Dadsurance Reviews 

183
•
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 137 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff members are exceptionally polite, knowledgeable, and take their time to explain every detail clearly. Consumers highlight the smooth and straightforward process of arranging insurance policies without encountering any confusing jargon. Individuals note that advisers are very supportive, ensuring all questions are answered and making the whole interaction pleasant. Some reviewers were not happy with sales pressure, mentioning that they felt rushed into making decisions during phone consultations. Others also noted difficulties with repeating questionnaires or receiving unexpected communications that disrupted their working hours.

What people talk about most

Staff

Consumers find staff to be exceptionally helpful, friendly, and knowledgeable during interactions. Reviewers... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are polite,... See more

Service

Customers consistently note positive experiences with service, highlighting that consultants are extremely... See more

User experience

People report positive experiences, highlighting that the process is straightforward, easy to understand, and... See more

Product

Clients share positive opinions on product options, noting that agents explain details thoroughly and suggest... See more

Reviews shaping this summary

Rated 5 out of 5 stars

What professional, polite and proactive Dadsurance is. Easy to seup. No confusing Jargon and straight to the point. They always contacted me back. I didnt have to chase. I left it up to them... See more

Company replied

Rated 5 out of 5 stars

The consultant was easy to get along with, listened to my needs & gave advice that I felt was relevant to me. The 5 star review is due to how the phone call progressed, as it was myself who initiall... See more

Company replied

Rated 5 out of 5 stars

I have felt no pressure from Leon Clark at all. He has been very helpful throughout sorting my life insurance out I’m old school so I don’t like being pestered but he’s only a phone call away. You are... See more

Company replied

Rated 5 out of 5 stars

I needed some more life insurance and was contacted by a wonderful woman called Keah. Everything was explained clearly to me and she took her time to make sure I understood. A good overall experience.... See more

Company replied


4.5

Excellent

TrustScore 4.5 out of 5

183 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(183)

140 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Leon

Leon, very kind & genuine! The service provided was above and beyond i actually couldn't ask for me. Not just a weight lifted off my shoulders but the customer service alone is why I highly recommend dadsurance!

24 April 2026
Unprompted review
Dadsurance logo

Reply from Dadsurance

Thank you so much for this amazing feedback, Leon will be absolutely delighted to read this. We’re really glad he made such a positive impact and that you felt fully supported throughout.

Rated 5 out of 5 stars

James was really helpful and made the…

James was really helpful and made the whole experience of taking out a policy that suited my needs and he covered all aspects of the policy that I required definitely would recommend

29 April 2026
Dadsurance logo

Reply from Dadsurance

David, thank you, we’re really pleased James was able to guide you through everything and help you find the right policy for your needs.

Rated 5 out of 5 stars

Great experience

Was nice speaking to keah. She was friendly and explained everything in details which makes it easier to know the right cover for me and my family. It was a wonderful experience.

29 April 2026
Dadsurance logo

Reply from Dadsurance

Dan, thank you for your kind words, we’re glad Keah made the experience clear and friendly and helped you feel confident in your cover.

Rated 5 out of 5 stars

Outstanding customer care by Rhia

Outstanding customer care by Rhia. Excellent communication and patience to deliver correct information.

27 April 2026
Dadsurance logo

Reply from Dadsurance

Paul, thank you, we’re really pleased Rhia provided such outstanding service and took the time to make everything clear for you.

Rated 4 out of 5 stars

Great customer services

Great customer services, ready to support you and answer your queries, intensive health check list, follow up calls and well presented pack, which arrived in just 3 days.
I recommend it 100%!

10 April 2026
Dadsurance logo

Reply from Dadsurance

Uweis, thank you so much for such a detailed review, we’re really glad you felt supported throughout and that everything from the process to the follow up and documents met your expectations.

Rated 1 out of 5 stars

Want to give them ZERO

Want to give them ZERO.

Told them not interested and they continue to call AGAIN and AGAIN

AVOID AVOID AVOID

16 April 2026
Unprompted review
Dadsurance logo

Reply from Dadsurance

Thank you for taking the time to leave your feedback. We are sorry to hear about your experience and understand your frustration.

We believe we are already in direct contact with you regarding the concerns you have raised, and these are being investigated thoroughly by our Compliance team.

We take all feedback seriously and are committed to ensuring that our customers' wishes regarding contact preferences are respected. If you have not yet been in touch with us directly, or if there is anything further you would like to raise, please contact our Compliance Manager at m.cullen@smartercover.co.uk.

Rated 5 out of 5 stars

life insurance

very friendly customer services, however rate is a bit too high for 52k

9 April 2026
Dadsurance logo

Reply from Dadsurance

Thank you for your feedback, we’re glad you found the service friendly and we appreciate your comments regarding pricing, it’s something we’re always looking to keep as competitive as possible.

Rated 5 out of 5 stars

The customer service was top notch

The customer service was top notch, very explanatory and time taken in business oriented manner .

16 April 2026
Dadsurance logo

Reply from Dadsurance

Samson, thank you, we’re really pleased you found the service clear, thorough and professional.

Rated 5 out of 5 stars

Nice people

Nice people, thank you

15 April 2026
Unprompted review
Dadsurance logo

Reply from Dadsurance

Zoltan, thank you, we really appreciate your kind words.

Rated 5 out of 5 stars

The service i received from one of your…

The service i received from one of your customers service staffs Namely JAY SMALLBONE, are Excellent.
Thanks
Michael Ibekwe

15 April 2026
Dadsurance logo

Reply from Dadsurance

Michael, thank you so much, we’re really pleased Jay provided such excellent service and made a great impression.

Rated 5 out of 5 stars
Dadsurance logo

Reply from Dadsurance

Hi Victor, thanks so much for your review. We’re really pleased to hear you had such a smooth and stress-free experience with us. We really appreciate you taking the time to share this. If you ever need anything, we’re always here to help. Dadsurance customer services

Rated 5 out of 5 stars

Very helpful and explained everything

Very helpful and explained everything clearly and well ,

6 March 2026
Dadsurance logo

Reply from Dadsurance

Hi Rajwant, thanks so much for your review. We’re really pleased to hear everything was explained clearly and that you found the service so helpful. We really appreciate your feedback. If you ever need anything, we’re always here to help. Dadsurance customer services

Rated 5 out of 5 stars

Family

Brilliant cover

23 March 2026
Dadsurance logo

Reply from Dadsurance

Hi Rosaria, thanks so much for your review. We’re really pleased to hear you’re happy with your cover and that it’s supporting your family. We really appreciate your feedback. If you ever need anything, we’re always here to help. Dadsurance customer services

Rated 5 out of 5 stars

Wonderful experience

Wonderful experience

26 March 2026
Dadsurance logo

Reply from Dadsurance

Hi Paul, thank you for your lovely review. We’re really pleased to hear you had such a wonderful experience, that means a lot to us.

Rated 5 out of 5 stars

Great service

Great service, friendly and efficient.

17 March 2026
Dadsurance logo

Reply from Dadsurance

Hi Derek, thank you for your review. We’re glad to hear you found the service friendly and efficient, we really appreciate your feedback.

Rated 4 out of 5 stars

James was helpful and explained…

James was helpful and explained everything about the policies

17 March 2026
Dadsurance logo

Reply from Dadsurance

Hi David, thank you for your feedback. We’re really pleased to hear James was helpful and explained everything clearly for you.

Rated 5 out of 5 stars

Good service

Good service

13 March 2026
Dadsurance logo

Reply from Dadsurance

Hi Martin, thank you for your review. We’re really pleased to hear you found the service good, we appreciate you taking the time to share this.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look