What professional, polite and proactive Dadsurance is. Easy to seup. No confusing Jargon and straight to the point. They always contacted me back. I didnt have to chase. I left it up to them... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The consultant was easy to get along with, listened to my needs & gave advice that I felt was relevant to me. The 5 star review is due to how the phone call progressed, as it was myself who initiall... See more
Company replied
I have felt no pressure from Leon Clark at all. He has been very helpful throughout sorting my life insurance out I’m old school so I don’t like being pestered but he’s only a phone call away. You are... See more
Company replied
I needed some more life insurance and was contacted by a wonderful woman called Keah. Everything was explained clearly to me and she took her time to make sure I understood. A good overall experience.... See more
Company replied
4.5
Excellent
183 reviews
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Replied to 100% of negative reviews
Typically replies within 1 week
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Great experience with my agent
Great experience with my agent. ! Made everything super easy and clear.
23 June 2026
Reply from Dadsurance
Thank you for your review, Kiel. We're pleased to hear your adviser made everything easy to understand and straightforward from start to finish. Thank you for choosing Dadsurance.
All the names are rong
11 June 2026
Reply from Dadsurance
Thank you for your review and for bringing your concerns to our attention. We are sorry that you have been left worried about the details on your Dad’surance policy.
We have reviewed your policy record and can confirm that there have been no amendments made to your policy documents since it was set up, and that your policy remains active. As part of our standard checks, your details were electronically verified against independent data sources, including your name and address, and these matched correctly at the time of application.
Because those verification checks and our internal records all show your name and address as correct, we are not entirely sure what you mean when you say that “all the names are wrong”. We are concerned that there may be something specific you have noticed that we are not currently aware of, and we do not want to overlook a potential issue that could affect your peace of mind.
To make sure everything is fully accurate and to address your concern properly, we would really appreciate it if you could contact us so we can review this with you in detail and update anything that may need correcting. Please email me directly at m.cullen@smartercover.co.uk so that we can look into this further and ensure your policy information is exactly as it should be.
In was one of the clarified sections…
In was one of the clarified sections have ever had. It was well explained and straight to point.
16 June 2026
Reply from Dadsurance
Thank you for your review, Richard. We're delighted to hear everything was explained clearly and in a straightforward manner. It's great to know you found the information easy to understand. Thank you for choosing Dadsurance.
Rhia made the process very easy and was…
Rhia made the process very easy and was very helpful in explaining it all to me. You helped me chose the best cover to have for me and my family which works out good for us all. Overall it was a very easy process and Rhia was very happy to help me set it up and explain anything I didn’t understand. Overall great experience and would highly recommend to anyone who is looking for life insurance. 5 star review from me.
16 June 2026
Unprompted review
Reply from Dadsurance
Thank you for your review, Ben. We're pleased to hear Rhia made the process easy and took the time to explain everything clearly. It's wonderful to know she helped you find the right cover for you and your family, and we really appreciate your recommendation. Thank you for choosing Dadsurance.
Reply from Dadsurance
Thank you for your review, Graham. We're delighted to hear you received great service from our team. Thank you for choosing Dadsurance.
Perfect service
9 June 2026
Reply from Dadsurance
Thank you for your review, Lee. We're pleased to hear you had such a positive experience and found our service to be perfect. Thank you for choosing Dadsurance.
Professional, Polite & Friendly
What professional, polite and proactive Dadsurance is. Easy to seup. No confusing Jargon and straight to the point.
They always contacted me back. I didnt have to chase. I left it up to them once I provided all the informaiton needed. The forms came in the post swiftly and was easy to understand.
The benifits offered are amazing. Definately will refer Dadsurance to my friends and family.
Thank you to eveyone at Dadsureance.
21 May 2026
Reply from Dadsurance
Thank you for your review, Richard. We're delighted to hear you found Dadsurance professional, proactive and easy to deal with. It's great to know the process was straightforward, communication was clear and you felt supported throughout. We truly appreciate your recommendation to friends and family. Thank you for choosing Dadsurance.
Excellent customer service from start…
Excellent customer service from start to finish.the registration process was smooth, fast and clearly explained.the staff that attended to me was patient and very helpful with all my questions.highly recommended
21 May 2026
Reply from Dadsurance
Thank you for your review, Adedayo. We're pleased to hear you received excellent customer service from start to finish. It's wonderful to know the registration process was smooth and that our team was patient, helpful and able to answer all of your questions. Thank you for choosing Dadsurance.
Rhia was absolutely brilliant in…
Rhia was absolutely brilliant in dealing with my life insurance etc and explained everything perfect thank you highly recommended
27 May 2026
Unprompted review
Reply from Dadsurance
Thank you for your review, Craig. We're delighted to hear Rhia was able to explain everything clearly and help you find the right life insurance cover. We really appreciate your recommendation. Thank you for choosing Dadsurance.
The best insurance company I've de alt with giving me immediate cover at an excellent price point.
I've dealt with insurance companies for 40+ years. Being mid 60's, I took out a £30.00 per month life policy with the main over 50's insurance providers they gave me £5600 cover with a 12 month wait for cover. I cancelled that policy and took out one with Dad insurance, giving me immediate cover, and for £20.00 extra totalling £50.00 monthly, Dad gave me £26,000 of cover, and unlike any other insurance company that I know, gave me immediate cover!
9 February 2026
Reply from Dadsurance
Thank you for your review, David. We're delighted to hear you found such great value and that our immediate cover option made a real difference for you. It's wonderful to know we were able to provide a solution that met your needs quickly and at a competitive price. Thank you for taking the time to share your experience and thank you for choosing Dadsurance.
Good services
22 May 2026
Reply from Dadsurance
Thank you for your feedback. We’re pleased to hear you were happy with the service provided through Dadsurance.
The gentleman that I spoke to was very…
The gentleman that I spoke to was very polite & very professional. I didn't feel like I was being forced into buying any of the products.
21 May 2026
Reply from Dadsurance
Thank you for your lovely review. We’re delighted to hear the adviser was polite, professional and made you feel comfortable with no pressure throughout the process.
The agent I spoke to was great to the…
The agent I spoke to was great to the point I decided to proceed with the policy. They asked if they could speak to my spouse at a later date. At no time whatsoever was I told this was to attempt to sell them other products. I did make it clear that they had death in service and we had other cover via our mortgage. However 9 other people persistently attempted to call and flog a policy. A bit disappointing as these sales people seem to forget that just like them people are in work and haven't got the time during work hours to receive nuisance sales calls.
9 February 2026
Reply from Dadsurance
Thank you for taking the time to share your feedback. We’re pleased to hear that you found your initial interaction helpful and that you felt comfortable proceeding with your policy.
We’re sorry to hear that your subsequent experience did not meet expectations. We appreciate how important it is to respect customers’ time and communication preferences, particularly during working hours.
We would like to look into this further to ensure your concerns are properly understood and addressed. Please contact our customer services team at m.cullen@smartercover.co.uk so we can review the matter and arrange a convenient time to speak.
We remain committed to providing clear, supportive service and helping customers make informed decisions about their protection needs.
Enrique did a good job in explaining…
Enrique did a good job in explaining and made me to understand the policy very well. Weldone Enrique
19 May 2026
Reply from Dadsurance
Thank you for your kind feedback. We’re so pleased Enrique was able to explain everything clearly and help you understand the policy. We’ll be sure to pass your comments on to him.
James explained everything clearly and…
James explained everything clearly and I’m very happy with the service he provided
18 May 2026
Reply from Dadsurance
Thank you for your wonderful review. We’re delighted to hear James explained everything clearly and that you were happy with the service he provided through Dadsurance.
My experience with dadsurance was…
My experience with dadsurance was excellent. They explained everything clearly, which made it much easier for me to understand. The staff were friendly, patient, and very helpful throughout the process.
8 May 2026
Reply from Dadsurance
Thank you for your wonderful feedback. We’re delighted to hear you had an excellent experience with Dadsurance and that the team were friendly, patient and helpful throughout the process. It’s great to know everything was explained clearly and made easy to understand.
To contact with the Customer Sirves or…
To contact with the Customer Sirves or anyone over this by telephone it’s very difficult
20 April 2026
Reply from Dadsurance
Hi Ahmad, thanks so much for your review. We’re sorry to hear you found it difficult to get through to customer services by telephone. We really appreciate you taking the time to share your feedback, as it helps us improve the service we provide. If you still need any assistance, please don’t hesitate to get in touch and we’ll be happy to help. Dadsurance customer services
Good service 😄
5 May 2026
Reply from Dadsurance
Hi Mohammed, thanks so much for your review. We’re really pleased to hear you received good service and had a positive experience with us. We really appreciate your feedback. If you ever need anything, we’re always here to help. Dadsurance customer services
Reply from Dadsurance
Hi Daniel, thanks so much for your review. We’re really pleased to hear everything was explained clearly and that you received great customer service throughout. We really appreciate your feedback. If you ever need anything, we’re always here to help. Dadsurance customer services
Friendly, Efficient, Good Price
The agent was friendly and efficient, walked through the options and queries and ended up with a suitable price.
5 May 2026
Reply from Dadsurance
Hi Clive, thanks so much for your review. We’re really pleased to hear the adviser was friendly and efficient and helped guide you through your options to find a suitable price. We really appreciate your feedback. If you ever need anything, we’re always here to help. Dadsurance customer services
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