We were greeted by Elaine who was really friendly and calm (not overpowering at all which sometimes sales assistants can be in my opinion). She ran the Sleepmatch diagnostic, offered us a drink and t... See more
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The service was excellent. Your agent Scott was knowledgeable and very helpful . A computerized bed enabled me to choose the most comfortable mattress.
Greeted by s very pleasant lady in shop who i can't remember her name, sorry, and she made sure we have picked the correct mattress for us, nothing was too much trouble. Gent was also very helpful in... See more
Very efficient service all round. The staff member who took our order guided us to exactly the mattress we wanted. He was friendly, polite and very helpful throughout our time in the Dreams showroom i... See more
Company details
- #44 of 116 best companies in Bed shop
- #30 of 85 best companies in Bedding Shop
- #82 of 227 best companies in Bedroom furniture shop
- #30 of 85 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 3 Valentine Road, LN6 7BH, Lincoln, United Kingdom
- 01522213509
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The new bed is just as we expected
The new bed is just as we expected, and were told it would be. Delivery was spot on time. The men carried the bed to the room required assembled it and took away all the packaging. We got advice on how to look after it. No mess or debris was left behind. A very efficient operation.
Easy to access
Easy to access, knowledge and helpfulness of salesman and delivery drivers
Very helpful staff
Very helpful staff, didn't rush me in my choosing of the right mattress. Very happy with my purchase
Very good service
Dreams did exactly as you would want…
Dreams did exactly as you would want from a company.
Gave me all the relevant information, no pressure sales, and on time delivery,
What more can a customer want ?
100% staff
Comfort
Comfortable with the good support where needed and good quality of product. 23rd February 2023 Dreams Lincoln staff at shop very helpful. Delivery day went well very quickly done.
May use AI-assist with repliesRead more
Unprofessional Staff at Lincoln
After purchasing a mattress from dreams of Lincoln, we both suffered with back and side pain after the first night. I have never had a bad back in my life before this, it was obvious that the mattress was too hard for us.
A week later, we were shattered after a week of pain and no sleep, so we returned to the Lincoln store to ask for an exchange, as we were told we could within 30 nights.
We were then told by the store manager Amy, that we had to keep it for a minimum of 21 nights before any exchange.
When I complained about this explaining that we couldn't keep sleeping on it, and that we were not told about this when we bought it, I was rudely told that I was speaking with a raised voice and was being aggressive! and she could not do anything about it, as it was company policy. Amy, obviously has had no customer complaints training, as she only made matters worse with her unprofessional reaction to my complaint.
After she had tried to put me in my place and force the 21 day policy on us, she must have realised we were not happy.
She then decided to call customer services, who gave her permission to accept the exchange immediately, therefore, if she had done this in the first place instead of being unprofessional and provoking the customer for no reason, there wouldn't have been any problem and this review would have completely different.
Let's hope she gets some proper training for the future.

Reply from Dreams - Lincoln
This is the second bed I have bought…
This is the second bed I have bought from dreams, the only reason for the second purchase is because I wanted a bigger bed, the whole experience Wes effortless, all the advisors were really friendly and helpful.
Pleased with product but disappointed…
Pleased with product but disappointed with delivery and having to remove plastic etc
Good quality and service
Good service from start to finish. Honoured a price cut between purchase and delivery too.
Extremely pleasant experience
An overall professional, knowledgeable and polite team which listened and met our needs. Well done to all of the staff.
Excellent customer service
Excellent customer service by Scott at Lincoln store. He was knowledgeable and helpful with recommendations and I never felt rushed. A great shopping experience and would highly recommend. Delivery today (24 Jan) was also smooth and the bed assembled without fuss by a friendly crew. Well done to all at Dreams!
The staff member that served us was so helpful
The staff member that served us was so helpful and covered all our questions and concerns. We were given choices and told about extras without being manipulated into purchasing something we didn't want or could not afford. The lady was a credit to the store.
Dreams ( lincoln)..👍👍👍
Very impressed with the amount of help to select the most comfortable mattress. No pressure to hurry, and really good selection of mattress' to chose from.
Elizabeth greeted us and made us feel…
Elizabeth greeted us and made us feel welcome, she helped us use the sleep simulator and then showed us the mattresses it recommended.
We then found the perfect mattress and left less then an hour after arriving with finance all done and an amazing customer experience
Staff very good not to pushy and…
Staff very good not to pushy and cheaper mattress and headboards way cheaper than other stores we went into
From confused to enthused.
It was them having the technology to assist us in our decision making. Then having all the suggested mattresses for us to make our choice. We never felt we were being pushed or harressed just advised by the experts.
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