Card Factory plc Reviews 

10,027
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 296 reviews, most reviewers had an average experience overall. Many customers consistently praise the staff for being friendly, helpful, and welcoming, often highlighting their patience and willingness to assist with product selection. Reviewers frequently mention excellent in-store customer service, noting staff go above and beyond to help, making shopping a pleasant experience. However, some customers experienced significant issues with online orders, including incorrect items or lost deliveries, and found the ordering process slow. There are also concerns regarding product quality, such as diffusers not working or chocolates being poor, and limited selection for certain items. A few people also encountered unhelpful or rude staff, particularly managers, leading to frustrating in-store interactions and poor customer support experiences.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Product

Users describe ambiguous interactions with product, with some customers praising the quality and selection of... See more

Customer service

People report ambiguous experiences with customer service, with many praising helpful and kind staff members... See more

Service

Reviewers mention ambiguous feedback about service, with many customers reporting excellent and helpful... See more

Order

Customers consistently express dissatisfaction with their ordering experiences, frequently reporting issues... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift shop
  2. Greetings Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.3

Average

TrustScore 3.5 out of 5

10k reviews

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No recent history of asking for reviews

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3.3

All reviews

(10,027)

292 reviews in the last 12 months

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Rated 1 out of 5 stars

I have just returned from Card Factory…

I have just returned from Card Factory in Rustington Sussex and tried to buy some helium balloons that require inflation.
The "gentleman" behind the counter was extremely rude to me and told me to come back in an hour as they were too busy to inflate them while I waited, I was unable to do this as I was on my lunch break, and as a note there was one other person behind me in the queue and the young girl inflating balloons was actually inflating two helium balloons for another customer and had done them while I was in the queue – 2-3 minutes maximum.
I asked why they couldn’t do them while I waited as they always had done and was told I should use my “common sense” and not expect them to be inflated while I waited because of how busy they were, like I said there was one person behind me– I found this persons attitude extremely offensive and this person said they’d worked there for 3 years and it had always been like that. He said that they are asking customers to order balloons to be collected, how would I know that as there are no signs anywhere?? That store is also NOT available for Click & Collect so how am I supposed to pre-order?? I am not a mind reader.
At the risk of calling him a liar I have ALWAYS got my balloons from this branch of the Card Factory, without pre-ordering, and found them to be very helpful and pleasant and NEVER having to wait for balloons to be inflated so this was an untrue statement from him.
I would imagine you are losing a lot of business due to this employees attitude and I certainly won’t be going back.

10 April 2026
Unprompted review
Rated 5 out of 5 stars

Promotional offer today unexpectedly.

Today while shopping in the Worthing West Sussex shop I was purchasing cards for three people/friends and as I got to the till to pay a very nice helpful young man (Jamie his badge told me) pointed out that if I needed one more card it would count towards a offer that was running 👍🏼 thank you Jamie weldone 😊

7 April 2026
Unprompted review
Rated 5 out of 5 stars

Worcester Park

Went into the store today to purchase a card and some balloons for my granddaughter and I just wanted to write in about the young lady named Sasha who served me. Her manners and friendly personality is an asset to your company. Will most definitely be back.

4 April 2026
Unprompted review
Rated 5 out of 5 stars

Firstly glad to see CF have improved on…

Firstly glad to see CF have improved on their quality of cards as for a while they weren’t to the same standard we are all used to.

Aaron B Meadowhall Store 1/4/26 11.47 till 7

What a guy and refreshing change apologised to everyone for keeping them waiting (but he’d not really) asked if we had found everything we were looking for, offering the add ons as instructed to do whilst I was grinning at him he continued. I explained I had worked many years in MH and had to do the same. He was polite and everything was going fine until payment when till/card machine started to play up. The queue was growing he calmly called in others to assist on tills whilst trying to sort the problem again apologised to me and everyone behind me and whilst doing what he had to engaged in banter keeping us all entertained and laughing.

Apart from being good at what he does he read the need acted on it and delivered excellent customer service 👏🏻👏🏻 he also sorted out the problem 🌟

1 April 2026
Unprompted review
Rated 1 out of 5 stars

One man band robotic service

I went to My local store in Barry & I wanted to just jump off a bridge the shop service or lack of staff & the obvious questions people in retail are forced to ask everyone, I was waiting in the queue there was 2 people in front of Me & others came behind Me everyone was moaning & asking is there anyone else serving, the young lady said sorry Our other staff member is being trained etc so it’s just me’ so o was annoyed by this alone & then to hear the repetitious questions being asked over & over to customers by the assistant “did you need a balloon” how about a weight’ did you want wrapping paper with this or that’ is there anything else you need or couldn’t find like this that or the other’ & this was every customer, given the size of the tiny store it gets quite grating especially when your browsing’ I don’t blame the staff member she’s clearly doing what she’s been asked to by whom ever with this company’ it annoys the hell out of Me & it’s always the cheap stores’ you’d expect it from corporate high wages shops but not a flaming card store it’s just over the top, & it was like an oven in there gets super warm in a small confined shop like that, th whole experience was just rubbish & infuriating & annoying,

1 April 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointing experience.

Very disappointing experience.

I visited the store in Wallsend, North Tyneside. I brought my own balloons and was told the total would be £12, but £20 was taken from my card. When I asked why, I was told £4 was for a large butterfly item. However, when I got home, the butterfly was missing from my order.

I called the store immediately after I got home, and I was told that I had not given them the butterfly, which is not true. Only at the end of the conversation was I told that I could come back to get a £4 refund.

They can easily check their CCTV and see that I did give the item to their colleague.

This was for my child’s birthday, and I live far away, so it was very upsetting.

I feel really let down by the service.

1 April 2026
Unprompted review
Rated 5 out of 5 stars

Amazing customer service

Staff members in Bedford town centre today amazing, A lady very upset knocked cards off rack, staff immediately helped and reassured lady, lady asked for staff name - Jo, lady continued to be upset, Jo was amazing so nice, gave lady hug and kept offering reassurance - the staff are amazing so kind, well done!

31 March 2026
Unprompted review
Rated 5 out of 5 stars

Unbeatable Customer Service

This company has the most helpful customer service I have ever received. I am mobility impaired, so I do a lot of my shopping online. I order all my birthday cards from Card Factory as they have a great choice, at reasonable prices. My latest order was delivered to the wrong address, this was no fault of the company, just a postal error. I rang and explained the situation and I was so impressed with the lady who dealt with my query, she was very kind, very helpful and quickly sorted it out as best she could, I’m not sure if I can name her, however Abbey, you are an asset to the company, I thought you were pretty amazing 🤩 thank you for your help today.

30 March 2026
Unprompted review
Rated 4 out of 5 stars

It costs nothing to say I Love.

On the 24th March I visited Card Factory Bridlington and was assisted by a polite kind and friendly young lady called Charlotte. I visited the shop to purchase a birthday card for my wife who I have been with for 60 years. Although they did not have a wide range of cards for a wife I eventually found one that I thought my wife would like and make her smile. Please Card factory increase your range of cards for the older married person it would be appreciated.
Please remember to thank Charlotte like I did she is a credit to herself and family.
Please be kind to everyone you meet.

24 March 2026
Unprompted review
Rated 1 out of 5 stars

Awful first experience, never again!

Ordered daughter a personalised birthday card on the 21st March for 29th I've waited hoping it would have come last minute but still not received, I wouldn't recommend these to absolutely anyone and I want a refund. Awful company.

21 March 2026
Unprompted review
Rated 5 out of 5 stars

Lucy you are one lovely Lady who goes…

Lucy you are one lovely Lady who goes that extra Mile to listen and to direct with a smile. you have Earned your 5 stars Lucy and yet again i know evertime i need help because i am registerd Vowel Dyselxic that Lucy and the other Team Members are ready to help with a smile. Thank you Lucy your a real star

29 March 2026
Unprompted review
Rated 1 out of 5 stars

I had a really disappointing experience…

I had a really disappointing experience in Stratford London store today.

When I went to check out, the cashier (a tall, slim white female staff ) told me she was “not in service” in an impatient manner — even though she had just finished serving another customer. Another colleague then stepped in to help me.

However, when I realised I had forgotten my receipt and returned to the store just less than one minute later, I saw her serving other customers.

This inconsistency made me feel that I was intentionally refused service. Combined with her attitude, I felt uncomfortable and not treated with equal respect. As an Asian customer, this experience unfortunately came across as potentially discriminatory.

I hope this can be taken seriously and reviewed.

28 March 2026
Unprompted review
Rated 1 out of 5 stars

Poor quality and terrible customer service

I ordered two balloons for Mother’s Day. I collected them and when I returned home 10 minutes later, one of the balloons had deflated.. I returned it to the store immediately, the staff were unfriendly and unapologetic at best. In fact, they were complaining to each other about how busy the shop was! The balloon was no longer available in store and my option for replacement was one that had been written on by a member of staff. I took that one home and it had deflated the following morning! I emailed my concerns to be told I should take the balloon back to the shop. Mother’s Day had come and gone!! I explained in my email that I wasn’t looking for a refund, that ship had passed! To this date, I have received not one apology from either the shop staff or customer services. What a disappointment for My 78 year-old Mum. This is the worst customer experience, it seems like no one cares, the whole ethos of the products is thought and care after all! I would advise to use a different company and avoid CF completely.

14 March 2026
Unprompted review
Rated 1 out of 5 stars

Terrible service.Dont use.

Terrible service.Dont use.
Card hadn't arrived on day 5 .So no card for a Birthday.I asked for a refund or a voucher so I can go to my local card factory and buy one,they refused and said wait another 3 days .so 8 days in total to possibly receive a card.
Next time I will use Moonpig.

21 March 2026
Unprompted review
Rated 1 out of 5 stars

North end croydon card factory

I always go into card factory in croydon. Usually friendly staff. However today I went in, young girl on the till. Never asked who was next so I walked up to her till. No hello!! Just ignored me. Talking to her colleagues the whole time. Never told me the total of my purchase. Waited for her to proceed for me to to tap card, still talking. I then tapped card, never asked me if I wanted a receipt. Never spoke to me. No please, thankyou nothing. Just kept talking to her colleagues. Absolutely discusting!!! I even said nice customer service in a sarcastic way but she just gave me a dirty look. It's very sad because I go there most weeks and get lovely customer service. Sorry but she really needs to realise her appalling behaviour.

21 March 2026
Unprompted review
Rated 5 out of 5 stars

WAKEFIELD shop

WAKEFIELD shop - Amazing customer service from Jenny. Always happy to help, goes out of her way to find anything not on the shop floor. Thank you 😊

7 March 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous customer service

Went to Falmouth card factory was served by a lovely lady called Helen she went above and beyond to make sure me and my mum left happy she was professional and asked lots of questions when we were unsure about something to find what we wanted
Thank you Helen

4 March 2026
Unprompted review

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