Card Factory plc Reviews 

10,031
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 296 reviews, most reviewers had an average experience overall. Many customers consistently praise the staff for being friendly, helpful, and welcoming, often highlighting their patience and willingness to assist with product selection. Reviewers frequently mention excellent in-store customer service, noting staff go above and beyond to help, making shopping a pleasant experience. However, some customers experienced significant issues with online orders, including incorrect items or lost deliveries, and found the ordering process slow. There are also concerns regarding product quality, such as diffusers not working or chocolates being poor, and limited selection for certain items. A few people also encountered unhelpful or rude staff, particularly managers, leading to frustrating in-store interactions and poor customer support experiences.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Product

Users describe ambiguous interactions with product, with some customers praising the quality and selection of... See more

Customer service

People report ambiguous experiences with customer service, with many praising helpful and kind staff members... See more

Service

Reviewers mention ambiguous feedback about service, with many customers reporting excellent and helpful... See more

Order

Customers consistently express dissatisfaction with their ordering experiences, frequently reporting issues... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift shop
  2. Greetings Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.3

Average

TrustScore 3.5 out of 5

10k reviews

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1-star

No recent history of asking for reviews

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3.3

All reviews

(10,031)

293 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

WAKEFIELD shop

WAKEFIELD shop - Amazing customer service from Jenny. Always happy to help, goes out of her way to find anything not on the shop floor. Thank you 😊

7 March 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous customer service

Went to Falmouth card factory was served by a lovely lady called Helen she went above and beyond to make sure me and my mum left happy she was professional and asked lots of questions when we were unsure about something to find what we wanted
Thank you Helen

4 March 2026
Unprompted review
Rated 1 out of 5 stars

I didn’t even want give them one star.

I didn’t even want give them one star.
Myself and my partner have just been verbally abused bythe shop manager at marina quay in Rhyl. His name is Martin and he should not be allowed to speak to anyone like he did. Stay away from him at all cost!

14 March 2026
Unprompted review
Rated 1 out of 5 stars

Rude manager and false advertisement

Rude staff and rude manager in the Liverpool one store. Overpriced though the window sign stated prices from £2.29 but all them balloons had been placed into 3/4/5 bunch balloons wanting nearly £15/£20 for them not worth it when single balloons start from £2.29 or so they claim in the window signs. 14/3/26 manager rude and shouting at myself for asking why they haven’t got single balloons when CARD FACTORY ARE ADVERTISING THEM AS BEING SOLD. Maybe should take this false advertisement down if only selling in bunches worst £10 not £15/£20

14 March 2026
Unprompted review
Rated 2 out of 5 stars

Stern and americanised

I tried to email in rather than write public but there’s only a chat bot and it said it’s not in working hours? If it just let me send an email you could see and action it when it is working hours?
I didn’t need to have a live instant chat.

Usually I would have said this is a decent place with cheap cards hence the two stars but today it took me forever to find a decent card because they all said “Mom” which I know is used in some places like Brum which is fair but let’s face it, it’s just another americanisation we are going to be forced to adopt and I can’t stand it. A few cards sure for those who do and those travelling (but American Mother’s Day isn’t even the same time) but at least a third of the cards?

I thought that would be the end of it but then it was near closing time and there was a queue so I carried on browsing waiting for the queue to not be there (I was the only one left except the queue) when the girl at the till seemingly annoyed, announced they were closing soon to just me. I already knew that as the other girl politely informed me and was happy to go straight to the till but seemed a bit unnecessary to announce in front of everyone else that you were annoyed at me not waiting in line. So I joined the queue just to have to wait there to appease, would have taken the exact same amount of time except it was wasting my time as well

5 March 2026
Unprompted review
Rated 1 out of 5 stars

No compassion from customer service team!

Would strongly avoid using their online service. I used their online service to purchase two cards due to me ending up in hospital suddenly. I was very out of it on medication at the time and did not double check the address and missed off the door number. * just want to add that most online service providers stop the order going through if the address is not correctly filled*.. anyway. I noticed the error so contacted customer service. I was informed that this was already showing as dispatched so they couldn’t amend the address or provide a refund however the cards would be returned to them and a note will be put on my order to provide the correct door number.

It has been almost two months since this happened and I’ve had no cards and no refund! It was only two cards and has cost me £7-£8!! Wouldn’t have been too fussed if the cards actually turned up!

Just to add to card factory’s response because they clearly didn’t read my review properly. The order definitely hasn’t been passed to them and sent out again as it’s now been well over a month since the expected delivery date

6 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your review. I’m sorry to hear about the situation with your order.

As advised by the team at the time, once an order has been dispatched we’re unfortunately unable to amend the delivery address. If the address details are incomplete, the item is normally returned to us by the courier before we’re able to take any further action.

I have passed your recommendations regarding the address validation on our website on to the relevant team for review.

Warm wishes,
Trish

Rated 5 out of 5 stars

I was at the Aberdeen Beach boulevard…

I was at the Aberdeen Beach boulevard store on Wednesday 4th of March. I was served by a lady called Laura and she was very polite and offered myself and other customers a helping hand. She was delightful and delivered a friendly and professional service. She was very knowledgeable and told me about the special offer in store which was a great deal. I always use card factory to buy cards aa it always has highest quality products for a fantastic price. Thanks for your help Laura and for making me feel welcome

4 March 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for taking the time to share this lovely feedback. I’m really pleased to hear about the friendly and professional service you received from Laura at our Aberdeen Beach Boulevard store. It’s great to know she made you feel welcome and helped you make the most of the offers in store.

I’ll be sure to pass your kind words on to Laura and the team.

Warm wishes,
Trish

Rated 5 out of 5 stars

I go in card factory quite a lot and…

I go in card factory quite a lot and the staff are very friendly and helpful I was in this morning the 3/3/26 and I got a nice greeting from Mandy at deepdale she’s always nice very friendly and helpful she’s a pleasure

3 March 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear how friendly and helpful the team are at our Deepdale store, and it’s great to know Mandy always gives you such a warm welcome.

I’ll be sure to pass your kind words on to her and the team.

Warm wishes,
Trish

Rated 5 out of 5 stars

A very satisfied customer, thank you.

Whenever I go into card factory at London Colney fields shopping park, I get a very warm welcome and the staff are all so friendly and helpful. Carla, Hayden, Paige, Lisa and Mohammed and there have been other staff sorry, I haven’t caught their name to give them a good review in this mention. Nothing is ever too much bother and staff are more than willing to stop what they’re in middle of doing to help me, a customer. Many thanks.

3 March 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you always receive such a warm welcome at our London Colney Fields store and that the team are consistently friendly and helpful.

It’s great to see Carla, Hayden, Paige, Lisa and Mohammed recognised — I’ll be sure to pass your kind words on to them and the wider team.

Warm wishes,
Trish

Rated 4 out of 5 stars

I visited your store in Rainham

I visited your store in Rainham, Kent and was served by a lady called Debbie. Debbie certainly is a very good sales person who bought a smile to our faces on what was a cold , wet & miserable day. She was hilarious but very polite in trying to sell extra products to us, when we purchased birthday cards, balloons etc.
Well done Debbie!

27 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing your lovely feedback. I’m really pleased to hear Debbie brought a smile to your faces at our Rainham, Kent store — especially on a cold and miserable day.

It’s great to know she was both friendly and helpful while you were choosing your cards and balloons. I’ll be sure to pass your kind words on to Debbie and the team.

Warm wishes,
Trish

Rated 5 out of 5 stars

Laura excellent customer facing person

We have been to Chester Frodsham Street on many occasions and thought we should recognise the excellent customer service Laura provides. She is always happy and smiling and insures we and all customers have everything they need. (Stamps). The store is always neat and tidy and provides everything we need for all occasions.
Laura is the best customer facing person we have meet in Chester.

26 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for taking the time to share this lovely feedback. I’m really pleased to hear about the excellent service Laura provides at our Chester Frodsham Street store. It’s wonderful to know she always makes customers feel welcome and ensures you have everything you need.

I’ll be sure to pass your kind words on to Laura and the team — they’ll be delighted to hear this.

Warm wishes,
Trish

Rated 5 out of 5 stars

Diss branch, good prices & great customer service

A pleasure shopping at Diss branch. Generally have a good selection of cards and associated products. Selling off diaries and calendars at a mega low price was a bonus.
The standout thing here is the brilliant customer service received from the Manager Jules and also Zara. Always cheerful, happy, polite and helpful. A credit to card factory and how customer service should be. Thanks

24 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you enjoy shopping at our Diss store and that you found some great bargains too.

It’s especially nice to hear your kind words about Jules and Zara — I’ll be sure to pass this on to them and the team. They’ll be delighted to know their cheerful and helpful service made such a difference.

Warm wishes,
Trish

Rated 5 out of 5 stars

GREENFORD Branch best customer service

I went to card factory in Greenford branch where I had the pleasure of being looked after by the lovely manageress Camille and her assistant Isabel.
What a fabulous branch the customer care is exceptional the service is outstanding thank you Camille for getting my order ready in time for valentines day🥳🥳.Camille was simply amazing the balloons were ready on time and beautifully presented.My venue looked amazing...I will be back for mother's day and Easter so see you soon ladies🎊🎊
Thank you again for going above and beyond the call of duty to bring a fantastic service .

13 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing such lovely feedback. I’m delighted to hear about the exceptional service you received at our Greenford store from Camille and Isabel — it’s wonderful to know they helped make your Valentine’s celebration so special with the balloons ready and beautifully presented.

I’ll be sure to pass your kind words on to them and the team. They’ll be thrilled to hear how much their effort was appreciated.

Warm wishes,
Trish

Rated 5 out of 5 stars

Mothers day present

recently purchased a mothers day present for my twin grandaughters to give to their mum for mothers day.The store was in Poole.The lady Bex was very friendly,a great advert for the store.

23 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing your lovely feedback. I’m really pleased to hear Bex at our Poole store was so friendly and helpful — it’s great to know she made your visit such a positive one.

I’ll be sure to pass your kind words on to her and the team.

Warm wishes,
Trish

Rated 2 out of 5 stars

Bravo Lindsay & dreadful customer care Robyn

Bravo Lindsay & dreadful customer care from Robyn!!!!! Following a chat conversation on 12th Feb with Card Factory after placing a large order & then not being able to then place the order I was informed only after all my hard work in creating multiple personalised items that they are currently only able to post 3 small A5 cards to NI,& are working on updating their despatch processes following the recent government amendments - fine but why not make that clear on the website! However I was kindly offered a refund on postage as initially the postage would have been free - this was dealt with most efficiently by Lindsay however there should have been a refund in a 4th order but Robyn refused to refund that which in itself was a small inconvenience but to promptly cut off the chat & terminate it without explanation ruined previous good customer care - what a pity for other staff members working hard for customer satisfaction!

12 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share this feedback.

I’m really pleased to hear that Lindsay was able to assist you efficiently, but I’m sorry to read that the rest of the experience left you feeling disappointed, particularly regarding the handling of the refund and the way the chat ended. I understand how frustrating that must have been after the time you spent creating your personalised items.

If you’re happy to, please contact us at cfonline@cardfactory.co.uk
with your order details so we can review this further and look into what happened.

Warm wishes,
Trish

Rated 5 out of 5 stars

The staff at Card Factory Hessle rd…

The staff at Card Factory Hessle rd Hull are always very helpful & friendly. The manager there Karen is full on board with everything & always has really good stock . Often more than the other card factory shops in Hull.

21 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear how helpful and friendly the team are at our Hessle Road, Hull store. It’s especially great to hear your kind words about Karen and the effort she puts into keeping the store well stocked.

I’ll be sure to pass your comments on to her and the team.

Warm wishes,
Trish

Rated 2 out of 5 stars

Never again

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 for 2 section no surprise no card then told we don`t sell them (really) I will never ever shop at The card Factory again and we wonder why the high street is dying. Littlehampton store (am)

21 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your feedback, and I’m sorry to hear about your experience at our Littlehampton store.

I understand how frustrating that must have been when you were simply looking for some help finding a card. That’s not the level of service we aim to provide, and I’m sorry you left feeling disappointed.

Your comments have been noted and will be shared with the store team so this can be reviewed.

Warm wishes,
Trish

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