Mahel in Hatton Garden was so helpful. He really went above and beyond for us, even sourced an IGI certificate for us and helped to arrange delivery to the Dublin store as we were leaving London. He w... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I made a mistake with my order, which was quickly rectified by a helpful gentleman over the phone. I need not have worried about spending a large amount of money with this company. I was notified at... See more
Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more
Company replied
Great customer service. Kept me updated with frequent emails as production of the ring reached different stages. Arrived within the time frame they gave me. Very glad I came here for an engagement rin... See more
Company replied
Company details
- #235 of 290 best companies in Jewellery shop
- #76 of 90 best companies in Jewellery Designer
- #38 of 47 best companies in Jewellery manufacturer
About Diamonds Factory
Written by the company
Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.
From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.
Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.
Our Promise
Written by the company
- Superb Value & Quality
- Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
- Visit Us
- You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
- Custom Jewellery & Bespoke Service
- All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
- Our Heritage
- With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.
Contact info
7 Hatton Garden, EC1N 8AD, London, United Kingdom
- 0207 138 3672
- service@diamondsfactory.co.uk
- www.diamondsfactory.co.uk
4.3
Excellent
7k reviews
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This company invites their customers to review, whether positive or negative
Replied to 84% of negative reviews
Typically replies within 1 week
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Customer service awful
Customer service awful. Had an issue with my ring and emailed them. Never heard back even though they said that someone would be in touch.
Unfortunately the reply to my message was received I had written my review. I needed to return the item as it was extremely bulky on my finger but they did not address this. They offered to resize at a cost to me The finger size was not the issue.
7 June 2026
Reply from Diamonds Factory
Hello Sharon,
Thank you for taking the time to leave a review. We are sorry to hear that you experienced an issue with your ring and the delayed communication after contacting us.
We can confirm a member of our team have responded to your email concerning this and the refund has been completed.
Kindest Regards,
The Diamonds Factory Team
From start to finish the whole…
From start to finish the whole experience was incredible! I was kept updated along every step of the way and the final product exceeded my expectations! It is truly beautiful
31 May 2026
Reply from Diamonds Factory
Hello Susan,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Ordering online was easy
Ordering online was easy. Item arrived and I am so pleased with it! Delivery was fast, courier was really helpful ringing in advance to make sure I was home. 5 star service!
5 June 2026
Reply from Diamonds Factory
Hello,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
MISLEADING PRICES…
Why do they advertise DISCOUNTED PRICES when they are higher than previously. Isn’t that illegal
Whilst they claim prices fluctuate, which is fine, but making false claims of big discounts is illegal. Perhaps they need training in the laws around false advertising!
5 February 2026
Reply from Diamonds Factory
Hello Michelle,
Thank you for taking the time to leave your review with us.
Unfortunately within the jewellery industry, prices can fluctuate over time due to factors outside our control, including changes in the cost of precious metals, gemstones and etc. which can change on a daily basis as it is a live market.
We recognise that this can be frustrating which we understand and appreciate you taking the time to raise your concerns.
Thank you again,
The Diamonds Factory Team
Reply from Diamonds Factory
Hello,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our Manchester team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Great price.
I wanted a platinum, emerald and diamond ring for my 70th birthday. I found exactly what I was looking for on the Diamonds Factory web site. The ordering process was easy and the ring arrived within 4 weeks from order.
This is my second time using DF, I ordered diamond earrings which were also exactly as requested. Will use them again.
4 June 2026
Reply from Diamonds Factory
Hello Janine,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Really impressed with the ring
Really impressed with the ring.
Worth the wait. Craftsmanship is outstanding!
Fiancé is very happy!
4 June 2026
Reply from Diamonds Factory
Hello Steve,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
From start to finish it was a first…
From start to finish it was a first class service.
Joanne was very professional throughout.
25 May 2026
Reply from Diamonds Factory
Hello Alan,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our Glasgow team, especially Joanne!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Used for both engagement rings and…
Used for both engagement rings and wedding bands. The Glasgow staff were excellent and fully supported us in making choices that worked for us rather than pushing products they wanted to sell. They were also very inclusive and demonstrated excellent customer service around LGBTQ+ making us feel very comfortable.
4 June 2026
Reply from Diamonds Factory
Hello Jennifer,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our Glasgow team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Got customised wedding rings and they…
Got customised wedding rings and they were done perfectly I appreciate the time you guys have so impressed thank you again will come again
28 May 2026
Diamond Factory has great service
Diamond Factory has great service, they kept me up to date with emails and the progress of my ring. It was also sent with secure delivery. I highly recommend them.
4 June 2026
Excellent support
Samantha and Ashley from Diamonds Factory Glasgow were excellent throughout in helping me choose the perfect engagement ring for my now fiance!
21 May 2026
Outstanding service and breathtaking…
Outstanding service and breathtaking quality!I cannot thank Diamonds Factory enough for their incredible support throughout the entire process of ordering an engagement ring. They were extremely kind, professional, and professional. Most importantly, they went above and beyond to accommodate an earlier delivery date so that the ring would arrive in time for my special occasion. The ring itself is of unique, exceptional quality and looks absolutely stunning. I highly recommend them with both hands!
5 June 2026
Unprompted review
Beautiful products and great service
Beautiful products and great service, extremely pleased with everything from start to finish
22 May 2026
Great experience!
Am really happy with my purchase as is my now fiancé. Love the amount you can change and taylor to your wants and price point. Fast delivery too. Overall great.
24 May 2026
Total lack of response to my query.
Total lack of response to my query.
Very disappointing!!!!
28 May 2026
Reply from Diamonds Factory
Dear Dave,
At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.
We apologise for this experience with response. We cam confirm a member of our team have now responded to help resolve you query.
Kindest regards,
The Diamonds Factory Team
We visited the offices in Leeds and…
We visited the offices in Leeds and felt very welcome and felt no pressure in regards to sales… I was able to choose and design my ring and even though I was not able to really see how this may look once made… when my ring arrived 4 weeks later… just wow 🤩 it is more beautiful than I could imagine… 💍💍💍 thank you ☺️
31 May 2026
I paid more than the advertised price…
I paid more than the advertised price and when I contacted customer service they didn’t even respond, let alone give me back the difference.
30 May 2026
Reply from Diamonds Factory
Hello,
At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.
We’re sorry to hear that your experience and apologise for this frustration & disappointment.
The Diamonds Factory Team
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