Direct Line - Business Reviews 

10,551
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 1,389 reviews, reviewers overwhelmingly had a great experience with this company, praising the overall value and assistance. Customers frequently mention that staff members are extremely helpful, friendly, and patient when explaining policy details and answering complex questions. People also appreciate the competitive prices offered and find the process for setting up their insurance straightforward and seamless. Some reviewers were not happy with communication issues and administrative delays when trying to resolve problems over the phone. A few other people also felt that renewal prices increased significantly without sufficient loyalty recognition or empathy from customer service agents. Consumers also mentioned experiencing dropped calls and difficulties when dealing with technical issues on the website.

What people talk about most

Price

Reviewers mention positive feedback about price, highlighting competitive rates and significant savings... See more

Staff

People report positive experiences with staff, highlighting helpful, patient, and knowledgeable service.... See more

Service

Reviewers highlight positive aspects of service, describing staff as helpful, quick, and professional.... See more

Customer service

Consumers find customer_service to be positive and helpful. Reviewers note that agents call promptly, answer... See more

User experience

Users describe positive interactions with user_experience, highlighting a quick, straightforward, and simple... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from... See more

Company replied

Rated 5 out of 5 stars

Direct Line Landlords Insurance I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through ever... See more

Company replied

Rated 5 out of 5 stars

I wanted to make new alterations to my policy and a very kind lady listened and then carefully explained about how I can make these changes. She put me through to another good listener who sorted out... See more

Company replied

Rated 5 out of 5 stars

I spoke to Phil Wilson, he was 100% a great guy. (We had issues due to having had a large previous claim - not with Direct Line). Phil became my voice speaking to the underwriters on my behalf, and ca... See more

Company replied


Company details

  1. #32 of 39 best companies in Business insurance company
  2. #158 of 227 best companies in Insurance agency
  3. #101 of 140 best companies in Insurance company

Written by the company

Solving problems is what we do. Policies for tradesmen, professionals, landlords, van drivers & home business owners.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

11k reviews

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4.5

All reviews

(10,551)

1,376 reviews in the last 12 months

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Rated 4 out of 5 stars

Fair price

Fair price. Ok transaction.

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate your feedback regarding the fair pricing and transaction. We are always working to improve our services. Alex

Rated 4 out of 5 stars
Direct Line - Business logo

Reply from Direct Line - Business

We're so happy to hear that you found our service to be efficient and helpful. Thank you for your kind words; we truly appreciate your feedback. Alex

Rated 5 out of 5 stars
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that you found everything straightforward and helpful. We always strive to make things as clear and easy as possible for our customers. Alex

Rated 2 out of 5 stars

Hard work

Hard work
No renewal discount or for loyalty
Payment site crashed

Direct line don't seem to care or acknowledge or do anything regarding the common theme of auto renewal or no loyalty discount

And have the last say

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're sorry to see you've had trouble with our website, and hope you managed to get sorted. Thanks for your review and feedback. Alex

Rated 5 out of 5 stars

Very happy with this professional and…

Very happy with this professional and friendly service

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so happy you found our service professional and friendly. Thank you for your positive feedback and five-star review! Alex

Rated 5 out of 5 stars

Easy to do

Easy to do, very helpful.

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad to hear you found it easy and helpful. We appreciate your positive feedback! Alex

Rated 2 out of 5 stars

Renewal quote very expensive

Renewal quote very expensive. Did an online quote for like for like and it was much cheaper. Called DL and they would not match their own online quote! Update, response to review received from DL stating they are sorry they couldn’t match the online price and if it best suits my requirements then I should go with it. They seem to miss the point that the online quote that they would not match, which was like for like, was their quote!

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Sarah, thank you for sharing your feedback regarding your renewal quote and the new online quote.

Our risk and rating factors are reviewed regularly, and premiums can also be affected by any differences in the information provided. We're sorry that we weren't able to match the online price on this occasion.

If the new online quote better suits your needs, you should be able to accept and purchase the new policy online. Angelina

Rated 1 out of 5 stars

I spent quite some time on the phone…

I spent quite some time on the phone with your colleague, as I needed to change my Landlords policy from my name followed by Executor of the will of, to my name only now that I own the property insured. Having had to cancel my current policy from renewal and set up a new one, I have received the documents today and the name is still incorrect, just as it was on the old policy. Wasted time and effort.

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Tania, thank you for taking the time to share your experience with us.

We're very sorry to hear about the frustration and inconvenience you've experienced. We appreciate that you spent time speaking with one of our colleagues to have the policy updated, so it's disappointing to hear that the documents you've received still show the incorrect policyholder name.

I've included a link to our website below, where you can contact us via WhatsApp. Our team will be happy to look into this for you and help get it resolved as quickly as possible.

I’ve also included a link to our website below, where you can raise this as a formal complaint and find further information about our complaints process. There are several ways to submit a complaint, including an online complaint form available on the site. Once we have received your complaint, a member of our team will be in touch to discuss the matter and work towards a resolution.

We apologise again for the inconvenience caused and appreciate you bringing this to our attention. Angelina

https://www.directlineforbusiness.co.uk/landlord-insurance

www.directlineforbusiness.co.uk/complaints

Rated 4 out of 5 stars

After being put through to the wrong…

After being put through to the wrong department I was transferred to Daley who was very helpful.

26 June 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're happy to see our team member was able to assist you effectively after the initial misdirection. We appreciate your feedback. Paddy

Rated 5 out of 5 stars

I have used this company for many years…

I have used this company for many years and jave always bennvery happy and will continue to use them again

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

Thank you for taking the time to leave a wonderful review, we're delighted to hear you're very happy with us. We truly appreciate your loyalty over the years. Angelina

Rated 5 out of 5 stars

We have all our cars insured with them…

We have all our cars insured with them they are competitive and professional and offer good service and excellent value for money
The gentleman who dealt with me was very helpful and professional so I took my flats insurance out with them. I'm very pleased thank you Direct Line.

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so happy to hear about your positive experience with our services! It's wonderful to know that our team provided professional and helpful assistance with both your car and flat insurance needs. We truly appreciate your kind words and your continued trust in us, Antonella. Thank you for sharing your great feedback. Angelina

Rated 5 out of 5 stars

Easy to communicate with

Easy to communicate with
Helpful and friendly

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are really happy to hear that our team was helpful and friendly. We appreciate your kind words, Nia! Angelina

Rated 5 out of 5 stars

I immediately had my call answered and…

I immediately had my call answered and the agent was wonderful. I was very happy with my new policy to sort my insurance immediately.

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're delighted to hear that your call was answered promptly and that our agent provided you with wonderful service. It's great to know you're happy with your new policy, Toby. Thanks for the five-stars! Angelina

Rated 5 out of 5 stars
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased you found our pricing good and the online setup quick. Thank you for your positive feedback; we truly appreciate it! Nathan

Rated 5 out of 5 stars

Insurance purchase

Clear understanding of what was covered & excesses. Simple & straightforward to review & purchase.
Competitive price.

29 June 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Vicky. We're so happy to hear that our process was clear and easy to navigate, and that our pricing was competitive. Thank you for your wonderful feedback! Nathan

Rated 5 out of 5 stars

all good

relatively intuitive portal compared to others

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so pleased to hear that you found our portal intuitive and easy to use. Thank you for your positive feedback! Christy

Rated 5 out of 5 stars

Peter the call operator was very good

Peter the call operator was very good. He explained the things I needed to know about and was very professional.

1 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are delighted to hear about your positive experience with our call operator. We appreciate you acknowledging their professionalism and helpfulness in explaining everything you needed to know. Christy

Rated 4 out of 5 stars

I have several landlord policies which…

I have several landlord policies which have been competitively priced and simple to purchase.

A request for improvement can you please put the address of the policy on the summary screen so I don’t need to click through and open PDF to determine which policy relates to which property

3 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are always looking for ways to improve our services and we appreciate your feedback. Christy

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