Card Factory plc Reviews 

10,027
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 296 reviews, most reviewers had an average experience overall. Many customers consistently praise the staff for being friendly, helpful, and welcoming, often highlighting their patience and willingness to assist with product selection. Reviewers frequently mention excellent in-store customer service, noting staff go above and beyond to help, making shopping a pleasant experience. However, some customers experienced significant issues with online orders, including incorrect items or lost deliveries, and found the ordering process slow. There are also concerns regarding product quality, such as diffusers not working or chocolates being poor, and limited selection for certain items. A few people also encountered unhelpful or rude staff, particularly managers, leading to frustrating in-store interactions and poor customer support experiences.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Product

Users describe ambiguous interactions with product, with some customers praising the quality and selection of... See more

Customer service

People report ambiguous experiences with customer service, with many praising helpful and kind staff members... See more

Service

Reviewers mention ambiguous feedback about service, with many customers reporting excellent and helpful... See more

Order

Customers consistently express dissatisfaction with their ordering experiences, frequently reporting issues... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift shop
  2. Greetings Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.3

Average

TrustScore 3.5 out of 5

10k reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

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3.3

All reviews

(10,027)

291 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Friendly staff

Debbie at Rainham precinct was very friendly and
helpful. Card shop well stock and nicely presented.
Very good experience

8 May 2026
Unprompted review
Rated 1 out of 5 stars

Sold Empty Canister

Today is my daughters 5th Birthday. I purposefully travelled 13 miles yesterday to the nearest Card Factory to buy a helium canister for her balloons. I should have had a hunch something was off when I was sold one put behind the till like it had been returned. This morning we have gone to use it and its completely empty. £30 wasted and several large balloons I now cant use.

2 May 2026
Unprompted review
Rated 1 out of 5 stars

Poor service

I selected 4 cards for the offer in-store and when I got to the till I was pressured in to buying a bundle of generic cards and this invalidated my offer. The offer in store for 4 cards for the price of 3 then becomes a potential scam. I have been in touch with customer services who haven't been able to help and all I asked for was some sort of goodwill gesture like a gift card for the difference rather than me trundle all the way back to town with an arthritic knee and refund the whole lot.

29 April 2026
Unprompted review
Rated 1 out of 5 stars

I used The Card Factory to send a few…

I used The Card Factory to send a few surprise birthday balloons. They got delivered ok, however, they did not put a message that I had specifically written in the box of balloons. When I told customer service they said, check in the box! It should be there. Well it wasn't and they didn't really care or want to discuss further. Very disappointing all around. That is the one thing I wanted for my personal message included with the balloons as it was a big joke in the message.

24 April 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant customer service!!!!

Yesterday,25th April, I purchased something at the Burnham on sea branch of Card Factory, I was served by a really lovely lady who went out of her way to help me, she served me with a smile and made my experience shopping at Card Factory a good experience,it was the lady at till3, so thank you for being so kind and helpful, I have always found the staff at Card Factory Burnham on sea really nice

25 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent

I was visiting the Hinckley store for the first time yesterday and was helped and served by Hemma , she was very helpful and friendly and gave really good customer service would definitely return to this store again.

16 April 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant!

I have used Card Factory for a while now and found them to be Brilliant! Great choice of cards and very competitive prices. Ordered 5 cards to be delivered to myself and was a little worries about them getting damaged but they arrived in box. Was delivered ahead of time too. :-)

13 April 2026
Unprompted review
Rated 2 out of 5 stars

Attitude of manager at Daventry Road…

Attitude of manager at Daventry Road Coventry Store.

The manager of the daventry Road store is appalling. She is very condescending when talking to her. I have visited a few times and she even speaks down to her staff. She has advised it would be an hour wait for one balloon inflation even though I am the only customer in store. If you ask for help looking for something she makes you feel awkward and bad for doing so - not the best customer service. People I have spoken to have also had similar comments. The store has potential to do well with the locals as it’s located in a handy shopping parade. Do better!

7 April 2026
Unprompted review
Rated 1 out of 5 stars

Won’t be using again!!

I have been using card factory a long time but my last order was very disappointing, the card has changed and not for the better, I even ordered a card I already had and it has changed from a lovely embossed card to a shiny cheap looking card and the price has gone up, won’t be using them again!!!

14 April 2026
Unprompted review
Rated 1 out of 5 stars

Derogatory comment made against me and my partner

Hi, me and my partner visited robin park card factory today and experienced homophobia and discrimination upon entering the store Chelsea I’m guessing the manager made a derogatory comment to the member of staff behind the counter making me a man and my male partner very uncomfortable and unwelcome to the point where we will not be visiting this store again I would rather pay the parking fee and visit the Wigan town center store instead would strongly not recommend this store to my friends and family

13 April 2026
Unprompted review
Rated 5 out of 5 stars

I visited the Card Factory in Littlehampton

I visited the Card Factory Littlehampton store today and got a bit confused about what I needed for a birthday party, I was helped by a lovely woman called Mandy, think she was the store manager, she was fantastic, so helpful and knowledgeable, she showed me various things that I hadn’t thought of for a party and I was so pleased with what I bought.
I got balloons, cards, party bags and lots of great gifts.
I have already recommended this store to my friends as I found the customer service so very good, well done Card Factory!

8 April 2026
Unprompted review

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