We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff w... See more
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
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See what reviewers are saying
Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
Company replied
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Bob, in your Rugby store was very helpful and covered all the aspects of our making the right decision for our purchase with yourselves!
Company replied
Company details
- #13 of 395 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #11 of 246 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 93 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2k reviews
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Excellent service The member of staff that helped us…
The member of staff that helped us choose our new sofa was extremely knowledgeable and friendly .
We had a very positive experience visiting DFS
11 August 2026
Reply from DFS Furniture - Rugby
Hello Spencer,
Your feedback is greatly appreciated, thank you for sharing your review with others and we look forward to you receiving your new furniture!
Kind regards,
Lia
DFS Customer Support
Dreadful service . Lost my sofa
Delivery booked for Sunday . Had time slot . Got a call to say the sofa is not on the vehicle and needs to be found . No contact from the warehouse on the Monday . Spoke to zendesk chat . Cannot give me an update . Cannot get a delivery refund . Got to wait up to 3 days for a response and sat on the floor with no sofa . Shocking service .
2 August 2026
Reply from DFS Furniture - Rugby
Good morning,
Thank you for taking the time to share your feedback with us, we are ever so sorry to hear that your delivery failed to go ahead on the weekend. Please rest assured this has been escalated to the relevant delivery centre and an update will be provided as a matter of urgency. We appreciate your patience whilst this matter is investigated internally.
Kind Regards,
Holly M
DFS Customer Support
Sally and Bob were amazing
Sally and Bob were amazing . Both extremely helpful . So happy with our purchase
9 August 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your kind review with us.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your lovely review.
Kind regards
Holly M
DFS Customer Support
The lady who served me was very helpful…
The lady who served me was very helpful and well knowledge in her job
9 August 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
The gentleman sales person
The gentleman sales person. Didn’t crowd me,allowed me to look inpeace although was at hand if I had any queries. In fact t all the staff were very friendly too.
8 August 2026
Reply from DFS Furniture - Rugby
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Maddie was a great help today
Maddie was a great help today . She acknowledged us when we came in and then left us to look around. She was never far from us if we needed help . She gave great advice and talked us through all the options.
We finally made our minds up and made the purchase . Big thank you to Maddie from the Rugby store.
8 August 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Maddy was super friendly and heloful re…
Maddy was super friendly and heloful re fabric choice. Also friendly (and patient!) with my granddaughter
5 August 2026
Reply from DFS Furniture - Rugby
Hello Marlow,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Plenty of choice in a well laid out…
Plenty of choice in a well laid out shop. The sales lady was not pushy was was available when required. She was able to answer all of our questions in a pleasant and professional manner, and ordering our choice was a breeze
3 August 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine E
DFS Customer Support
It was easy and very efficient the…
It was easy and very efficient the sales person Bob was very thorough and we were very satisfied in
2 August 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Excellent
The lady greeted us, asked how she could help,and led us to the sofa we were looking for.
2 August 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
The lady in the shop was great
The lady in the shop was great, very informative and knowledgeable.
25 July 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
We were not hassled to make a puchase…
We were not hassled to make a puchase we have a look round
Whet to have coffee to discuss our purchase then came back to buy in our own time
1 August 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for your kind 5* review. We are really happy to hear you enjoyed your experience in store. We look forward to you receiving the furniture!
Kind Regards,
Jordan
DFS Customer Support
Really helpful service
Bob was really helpful and checked measurements carefully to reassure the delivery will go well. He was patient whilst we swapped between colour choices and made the purchase easy, thanks!
31 July 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to give us a 5 star rating and to share your experience with others. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Sofa purchase
We went into the Rugby store and we were greeted by Georgia , she was brilliant and not at all pushy but answered all our questions professional.
We also had to return later as I needed help to get into the documents. she again helped me through the process.
Once again a big thank you to Georgia.
29 July 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
Visited the DFS rugby store to buy a…
Visited the DFS rugby store to buy a sofa. We were very happy with the selection of sofas and the staff were very helpful and friendly. We found a sofa that was in the sale which was a bonus. We were served by Maddie who was very helpful and she went through the ordering process which was very easy and straightforward. She made sure we understood everything and that we had a good service from her, which included not being rushed which I was very grateful for.
This is our third purchase from DFS and wouldn’t hesitate to shop there again and would recommend Maddie to anyone to help them.
27 July 2026
Reply from DFS Furniture - Rugby
Hello Lisa,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
Ms Brown was positive throughout the…
Ms Brown was positive throughout the process. She clearly explained and clarified any questions asked. She was very experienced and knowledgeable about the products and Company. She appeared open and interested in my purchase. I would definitely recommend dfs based on my experience.
27 July 2026
Reply from DFS Furniture - Rugby
Hello Jacqui,
Thank you so much for taking the time to write us a 5* review, your feedback is always appreciated. We are really happy to hear that you had a great experience in store with Ms Brown.
Kind regards,
Lia
DFS Customer Support
Friendly staff.
23 July 2026
Reply from DFS Furniture - Rugby
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us. We look forward to seeing you again in the future!
Kind regards,
Lorraine A
DFS Central Customer Support
Great from start to finish
27 July 2026
Reply from DFS Furniture - Rugby
Hello,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
Helpful and knowledgeable
Very excited to receive my sofa and foot stool. Service was excellent without being too sales-y.
21 July 2026
Reply from DFS Furniture - Rugby
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine A
DFS Customer Support
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