Found exactly what I needed in the Croydon store. Diane was great, she listened and fully understood my needs. No pressure selling, just a nice, calm environment and chat. I fell in love with the As... See more
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My daughter was served extremely politely, asked if we would like a coffee, the staff were very patient whilst daughter decided and they also explained the variation of each bed my daughter enquired... See more
Needed a new bed so went back to Dreams in Croydon and spoke to Michael who was very welcoming offering us both a hot drink. After listening to what we needed he offered 'sleepmatch' to confirm which... See more
Deryck was exceptional and answered our seemingly endless amount of questions, he took the time to explain, made sure we understood everything before moving on with the purchase. We both felt very wel... See more
Company details
- #42 of 116 best companies in Bed shop
- #30 of 87 best companies in Bedding Shop
- #79 of 229 best companies in Bedroom furniture shop
- #29 of 87 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
4A & 4B Valley Leisure Park, CR0 4YA, Croydon, United Kingdom
- 02086 800317
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Good customer service from the sales…
Good customer service from the sales team. My concerns were resolved promptly
Helpful and patient ...
The guy who showed us around, was very helpful, polite and treated us with kindness. We felt confident to buy after getting information about the product - including size and delivery options, and getting our beds taken away. All in all a good experience so far! Our beds arrive next week ...
Excellent patient help and advice from…
Excellent patient help and advice from Calvin at Purley Way store, easy ordering and great communication from Liam at delivery. Very happy!
New bed
From going into showroom to bed being delivered was a very easy and prompt service sales representative was helpful and polite and made the hole process easy and efficient.
May use AI-assist with repliesRead more
Customer service Rubbish
Phoning them no problem, taking the money no problem, delivery excellent,
Customer service what a bloody nightmare

Reply from Dreams - Croydon
The lady was helpful and knowledgeable…
The lady was helpful and knowledgeable of the product. The bed suits me.
My new mattress
I am very pleased with the mattress except I did not realise how heavy it is and I feel this should be told when it is sold.; especially to people of my age (87).I would like to recommend the young gentleman who served me as well as the 2 people who delivered it.
Really happy with my purchase of a…
Really happy with my purchase of a single bed, fantastic value. Hassle free, excellent delivery service and very helpful delivery team too
Excellent customer service
We went to the Croydon store and were amazed by the service, clear information and advice we got for purchasing our new bed. Very pleased with the overall delivery process and quality of the product.
The bed
The bed, mattress & headboard all arrived on the arranged date, two guys brought it in and I was amazed at how fast they assembled it, they took away the old stuff and all the packaging, everything went very smoothly, we were very please.
Thank you.
Helpful attentive staff in store.
Helpful attentive staff in store.
Delivered when they said they would.
Polite and respectful delivery men who assembled the bed quickly.
Good selection of beds
We wanted to replace our spare bed with a reasonably priced alternative. We visited the Croydon store and were pleased with the wide selecion of beds to chose from. The staff greeted us on arrival but were happy for us to browse alone. We were given information about different types of bed which helped us with our choice. We were given a delivery date in the store.
DO NOT BUY THEIR BED COVER
What a truly awful experience we've had with their bed cover product. Our bed has become faulty after just 18 months. The insurers came out to assess the claim (took 8 weeks for the appointment date), decided that it was in fact valid. It then took a further 4 weeks for them to contact us to tell us the parts weren't available and they'd authorised a replacement. Great we thought. Absolutely not. The bed is discontinued and the amount there offering doesn't even cover half of what a new bed would cost us. Aside from that there isn't a single bed on the dreams website (ottoman) that suits our taste. Dreams have advised that it's tough and that we either accept the claim or it's marked as invalid. I never usually buy insurances like this, but the salesman made is clear it was a like for like insurance product which clearly isn't the case. That's the end of business for us with dreams. And a total waste of money all round.

Reply from Dreams - Croydon
Amazing experience thanks dreams Diane on the shop floor was amazing
Diane on the shop floor was amazing. David and Dillon who delivered and built the bed was superb too. Couldn't fault anything at all. The bed is amazing and really changed our nights sleep . Thanks again dreams!
Bedbase
On the same day I was having staircarpet fitted but all the men worked well together and the bed base was fitted in no time at all. Very pleased .
Exceptional knowledge from exceptional…
Exceptional knowledge from exceptional colleague.
Not worth the hassle
I wouldn’t buy from Dreams again. I went into the store to try the mattresses and was taken to Sleep Match by a staff member. One of the recommended mattresses was Dream Team Ashbourne. I told the staff member about my lower back problems and how important it was for me to find a decent mattress and i listened to his advice. The mattress was lovely and soft so I purchased it online. I have not had one nights good sleep in two weeks and i have woken up in pain because my spine is not aligned.
I went back into the store today only to be told that this mattress is not really for side sleepers, which I am!
Dreams have offered the 100 night comfort guarantee at a cost of £95, and any money owed will be paid in vouchers.
Im more disappointed because the mattress was recommended by staff which has caused an entirely new problem with my back.

Reply from Dreams - Croydon
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