Customer service was spot on. Nikki greeted and welcomed us, we explained our purpose of the visit, Nikki explained the store layout and pointed some details re current offers out then left us to ta... See more
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Professional and friendly service. Excellent products and affordable prices. Very nice sale assistant Dina helped us choose the right mattress. We used the sleep match technology which was a great exp... See more
I found the assistant Vicky very efficient and helpful she made my visit so pleasant and showed me how the test bed worked and gave us different options of mattresses to try. A really nice lady and wi... See more
Experience in store was good, we were shown options to suit us. The only downside was timescale for delivery, 6 weeks. The bed when arrived was put together quickly and efficiently and was demonstrate... See more
Company details
- #44 of 116 best companies in Bed shop
- #30 of 85 best companies in Bedding Shop
- #82 of 227 best companies in Bedroom furniture shop
- #30 of 84 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Etruria Way, ST4 6JQ, Stoke-on-Trent, United Kingdom
- 01782459250
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Great team at the MFI roundabout team…
Great team at the MFI roundabout team at Stoke on Trent
The men that put the bed together were…
The men that put the bed together were very good on time with delivery please with bed very comfortably
Friendly and welcoming staff
Friendly and welcoming staff. Really made us feel at ease and stress free purchases.
10/10 experience
10/10 experience
Honestly amazing experience from start to finish, no pressure in buying and the team is really accommodating, notably Vicky from the Stoke branch
Absolutely took care of us and helped us with getting our dream mattress, and went through the whole process for us as first time buyers in a breeze
May use AI-assist with repliesRead more
Store looks lovely. Staff more interested in moving mattresses around and hiding in the back than serving.
Store looks lovely.
Staff more interested in moving mattresses around and hiding in the back than serving or telling me about the products.
Quoted one price then charged another.
Mattress is comfy though, so that's a bonus.

Reply from Dreams - Stoke on Trent
Buying experience was amazing
Buying experience was amazing . The products were good. The delivery and assembly was smooth . Mattresses are comfortable
Came good in the end
There was an initial problem when the delivery date was changed to one two weeks later. As I was desperate for the new single bed for downstairs use, due to a back and knee injury, I was more than disappointed. After contacting head office the helpful manageress was able to find a delivery slot just two days after the original date quoted. The bed was delivered as promised and is super comfortable. It has definitely helped with my recovery.
The staff were lovely and helpful my…
The staff were lovely and helpful my mattress and bed lovely with amazing delivery staff
My only complaint was that dreams refused nhs and blue light discount
I learned later other suppliers would have given me a much needed discount
Attentive staff
Attentive staff, great choice. delivery on time
Richard dealt with us in store and his customer service was excellent
Very pleased overall with Dreams
Ottoman bed purchased with pocket sprung mattress.
I gave 3 stars originally because although staff and bed assembly by Dream fitters was excellent, we were not happy with the mattress.
We were told by a member of staff, as it had been reduced, we were unable to return it. Hence, we bought an expensive mattress topper to rectify the comfort issue. Dreams have since been in touch and have sent a partial refund towards the topper, so, pleased with the overall service.
Fantastic service and product
Very welcoming on entering the shop C/O…
Very welcoming on entering the shop C/O JANE.
I'm pleased with my purchase.
Alls well at the moment.
Very helpful staff
Very helpful staff, advised rather than giving the hard sell. Found a great bed and mattress within my budget, was given time to browse whilst making my mind up.
Products king size and double size are…
Products king size and double size are too good, thank you
Driver called gave me a time and we’re…
Driver called gave me a time and we’re not late. Came in a sturdy box, and was easy to assemble. Drivers were very pleasant and helpful
Highly recommend
Vicki, the store representative, was welcoming and friendly. Professional and informative advice was given to us whilst testing mattresses and during purchasing. Highly recommended.
Fantastic customer service would…
Fantastic customer service would recommend to anybody
Vicky was extremely knowledgeable and…
Vicky was extremely knowledgeable and helpful and made the process of getting a new bed very easy.
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