What professional, polite and proactive Dadsurance is. Easy to seup. No confusing Jargon and straight to the point. They always contacted me back. I didnt have to chase. I left it up to them... See more
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Review summary
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The consultant was easy to get along with, listened to my needs & gave advice that I felt was relevant to me. The 5 star review is due to how the phone call progressed, as it was myself who initiall... See more
Company replied
I have felt no pressure from Leon Clark at all. He has been very helpful throughout sorting my life insurance out I’m old school so I don’t like being pestered but he’s only a phone call away. You are... See more
Company replied
I needed some more life insurance and was contacted by a wonderful woman called Keah. Everything was explained clearly to me and she took her time to make sure I understood. A good overall experience.... See more
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4.5
Excellent
183 reviews
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Replied to 100% of negative reviews
Typically replies within 1 week
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The agent name Elias Uddin was great…
The agent name Elias Uddin was great with knowledge and everything he provided with all the information option and great support thoughtout the journey appreciate the help and info and also checked the company online with reviews and other find it good! Thanks
7 September 2026
Reply from Dadsurance
Thank you, Tossif, for such a detailed review, and for checking us out online as well as speaking with Elias. We're really pleased he was able to talk you through everything so thoroughly. If you refer a friend or family member who goes on to take out a policy, we say thank you with vouchers once their qualifying period is complete. It's always a good idea to check your policy documents once they arrive to make sure everything is accurate, and do let us know if anything needs updating. Thank you again for your business.
The Dad Insurance Team
The consultant was easy to get along…
The consultant was easy to get along with, listened to my needs & gave advice that I felt was relevant to me.
The 5 star review is due to how the phone call progressed, as it was myself who initially enquired on line regarding life insurance. Yes, at the end he did start asking closing questions to get my business, but that is his job.
This was a positive outcome for both parties.
3 September 2026
Reply from Dadsurance
Thank you, Neil, for such a thoughtful review. We're pleased the conversation felt straightforward and that the advice you received felt genuinely relevant to your circumstances. As a life insurance customer, you also have access to Square Health's digital health services, giving you a simple way to view and book health support when you need it. It's worth checking through your policy documents to make sure everything is accurate and meets your needs, and getting in touch if anything needs updating. If you refer a friend or family member who takes out a policy with us, we're always glad to say thank you with vouchers after the qualifying period. Thank you for choosing us.
Very good and helpful
Very good and helpful, told me about everything and made sure I understand
1 September 2026
Reply from Dadsurance
Thank you for your review, Kieran. Making sure you understood everything before going ahead is exactly what we want every customer to experience. Your policy also gives you access to Square Health Digital Health Services, where you can view and book a range of health and medical services through the app, and some services may carry a small charge. When your policy documents arrive, please read through them to make sure everything is accurate and meets your needs, and contact us if anything needs updating. If you refer a friend or family member and they take out a policy, we send vouchers as a thank you once the qualifying period has passed. Thank you for choosing DadSurance.
Cher was amazing from start to finish
Cher was amazing from start to finish. Her level of understanding and communication was second to none.
Thanks to her I feel at ease now knowing I have protected my family.
She was very caring, understanding and enthusiastic. She is an assist to the team and wish her all the best.
Once again. A very big thank you to Cher. I would defiantly be recommending her to everyone.
27 August 2026
Reply from Dadsurance
Thank you for such a generous review, Moshin. We will make sure Cher hears it, as taking the time to explain things carefully is exactly what we ask of our team. Depending on your circumstances, you may also be able to ask us to increase your cover after certain life events without further medical information, subject to eligibility and the policy limits. Please do check your policy documents when they arrive so you are happy everything is accurate and meets your needs, and let us know if anything needs changing. If you recommend us to a friend or family member and they take out a policy, we issue vouchers as a thank you after the qualifying period. Thank you for choosing DadSurance.
Dadsurance is an excellent choice to go…
Dadsurance is an excellent choice to go for your life insurance. The gentleman that set up my policy was polite, friendly, and quick set up .
And I was very satisfied with my quote and monthly payment to know my family is covered as of course myself.
26 August 2026
Reply from Dadsurance
Thank you for taking the time to leave a review, David. A polite, friendly and efficient set up is exactly what we aim for. Your Life Insurance also includes terminal illness cover, where the policy definition is met, alongside the main cover itself. When your policy documents arrive, please check that everything is accurate and meets your needs and contact us if anything needs updating. If a friend or family member takes out a policy after you refer them, we send vouchers as a thank you once the qualifying period has passed. Thank you for choosing DadSurance.
Reply from Dadsurance
Charlie, thank you for the five star review. We are pleased the experience and the service were both good ones. Depending on your policy, you may also be able to request an increase in your cover following certain life events without further medical information, subject to eligibility and limits, which is useful to know if your circumstances change. When you look through your policy documents, please check that everything is correct and still meets your needs, and let us know if anything needs amending. Should you refer a friend or family member and they take out a policy, vouchers are sent as a thank you after the qualifying period. Thank you for choosing DadSurance.
The DadSurance Team
Very polite on phone and if anythings…
Very polite on phone and if anythings are missed out they call back within 5 minutes you let you know thanks Leo you where fantastic and a good laugh much appreciated buddy 😀
17 August 2026
Reply from Dadsurance
Thank you for taking the time to leave a review, Gordon, and for the kind words about Leo. Picking up on anything that has been missed, and coming straight back to you, is exactly how it should work. Your policy also gives you access to Square Health Digital Health Services, where you can view and book a range of health and medical services through the app, and some services may carry a small charge. Please do read through your policy documents to be sure the details are accurate and the cover meets your needs, and contact us if anything needs updating. If you refer a friend or family member and they take out a policy, we issue vouchers as a thank you once the qualifying period has passed. Thank you for your business.
The DadSurance Team
Had the pleasure of having Leon Clarke…
Had the pleasure of having Leon Clarke dealing with policy/quote.
Top bloke and great personality, I could tell from early on in the conversation that Leon is good at his job and passionate about what he does, made the conversation so much easier as its like having a conversation with one of your mates.
He was very informative and not pushy like you get with other companies trying to sell you anything and everything.
Felt like I was in safe hands and I will definitely be recommending Dadsurance to friends.
14 August 2026
Unprompted review
Reply from Dadsurance
Jamie, thank you for taking the time to write such a detailed review. Leon will be very pleased to read it, and feedback like this helps us recognise colleagues who take the trouble to explain things properly.
Policies across our range also come with access to Square Health Digital Health Services, which lets you view and book a range of health and medical services, although some of these may carry a small charge. It is worth reading through your policy documents to confirm the details are accurate and the cover suits your needs, and telling us if anything needs changing. Where you recommend us to friends or family and they take out a policy, we send vouchers as a thank you once the qualifying period is complete. Thank you for your business.
The DadSurance Team
Reply from Dadsurance
Shaun, thank you for the review. Friendly and easy to deal with is exactly what we want every customer to be able to say about us, so it is good to know that was your experience.
When you have a moment, please read through your policy documents to make sure the details are correct and the cover still meets your needs, and contact us if anything needs updating. If you refer a friend or a family member and they take out a policy, we issue vouchers as a thank you after the qualifying period. Thank you for choosing us.
The DadSurance Team
Sam was helpful he knew what he was…
Sam was helpful he knew what he was talking about talked me through everything step by step and even told me things I was not expecting too. He’s good at what he does and was extremely polite which in this day and age is a rarer quality
6 August 2026
Reply from Dadsurance
Thank you, Paul, for this brilliant review. Sam will be delighted to hear that his step by step approach, knowledge and politeness stood out, and we will make sure your comments reach him. It is especially nice to know he covered things you were not expecting. Please do look over your policy documents to check everything is accurate and meets your needs, and contact us if anything requires updating. If you refer a friend or family member and they take out a policy, we send vouchers after a qualifying period as our thank you for the introduction. Thank you for your business. The Dad Insurance Team
Different options to suit my needs
29 July 2026
Reply from Dadsurance
Thank you for your review, Gerard. We're delighted to hear we were able to offer different cover options to suit your needs. Thank you for choosing Dadsurance.
Simple to understand (I’m thick so…
Simple to understand (I’m thick so that’s good) and felt no pressure or rush. Also cheap
28 July 2026
Reply from Dadsurance
Thank you for your review, Callum. We're delighted to hear everything was explained in a clear and easy-to-understand way, and that you never felt under any pressure. It's great to know you were happy with the value of your policy too. Thank you for choosing Dadsurance.
James was amazing
James was amazing, as it work in a very acute job role having a helping hand is always good.
Talked me through several products and suggested which were best for me
21 July 2026
Reply from Dadsurance
Thank you for your review, Johnathan. We're delighted to hear James took the time to talk you through the different cover options and helped you choose the policy that best suited your needs. We really appreciate your kind words and are pleased you had such a positive experience. Thank you for choosing Dadsurance.
Reply from Dadsurance
Thank you for your review, Reason. We're delighted to hear you found our service professional and had such a positive experience. Thank you for choosing Dadsurance.
Trai was amazing from the start
Trai was amazing from the start, he was extremely friendly, polite and informative.
14 July 2026
Reply from Dadsurance
Thank you for your review, Anthony. We're pleased to hear Trey was friendly, polite and informative from the very beginning. We'll be sure to pass on your kind comments. Thank you for choosing Dadsurance.
Lee Mac was amazing and helped me sort…
Lee Mac was amazing and helped me sort this right out much appreciated to you fella
15 July 2026
Reply from Dadsurance
Thank you for your review, Alfie. We're delighted to hear Lee was able to help you get everything sorted and provide the support you needed. Thank you for choosing Dadsurance.
Reply from Dadsurance
Thank you for your review, Ludovit. We're delighted to hear you're so happy with the service you received. Thank you for choosing Dadsurance.
Great company explained what cover I…
Great company explained what cover I want and came up with a great deal for me . Very easy team to deal with and explained everything they was offering do not hesitate to use this company
1 July 2026
Reply from Dadsurance
Thank you for your review, Lee. We're pleased to hear our team took the time to understand the cover you were looking for and helped you find a great deal. It's wonderful to know everything was explained clearly and that you would recommend us to others. Thank you for choosing Dadsurance.
Be cautious
Be cautious - I was brought to Dadsurance from their Facebook ads. The ads seem to suggest an offer of a dad starter kit - showing items like a buggy, car seat - all branded with Dadsurance.
I filled in the details and got the policy via ‘get covered’. I now understand that Dadsurance is essentially capturing leads but this seems a bit dishonest to me. I have tried making contact with Dadsurance - via their email (which doesn’t work) and also their Facebook messenger. I am going to need to cancel my policy and go elsewhere during the cooling off period
8 June 2026
Unprompted review
Reply from Dadsurance
Thank you for taking the time to share your feedback.
We are sorry to hear that your experience did not meet your expectations. We take all customer feedback seriously, particularly where there may be any misunderstanding around advertising or the nature of our services.
Dadsurance is a trading style used to help raise awareness of protection options for parents, and we aim to ensure our advertising is clear, fair, and not misleading. We do not offer physical goods such as buggies or car seats, and we are keen to understand more about what you have seen so we can review this further.
We also note your comments regarding contact attempts. I am surprised by this, again, if you can share with me the routes you tried and I will look in to.
Please contact me at, Michael Cullen, Compliance Manager on m.cullen@smartercover.co.uk so Ican assist you as quickly as possible. If you prefer, you can also include any additional details about the advert you viewed to help us investigate.
I appreciate you bringing this to our attention.
Reply from Dadsurance
Thank you for your review, Abdul. We're delighted to hear you had such an amazing experience with our team. Thank you for choosing Dadsurance.
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