Diamonds Factory Reviews 

7,013
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 753 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality and beautiful appearance of the products, often highlighting their sparkle and perfect fit. Many people commend the staff for their exceptional helpfulness, knowledge, and friendly approach, making the selection process comfortable and informative. The overall service and communication are frequently described as superb, with regular updates provided throughout the purchasing journey. However, some customers also noted issues with customer service, experiencing unresponsiveness, a lack of interest, or communication difficulties. A few other people also felt that the product received did not always match expectations, citing appearance discrepancies or occasional durability concerns.

What people talk about most

Product

Reviewers express high satisfaction with the product, often describing items like diamond rings and bracelets... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Service

Users describe positive interactions with service, highlighting excellent communication, speedy service, and... See more

Quality

Reviewers highlight positive aspects of quality, often describing items as "fantastic," "gorgeous," and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising the great... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Mahel in Hatton Garden was so helpful. He really went above and beyond for us, even sourced an IGI certificate for us and helped to arrange delivery to the Dublin store as we were leaving London. He w... See more

Company replied

Rated 5 out of 5 stars

Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more

Company replied

Rated 5 out of 5 stars

I made a mistake with my order, which was quickly rectified by a helpful gentleman over the phone. I need not have worried about spending a large amount of money with this company. I was notified at... See more

Company replied

Rated 5 out of 5 stars

Great customer service. Kept me updated with frequent emails as production of the ring reached different stages. Arrived within the time frame they gave me. Very glad I came here for an engagement rin... See more

Company replied


Company details

  1. #244 of 287 best companies in Jewellery shop
  2. #78 of 89 best companies in Jewellery Designer
  3. #39 of 46 best companies in Jewellery manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

7k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(7,013)

722 reviews in the last 12 months

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Rated 1 out of 5 stars

Diamond factory

Diamond factory

I purchased a dream engagement ring for my fiancée, finding the ideal design from the Diamond Factory. However, this was the only positive in what has been both a disappointing and poor experience, after the initial delay in collecting the ring, with the experience taking twice as long as advertised. I asked for a small resizing of the ring, upon recollection it began to fall apart within 2 days losing diamonds and the emerald becoming loose. The Diamond Factory confirmed that this was due to porosity in the creation of the ring and offered to make a new ring using my original selected stones. They estimated this would take 2 weeks almost 7 weeks later and the ring has not been returned. They have also stated that they did not use the original stones and with the most recent email stating that the ring would not require a re-hallmarking despite them making the replacement from scratch.

I have found the customer service to be amongst the poorest with little to no updates on the product, when they do arrive it is usually up to two weeks after the initial inquiry and multiple chase emails. When calling you will receive conflicting information with different service reps providing conflicting information.

This experience has led to my fiancée having the ring on her finger less than the Diamond Factory has had it since I proposed 3 months ago.

I would not recommend them and will not be using them for Wedding Bands, I strongly urge for anyone reading this to consider alternate jewellers. What should have been amongst the most exciting time of our lives has instead turned into a nightmare.

4 April 2026
Unprompted review
Rated 3 out of 5 stars

I sent an email on the 5th May asking…

I sent an email on the 5th May asking when my order would be delivered and your customer service team told me it would be w/c 18th May. I received my order on 6th May. It seems that your customer service team just say anything without finding out the facts. I am happy with the product but not the customer service or communication.

5 May 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Mitchell,

Thank you for taking the time to review your experience with us, we appreciate your feedback.

Although we are pleased to hear you are happy with your order, we are sorry to hear the experience concerning communication. Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

The whole transaction was superb from…

The whole transaction was superb from end to end. The website is easy to use and makes customising the rings so easy. I had an online video call with Sophia which was informative and really helpful. Then an instore appointment with Jen who was very knowledgable. Followed by the pick up appointment with Sophia, again so helpful. I think the jewellery is great value versus high street jewellers, you get to customise your items to fit your budget, and the staff are great - they really know what they are about! My only difficulty was getting parked in Leicester Centre, but that is hardly the fault of Diamonds Factory! They were very patient and waited for me. Brilliant experience.

9 May 2026
Rated 3 out of 5 stars

Took quite a long time to arrive

Took quite a long time to arrive. Ordered a full diamond eternity band to go with my half band since having a baby. The ring is not as elegant and the diamonds are no where near as sparkly as on my half eternity ring event through the band's are the same thickness. Paid sale price so keeping because it's more hassle to return. Otherwise it's ok. It doesn't snag on material and looks alright.

2 May 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Martina,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

Thank you for taking the time to review your experience with us, we greatly appreciate it.

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

They made a fairly stressful situation…

They made a fairly stressful situation picking a ring for my partner a breeze.... Really helpful couldn't do enough great knowledge.... And loads of support during and after buying.... Big 5 star review from me.... Oh and the ring was beutiful.... Thank you diomond factory liverpool

2 May 2026
Rated 5 out of 5 stars

Helpful and friendly staff in store

Helpful and friendly staff in store, my ring was created especially for me and sent recorded delivery. Process was super quick and I was kept updated via email of its progress whilst it was being made. My ring is beautiful ! Thank you

30 April 2026
Rated 5 out of 5 stars

Superb service from start to end

Superb service from start to end. You’re welcomed when you enter the store and guided through the whole process which I must say was a breeze. Then when the order was ready to collect again the process was so easy. Highly recommend the guys at the Manchester King Street store ! A+++ service

7 May 2026
Rated 5 out of 5 stars

Highly recommended

I'll be honest I was initially a little sceptical of the name of the company but after some research I booked an appointment to visit the Cardiff branch.

Lucy and Teya were superb in helping me choose the ring. They took the time to explain the different options and talked me through all the details before I purchased. The whole experience was relaxed, professional, and genuinely helpful. Overall it was a fantastic experience and I would highly recommend.

21 November 2025
Rated 1 out of 5 stars

You sent a ring without the stone


You sent a ring without the stone certificate, it might not even be genuine. A serious company doesn't work like this. You're probably not English.8!

Thank you

3 May 2026
Diamonds Factory logo

Reply from Diamonds Factory

Dear Manolo,

Thank you for taking the time to review your experience with us, we greatly appreciate it.

At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.



We are sorry to hear of this concern regarding certification. We can confirm a member of our team have reached out via email to assist and address this. Hopefully they can resolve this?

Kindest Regards,

The Diamonds Factory Team

Rated 2 out of 5 stars

Don’t order from here

After more than 4 weeks, I finally received the earrings and ring I had chosen. They are beautiful, but I got the ring size wrong. I was absolutely unable to contact them in any way. After placing an order worth more than €2,000, I now have to look for another place to have the ring resized. I would not recommend this website to anyone, and I certainly would not place another order!

3 May 2026
Diamonds Factory logo

Reply from Diamonds Factory

Dear Customer,

Thank you for taking the time to review your experience with us, we greatly appreciate it.

At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.



We are sorry to hear of this experience concerning communication. We can confirm we have now responded with info and instructions of how to proceed with resizing. Please note info is provided on our website for this as well:

https://www.diamondsfactory.co.uk/customer-care/free-resizing?_gl=1*7tpe1e*_up*MQ..&gclid=EAIaIQobChMIl-GekOy4iQMVWuUWBR1HjwySEAAYAiAAEgK_TvD_BwE

Please also note, any resizing or repairs done on the ring by a third party will void the manufacturing warranty which means we will not be able to provide any further services concerning the item ordered.

Kindest regards,

The Diamonds Factory Team

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