Glasses purchased 3yrs ago broke so contacted Burton branch...same frames tracked down by jenny from another branch and prescription emailed...payment including postage sent and new glasses arrived a... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I needed new sunglasses as I had lost mine. Went into Shirley direct specs, can park outside 👍 Met Gary who showed me a pair of glasses after I explained I wanted something different and big. I ab... See more
Company replied
first time using this company and won’t be the last, Jenny was lovely and very helpful and I feel like I got a right bargain compared to the mainstream opticians who charge an arm and a leg! Highly... See more
Called in as a bit of an emergency as frames bought from another supplier a while back broke. Superb customer service from Gary at Shirley branch in the Midlands, who spent a good half hour trying to... See more
Company details
Information provided by various external sources
We are the original glasses factory outlet, established in 1998, with branches across the Midlands. You can buy with confidence at one of our stores, where you can see our full range of over 500 styles and discuss your lenses in person. Or, If you're looking for the ultimate bargain, browse our online-only specials - and get a pair of glasses for as little as £9.99 complete!
Contact info
United Kingdom
- sales@directspecs.co.uk
- www.directspecs.co.uk
4.9
Excellent
440 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
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Great experience lovely girl that…
Great experience lovely girl that looked after our purchases from start to finish.
A credit to you’re shop Lee and Christina
7 February 2026
Unprompted review
Reply from Direct Specs
Hi, Lee and Christina. Thank you for your positive review, your kind comments will be passed on to Jenny at our Burton branch!
Fantastic service
Can’t praise the lovely Jenny enough. She was so helpful and knowledgeable and helped me to choose frames which I definitely wouldn’t have chosen on my own. I love my new glasses and have had lots of compliments about them. Varifocals are always pricey but I got the best of everything for much less than I would have paid at SpecSavers.
17 December 2025
Unprompted review
Reply from Direct Specs
Hi Jackie, thanks for your lovely review. Delighted to hear you're pleased with your new specs, our pricing and the level of service at our Burton branch. Your kind words have been passed on to Jenny!
I have had two pairs of specs last year…
I have had two pairs of specs last year at my local direct specs at 111 Stratford Road Shirley,I had a problem with one of my specs, which got broken and your member of staff , got my specs replaced with in two hours after I take it into the shop, I am very pleased with the service I have had .
2 February 2026
Unprompted review
Reply from Direct Specs
Hello, Stanford. Great to hear you had a positive experience at our Shirley branch, we're always happy to help!
Glasses Repair.
My son was staying with me for a week and broke his glasses frame beyond repair. The only place i knew would possibly do a same day repair was Shirley Direct Specs as I'd used them before.
I was right...Gary went the extra mile to find a frame to fit his current lenses and fitted them after persevering, all done in half an hour. I couldn't recommend this store enough for customer service...none of the major opticians wouldn't have even looked...1st Class...
26 January 2026
Unprompted review
Reply from Direct Specs
Hi Mark, thanks for your kind review! Gary and the team at our Shirley branch are delighted to hear your positive words and look forward to seeing you at the branch again, soon!
Excellent
Excellent! Very quick and efficient service and I love the glasses. Will be ordering from them again
16 January 2026
Unprompted review
Reply from Direct Specs
Hello, Kay! Thanks for your positive review of our online service, we're glad to hear you're happy with your new specs!
Great prices and friendly fast service-…
Great prices and friendly fast service- highly recommend
21 January 2026
Unprompted review
Reply from Direct Specs
Hi Dave. Thanks for your kind comments, this has been passed on to our team at Burton-on-Trent who look forward to seeing you again soon!
New Varifocals…
Ordered new varifocals on the 6th Jan ,arrived on the 14th Jan and they are PERFECT! Fit is comfortable and the lenses are spot on. Highly recommend and definitely use this service again.
Many thanks Direct Specs
14 January 2026
Unprompted review
Reply from Direct Specs
Hi Nic, thanks for your kind review! Great to hear you've had a positive experience of our online service and that your specs are as you hoped! We look forward to serving you again in the future.
Brilliant glasses
I needed new sunglasses as I had lost mine. Went into Shirley direct specs, can park outside 👍
Met Gary who showed me a pair of glasses after I explained I wanted something different and big. I absolutely love them feel really comfortable.
I ordered them on Monday and picked them up Wednesday.
Excellent quality lenses and frames.Gary was very helpful excellent customer service. The price was also brilliant much cheaper but much better quality glasses. Definitely be going back and recommending them.
14 January 2026
Unprompted review
Reply from Direct Specs
Hello and thank you for your review! We really appreciate such positive feed back and your kind words have been passed to Gary and the team at our Shirley branch. We look forward to seeing you again soon!
first class service from Matthew
first class service from Matthew, who repaired and replace a missing lens in my every day glasses, no charge! thanks Matt
10 December 2025
Unprompted review
Excellent around service
Ordered on Sunday arrived on Wednesday- you can’t beat that ! Amazing 🤩
Quality super 👌
Colours brilliant 🤩
Lens excellent 👌
Fit perfect 👌
Sales team quick and polite- will definitely be ordering more 🥳
3 December 2025
Unprompted review
Excellent service from the Shirley…
Excellent service from the Shirley branch who replaced my glasses for me FOC when I‘d been given the wrong prescription by the high street opticians. Competitive pricing and they really do go the extra mile on customer service, highly recommended.
1 December 2025
Unprompted review
Superb
Excellent service by friendly, helpful staff. Super quick turnaround and superb value for money. My puppy has taken a liking to chewing my glasses, so have had several pairs over the past few months, both normal and sunglasses, and wouldn't go anywhere else but here. THANK YOU for always helping me out so quickly.
26 November 2025
Unprompted review
First time using, won’t be the last!
First time using DirectSpecs and will be our ‘go to’ in future. We expected the price to be competitive (which it was, and no excessive upselling) we were also impressed with the high standard of customer service we received and how knowledgable their staff were (thank you Gary). Would recommend to anyone.
26 November 2025
Unprompted review
Another trip to direct specs
We were greeted as soon aa we walked through the door. The young lady behind the counter soon made us feel at home. She had a very good knowledge of the products they sold and made sure the glass fitted correctly. She he left me a message when they were ready to collect. On collection of me new glasses it was like walking into a friend’s house the got me to try all for pairs of glasses on before I left. Very good experience thank you
11 November 2025
Unprompted review
First class service.
What an amazing young lady Jennifer is. She took her time in showing the frames. Nothing seemed too much trouble. A really credit to the company.
15 November 2025
Unprompted review
Friendly service
Friendly service. The young lady was very helpful and knowledgeable. No 'up selling' either which was fantastic. Will definitely use again.
8 November 2025
Unprompted review
Reply from Direct Specs
Hi Kathleen, thank you for your kind review of our Burton branch!
Glasses purchased 3yrs ago broke so…
Glasses purchased 3yrs ago broke so contacted Burton branch...same frames tracked down by jenny from another branch and prescription emailed...payment including postage sent and new glasses arrived a week later by post to save a long car journey!! Gary kept me in the loop by email throughout...excellent service, delighted with outcome. Wish we had a Specs Direct nearer...brilliant prices and staff who go the extra mile too!! Thankyou.
8 November 2025
Unprompted review
Reply from Direct Specs
Hello, Hazel. A big thank you for this lovely review, your kind comments have been passed on to the team at Burton and we look forward to seeing you again soon!
Direct Specs Cannock awesome service
Had varifocals from Cannock branch with transition lens, found they were going too dark in cloudy weather conditions so took them back expecting‘that’s what you ordered’ only to be greeted by proper customer service offered to switch them to a non transition lens and refund what I had paid for the transitions. Friendly and professional staff definitely recommend oh and by the way the glasses were £170 cheaper than the ones I was quoted for at another glasses provider!
5 November 2025
Unprompted review
Reply from Direct Specs
Hi Colin, thanks for this fantastic review of our Cannock branch! We're really pleased to hear how happy you are with our service, products and prices.
Reply from Direct Specs
Thanks Kyle, for this legendary review and your legendary custom!
Another great visit to my local Direct…
Another great visit to my local Direct Specs! I was served by Matthew who was so professional & went above and beyond for me. 5🌟for Matthew.
Thank you
22 October 2025
Unprompted review
Reply from Direct Specs
Hi, Tina. Thanks for your kind review of our Shirley branch, your kind words have been passed on to Matt and the team and we look forward to seeing you the next time you need some specs!
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