Direct Line - Business Reviews 

10,551
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 1,405 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly and exceptionally patient staff who provide clear guidance, making the policy setup simple and straightforward. People also widely appreciate the competitive pricing options and the effortless purchasing process handled by helpful professionals. However, some reviewers were not happy with customer service, mentioning frustrating call disconnections and unhelpful staff interactions during phone inquiries. Consumers additionally noted that annual renewal prices can sometimes be significantly higher compared to initial new customer quotes. A few individuals also experienced unexpected technical issues when attempting to complete their policy transactions online rather than calling.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are very competitive and reasonable... See more

Staff

Users describe positive interactions with staff, often highlighting that agents are helpful, polite, and... See more

Service

Reviewers highlight positive aspects of service, noting that staff are helpful and the overall experience is... See more

Customer service

Reviewers mention positive feedback about customer_service, noting that staff are efficient, helpful, and... See more

User experience

Customers had positive experiences with user_experience, describing the process as quick, straightforward,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Direct Line Landlords Insurance I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through ever... See more

Company replied

Rated 5 out of 5 stars

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from... See more

Company replied

Rated 5 out of 5 stars

I wanted to make new alterations to my policy and a very kind lady listened and then carefully explained about how I can make these changes. She put me through to another good listener who sorted out... See more

Company replied

Rated 5 out of 5 stars

I spoke to Phil Wilson, he was 100% a great guy. (We had issues due to having had a large previous claim - not with Direct Line). Phil became my voice speaking to the underwriters on my behalf, and ca... See more

Company replied


Company details

  1. #32 of 39 best companies in Business insurance company
  2. #158 of 227 best companies in Insurance agency
  3. #100 of 140 best companies in Insurance company

Written by the company

Solving problems is what we do. Policies for tradesmen, professionals, landlords, van drivers & home business owners.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

11k reviews

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4.5

All reviews

(10,551)

1,376 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Direct and helpful

Being the first company to think of and satisfied with the easy to complete questionnaire even the premium seemed realistic so being happy with the cover given decided to go Direct Line. Hope my renewal is as competitive.

4 August 2026
Direct Line - Business logo

Reply from Direct Line - Business

It's great to hear you found our questionnaire easy to complete and that our premium cover met your expectations! Thanks for your review, Doug. Aston

Rated 1 out of 5 stars

I tried to change my pass word it did…

I tried to change my pass word it did not work. I contacted support the line and accent made it very hard to understand Gloria. I am now waiting for a call from tech support. very very disappointed and regretting taking out Direct line policy

7 August 2026
Direct Line - Business logo

Reply from Direct Line - Business

I'm sorry to see we've left you feeling this way, Mike. I’ve left a link to our website below, where you can raise this as a complaint and find more information about our complaint process. We have several ways to raise this, including an online complaint form available on the site. Once we’ve received your complaint, our team will be in touch to try and resolve this with you. Aston

https://www.directlineforbusiness.co.uk/complaints-form

Rated 5 out of 5 stars

I used the call back on this occasion…

I used the call back on this occasion as the queue was very large, this worked well and I was able to get a competitive quote and accept the offer

7 August 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad our call back option provided a smooth experience for you, Bob. Thanks for your review. Aston

Rated 4 out of 5 stars

Easy to sort out cover but cannot…

Easy to sort out cover but cannot manage business policy on the app which is disappointing so knocked off a star

7 August 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're happy to hear it was easy to join, and value your feedback about our app, Elaine. Aston

Rated 5 out of 5 stars

Easy to deal with

Easy to deal with, very quick and transparent quote.

7 August 2026
Direct Line - Business logo

Reply from Direct Line - Business

We like to make things easy, Hagen. Thanks for your review, we appreciate it. Aston

Rated 5 out of 5 stars

Relatively easy to set up and not over…

Relatively easy to set up and not over expensive

7 August 2026
Direct Line - Business logo

Reply from Direct Line - Business

It's great to hear it was easy to set up and a price you're happy with. Thanks for your review, Liz. Aston

Rated 5 out of 5 stars

Easy with Directline

Direct line made getting the right insurance seamless. Ther person on the telephone was helpful and knowledgable and we found the right product at the right price without any issues

7 August 2026
Direct Line - Business logo

Reply from Direct Line - Business

It's fantastic to hear you had a seamless experience, Fiona. Thanks for your glowing review. Aston

Rated 5 out of 5 stars

Excellent service

They gave useful service & advice & a great price

7 August 2026
Direct Line - Business logo

Reply from Direct Line - Business

That's what we like to hear, Richard. Thanks for your great review. Aston

Rated 2 out of 5 stars

landlord insurance

I had landlord insurance. I fold the property and cancelled the insurance. It took over 8 weeks and numerous phone calls, emails and what’s app to receive my full refund. Very disappointed

6 August 2026
Unprompted review
Direct Line - Business logo

Reply from Direct Line - Business

I'm sorry to see we've left you feeling this way, Ali. I’ve left a link to our website below, where you can raise this as a complaint and find more information about our complaint process. We have several ways to raise this, including an online complaint form available on the site. Once we’ve received your complaint, our team will be in touch to try and resolve this with you. Aston

https://www.directlineforbusiness.co.uk/complaints-form

Rated 1 out of 5 stars

I bought some insurance for a buy to…

I bought some insurance for a buy to let property online, but you have to phone in to cancel the auto renewal, which takes a long time to get through. I honestly thought this practice had been banned by the authorities.
The operator was very hard to understand and I kept having to ask her to repeat what she said.
Finally after about 5 minutes she told me the auto renewal had been cancelled.
This is from their website "If you don't want your policy to automatically renew, call us 0345 303 1763 and we'll make sure it doesn't."

5 August 2026
Unprompted review
Direct Line - Business logo

Reply from Direct Line - Business

Hello John, we do allow our customers the choice of automatic renewal when the policy is being taken out. We're glad to see you got it sorted though. Thanks for your review. Paddy

Rated 1 out of 5 stars

Lost a Second Car insurance due to renewal cost

Been with Direct line for many years, now they have just lost ANOTHER car Policy. Loyalty does not pay. rand up as usual after online quote, they reduced it. So said I was going to phone around. Got a better price, same cover and a few bits more, for less. Rang back and told them not to renew the policy. they said they would see if they could do even better that what the new company was asking. Well I said too late. you should have given the absolute best when I was on the phone. Now you have lost another policy from our household, and another one coming up in 6 weeks for another one of my cars. So will probably loose that one as well. BTW our driving records CLEAN, at Fault Claims NONE, full NCB. what better could an insurance broker ask for a safe bet re claim free for years and years. Then they start parts etc gone up. I said, more and more not insuring their cars costing us and also the EVs being written off for little damage and we are paying for their policies to remain low instead of loading EV owners for driving these accident nightmares and costs. watched a test on a EV crashing at 15 mph, little damage seen at front, yet written off due to costs of electrical parts, massive labour cost. due to decommissioning and recommissioning, we the Petrol and Diesel owners are paying for this

4 August 2026
Unprompted review
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate you sharing your long-standing experience with us and understand your frustration regarding the recent car policy renewal. We recognise your loyalty and regret that we were unable to meet your expectations this time. Thank you for insuring with us and do please bear us in mind in the future. Nathan

Rated 5 out of 5 stars

The operative was polite and…

The operative was polite and knowledgeable about the product. This made the experience simple to understand.

31 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that our team member was polite and knowledgeable, making your experience clear and easy to understand. Thank you for sharing your positive feedback! Nathan

Rated 4 out of 5 stars

Once I got through on the phone

Once I got through on the phone, the operator dealt very efficiently with my enquiry.

31 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad to hear that once you connected with us, our operator was able to assist you efficiently with your inquiry. Thank you for sharing your positive experience! Nathan

Rated 5 out of 5 stars

Easy to access

31 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad everything was easy. Thank you for the five-star review. Nathan

Rated 5 out of 5 stars

Very pleased

31 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad to see it, Zoe. Thank you for the five-star review. Nathan

Rated 5 out of 5 stars

Ease of use.

31 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad everything was easy. Thank you for the five-star review. Nathan

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