Cake Craft Company Reviews 

1,912
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 201 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent product quality, noting items are well-made, attractive, and exactly as described, enhancing their baking projects. The ordering process is frequently highlighted as simple and efficient, with many appreciating the wide selection and good value. Reviewers also commend the fast and reliable delivery service, often receiving their orders quickly and with clear communication throughout. However, some customers also noted issues with delivery, including parcels being lost, significantly delayed, or arriving damaged by couriers. A few other people also felt that products occasionally arrived broken, were missing from orders, or were past their best-before date.

What people talk about most

Product

Users describe positive interactions with product, frequently highlighting the great quality, variety, and... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising fast and prompt delivery, with... See more

Quality

People report positive experiences with quality, with many reviewers praising products as striking, sturdy,... See more

Order

Clients share positive opinions on order, with many reviewers finding the ordering process easy and... See more

Service

Reviewers mention positive feedback about service, often describing it as excellent, fantastic, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Good shopping experience, but the shop ran out of stock of one of the items that I purchased, even though it seemed to be available when I placed the order. Customer service was prompt to address the... See more

Rated 4 out of 5 stars

Slower than usual delivery. Package left roadside of the gate in the pouring rain. Luckily cake boards not damaged. This is usually my go to company but this delivery has put me off slightly

Company replied

Rated 5 out of 5 stars

Ordering from Cake Craft Company was so simple to do. The website is very easy to navigate. There is an extensive choice of products to select from, whichever needs you have, good quality at very affo... See more

Rated 5 out of 5 stars

Great customer service and great products sold by this company. One of the cake boxes I ordered arrived damaged (by fault of the courier, not Cake Craft Company), but they were very kind and quick to... See more


Company details

  1. #11 of 11 best companies in Cake Decorating Equipment Shop
  2. #9 of 10 best companies in Bakery Equipment
  3. #13 of 15 best companies in Baking Supply Shop
  4. #56 of 60 best companies in Craft shop
  5. #169 of 185 best companies in Hobby shop
  6. #108 of 136 best companies in Kitchen supply shop

Written by the company

Famously Lower Prices Cake Craft Company offers great prices on your cake decorating supplies, sugarcraft essentials & packaging. FREE delivery on orders over £45


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2k reviews

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Asks customers to review

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Replied to 73% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(1,912)

177 reviews in the last 12 months

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Rated 1 out of 5 stars

Repeated failed “next-day” delivery, no real delivery attempt, poor accountability from Cake Craft Company

I placed my first order with Cake Craft Company for my small business, order #772981, and paid for DPD Next Day delivery because I urgently needed the items for production.

Unfortunately, this became one of the most frustrating supplier experiences I have had.

The first parcel was marked as a failed delivery / “sorry we missed you”, even though I was at home, sitting in my living room near the front door during the delivery window. Nobody knocked, nobody rang the bell, and nobody appeared at my property. I have Ring/front door camera footage covering the relevant time, which shows that no genuine delivery attempt was made.

I contacted Cake Craft Company and explained the situation. To their credit, they arranged a replacement parcel. However, the exact same issue happened again the next day, apparently with the same DPD driver. The replacement parcel was also diverted to a pickup shop after another message suggesting I was not at the address, when I was again at home and no genuine delivery attempt was made.

This was not a one-off delivery issue. It happened twice, after Cake Craft Company had already been told about the first failed attempt.

Because I urgently needed the items, my husband had to leave work early and use paid annual leave so he could collect the original parcel before the Post Office closed. We also had extra fuel costs and wasted time dealing with something that should have been a straightforward next-day delivery to my home.

I want to be very clear: I did not collect the second parcel. I was not trying to keep two orders. In fact, I was the one who openly told Cake Craft Company that the original parcel had been collected, so there was no attempt to hide anything or obtain duplicate goods.

I also contacted DPD myself regarding the second parcel and opened a complaint. I specifically asked for the replacement parcel, which had been diverted to a parcel shop, to be returned to the sender because I was not going to collect it. DPD advised me to contact the sender regarding the return and the delivery refund, which is why I followed up again with Cake Craft Company.

Despite this, Cake Craft Company’s response still referred to the original parcel being collected and explained what would have happened if the replacement had been successfully delivered, including collection of duplicate items. That made me feel as though the focus was being shifted onto a potential duplicate-order issue, even though I had already been transparent and had already asked for the second parcel to be returned.

My complaint was never about wanting to keep two orders. My complaint was about receiving another DPD update implying that I was not at the address, when I was, and about the repeated failure to make a genuine delivery attempt to my home.

What disappointed me even more was the poor customer service afterwards. The replies felt generic, templated and almost AI-generated, despite the amount of detail, evidence and clarification I had provided. It did not feel like anyone had properly engaged with the specific facts of my complaint or taken ownership of the issue.

Instead of properly acknowledging how negative the overall experience had been with their company, Cake Craft Company repeatedly pointed out that once the parcel is with the courier, delivery is outside their direct control. I understand they do not physically drive the parcel to the customer, but I paid Cake Craft Company for the goods and delivery. I did not choose or contract DPD directly. Cake Craft Company chose DPD as their courier partner, and the next-day home delivery service I paid them for was not provided.

They eventually said they would refund the £7.95 delivery charge, but only after I had to send several detailed emails, provide evidence, clarify that I had not collected the second parcel, contact DPD myself, and repeatedly push for the issue to be treated as a formal complaint. However, at the time of writing this review, I still have not actually received that refund.

In my view, refunding the delivery fee for a delivery service that was not fulfilled is the absolute bare minimum, not good customer service, and even that has not yet been completed.

They refused any goodwill compensation, despite the repeated failed service, the wasted time, the extra inconvenience, the additional fuel cost, and the fact that my husband had to use paid annual leave to collect a parcel that should have been delivered to my home.

20 April 2026
Unprompted review
Rated 5 out of 5 stars

Amazing products

Amazing products, I am definitely switching to this company!! Quality products and service! Definitely recommend them to anyone looking for cake decorating, or items for your business!
Thankyou Cake Craft Company :)

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Would highly recommend

I made a few orders and everything was of really good quality and everything arrived promptly. I was very impressed and will definitely use again

9 March 2026
Unprompted review
Rated 1 out of 5 stars

Very poor product

Very poor product, not as described. Sent email of complaint with photos and heard absolutely nothing back. Very poor customer service. Will not use this company again.

11 March 2026
Unprompted review
Rated 5 out of 5 stars

Excellent

I had an excellent experience with Cake Craft Company . The team was amazing in ensuring my order was sent for next-day delivery and went above and beyond to coordinate with the delivery company so it reached me as quickly as possible. Their communication throughout the process was perfect, keeping me informed at every stage. My items arrived earlier than expected, which was a great surprise. Overall, outstanding service and I would highly recommend them.

27 March 2026
Unprompted review
Rated 1 out of 5 stars

Paid expedited delivery for modelling…

Paid expedited delivery for modelling chocolate. It arrived the next day 28.02.26, broke a small piece off to use it felt dry looked at date it had expired 31.10.25. Emailed straight away gave details including photos, couple days later was sent a returns label which I used. On 12.03.26 received email stating money refunded (after I'd chased them up) today is 26.03.26 still no refund received. Dreadful way to treat a customer when it was their fault. Would advise not to use them but purchase from else where.

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Great company

Great company, wide range of products.
Fast delivery, very good contact.
I made a mistake with my last order by choosing the wrong size of cake drums, but after sending an email, the issue was resolved immediately.

23 March 2026
Unprompted review
Rated 5 out of 5 stars

Quick delivery

Quick delivery. Sent out a second delivery because I was having issues with another carrier not delivering my parcel. The items ordered are just right.

20 March 2026
Unprompted review
Rated 1 out of 5 stars

Out of date stock and no customer service

Ordered colour mill aqua food colours looking very carefully at best before dates as they had a list of colours. The two colours I bought were not on this list so when I received them and one expired in February 2026 and the other in March 2026 I was disappointed. I sent two emails to query this and received no response. Clearly they were in the wrong and will never use this company again. No customer service at all. Their loss as there are other companies I use. In fact I ordered something from the cake decorating company at the same time and they did not have the item in stock. They sent a refund before they even sent me an email to tell me.

3 March 2026
Unprompted review
Rated 5 out of 5 stars

I’m really happy with my order from…

I’m really happy with my order from Cake Craft 🎂✨ Everything arrived very well packaged and in perfect condition. The quality was exactly what I was hoping for, and the whole experience was smooth from start to finish. I will definitely be ordering again. Thank you! 😊

20 February 2026
Unprompted review

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