 September 2025
CAIA Cosmetics logo

Reply from CAIA Cosmetics

Hi Ida,
Thank you so much for your lovely review! We’re thrilled to hear that our products have become some of your new favorites.

Wishing you a wonderful day!
CAIA Cosmetics 💗

Rated 2 out of 5 stars

Quality did not meet my expectations

Made recently my first order since I wanted to try some of their products, wanted to love them, but ended up disappointed. I ordered the duo of a bronzer and a highlighter, a light to medium under eye concealer as well as the small brown make up bag.
The packaging of all the products is nice and stylish. At first I was happy to see the colours of both a bronzer and a highlighter, not too dark and suitable for my pale skin colour. I wanted them to look natural and was afraid of too intense colour payoff, but disappointment came when I touched it and put it on my face with the brushes, it feels like plastic when you touch it and I don t really see it on my face, although I put much more, than I do with the regular products I use.
The under eye concealer did not meet my expectations as well. I always go for pinkish ones to cover some discolouration, I have a small burst blood vessel under the eye, and usually pink shades do the job for me. Here the texture is a bit heavier than I am used to, rich creamy or reminded me of the nivea cream from the metal jar, but it failed to cover the spot and the texture is just not my cup of tea. So the only product I am happy with is the small make up bag, really cute and practical. In terms of make up, there are just better products out there for less money.

25 October 2025
Unprompted review
CAIA Cosmetics logo

Reply from CAIA Cosmetics

Hi Lada,
Thank you for taking the time to share your thoughts and detailed feedback. We’re sorry to hear that your first experience with our products didn’t fully meet your expectations. We’d love the opportunity to guide you and provide the best advice on how to use our products to get optimal results. Please reach out to us at info@caiacosmetics.com , and we’ll be happy to help you further.

Wishing you a wonderful day!
CAIA Cosmetics 💗

Rated 5 out of 5 stars

I just love all CAIA products.

I just love all CAIA products.

21 October 2025
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Reply from CAIA Cosmetics

Hi Suvi,
Thank you so much for your kind words! We’re thrilled to hear that you love all CAIA products. 💖

Have a nice day!
CAIA Cosmetics

Rated 5 out of 5 stars

Everything is perfect and arrived super…

Everything is perfect and arrived super fast!

14 October 2025
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Reply from CAIA Cosmetics

Hi Louise,
Thank you so much for your review!
We’re thrilled to hear that everything arrived quickly and that you’re happy with your order.

Wishing you a wonderful day!
CAIA Cosmetics 💖

Rated 5 out of 5 stars

Love the products never get…

Love the products never get disappointed with the quality will definitely be buy again

5 October 2025
CAIA Cosmetics logo

Reply from CAIA Cosmetics

Hi Ula,
Thank you so much for your feedback! We’re thrilled to hear that you love the products and the quality. We look forward to your next purchase!💖

Have a nice day!
CAIA Cosmetics

Rated 2 out of 5 stars

Disappointing

I was excited to try this brand, but every part of the experience from unboxing to using the product has been disappointing. The packaging of all three products: Blush, skin tint and mascara feels extremely cheap. Shiny, plasticy, it doesn’t match the brand identity they’re trying to portray it looks like they cut corners there.

And the products are fine, but certainly not worth the cost. The skin tint, I like light coverage and tend to use Saie products and wanted to try something new and local to Europe, is so barely there that you have to use a lot of it to have any effect. The cream blush is weirdly more watery than creamy and the mascara that you twist to have different lash looks feels gimicky.

I’m down to try new things, but spending €89 to be this disappointed stings.

8 October 2025
Unprompted review
CAIA Cosmetics logo

Reply from CAIA Cosmetics

Hi Ashley,
Thank you for taking the time to share your feedback. We’re sorry to hear that your experience did not meet your expectations. We appreciate your detailed review and understand your disappointment.

Your comments regarding the packaging and product performance have been forwarded to our product development team, as we continuously work on improving both quality and customer experience.

If you would like us to take a closer look at your case, please feel free to contact us at info@caiacosmetics.com, and we’ll be happy to assist you further.

Best regards,
CAIA Cosmetics

Rated 5 out of 5 stars

In love with everything 😍

In love with everything 😍

10 January 2025
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Reply from CAIA Cosmetics

Hi Clotilde,
Thank you so much for your lovely feedback! We’re thrilled to hear you’re in love with everything. 😍

Have a nice day!
CAIA Cosmetics

Rated 3 out of 5 stars

Silver hair clips actually plastic

Was in general satisfied with the products. However, the hair clips described as ‘silver’ are actually plastic. It would be nice to add smth like a material description to avoid the misunderstanding.

1 October 2025
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Reply from CAIA Cosmetics

Hi Sonia,
Thank you for your feedback! We’re glad to hear you were generally satisfied with the products. We appreciate your suggestion regarding the hair clips and will take this into account by adding a material description on our website to avoid future misunderstandings.

Have a nice day!
CAIA Cosmetics

Rated 5 out of 5 stars

Top!

Rask levering og super produkt

2 October 2025
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Reply from CAIA Cosmetics

Hej Vitalina,

Tack för din recension! Så roligt att leveransen gick smidigt och att du är nöjd med produkterna, tack för att du delar med dig! 💖

Bästa hälsningar,
CAIA Cosmetics

Rated 5 out of 5 stars

Adventskalender

Säger bara WOW!!! Adventskalendern 2025, älskar den. Fantastiskt fin beauty bag, har tjuvkikat lite på produkterna. Kan bara säga amazing

2 October 2025
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Reply from CAIA Cosmetics

Hej Caroline,

Tack för din fina recension! Det gör oss så glada att höra, vi hoppas du blir nöjd med alla produkter i kalendern när det väl är dags för lucköppning. 💖

Bästa hälsningar,
CAIA Cosmetics

Rated 5 out of 5 stars

Impressed

Customer service is 10/10 and really helpful. Will continue to shop here:) The products is of course awesome aswell.

19 September 2025
Unprompted review
CAIA Cosmetics logo

Reply from CAIA Cosmetics

Hi Hedda,

Thank you so much for your amazing review!
We’re thrilled to hear that you’ve had such a positive experience with our customer service and that you love the products as well. 💖

Best regards,
CAIA Cosmetics

Rated 5 out of 5 stars

Speedy delivery

Speedy delivery, great packing and wonderful products!!!!!

13 September 2025
CAIA Cosmetics logo

Reply from CAIA Cosmetics

Hi Tania,

Thank you so much for your fantastic review! We’re thrilled to hear that you’re happy with the speedy delivery, the packaging, and of course the products. 💖

Best regards,
CAIA Cosmetics

Rated 5 out of 5 stars

good products

This brand is new to me and i have to say i really love their products 🙏

8 September 2025
CAIA Cosmetics logo

Reply from CAIA Cosmetics

Hi Anastasiia,

Thank you so much for your lovely feedback! We’re delighted to hear that you’ve discovered our brand and that you already love the products. 💖

/CAIA Cosmetics

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