Diamonds Factory Reviews 

7,009
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 757 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and beauty of the products, with many noting the stunning appearance and excellent craftsmanship of their purchases. The staff are frequently highlighted for being helpful, knowledgeable, and friendly, providing superb service and support throughout the entire process. Reviewers appreciate the clear communication and updates received, making their experience smooth and enjoyable. However, some people mentioned issues with customer service, describing experiences where staff seemed distracted or unresponsive. These customers reported difficulties in communication, including unanswered calls or emails, and a lack of proactive assistance.

What people talk about most

Product

Reviewers mention positive feedback about product quality, with many describing items like wedding bands and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, professionalism,... See more

Service

Users describe positive interactions with service, highlighting excellent communication, speedy service, and... See more

Quality

Customers had positive experiences with quality, with many describing their jewelry as gorgeous, beautiful,... See more

Customer service

Clients share ambiguous opinions on customer service, with some reviewers praising the helpfulness, good... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Mahel in Hatton Garden was so helpful. He really went above and beyond for us, even sourced an IGI certificate for us and helped to arrange delivery to the Dublin store as we were leaving London. He w... See more

Company replied

Rated 5 out of 5 stars

I made a mistake with my order, which was quickly rectified by a helpful gentleman over the phone. I need not have worried about spending a large amount of money with this company. I was notified at... See more

Company replied

Rated 5 out of 5 stars

Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more

Company replied

Rated 5 out of 5 stars

Great customer service. Kept me updated with frequent emails as production of the ring reached different stages. Arrived within the time frame they gave me. Very glad I came here for an engagement rin... See more

Company replied


Company details

  1. #246 of 290 best companies in Jewellery shop
  2. #78 of 90 best companies in Jewellery Designer
  3. #39 of 47 best companies in Jewellery manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

7k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(7,009)

718 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Far too many spam emails

Far too many spam emails, without any real value to them, continued miss information. For example about to be delivered, when it had already been delivered. Just expect a bit better here.

Online order.

24 May 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.



We sincerely apologise for this confusion and appreciate your feedback concerning this as we review this.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

All that I did not expect after…

All that I did not expect after ordering, they kept me informed at every stage of my order from purchase, build and delivery. I will return for another gift for my wife and I have recommended them to friends and family. Well done all round.

22 May 2026
Rated 3 out of 5 stars

No Customer Support or Response

I placed order DFPT782/1 on May 7th and unfortunately the biggest issue so far has been the complete lack of customer support.

The last update I received was on May 14th saying that the selected stone had arrived, but since then there have been no meaningful updates regarding the order status or expected delivery date.

I have tried contacting support multiple times through both the phone number and the website chat, but neither allows you to speak to an actual person — they only allow leaving messages. After 21 days and several messages sent, I still have not received a single reply.

At this point, my concern is not only the delivery timeframe but mainly the complete absence of communication and support for such an important purchase.

I would simply like a proper update regarding my order and a realistic delivery estimate.

Update (1 June 2026):

Today I finally received a response from customer support after 23 days. They explained that a technical issue appears to have prevented my previous messages from reaching their support team, and they have now assigned someone to follow my order directly.

7 May 2026
Unprompted review
Diamonds Factory logo

Reply from Diamonds Factory

Hello Diogo,

At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.



We are sorry for this experience with communication and appreciate your patience as we continue to resolve this and ensure this is delivered within the lead time for your order.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

They were amazing the customer service…

They were amazing the customer service was very good there was a few hiccups but the guys were very helpful and kept in contact with me all the way, I have had so many compliments about my earrings and they do exactly as you ask, I was a little bit skeptical at the beginning but it all turned out amazing. They will be my new go to for Jewellery.

20 May 2026
Rated 1 out of 5 stars

No customer service what so ever

No customer service what so ever. I didn't receive the certificate with my order, and no one replies to messages, emails, chats, phone calls or FB Messenger. Never again 👎

Edit: they only replied after I wrote this review. Wouldn't still recommend.

1 May 2026
Unprompted review
Diamonds Factory logo

Reply from Diamonds Factory

Dear Mia,

At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.



We apologise for this experience with communication. We can see a member of our team have responded via email providing the certificate requested. Please be aware some certificates are primarily provided digitally but we can provide a physical copy if requested.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Excellent Customer Service

My closest store is Glasgow, couldn't rate them highly enough. Staff have always been kind and helpful, particularly Ashley who went above and beyond for me.

7 May 2026
Rated 1 out of 5 stars

Diamond factory

Diamond factory

I purchased a dream engagement ring for my fiancée, finding the ideal design from the Diamond Factory. However, this was the only positive in what has been both a disappointing and poor experience, after the initial delay in collecting the ring, with the experience taking twice as long as advertised. I asked for a small resizing of the ring, upon recollection it began to fall apart within 2 days losing diamonds and the emerald becoming loose. The Diamond Factory confirmed that this was due to porosity in the creation of the ring and offered to make a new ring using my original selected stones. They estimated this would take 2 weeks almost 7 weeks later and the ring has not been returned. They have also stated that they did not use the original stones and with the most recent email stating that the ring would not require a re-hallmarking despite them making the replacement from scratch.

I have found the customer service to be amongst the poorest with little to no updates on the product, when they do arrive it is usually up to two weeks after the initial inquiry and multiple chase emails. When calling you will receive conflicting information with different service reps providing conflicting information.

This experience has led to my fiancée having the ring on her finger less than the Diamond Factory has had it since I proposed 3 months ago.

I would not recommend them and will not be using them for Wedding Bands, I strongly urge for anyone reading this to consider alternate jewellers. What should have been amongst the most exciting time of our lives has instead turned into a nightmare.

4 April 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look