DFS Furniture - Birmingham Reviews 

5,229
TrustScore 5 out of 5

4.9

John Kempe Way, B12 0HU Birmingham, GB


While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Yes we did 👍🏽 purchase a sofa... thanks to Bal at the Birmingham branch ... highly recommended with his sales experience & lovely hospitality like we were on hoilday lol ... excellent product knowle... See more

Company replied

Rated 5 out of 5 stars

The salesman Amjad was really amazing, listened to what I wanted & explained the item purchased & others sofas I was considering & in the end chose what I wanted with Amjads help. Also the manager L... See more

Company replied

Rated 5 out of 5 stars

Unfortunately we forgot the name of the gentleman who helped us today. However he was very helpful with looking for the right sofa with our preference of colour, fabric feel and style of sofa. We walk... See more

Company replied

Rated 5 out of 5 stars

Sandra at the Highgate, Birmingham branch was very thorough and courteous. She was patient while we made our decisions and explained the purchase procedure clearly. She did not pressurise us at any st... See more

Company replied


Company details

  1. #13 of 394 best companies in Home Furniture Shop
  2. #2 of 56 best companies in Furniture Accessories
  3. #11 of 245 best companies in Homewares Shop
  4. #5 of 114 best companies in Living room shop
  5. #5 of 93 best companies in Sofa store
  6. #2 of 25 best companies in Upholstery shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

5k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(5,229)

98,950 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent staff and customer service

Staff was very helpful and kind. Explained everything throughly. Ordering process was very quick and easy.

30 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good Morning,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Thank you Iram for your assistance…

Thank you Iram for you’re assistance great customer service.

29 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good Morning,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

jimmy very good lad

jimmy very good lad

22 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good Morning,

Great review, thanks for sharing!

Kind Regards

Jordan
DFS Customer Support

Rated 5 out of 5 stars

The right sofa

Was able to take time to look around .
Left alone to think about things.
Not pressured.
Explained everything.
Bally really good and friendly.

29 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good Morning,

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Everything explained simply and…

Everything explained simply and concisely by Bally, nothing was too much trouble, very friendly and stress free for us which is why we always use this DFS store.
Quality friendly service would highly recomend.

28 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

The guy that served us is very polite

The guy that served us is very polite. Very helpful and made the transaction very easy. You should keep stuff like that. This is what kicks you i they wanted feedback about what I thought aboutn profits

28 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

The customer service received was…

The customer service received was amazing, very helpful and patience,

28 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for your kind feedback.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Great service at this store

Great service at this store, right from entering the store up to ordering the sofa. I had seen the sofa I liked online, and although it wasn’t available in store, we were shown options with the same cushion firmness, depth, seat height etc. We were given space and plenty of time to look around freely, but also helped out with our questions. Would definitely return here in the future.

27 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.

Kind Regards,
Holly M
DFS Customer Support

Rated 3 out of 5 stars

Customer service was good overall

Customer service was good overall, but realised on coming home and checking items brought that there were other options available which I was not informed of when in the store e.g manual recliner single seater or a normal single seater which was cheaper.

Rang DFS and spoke to them about the limited information given and was able to have order rectified .

25 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Good morning Audrey,

Thank you for your feedback, we are sorry to hear you were not informed of all of the available options for the range you have purchased, we are however pleased you have managed to amend the order.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

We visited the Birmingham DFS branch to…

We visited the Birmingham DFS branch to choose and purchase a sofa and honestly experienced the most incredible customer service from start to finish. Erum could not have done enough for us, she was warm, kind, compassionate and so genuine in the way she cared about our needs. She was never pushy or overly sales focused, instead she gave us the time, space and guidance to choose what truly felt right for us, which made the whole experience feel personal, comfortable and stress free. We walked in feeling overwhelmed and unsure, but left feeling happy, positive and excited, all because of the care, empathy and passion Erum showed throughout our visit.
The products and sofas she recommended were absolutely perfect and worth every penny, and her knowledge and honesty made us trust every suggestion she gave. We also noticed she had an amazing boss, she gave a lot of respect to and he equally very understanding and supportive whenever she needed anything, he also came to meet us and reassured us about the whole process. Erum followed and everything ran smoothly. It was lovely to see such strong leadership alongside such exceptional customer care. It is rare to come across someone who makes such a lasting impression through pure kindness and outstanding service, but Erum did exactly that. She is an absolute credit to DFS and because of this experience we will not only recommend the Birmingham branch to all our friends and family, but will also return ourselves for future purchases. Thank you for turning what could have been just another shopping trip into such a memorable and uplifting experience ✨️❤️

24 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.

Kind Regards
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Great experience , lovely staff

Irum was absolutely fantastic throughout the process.She was extremely knowledgeable, patient and helpful. she guided us through the process without rushing and helped us choose our dream sofa. TBH, we did not go there to finalise today but the package she offered was too good to say no.The store manger was also exceptional . Overall, a truly brilliant service .

24 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Bally from the Birmingham store

Bally from the Birmingham store was very helpful, knowledgeable and informative. He gave use enough space to comfortably explore the store and try the range, but was always on hand in case we had questions. Very happy with the service and looking forward to receiving our sofa.

23 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for choosing DFS to purchase your new sofa. We are grateful for you sharing your experience with others and giving us a 5 star rating. We hope you love the furniture when it arrives in your home!

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Helpful

Helpful, polite and efficient

23 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for your 5 star review.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Very helpful staff member jimmy

Jimmy made us feel at ease and. Made the process of choosing a new sofa simple and easy telling is exactly what to expect and delt with us satisfactorily

23 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Very helpful

Very helpful, no pressure selling and very pleased with the whole experience

22 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for your positive feedback.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Easy and fast service

Easy and fast service

20 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello,

Thank you for your 5 star review.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Very helpful and knowledgeable

Very helpful and knowledgeable. Listened to my needs and gave me very good advice.

21 May 2026
DFS Furniture - Birmingham logo

Reply from DFS Furniture - Birmingham

Hello Shiraz,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,

Lia
DFS Customer Support

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look