Dialdirect Reviews 26,038

TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 1,907 reviews, reviewers had a great experience with this company. Many customers found the process of purchasing a policy to be quick, easy, and stress-free, often noting the straightforward online setup and user-friendly website. The company is frequently praised for offering competitive prices, with many finding their quotes to be significantly cheaper than alternatives, especially for new customers or specific demographics. Reviewers also highlighted the excellent customer service, describing staff as helpful, polite, and efficient in addressing queries and providing clear explanations. However, some people were dissatisfied with the pricing, particularly regarding renewal quotes which were often much higher than initial offers or new customer rates, leading to feelings of unfairness. There were also concerns about hidden or unclear fees and discrepancies between quotes on comparison sites and the final price. A few other people also felt that customer service was poor, citing issues with unhelpful agents, long hold times, and difficulties with online account functionality or specific policy changes.

What people talk about most

Price

Consumers find price to be ambiguous, with many reviewers initially finding competitive quotes and good value... See more

Service

Clients share ambiguous opinions on service, with some reviewers reporting excellent, easy, and hassle-free... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many reporting frustration due... See more

User experience

Customers generally report positive experiences with the user experience, highlighting the ease of setting up... See more

Website

People report positive experiences with website, finding it user-friendly, easy to navigate, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more

Company replied

Rated 4 out of 5 stars

I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.

Company replied

Rated 4 out of 5 stars

I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more

Company replied

Rated 5 out of 5 stars

If I'm being totally honest, it was so quick, easy & stress free to get insured with Dial Direct i actually thought that it was a scam! TBH, it's just the quickest and easiest insurance policy that i... See more

Company replied


Company details

  1. #198 of 223 best companies in Insurance agency
  2. #62 of 69 best companies in Car and Motor Insurance Agency
  3. #41 of 44 best companies in Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.2

Great

TrustScore 4 out of 5

26k reviews

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Rated 5 out of 5 stars

My experience has been okay overall

My experience has been okay overall. The pricing is reasonable, but customer service response times could be improved. I haven’t had major issues, but there’s definitely room for better communication.”

3 May 2026
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Reply from Dialdirect

Hey Erion,
Thanks for taking the time to share your feedback. We’re glad you found the pricing reasonable, and we appreciate your comments about response times and communication. We’ll take this on board as we continue working to improve the overall experience.
Rachel

Rated 5 out of 5 stars

Very competitive price easy to navigate…

Very competitive price easy to navigate with clear layout of insurance cover. Great!

14 April 2026
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Reply from Dialdirect

Hey Ged,
Thank you for the great feedback! We’re really pleased you found the price competitive and the layout clear and easy to navigate.
Rachel

Rated 1 out of 5 stars

If I could give them 0 stars I would

If I could give them 0 stars I would! Absolute rip off and disgraceful service!

I brought a new car nothing too extravagant and they tried to put my monthly payments from £52 up to £283. What a joke!

I cancelled and got a quote straight away and was back to paying £60.

If you're thinking of insuring with these then please think again! DO NOT DO IT! SAVE YOURSELF!

1 May 2026
Unprompted review
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Reply from Dialdirect

Hi Jack,

We’re sorry to hear about your experience — we understand how shocking and frustrating that kind of price increase must have been.

Changes to a policy, such as a new vehicle being calculated by the underwriter, can affect premiums for a variety of reasons, but we appreciate that such a significant jump doesn’t feel reasonable, especially when you were able to find a much lower quote elsewhere.

If you send your policy details to us at socialresponders@bglgroup.co.uk we would be happy to review this for you.

Vicky

Rated 5 out of 5 stars

effortless

guiding through the application was very easy

15 April 2026
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Reply from Dialdirect

Hi,

Thank you for your 5 star review and feedback. It's great to hear the application process was easy for you.

Leanne

Rated 5 out of 5 stars

Excellent Customer Service

Excellent Customer Service. Price is very competitive, I've been with them for 3 years and haven't had any issues. Very good company.

30 March 2026
Unprompted review
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Reply from Dialdirect

Hi Ann,

Thank you for your 5 star review and feedback. We're delighted to hear that you've had such a positive experience with our customer service and pricing over the past three years. It's great to know everything has been running smoothly for you.

Leanne

Rated 1 out of 5 stars

Con of a company!

I took out insurance with this company, then get an email not even a month later saying they have cancelled it 2 days after they had cancelled it. They apparently cancelled it because I had put down when I passed my test wrong, which wasn't true as I wasn't even asked that question, I put down how many years I'd been driving but apparently I'd put the month in wrong which wasn't the case. They said they would reinstate it as it was their mistake but the cost of the insurance would go up slightly, it was triple what I was paying so I refused. So after they took the deposit and the first month's payment they'd cancelled it and if only had it 2 weeks!!

27 April 2026
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Reply from Dialdirect

Hi Naomi,

I'm sorry to hear you were unhappy with the cancellation of your policy when amending the licence information. We will be in touch to see how we can assist you further.

Kirsty

Rated 1 out of 5 stars

I was cancelling my car policy with…

I was cancelling my car policy with dialdirect and going to a cheaper car insurance company, but dial direct took money from my account which was nearly double last year's premium, I contacted them and was told it would take up to seven days to receive my money back, another insurance I had and cancelled was returned almost straight away, now because they took the amount it put my account over the overdraft limit and I would incur charges, what can I do. I have contacted by phone and email they have not responded by email or by phone.

27 April 2026
Unprompted review
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Reply from Dialdirect

Hi Anthony,

I'm sorry to hear you were unhappy with the automatic renewal of your policy and the timescales for a refund to be received. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can look into this further for you.

Kirsty

Rated 1 out of 5 stars

Where do I begin

Where do I begin? I have lost four hours of my time which I shall never get back but another ten minutes writing this review won't make any difference dealing with the absolute debacle and seven different call centre advisers totally inexperienced in grasping what the issue was, my whole experienced today from dialdirect was nothing short of abysmal, it all started on the 14th of April when I wanted to change my insurance from my current vehicle to a new vehicle, all seemed to be fine having submitted the relevant vehicle details, and a small charge was due to be paid until the policy lapsed as there was only a few weeks left of on the original policy, but then it all started to fall apart? Now correct me if I'm am wrong but we are in the age of the internet and that is how most companies do business these days via online websites, emails are at the forefront of the day to day communication cause that's how we connect but dial direct appear to not to use this simple but effective way to communicate with it's customers, and that's where the problem begins, there was a small issue with a payment correction which was due to take the policy to it's end date, a credit card was lodged with dial direct on the stat of the policy and paid in full, so a payment method was in force and is usual for most insurance companies for renewal payments, a new certificate was issued to cover the vehicle for the remainder of the policy and you of expected that the payment of shall we say of under £5 was due to be taken from said credit card lodged with dialdirect, it wasn't until the 27th of April that i discovered via an email that my insurance policy had been cancelled and my vehicle was no longer insured, on top of that they wanted a £60 cancellation charge, hello dialdirect you cancelled my policy not me, this is all because they claim that this tiny adjustment payment had not been received, this is six days before the policy would have expired anyway, all because they could not be bothered to send communication by email to say you owe this small amount and despite the fact that a payment method was in force at the time, dialdirect are what i would consider as the most incompetent company I have ever had to deal with in my years of insuring vehicles, god knows what problems i would have incurred making a claim, looks like i have had a lucky escape and are pleased to be rid this disastrous company and would never ever recommend them to my worst enemy.

28 April 2026
Unprompted review
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Reply from Dialdirect

Hi Steve,

Thanks for taking the time to share your feedback!

We’re really sorry to read about your experience.

Losing hours of your time, speaking to multiple advisers, and then finding your policy cancelled is not acceptable. We understand how stressful this must have been, especially with the lack of clear communication about a small adjustment and the worry of being left uninsured. This is not the level of service we expect to provide.

We appreciate you raising these concerns, and we will be in touch with you to see how we can help and look into what went wrong!

Thanks Laura

Rated 1 out of 5 stars

LACK OF RESPONSE

At the moment keep getting the same email about data required to open a new account and take out insurance. Going around in circles. There is no response to emails and goes into a black hole. Not a good start.

28 April 2026
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Reply from Dialdirect

Hi Vivienne,

Thank you for taking the time to leave your review and feedback with ourselves. We will be in touch to try and assist you further with your insurance policy.

Kirsty

Rated 5 out of 5 stars

Top class Insurer

Before today I had never heard of this company before. But to take out insurance with them was very easy indeed. No stress, no headaches. And I made a mistake too regarding my claim history and for that they got back in touch for me to either accept the rectified mistake or have it changed. And for a company to actually refund you for your mistake. This is a first for me. So I rate this company hands down. Starting off with pure honesty. You can't get better than this. So again thank you. And I hope to be a long standing customer of yours.

27 April 2026
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Reply from Dialdirect

Hi Fazal,

Thank you for such a fantastic 5 star review and feedback! It's great to hear you were happy with the service and communication you received from ourselves!

Kirsty

Rated 5 out of 5 stars

Dialdirect insurance

Very easy to access via online.
Very good price!I recomand 200%
Very professional,all phone you need,is there to help you.
Im happy with this company.

27 April 2026
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Reply from Dialdirect

Hi Ioan,

It's fantastic to hear you found it easy to access your policy online and would recommend us to others!

Kirsty

Rated 2 out of 5 stars

I have renewed my policy again with…

I have renewed my policy again with this company and received confirmation through the post, all appeared ok until I received a second postal letter for a car that I did not or never have owned. Called them to ask why but the agent could not understand me and to be honest I could not understand her, fortunately I could confirm that I was insured but its concerning what could happen in the future. Don't think I could recommend this company.

26 March 2026
Unprompted review
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Reply from Dialdirect

Hi Roger,

We're sorry to hear about the second letter you received and the issues you had when enquiring with our customer services team. We will be in touch to try and provide you some further clarity and support.

Kirsty

Rated 4 out of 5 stars

I previously wrote a 1 star review for…

I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to apologise and refund the cancellation fee which they had charged. Nice to see a company upholding good customer relations.

26 April 2026
Unprompted review
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Reply from Dialdirect

Hi Peter,

We're pleased to hear you were happy with the service received from our customer relations team!

Kirsty

Rated 4 out of 5 stars

April 2026

Everything was easy to follow and there were no issues.

20 April 2026
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Reply from Dialdirect

Hi Ron,

Thank you for taking the time to leave your review and feedback with ourselves!

Kirsty

Rated 1 out of 5 stars

Cancelled on an arbitrary piece of…

Cancelled on an arbitrary piece of information that was incorrect. No opportunity given to discuss or remedy. Call centre staff located off shore with no telephone manners. This resulted in an increase with the next provider for having to declare a cancellation. Not a great experience at all.

25 April 2026
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Reply from Dialdirect

Hi Grant,

I'm sorry to hear you were unhappy with the cancellation of your policy. We have passed your concerns over to our complaints team to investigate further for you.

Kirsty

Rated 5 out of 5 stars

It was a pleasure to deal with a…

It was a pleasure to deal with a company that is NOT solely using on line facilities and that it is possible to speak to a human being if required. Also the rates quoted {compared with previous organisations} are far superior. Many thanks for providing car cover for another year.

7 April 2026
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Reply from Dialdirect

Hi,

Thank you for your 5 star review and feedback! We're pleased to hear you were happy with our phone support and insurance prices!

Kirsty

Rated 1 out of 5 stars

Their "Auto Renewal" will attempt to…

Their "Auto Renewal" will attempt to charge a totally
uncompeditive amount compared with shopping around.
I found their behaviour fraudulant.

9 December 2025
Unprompted review
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Reply from Dialdirect

Hi Simon,

I am sorry to hear that you are not happy with the auto-renewal process.

We notify all customers well in advance of their renewal of our intention to automatically renew their policy and include how to contact us should you not wish to accept. This process is in place to avoid our customers not being aware that their policy has ended at renewal and inadvertently driving uninsured.
If you send your policy details to us at socialresponders@bglgroup.co.uk we will be happy to remove the automatic renewal from your policy.

Vicky

Rated 5 out of 5 stars

The company provided one of the…

The company provided one of the cheapest insurance for new drivers. One thing very fascinating the company never asked for useless things.

22 April 2026
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Reply from Dialdirect

Hi,

Thank you so much for taking the time to leave your five-star review and highlighting our competitive prices for younger drivers.

Vicky

Rated 2 out of 5 stars

Poor customer service team, will leave you frazzled

This is my second review - and unfortunately second contact with call centre has been dreadful. It looks great on comparison website - all bells and whistles policy, but if you need to make contact, don’t bother. Stick with a big name insurer who has a great customer care - whatever you buy is only as good as the way they handle an issue and this is poor.
Update: If you are lucky enough to speak with Leanne (who contacts you about your experience) and does not work in the call centre - she is amazing, she deals with any issues immediately and resolves. Please sack the call centre and put Leanne in charge :-)

22 April 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi,

Thank you for your feedback.

We’re really sorry to hear that your recent experiences with our call centre have been disappointing. This isn’t the level of service we aim to provide, and we understand how this would impact your overall view of the policy.

We’d really like the chance to put this right. Please could you email your policy details to socialresponders@bglgroup.co.uk so we can look into this further and get in touch to help resolve your concerns?

We appreciate you bringing this to our attention and hope to assist you soon.

Leanne

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