Thanks Wendy for great service and helping us to choose our new mattress. You were patient and informative and helped to secure us a good deal. Gave us all the information and wasn’t pressurising into... See more
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I was very pleased with the service when we purchased our mattress. The staff were friendly, helpful and professional. Everything was explained clearly, and the whole experience was very positive. I w... See more
Really helpful staff member, Wendy, didn't push anything just gave me time and information to decide for myself. Felt she really helped me decide on the right mattress for me.
Went to buy a new bed and mattress unsure what I was looking for. Wendy, came straight over and started advising. She put me on the sleep match profile device that scans your body for the right bed. A... See more
Company details
- #42 of 115 best companies in Bed shop
- #30 of 85 best companies in Bedding Shop
- #81 of 228 best companies in Bedroom furniture shop
- #30 of 85 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Deacon Trading Estate, E4 8QF, Chingford, United Kingdom
- 02085 311666
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We visited Dreams South Chingford…
We visited Dreams South Chingford looking for a bed frame and a mattress and had a very helpful staff member explain all the options and help us to find the right mattress for us. We found the lovely ottoman bed frame in the clearance section upstairs, can recommend this store it's well worth a visit.
Dreams at Chingford
Went to Dreams at Chingford was greeted by the salesman offered a drink and then did the sleep match to find the right mattress. Got the perfect mattress the perfect base all wIthin my budget. Can’t wait for it to be delivered and to eventually get a good nights sleep.
Five star service and Knowledge
I went to dream to buy a mattress for me and a guest bed and mattress.
I did some research on dreams website before going.
When I got their, Ashley from Dreams was absolutely excellent. He listened to what I wanted and explained in detail all my options. Even used the sleep machine.
It’s the little details that count and Ashley’s knowledge and experience was clear to see and hear. We spent time looking and found the perfect bed and mattress’s. Thank you Ashley.
Great shopping experience
I was shopping around for beds when happened to walk pass a dreams on my way to another store. I proceeded to the store then doubled back to dreams and it was the best decision I made. Their staff were courteous and welcoming. They had a wide variety to choose from and Mak who assisted me made it very easy to make my decision without feeling rushed as he allowed me to wander around the store to view other items. Service with a smile .
Excellent experience in the Dreams…
Excellent experience in the Dreams Chingford Store. Salesperson was knowledgeable, patient and kept our budget in mind at all times. Could not be happier.
I have had a really good experience…
I have had a really good experience from dreams from the staff in store, my wonderful bed and mattress with the pillows to delivery service everyone has been amazing and supportive very helpful with everything I needed.
Thank you all so much for a excellent service 🙂
Very helpful and friendly staff in…
Very helpful and friendly staff in store. Answered all of my questions.
Delivery was great, friendly and helpful. Good communication. Will be going back soon to purchase a bed for my daughter too!
Excellent service from the moment I…
Excellent service from the moment I walked into the store, until the time my mattress was delivered. I highly recommend Dreams!!!
Superb product and service.
This was actually the first shop I went into to get a mattress. I was welcomed by Abdul at the Chingford E4 store. As we got chatting he recommended that I do a mattress assessment procedure to identify the best mattress for my back which is slightly dodgy. We then went through the mattresses recommended. With patience he showed me many mattress. I decided on the correct one and decided to purchase straight away and arrange delivery. The service was impeccable and I would recommend Abdul and his store without hesitation. The delivery was also done to a very high standard. I formed constantly about arrival and even being phoned beforehand by the friendly in-house delivery team. Thank you Dreams.
Excellent customer service in store
Excellent customer service in store. We were helped by excellent staff, and left very happy with our purchase.
Excellent service from the member of…
Excellent service from the member of the sales team and was very detailed in helping me find the right product for my requirement. Delivery team were also spot on. Happy with my purchase.
Exceptional service from start to finish
Deborah from my local Chingford store could have not been more helpful in my search for finding a bed & mattress after buying my first property.
I never felt rushed in store at any point. Deborah took her time explaining the different benefits of the mattresses I tried, making sure that I picked the one that was right for me.
The exceptional service continued when my delivery drivers were not only slightly earlier than planned but whizzed in & out, building my new bed in a matter of minutes.
Every member of the Dreams team was a pleasure to deal with and I'd be sure to recommend them as the service I received throughout the process was excellent.
it was a dream!
fantastic experience...helped by assistant as soon as we walked in store, tested mattress out on sci-fi machine to see what we needed,..got the perfect mattress and accessories,given a delivery slot 2 friendly guys turned up right on time and delivered new mattress and took old one away....all in all first class service from dreams...thank you for making a daunting task for my 85 year old father a pleasure
many thanks
Yes excellent in every way
Yes excellent in every way. The salespeople, delivery, after sales all top notch. I'm guaranteed for years after the purchase so feel very safe as a customer of this firm.
second time around
This is actually the second time buying this bed. 10 yrs ago I had one but due to wear and tear I needed a new bed. This version is updated with under bed storage so a big bonus. It arrived on time, fitters friendly and knew what they were doing. Dreams will always be my go to shop if shopping for beds.
Very helpful staff
Very helpful staff. Very pleased with our new bed and mattress.
Amazing experience
Amazing experience. Found exactly what I was looking for within an hour of excellent service by Sophie. Thanks!
First class experience
First class experience. Was welcomed by warm friendly staff. Was served by Sophie who was very knowledgeable. It's a very big store but she successfully managed to cut down the choice to 5 suitable mattresses. We picked one and confirmed a suitable delivery date.
Efficient, fast, well executed delivery.
Dedicated team of two very strong people to deliver a very awkward and heavy king size mattress. Done to perfection with great timing, great interaction and perfect protection all around.
Happy days
Jahanger from Dreams Chingford was very friendly and professional, showed me a variety of mattresses and knew exactly what I was looking for after I described my budget and needs, very helpful staff and totally recommend shopping there.
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