I was gifted an afternoon tea by a friend which was a nice surprise and much appreciated. It was well presented and all looked very nice. However, having now had the tea, I wouldn’t buy it again mysel... See more
Company replied
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Review summary
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What people talk about most
Reviews shaping this summary
Bought the half billionaire's Easter egg having seen it on FB. I'm now obsessed. Which is unfortunate as I've been pretty chocolate-addiction free for the past few years. I seem to have relapsed an... See more
Company replied
Highly recommended this company! The cake was gorgeous to look at and tasted incredible!! When there was a slight hiccup with delivery (DPD’s fault, not C&S!) where DPD failed, Cutter & Squidge absol... See more
We ordered a last minute cake for a relative's birthday. It arrived exactly on time and in excellent condition. We did as suggested and put it in the fridge until the day. On the day we took the ca... See more
Company replied
Company details
Written by the company
Luxury London cakes, macarons, biscuits and more delivered to your door by courier. Delicious award winning cakes for any occasion. Personalised for you.
Contact info
3.7
Average
824 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 85% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
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Fantastic customer service
What a fantastic company with brilliant customer service. I only discovered on the weekend that a box of the cutter and squidge delectable goodies had not reached their intended destination at Christmas. Within an hour of making contact with the company and telling them they re routed a new delivery of the items at no cost and to a new address. Thank you so much Rebekah and team you are awesome!
2 February 2026
Unprompted review
Reply from Cutter and Squidge
Hi Caroline,
This has absolutely made our day — thank you so much! We work really hard to make sure every interaction feels as good as the cake itself, so knowing that landed for you means the world to the whole team.
We'll make sure Rebekah knows you said so — honestly, this kind of feedback is the best part of the job. We can't wait to look after you again soon! x
The customer service was brilliant I…
The customer service was brilliant I had a query that was answered within 10 minutes of emailing.
Cake was beautiful, fresh, tasty! Very pleased would definitely recommend.
26 January 2026
Unprompted review
Reply from Cutter and Squidge
Hi LiAnne,
This has absolutely made our day — thank you so much! We work really hard to make sure every interaction feels as good as the cake itself, so knowing that landed for you means the world to the whole team.
Honestly, this kind of feedback is the best part of the job. We can't wait to look after you again soon! x
Never use again
Product ordered for birthday party only not to arrive. Lots of disappointed faces including little ones totally spoiling the party. Never got confirmation that delivery wasn’t going to happen until far too late to make alternative arrangements. Used C&S previously and cakes are delicious but will never ever use them again, better alternatives available in London area.
20 January 2026
Unprompted review
Reply from Cutter and Squidge
Hi Alan,
Thanks so much for your review— and we're genuinely sorry your selection box and mini prosecco took longer to arrive than it should've. We know how much timing matters, especially when it's a treat you've been looking forward to!
We can see your order was delivered the day after the scheduled delivery date, and as it did arrive safely, we're not able to process a refund in this case — our policy covers non-delivery rather than carrier delays. But your feedback really helps us flag this with our delivery partners.
We'd also gently mention — and we know this doesn't help now — that we always recommend placing orders for the day before a big occasion. It gives us a window to step in and resend if anything goes wrong with a delivery. It's something we try to flag more clearly, and your experience is a reminder of exactly why.
When you contacted us, our team offered a full replacement, which is how we love to resolve things like this. As that wasn't taken up, we're unfortunately not able to process a refund in this instance — it falls outside our policy once an alternative remedy has been offered.
We genuinely hope you'll give us another chance — and if you'd like to chat further, we're always here at hello@cutterandsquidge.com! x
Excellent Service & Great Taste
Love the products and Design! Great Cakes and fine variety for different occasions. Online Shop also awesome and easy to handle:-)
18 January 2026
Unprompted review
Reply from Cutter and Squidge
Hi Anna,
This genuinely made our whole team smile — thank you so much! Knowing that you love what we do brought you a moment of joy is exactly why we do what we do.
We put so much love into every bite, so hearing that it landed perfectly means the world to us. We really hope to see you again soon — there's always something new and delicious waiting for you! x
very good service and arrived on time…
very good service and arrived on time without any damage
10 January 2026
Unprompted review
Reply from Cutter and Squidge
Hi Graham,
This genuinely made our whole team smile — thank you so much!
We put so much love into every bite, so hearing that it landed perfectly means the world to us. We really hope to see you again soon — there's always something new and delicious waiting for you! x
Exceptional customer service
Exceptional customer service. Top quality products
5 January 2026
Unprompted review
Reply from Cutter and Squidge
Hi Rita,
Exceptional and top quality. That's everything we aim for every single time. Thank you so much!
We hope to see you back again very soon!
Quality Chocolate, Beautifully Presented
We received a wonderful gift box of vegan brownies from Cutter & Squidge and were genuinely impressed. The chocolate quality was excellent, the packaging beautiful, and of course everything was cruelty-free - what more could you ask for?
Highly recommended.
8 January 2026
Unprompted review
Reply from Cutter and Squidge
Hi Oscar,
What more could you ask for is exactly the right question. Thank you so much!
Knowing the chocolate quality, the presentation and the cruelty-free credentials all landed perfectly means everything to us. We put so much care into making sure our vegan range never feels like a compromise and it's wonderful to hear that came through.
We hope you'll be back to explore a little more of the range soon!
This company is appalling
This company is appalling. Not only did they send a rip off small over priced half dead bunch of Christmas flowers they then offered a replacement on 8th January they didn’t deliver. Don’t use them !
22 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi Annabel,
We're so sorry — truly. The quality of those flowers and then the failed replacement on 8th January is completely unacceptable, and we understand exactly why you're angry.
We want to be honest with you: the flowers were fulfilled by a third-party supplier, and the repeated failures — both on the original order and the replacement — are exactly why we have since terminated that contract entirely. We're not prepared to put our name to a product or a promise we can't stand behind, and this experience is a direct part of why that decision was made.
If our team have not already refunded you for your flower order, please reach out to hello@cutterandsquidge.com. Again we are very sorry x
Wonderful gifts (or treats for…
Wonderful gifts (or treats for yourself)!
3 January 2026
Unprompted review
Reply from Cutter and Squidge
Hi there,
We fully support both options and make no judgement whatsoever! Thank you so much.
We hope whichever route you chose, every bite was worth it. We'd love to see you back again soon!
Absolutely delicious Red Velvet Cake ordered for a 90th birthday!
I highly recommend Cutter and Squidge - I ordered my mother’s 90th birthday cake, to be delivered on December 23rd, and we were so impressed from the time of ordering through to consuming the delicious cake!
It has been so refreshing to work with a company that were communicative, caring and above all, make the most beautiful cakes!
We received so many compliments from the large group of family who celebrated her birthday with us - I can honestly say that the Red Velvet Cake tasted absolutely delicious!
I will definitely be using Cutter and Squidge again - my father turns 90 in the summer and my mother has already decided that he will be having exactly the same cake!
Thank you very much Cutter and Squidge, it has been an absolute pleasure working with you.
23 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi Alison,
This has genuinely made our whole team's day. Thank you so much.
A 90th birthday on December 23rd is about as high stakes as it gets, so knowing the Red Velvet Cake brought so much joy to your mother and the whole family around her means everything to us. What a moment to be part of.
And we are already looking forward to your father's 90th in the summer. We'll make sure it's every bit as special. See you then!
Very disappointed with service .ordered…
Very disappointed with service .ordered an afternoon tea package for my son in London .Needed to change delivery time and did so within time period .despite requesting delivery reschedule this did not occur .Customer service was initially AI Athena once contacted they read from a script and would not either change date or cancel delivery even though I explained as a compromise I would wear cost but asked them not to leave food outside an empty house .ordered online from Australia don’t recommend.
30 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi Anne-Marie,
Ordering from Australia for your son — that's such a lovely thing to do, and we're so sorry this experience didn't reflect the care that went into that decision.
We want to be transparent: the delivery reschedule request came in outside our editing window, which is why our team weren't able to action the change — that's a limitation we know is frustrating, especially when you're coordinating from the other side of the world. But what we're really sorry about is the way that was handled. You deserved a human, empathetic conversation — not a scripted response that left you feeling unheard.
On your concern about food being left outside — we completely understand why that felt worrying. Every order is packaged in multiple layers of protective packaging inside a sealed outer box or shipping bag specifically designed to keep everything safe and food-grade even if it's left on a doorstep. It's something we've thought about carefully precisely because we know not everyone can be home for a delivery.
We know this experience was disappointing but our human team were in touch with an offer so we could make this right in the future. Your son is lucky to have someone going to such lengths for him from so far away! x
Order missing - will not reply to refund request
My order due to be delivered 24th December never arrived. Emails are answered by an unhelpful AI bot. Wish I had read these review before ordering as if it does turn up it will probably be expired. Impossible to get a reply.
24 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi AJ,
We're so sorry — a missed delivery on Christmas Eve is the last thing anyone should have to deal with, and we completely understand how upsetting that must have been.
We want to be transparent: our customer service team was closed over the Christmas period, which is why you weren't able to reach a real person. We know that's no comfort when you're waiting on something important, and we're sorry the automated responses were the only thing available to you at that moment.
We hope our team have already been in touch to resolve this for you — but if not, please do reach out to us directly at hello@cutterandsquidge.com and we'll make sure this is sorted straight away.
Short expiry date
Sent brownies as a gift and was disappointed to hear from the recipient that they were dated 24th December.
Contacted customer service who said that up to 7 days includes the delivery day. Really, so why doesn't it say that on your website? Felt the responses from customer service were dismissive.
18 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi Sara,
What a thoughtful thing to do — and we're so sorry the experience didn't live up to the care you put into sending that gift.
On the shelf life — we want to be upfront about something we're actually really proud of. Our brownies contain no artificial additives or preservatives whatsoever. Everything is made fresh, with real ingredients, which is exactly why the shelf life is shorter than you might expect from a mass-produced product. It's a mark of quality, not a corner cut — but we completely understand that it needs to be communicated clearly, not discovered after the fact. Full shelf life and storage guidance does live on each product page under the Shelf Life & Storage section, and we're sorry that wasn't front of mind when you were ordering.
What we're more sorry about is the way our team handled your query. "Up to 7 days includes the day of delivery" may be accurate, but delivering that as a flat response without warmth or context isn't good enough — especially when you'd sent something as a gift. You deserved a proper explanation, not a policy recital and we will review the team's responses with them and re-train where necessary.
I ordered the Lemon and Blueberry…
I ordered the Lemon and Blueberry cheesecake. The cake I received didn’t look anything like the image online. I bought the same cake last year and understand that they would want to change the cake slightly, but when I contacted their customer service, they didn’t acknowledge my actual complaint and just said why it looked different to last year. I actually decorated the cake myself so it looked fine, but that shouldn’t be needed. The DPD delivery driver also left the cake on the doorstep without ringing the doorbell. I told this to C&S too but they completely ignored that. Poor customer service and I won’t order again.
21 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi Nash,
Thank you for coming back to us again — and we're really sorry that your last experience with our team left you feeling unheard. That's the part that stings most reading this, and we want to do better.
On the cake — you're right that it looked different, and we should have explained why properly the first time. The Lemon and Blueberry Cheesecake was originally a London-only cake, but we wanted more people across the country to be able to enjoy it, so we developed a version that could travel and be delivered nationwide. That meant some changes to how it's presented and the online image may not have been updated in time. It's still the same delicious cake at heart — but we completely understand that needed a proper explanation, not just a brush-off. We're sorry you ended up decorating it yourself. You really shouldn't have had to.
On the DPD driver leaving it on the doorstep without ringing — you raised that and it was ignored, and that's not okay. We take how our cakes arrive as seriously as how they're made, and we'll be flagging this with DPD directly.
We hope this was resolved for you at the time — but if there's anything still outstanding, we're always here at hello@cutterandsquidge.com.
Beware
I Ordered the Festive Dessert Brownie Box to give as a Christmas gift, delivered on 17th December with a use by date of 23rd December. I cant now use as a gift to be opened on Christmas day. Website is misleading and doesn't clearly state such a short shelf life, Customer service not interested. I feel completely conned.
18 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi Paul,
What a thoughtful thing to do — and we're so sorry the experience didn't live up to the care you put into sending that gift.
On the shelf life — we want to be upfront about something we're actually really proud of. Our brownies contain no artificial additives or preservatives whatsoever. Everything is made fresh, with real ingredients, which is exactly why the shelf life is shorter than you might expect from a mass-produced product. It's a mark of quality, not a corner cut — but we completely understand that it needs to be communicated clearly, not discovered after the fact. Full shelf life and storage guidance does live on each product page under the Shelf Life & Storage section, and we're sorry that wasn't front of mind when you were ordering.
What we're more sorry about is the way our team handled your query. "Up to 7 days includes the day of delivery" may be accurate, but delivering that as a flat response without warmth or context isn't good enough — especially when you'd sent something as a gift. You deserved a proper explanation, not a policy recital.
We hope this has already been resolved for you — but if not, please do reach out at hello@cutterandsquidge.com and we'll make sure you're properly looked after.
Once again the food hamper is out of date
For the second time out of 3 orders, the hamper arrived with a best-before date that expired before its intended use. eg if a Christmas hamper says "Happy Christmas" then it's likely you'll be giving it to someone to open on (or probably after) Christmas day. So I was annoyed to find a BB date of 24th Dec. There should be something on their site that warns about this. If there is, I couldn't see it.
18 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi Vince,
What a thoughtful thing to do — and we're so sorry the experience didn't live up to the care you put into sending those gifts.
On the shelf life — we want to be upfront about something we're actually really proud of. Our products contain no artificial additives or preservatives whatsoever. Everything is made fresh, with real ingredients, which is exactly why the shelf life is shorter than you might expect from a mass-produced product. It's a mark of quality, not a corner cut — but we completely understand that it needs to be communicated clearly, not discovered after the fact. Full shelf life and storage guidance does live on each product page under the Shelf Life & Storage section, and we're sorry that wasn't front of mind when you were ordering.
We hope this has already been resolved for you — but if not, please do reach out at hello@cutterandsquidge.com and we'll make sure you're looked after.
Glad I found Cutter and Squidge!!
I was at a total loss trying to find the perfect gift for our daughter and grandchildren for Christmas. Thank heavens I came upon your website!
I was extremely impressed by the choice of beautiful hampers and other gifts you have on offer for such reasonable prices, and it was a very easy decision to make, thanks to your photos and descriptions.
The website is also very user friendly, and made choosing, ordering and payment simple and stress free.
I have put your website into my Favourites for future orders.
20 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi Merthyr,
Thank heavens indeed! What a lovely review to read, thank you so much.
Finding the perfect Christmas gift for a daughter and grandchildren is no small task, so knowing our range, photos and descriptions made that decision easy and stress free means everything to us. That's exactly what we set out to create.
Saved to favourites is the best possible note to end on. We can't wait to be part of the next occasion!
Great cakes
Great cakes, although expensive and their site isn't the easiest to work with when making edits... but quality of food is perfect
17 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi Neel,
Thank you so much, really glad the quality hit the mark!
Your feedback on the editing experience is genuinely useful and we'll make sure it reaches the right people. We always want that fifth star, so if there's anything specific we could have made easier please do drop us a note at hello@cutterandsquidge.com. We'd love to get it right for next time.
The brownie box was not delivered on…
The brownie box was not delivered on the day it was scheduled and when I tried to contact I only got an AI bot reply which did nothing to resolve the issue.
This was a birthday present and needed to arrive on the day as scheduled.
They have charged me with a delivery payment and it already a day late but I still do not have a confirmation that it will be delivered a day late. The tracking is showing that it’s still at the depot!
18 December 2025
Unprompted review
Reply from Cutter and Squidge
Hi there,
We're so sorry. A birthday delivery that didn't arrive, followed by an automated response that didn't help, is exactly the situation we never want anyone to be in and we completely understand how frustrating this is.
The parcel still showing at the depot with no confirmed redelivery is something we want to look into immediately. Please reach out at hello@cutterandsquidge.com and reference this review and we'll make sure a real person picks this up straight away and gets it properly resolved for you.
Very poor customer service
Ordered over the phone for collection and was charged a significantly higher price on collection than agreed on the phone. I didn't really have a choice but to pay the higher price given I needed the cake that day.
Staff were unhelpful and the lady was on a phone while charging me. My complaint email has also been ignored. Very poor service so will not be using again.
Cake was also disappointing at that price point.
30 November 2025
Unprompted review
Reply from Cutter and Squidge
Hi Amit,
We're really sorry and we want to address this properly.
A price discrepancy between what was agreed on the phone and what you were charged at collection is something we take very seriously, and we completely understand how uncomfortable that situation must have felt. The staff conduct you've described is also not the standard we hold ourselves to and we're sorry you experienced that.
We're also sorry your complaint email didn't receive a response. That should never happen and it's on us entirely.
Please reach out at hello@cutterandsquidge.com directly and reference this review. We want to investigate this fully and make it right for you.
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