We were greeted by Elaine who was really friendly and calm (not overpowering at all which sometimes sales assistants can be in my opinion). She ran the Sleepmatch diagnostic, offered us a drink and t... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
The service was excellent. Your agent Scott was knowledgeable and very helpful . A computerized bed enabled me to choose the most comfortable mattress.
Greeted by s very pleasant lady in shop who i can't remember her name, sorry, and she made sure we have picked the correct mattress for us, nothing was too much trouble. Gent was also very helpful in... See more
Very efficient service all round. The staff member who took our order guided us to exactly the mattress we wanted. He was friendly, polite and very helpful throughout our time in the Dreams showroom i... See more
Company details
- #44 of 116 best companies in Bed shop
- #30 of 85 best companies in Bedding Shop
- #82 of 227 best companies in Bedroom furniture shop
- #30 of 85 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company
- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 3 Valentine Road, LN6 7BH, Lincoln, United Kingdom
- 01522213509
4.9
Excellent
268 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Lincoln. Helpful and Informative.
Called in on spec to Lincoln store to enquire about Tempur mattresses. Chris floor manager could not have been more helpful. Explaining different products, giving me time to try and coming up with options to suit my budget and requirements. A lesson in how customer service should be done.
16 July 2023
Unprompted review
I would shop here again
Customer service was brilliant. No one pushing you to buy. Great service and delivery free and within a week
4 July 2023
As the name says, great Dreams we now have!
From the moment of walking in throughout the whole time of choosing a new bed, it was an informative, pleasant experience. Our representative Elaine was courteous, full of information and made it pleasant and relaxing. We left knowing we'd chosen the best bed for our needs. Thankyou
16 June 2023
Excellent customer care
Excellent customer care, good attention to details. The important things are covered to provide great customer service!!!
20 June 2023
The manager Amy is very friendly
The manager Amy is very friendly, helpful and knowledgeable. We received the sleep match experience and were offered a drink and even sweets. Amy was very patient with us. All staff are very friendly and welcoming and we would highly recommend the Lincoln store.
19 June 2023
Unprompted review
Easy purchase of great night's sleep.
Easy purchase with helpful staff and no pressure.
Dates and timing of delivery spot on.
Very pleasant delivery staff who put the bed together for me and many v comfy nights sleep since.
10 June 2023
excellent service and advice
7 June 2023
Brilliant experience!
The lovely sales lady in the Lincoln branch. What she didn't know about beds and mattresses was nobody's business. The delivery guys were also fab!
1 June 2023
Very impressive the shop experience was…
Very impressive the shop experience was great and the delivery driver was great and the mattress is wonderful thank you for your help and keeping me informed on delivery and if any problems as there are no problems
30 May 2023
Chris from the Lincoln store
Chris from the Lincoln store, gave excellent product knowledge. Gave time and patience on choosing mattress. Cannot rate Dreams highly enough from entering store to receiving new mattress. The whole process was stress free and efficient.
20 May 2023
Unprompted review
We are very pleased with our mattresses…
We are very pleased with our mattresses purchased from Dreams. We would also like to thank the staff at the sales unit in Lincoln and the guys who delivered them swiftly and when promised. All excellent.
The only unfortunate aspect of this transaction is that I felt unable to praise any of these people through customer feedback channels because I took the time to read the small print explaining how they would use my data, mostly in the US. I was not happy about this at all and Dreams should seriously re-think this policy.
Otherwise, very pleased....
20 April 2023
Sales assistant was helpful
Sales assistant was helpful. Delivery on time and removing old mattress was efficiant.
22 April 2023
Headboard lovely easy to fit
21 April 2023
Stunning bed and amazing mattress
I have brought my bed and mattress from dreams and can honestly say was such an easy process, delivered on the day I requested and the delivery blokes were very helpful and quick.
Quality of the bed is amazing and looks stunning, the mattress is so comfortable I’ve now had for a few months and my sleep has been amazing no more aches highly recommend.
20 January 2023
Best Mattress I have ever had in my…
Best Mattress I have ever had in my life & it's so brilliant for my bad back this memory foam mattress too.
Also the staff were fantastic, friendly, polite, helpful & very professional.
I would definitely recommend dreams beds to everyone I know.
18 April 2023
Wow thanks Mr Dreams .
Wow thanks Mr Dreams for your professional help regarding my sleeping needs it has been educational and has improved my sleep needs. Once again thanks to all who made it happen .
20 April 2023
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Joining strap Holes
Upon assembly it was found the joining strap holes on one end of the divan base had been drilled in the wrong place , making it impossible to connect joining strap across the base, 12mm to wide .I fabricated a new joining strap solved the problem
13 April 2023
Reply from Dreams - Lincoln
Good Afternoon Stephen.
Thank you for taking the time to leave your review, I am sorry to hear of the defect with your new divan base
I tried to call you today to discuss further but was unable to get through to you, so I have since emailed you.
I hope to hear from you soon
Kind Regards
Leanne
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.