DFS Furniture - Birmingham Reviews 

Very helpful staff member Imran.
Not pushy at all and knowledgable.

As soon as we walked through the door Kevin made us feel very welcome nothing was to much trouble 12/10 customer service all we can say is Kevin is a great asset to your company

We had a great experience thanks to Jimmy. He provided excellent customer service from start to finish, giving us honest advice without any pressure. He was incredibly patient with us, even though we spent a long time in the showroom and never made us feel rushed.

Jimmy took the time to show us around, explain the different fabric options and went through the care and maintenance instructions. His knowledge, professionalism, and friendly approach made choosing our furniture so much easier. We really appreciated all of his help and would highly recommend asking for Jimmy if you’re visiting.

Comfortable sale didnt feel pressured,was given good advice,sales lady was lovely and extremely polite

Very detailed and informative by the staff no over selling which is appreciated. Don’t life feeling pressured, and we was shown multiple options good customer service

The lady who served us was attentive but also gave us space to consider options. The whole process was very easy

As soon as i entered the store i was welcomed by Imran. He was very understanding in my requirements and answered any questions i had, even the most obvious. He explained all the different types available for my requirements.

staff was very helpful and looked after us very well jimmy his name 10/10

Staff were very helpful and polite. I needed help with specific measurements and the member of staff was very helpful and patient, didn't rush us.

We recently purchased two furniture sets from DFS after moving house. Balle was very patient, friendly, and gave us great advice throughout the process. We’re looking forward to receiving our furniture in 8–12 weeks. Thanks again, for the excellent service!

RE: Order number 45D1R4780
I recently purchased two sofas from DFS, and what should have been a happy moment turned into one of the most frustrating customer experiences I’ve ever had. I was genuinely excited for my new furniture — but that excitement disappeared the moment I saw one of the sofas. It looked used, worn, and dirty, as if it had already lived in someone else’s home before arriving in mine. I felt shocked, disappointed, and honestly heartbroken that something brand‑new could arrive in such a state.

When the inspector came to examine it, the experience became even worse. He spent barely two minutes — literally two minutes — looking at the sofa before saying he couldn’t see any issues. The speed, the dismissiveness, the complete lack of care… it felt like my concerns didn’t matter at all. I stood there feeling invisible, like I was being brushed off without even being given a fair chance to explain.

Then came the store manager. Instead of understanding or offering any real help, I was told they would not replace the sofa. The tone was cold, rude, and completely lacking empathy. There was no apology, no effort to reassure me, no attempt to make things right. Just a blunt refusal. The whole interaction made me feel disrespected and utterly let down.

This wasn’t just a product problem — it was a painful customer service experience. I expected professionalism, care, and basic respect, but what I received was dismissiveness, inconsideration, and a complete lack of responsibility. I walked away feeling upset, unheard, and extremely disappointed with DFS.
I have added order no let see what you got..

Sandra the sales person was extremely patient and most helpful. Nothing too much trouble

Staff were warm and very receptive to the fact that we had to change our minds from shopping around. Sandra please keep up the great job. It was nice transacting with you

The lady who sold us the sofa was very helpful & explained everything in detail thank you

Great customer service from Jimmy and another worker forgot to take a note of his name. But overall a great experience.

Met by Sandra who took us through the whole process, start to finish.
Very professional and pleasant

Excellent service and very friendly

I recently visited the DFS Birmingham branch and had a fantastic experience, thanks to Bal.

Buying a sofa when you have specific requirements - like needing a hard-wearing fabric that won't crease, durable cushion interiors, and getting the exact right back height to fit beneath wall panelling can be overwhelming. Bal was absolute perfection from start to finish.

He was incredibly knowledgeable about the range, patient while I explored my options, and efficient without ever making me feel rushed.

His expertise and practical advice completely sealed my decision to go with the Tennesse in the Delaware fabric. It offers the exact hard wearing, vintage leather aesthetic and low profile height I was looking for.

If you are visiting the Birmingham store, I couldn't recommend asking for Bal enough. Outstanding customer service.

Kiran is such a lovely and caring guy. He helped us all through to design my living room with a beautiful set of sofa

Excellent service and quality of items. Extremely knowledgeable salesperson