dorset cereals Reviews 

117
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Looking at 73 reviews, most reviewers were let down by their experience overall. Many customers frequently complained that the newly formulated recipes tasted bland and inferior, featuring much cheaper ingredients alongside significantly reduced amounts of fruit and nuts. Consumers also noted with great frustration that box sizes were heavily reduced while prices simultaneously increased, resulting in terrible value for money across the entire range. Some reviewers were not happy with the customer support, describing unhelpful responses and poor communication when addressing product quality complaints. A few other people also felt that discovering unexpected issues with product quality completely destroyed their confidence.

What people talk about most

Product

Reviewers mention ambiguous feedback about product changes, noting that while the packaging remains the same... See more

Quality

Customers had ambiguous experiences with quality, reflecting both long-standing loyalty and severe... See more

Price

Consumers express strong dissatisfaction with the price and shrinkflation. Reviewers note that box weights... See more

Value for money

Customers consistently note mixed experiences with value for money, reflecting deep frustration with recent... See more

Customer service

Reviewers highlight negative aspects of customer service, describing the support as appalling and dismissive.... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Having loved Dorset Cereal for years, the recent drop in quality is staggering. Where did all the fruit and nuts go? I would have gladly paid more for the original recipe, but now it’s no better tha... See more

Company replied

Rated 1 out of 5 stars

Well, we noticed. We noticed the missing fruit. We noticed the missing nuts. We noticed that what was once a brilliant product now feels like someone has watered it down until it beca... See more

Company replied

Rated 1 out of 5 stars

I’ve been a loyal customer of Dorset Cereals simply fruity for many years, even stayed after their last drop in box size and price hike, but this is the end of the road. The new replacement tastes ho... See more

Company replied

Rated 1 out of 5 stars

Simply Nutty Muesli has been by breakfast staple for years and I would quite happily of paid a bit extra for what I viewed as a premium product. Instead they have ripped up the recipe, removed all the... See more

Company replied


Company details

  1. Food Manufacturer

Written by the company

dorset cereals are a team of cereal lovers that produce a range of mueslis and granolas. We're proud to be from Dorset, a place that has inspired the taste, texture and flavour of our products.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

117 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 73% of negative reviews

Typically replies within 24 hours

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1.3

All reviews

(117)

76 reviews in the last 12 months

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Rated 1 out of 5 stars

Disappointed with the nutty cereal it…

Disappointed with the nutty cereal it used to be so good with lots of large bits of everything .now when i take it out of the packet all i see is porridge oats barley flakes and bits of dates not a nut in sight chopped or otherwise.Has the taste product quality of a cheap supermarket own brand.It used to be so good what happened i ask.

23 July 2022
Unprompted review
Rated 1 out of 5 stars

The cereal that will break your teeth!

I have been eating various Dorset cereals for a few years and have noticed over the past eighteen or so months that some of the cereals mainly the muesli’s have had quite large hard pieces/objects in.

I recently had a piece that I thought had damaged one of my teeth so contacted Dorset cereals, over the course of several emails they seemed very uninterested at looking into why there were large hard pieces entering their food processing and instead tried to fob me off with an £8 ‘good will voucher’ which I declined.

To compound how much they really do not care about the products they produce or their customers, they totally ignored my last email to them.

I have now given the remaining six unopened boxes of Dorset Cereals I had in the cupboard to the food bank and will not be purchasing any products from them in the future.

Such a shame a local company that I thought had an ethos for natural products, obviously simply do not care!

19 July 2022
Unprompted review
dorset cereals logo

Reply from dorset cereals

We're so sorry that this has been your experience, Adrian. It doesn't sound right at all, and I'd like the opportunity to look into this further and try and put this right for you - if you were willing, would you be able to send an email to pleasetellus@dorsetcereals.co.uk so I can pick this up? Thank you, Lauren

Rated 1 out of 5 stars

How the mighty have fallen

Have only just gone back to this product and purchased from Waitrose as it used to be a realy hgh quality cereal now worse than supermarket own label ingredients poor, small pieces how can a company with such a good reputation now produce such rubbish

21 May 2022
Unprompted review
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Reply from dorset cereals

Hi Anne, we're sorry to hear of your most recent experience which clearly doesn't meet the high standards we set for our products. We'd really like the opportunity to investigate this further and put this right, if you were willing to email us on pleasetellus@dorsetcereals.co.uk

Rated 2 out of 5 stars

What’s Happened To Dorset Cereals ??

What’s Happened To Dorset Cereals ??
I decided to splash out on a box of Simply Delicious muesli as it was of offer in Morrisons . I hadn’t been buying Dorset Cereals for a while as I’ve become more of an Aldi shopper .
I’m a Dorset girl myself so like to buy local produce …but what a huge disappointment, it was just a bowl of oat flakes and wheat flakes . Virtually no nuts or dates as described on the box . My Aldi Version for less than half the price is way superior .
Sorry Dorset cereals , you need to up your game . Yes your packaging is delightful , but the content is a let down . You can’t get away with it …..well not with me anyway ….or judging by other reviews left on this site .

23 March 2022
Unprompted review
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Reply from dorset cereals

We're very sorry to hear about your recent experience with dorset cereals, Sarah. This definitely doesn't met the standard that we set for ourselves, and we'd like the opportunity to put this right with you. Would you be able to email us at pleasetellus@dorsetcereals.co.uk so we can look into this further? Thanks, Lauren

Rated 1 out of 5 stars

I have purched the dark blue box of…

I have purched the dark blue box of Dorset muesli in a supermarket, and I found a lot of white warms inside :((( and I had already eaten for 2 days from the box when I managed to see them. The box was from 07/21 and expiring in 03/22, so I don't really understand. Check your food before you eat 😨🙁 I am so disgusted right now.

8 December 2021
Unprompted review
dorset cereals logo

Reply from dorset cereals

Morning Sorina, this doesn't sound right at all and we're very keen to investigate as soon as possible. Could you email pleasetellus@dorsetcereals.co.uk so we can take some more details from you and start this process? Many thanks, Lauren

Rated 1 out of 5 stars

I'm so annoyed at wasting my time and…

I'm so annoyed at wasting my time and money on the product being "nutty"...there's more nuts in my pants and I'm a woman!
What do you have working for you... squirrels?...they stashing them for winter?...
Seriously your making false claims and my hamsters food has more nuts in there and of better quality. I know this because I counted per each if our bowls!
The texture wasn't great...kinda like a un wet soggy biscuit...stale is the word ...even the ducks refused to eat it!
I couldn't even get an oatmeal bath out of it...to try and compensate for money not well spent.
What about people who have to budget and they waste their money and have no breakfast?..
I guarantee if your staff were as absent as the nuts they would be sorted out and fast! Out the door!
Please do something about it...your business looks bad for making empty statements and false promises.

Goe getch yo self some nuts!!

From a very grumpy morning person who can't have breakfast!

You know the saying...your not yourself when your hungry!
🙄

16 July 2021
Unprompted review
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Reply from dorset cereals

Hi Zoe, firstly thank you for taking the time to get in touch and share your honest feedback with us. I hope it goes without saying that the experience you described falls quite a long way short of the breakfast we want to deliver for you, and we're incredibly sorry. Would you be able to email us at pleasetellus@dorsetcereals.co.uk so we can investigate this further and put it right?

Rated 1 out of 5 stars

Poor quality and expensive

Purchased muesli with dates, nuts and seeds. The content didn’t match claims on the pack; almost no nuts, small amount of tiny very dry date pieces. Definitely falls short of what claims to be a superior product - avoid.

29 June 2021
Unprompted review
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Reply from dorset cereals

Hi Brian, we're really disappointed to learn of your experience with our cereal - this doesn't sound right at all. Would you be able to email us at pleasetellus@dorsetcereals.co.uk so we can investigate this further and put it right for you?

Rated 1 out of 5 stars

What nuts...never mind the glorious!

Just advised Dorset Cereals directly that I will no longer buy a product promoted as 'gloriously nutty' when the obvious decline in nut content in recent times, is no longer explicable by a fluke, odd batch.....if there are fewer and fewer nuts, how can the promise be glorious? The very basis for spending on this product has evaporated for me.

5 May 2021
Unprompted review
Rated 2 out of 5 stars

Dorset Nutty Cereal with no nuts

Dorset nutty cereal with virtually no nuts! What has happened to Dorset Cereals, they used to be so good with excellent ingredients. Guess they must’ve been taken over by some penny pinching private equity company. I’m heading back to Aldi as their equivalent is twice as good at half the price.

21 November 2020
Unprompted review
dorset cereals logo

Reply from dorset cereals

Hi Peter, we're very disappointed to hear of your experience with our muesli and are keen to look into this further - please email us at pleasetellus@dorsetcereals.co.uk and we'll investigate for you.

Rated 1 out of 5 stars

Simply fruity muesli simple oatmeal

Simply fruity muesli, dreadful virtually all oatmeal. I have a nutty one too which looks very very predominantly oatmeal

I agree with the dire reviews and will never buy again. Expensive and very very poor value for money

6 October 2020
Unprompted review
dorset cereals logo

Reply from dorset cereals

Hi Barrie, we're sorry to hear your experience of our Simply Fruity muesli wasn't a positive one. This doesn't sound right and we're keen to look into this further for you, just send an email to pleasetellus@dorsetcereals.co.uk and we'll pick this up.

Rated 1 out of 5 stars

It's terrible to consume this tasteless…

It's terrible to consume this tasteless simply nutty muesli with a CAUTION paragraph after the listed ingredients. Stray piece of shell?? Or a fruit stone?? Who will be paying for the dental bill if teeth are broken during consumption

22 July 2020
Unprompted review
Rated 3 out of 5 stars

I have bought four boxes of this muesli…

I have bought four boxes of this muesli now - each of them with a different coloured box that emphasises a different dominance of ingredients, e.g., more fruity, more nutty, simply delicious, organic etc. Although the muesli is nice, every single box seems to comprise the same blend of ingredients and roughly in the same quantities too. I really can't tell one from another. The organic one had a blend of grains, fruits and nuts, the simply delicious one had a blend of grains, fruits ad nuts, so did the nutty one and the fruity one. The only difference is the box colour and the description. I may as well open them all up chuck them in a big container and mix them all up. I don't think I would be any the wiser.

4 March 2020
Unprompted review
Rated 1 out of 5 stars

Liars and cheats!

For years now I have been purchasing this company's Fantastically Fruity Muesli (exclusive to Waitrose), and recommending it to others. My main reason for doing so was the HIGH content of cranberries.

I thought my cereal was now different so I looked once more at the ingredients. Sure enough the cranberries had GONE! Also the overall fruit content has been decreased.

This company is clearly run by dishonest scum-bags. If we had honest governments there would be a law to make companies prominently display changes in ingredients or weight. Why does the law allow companies like Dorset to cheat its loyal customers? Does Waitrose know that Dorset are cheating it's shoppers?

Needless to say I'll be searching for another brand of muesli, or making my own.

29 December 2019
Unprompted review
dorset cereals logo

Reply from dorset cereals

Hi David, thank you for taking the time to leave your comment on our muesli. As a clearly loyal customer, we're sorry that you've been left disappointed by our Fantastically Fruity muesli and would like the chance to discuss this with you. If you're able to, please send an email to pleasetellus@dorsetcereals.co.uk and we'll be in touch directly.

Rated 1 out of 5 stars

Dorset Cereals are a waste of time and money.

Dorset Cereals ran an advent calendar competition during December. On 2nd December I won the prize for that day. It is now 3rd January and I've received nothing dispite 4 emails asking why they did not honour their competition prize.
This is the second time I have supposedly won one of their competitions and it is the second time I have not received the so called prize.
This company's policies regarding prizes is a complete and utter scam.
They have no prizes to give to winners and expect us to just accept their deceit and lies.
Dorset Cereals are a disgrace and should be ashamed of treating customers in such a disrespectful manner.
I only gave them 1 star because you cannot give no stars but my advice is don't bother wasting your time or money on them as they definitely don't give a damn about their customers.

3 January 2019
Unprompted review
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Reply from dorset cereals

Hi Kim, thank you for taking the time to leave your comment. We're extremely disappointed to hear of your experience as it doesn't meet the high standards that we expect, and have taken measures to improve our procedures with regards to competitions. If you'd like to talk to us about this further, please feel free to email us at pleasetellus@dorsetcereals.co.uk

Rated 2 out of 5 stars

As a user of Dorset Cereals for several…

As a user of Dorset Cereals for several years, (Simply Nutty Muesli in particular), I think I can give an honest opinion. The quality of SNM has deteriorated along with a 75% hike in price. How can they say it is a new recipe, when it is a bog-standard product? I will tell you why - they have reduced the nut content (whole brazil nuts have gone to be replaced with shavings), and added more fruit. It is now just their basic muesli! I for one will be making my own in future, when I have finished my stock.

25 November 2018
Unprompted review
dorset cereals logo

Reply from dorset cereals

Hi Tony, we appreciate we're replying to this very late but hope this will reach you! As a loyal customer of dorset cereals, your feedback on our Simply Nutty muesli is really disappointing to us, however over the past two years we have made some changes which we are confident have resulted in an improved product. If you're able to email us at pleasetellus@dorsetcereals.co.uk we'd love to share more on this with you.

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