1. When we ordered the bed at your Tottenham Court Road Store, we specified that we wanted the old bed to be removed. Your agent acknowledged this and said it would be included. We subsequently foun... See more
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See what reviewers are saying
Got a couple of new mattresses, one for my daughter, at Dreams at discounted prices! We weren’t really planning to buy on the day but wanted to try out different mattresses in the store before we made... See more
From first walking into the local branch on Tottenham Court Road right through purchase, delivery and assembly, maybe I just got lucky, but every person involved has been brilliant. Particularly impre... See more
Staff at the shop are very friendly and knowledgeable. We prefer firm mattresses, and the nice gentleman helped us find the perfect one for our new flat here. Plus, we got the bank holiday discount,... See more
Company details
- #42 of 115 best companies in Bed shop
- #31 of 87 best companies in Bedding Shop
- #81 of 228 best companies in Bedroom furniture shop
- #30 of 86 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
180 Tottenham Court Road, W1T 7PD, London, United Kingdom
- 02045523550
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A very average performance by Dreams
1. When we ordered the bed at your Tottenham Court Road Store, we specified that we wanted the old bed to be removed. Your agent acknowledged this and said it would be included. We subsequently found that only the mattress was to be collected. We ended up having to make separate arrangements for the removal of the bed and mattress.
2. We were not told we could pay for assembly of the bed and ended up having to pay the delivery team an additional £80 in cash for this. Kindly provide the receipt for this payment.
3. The delivery team were excellent.
May use AI-assist with repliesRead more
I was shocked by the service I received…
I was shocked by the service I received from the South Asian man with long hair. He repeatedly pressured me to consider the Actigel mattress, even after I told him that I had already tried it and preferred other ranges. When I said this, he rolled his eyes and asked, “Why not?”
After that, his attitude became passive-aggressive. He kept pushing me to make a decision immediately and rolled his eyes several times while I was speaking. I felt very uncomfortable and eventually decided to leave. I thanked him before leaving the store, but he immediately turned his back on me and walked away without saying anything.

Reply from Dreams - Tottenham Court Road
Great Mattress
Got a couple of new mattresses, one for my daughter, at Dreams at discounted prices! We weren’t really planning to buy on the day but wanted to try out different mattresses in the store before we made decisions. We were so pleased, so ended up buying two in one go. Since then we have enjoyed them, no more back pain in the morning for me. (Customer service was great too and the lady offered us tea and coffee while checking out. The delivery was smooth.)
The beds are excellent and really
The beds are excellent and really
comfortable.
Delivery excellent
Sales man very good
Thank you
Amazing bed frame and reliable assembly service!
The assembly team was very professional and efficient- they built my new bed frame within 20 minutes! The bed frame is sturdy and also has in-built storage space!
From visiting the shop to delivering…
From visiting the shop to delivering our bed the entire experience was professional, friendly and altogether an enjoyable experience. Couldn’t have asked for more and the delivery team were on time with the allocated time slot and were very professional in assembly and care advice
Finding it difficult to get out of bed…
Finding it difficult to get out of bed because its so comfy.
Amazing and Fantastic experience
Was a fantastic experience being advised and guided through the complications of so many choices that are available. Dilan at Tottenham Court Rod Branch was Brilliant
Awful quality matress
We bought an adjustable bed frame and aparently a good quality matress "hyde and sleep" and a pillow in June 2024. The pillow was returned as when opened it was clearly used before. My Mum kept and keeps telling me that the matress is cold when she goes to bed and once it gets warmer she gets hotter and sweats regardless of the weather. Today, finally, after all these complaints, I checked the mattress by unzipping the "posh" cover to see what??? The so called mattress is just a cheap looking yellow piece of sponge. I can post images but there is no upload to do so. It is shocking to pay such a price to have such a cheap temu/amazon quality mattress. Even on Dreams website the pictures of the cheapest hyde and sleep matresses show a different quality matress and that'swhat we expected it to be. I need Dreams to give an explanation. Avoid their products.

Reply from Dreams - Tottenham Court Road
Living our Dream
The staff at Dreams are always very helpful and explain everything clearly. The delivery was smooth and efficient and problem free. The mattress was expensive but then again you are investing in at least 10 - 15 years of good sleep. Communication was regular but not overbearing and the two delivery guys were exceptionally pleasant and helpful.
The Staff
The Staff. They were very helpful and their advice and expertise provided me with the information to choose the mattress I chose.
the lady that helped was very good at…
the lady that helped was very good at her job and I would recommend dreams to all my family and friends
The delivery guys were brilliant
The delivery guys were brilliant! Helpful, polite, arrived on time and very efficient and quick.
The bed is perfect and I'm thrilled with my purchase.
I have my old mattress taken away and that was done at the same time.
Great service! Thank you
Delivered on the date specified
Delivered on the date specified, however the delivery vehicle broke down, but we were called and advised of the delay.
The shop assistant was really helpful
The shop assistant was really helpful. Process of purchase simple. Delivery went to plan. Mattress is comfortable .
Delivery on time
Delivery on time, all very good. Absolutely no problems or disappointment form choosing the mattress to receiving it.
Quality product and great service!
We bought an ex-display kingsize mattress in the Christmas sales. We got it for a great knock down price plus a whole load of other throw-ins like a mattress cover, pillows and free delivery. The customer service and delivery was impressive and the most important thing of all - we've had great nights of sleep ever since!
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