Diamonds Factory Reviews 

7,003
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 757 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and beauty of the products, with many noting the stunning appearance and excellent craftsmanship of their purchases. The staff are frequently highlighted for being helpful, knowledgeable, and friendly, providing superb service and support throughout the entire process. Reviewers appreciate the clear communication and updates received, making their experience smooth and enjoyable. However, some people mentioned issues with customer service, describing experiences where staff seemed distracted or unresponsive. These customers reported difficulties in communication, including unanswered calls or emails, and a lack of proactive assistance.

What people talk about most

Product

Reviewers mention positive feedback about product quality, with many describing items like wedding bands and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, professionalism,... See more

Service

Users describe positive interactions with service, highlighting excellent communication, speedy service, and... See more

Quality

Customers had positive experiences with quality, with many describing their jewelry as gorgeous, beautiful,... See more

Customer service

Clients share ambiguous opinions on customer service, with some reviewers praising the helpfulness, good... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Mahel in Hatton Garden was so helpful. He really went above and beyond for us, even sourced an IGI certificate for us and helped to arrange delivery to the Dublin store as we were leaving London. He w... See more

Company replied

Rated 5 out of 5 stars

I made a mistake with my order, which was quickly rectified by a helpful gentleman over the phone. I need not have worried about spending a large amount of money with this company. I was notified at... See more

Company replied

Rated 5 out of 5 stars

Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more

Company replied

Rated 5 out of 5 stars

Great customer service. Kept me updated with frequent emails as production of the ring reached different stages. Arrived within the time frame they gave me. Very glad I came here for an engagement rin... See more

Company replied


Company details

  1. #247 of 291 best companies in Jewellery shop
  2. #78 of 90 best companies in Jewellery Designer
  3. #39 of 47 best companies in Jewellery manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

7k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(7,003)

712 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great products, realistic pricing, happy customers

Easy to navigate site, lots of choice for stones/setting/styles/metal.
Easy payment options/communication every step of the way/swift actioning from ordering to delivery.
Delivery well organised and secure with delivery code sent to give to the driver.
Really happy with product and service.
3/4th item I’ve purchased and all are still in great condition and daily wearing.
Customer service lines really helpful if you have any issues.

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Sam,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 2 out of 5 stars

Delivery was far too long

Delivery was far too long

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Sally,

Thank you for taking the time to leave your review. We're sorry to hear that the delivery time did not meet your expectations . We appreciate your feedback and understand how important timely delivery is when purchasing jewellery.

Kindest Regards,

The Diamonds Factory team

Rated 5 out of 5 stars

Just a wonderful experience

Just a wonderful experience

Everyone here is so friendly- so,so helpful and nothing is too much trouble.

It doesn’t matter if you’re looking for a small diamond item or a large one you’re treated just the same.

Well done Diamond Factory for getting the best people.

xx

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Sandra,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our Manchester team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 1 out of 5 stars

Bad experience

Ordered a pair of earrings from their “last chance” section.
According to their store policy, it would take approximately 3-4 businesses days for them to arrive, but 14 days has past and no shipment has been started yet.
I needed them for a graduation gift, but came to see, that it was not possible due to their slow response time.
Customer service is not optimal for a high-end jewellery shop.
Can’t contact them by their phone-number listet.
Their livechat is not running.
Got in contact with a guy named Jake, seemed like a nice dude, but even tho explaining the issue, nothing happened what so ever.
Please be alert with this company, seems like their customer service does not match the quality of the jewellery.

24 June 2026
Unprompted review
Diamonds Factory logo

Reply from Diamonds Factory

Hello Anton,

Thank you for taking the time to leave your review. We're sorry to hear that your order has not arrived within the expected timeframe especially as this was meant to be given as a graduation gift.

We appreciate your feedback concerning the quality of communication you have experienced. We understand how disappointing this must have been. We have sent you a request for some further details, please could you respond to that as a member our team looks into this t hopefully resolve this?

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

The ring was absolutley stunning

The ring was absolutley stunning , the sales guy that walked me through everything at the store in the jewellery quarter Birmingham was fantastic and helped me through making a big decision

22 June 2025
Diamonds Factory logo

Reply from Diamonds Factory

Hello Richard,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our Birmingham team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

I placed an order and was kept updated…

I placed an order and was kept updated on the process and delivery was excellent.

7 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Jean,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our London team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Was able to pick exactly what I wanted…

Was able to pick exactly what I wanted online and the delivered product was exactly as requested. Very impressed

14 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello David,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Good communication,item as good as…

Good communication,item as good as expected.

14 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Ruth,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Great customer service ensuring my…

Great customer service ensuring my diamond ring was just perfect.

13 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Amanda,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Very happy and excellent value for…

Very happy and excellent value for money. I will use again.

13 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Amazing perfect and thank you

Amazing perfect and thank you

5 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Craig,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Beautiful ring

Beautiful ring, great price. Ready pleased! Thank you.

5 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 2 out of 5 stars

I have an urgent order for an…

I have an urgent order for an engagement ring and your customer service is not replying to my emails or calls. Can someone please check my order status?

29 May 2026
Unprompted review
Diamonds Factory logo

Reply from Diamonds Factory

Hello Henrique,

Thank you for leaving your review with us. We're sorry to hear you are having trouble receiving update on your engagement ring order.

We have sent you a request for some further details. Could you respond so that we can resolve this for you as quickly as possible? 

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Excellent service…

Excellent service and the delivered products are perfect.
Thanks

10 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Chris,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 2 out of 5 stars

Emailed a few times regarding an order

Emailed a few times regarding an order, and no
Reply

3 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Layla,

Thank you for taking the time to leave your review. We're sorry to hear that you did not receive a response after contacting concerning your order.

We appreciate your feedback and understand your frustration. We can confirm we have now responded to you enquiry via email.

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Meet expectation

Jackie at customer service is a model of efficiency and courteous.

3 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 4 out of 5 stars

Anniversary present 🎁

Choosing the diamond and the setting was easy. Paying was easy. I was kept up to date by email and the diamond arrived when said. I liked that I had to give a code to the delivery driver before receiving them. Not had that before.

10 June 2026
Rated 5 out of 5 stars

Wedding ring

Ordered my wedding ring online, got plenty of emails to keep me informed as to what stage my order was at, was delivered a lot quicker than I expected and was packaged really lovely. Very happy with the service they provided!

16 June 2026
Unprompted review
Diamonds Factory logo

Reply from Diamonds Factory

Hello Mia,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Great product

Great product, made exactly how I selected it. Thank you!!

31 May 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Stefan,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Team is very knowledgeable and they…

Team is very knowledgeable and they help you create your dream piece hassle free, thank you for creating such a special ring, my fiancée loves it

8 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Brock,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

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