Amir was really well informed on all products, especially mattresses, remembering a best selling mattress from many years ago. So helpful and assisted me to choose the right mattress.
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See what reviewers are saying
I received a warm and friendly welcome from Ramona. She was helpful, informative and patient throughout my visit and helped me find what I hope will be my best fit mattress for the next 8 years.
Fanastic experience from Gabriel at the Watford store. In truth we didn't even go in expecting to buy a mattress, more just forward planning but Gabriel was so knowledgeable and helpful that we ende... See more
We bought two mattresses from different ranges with different firmness. The recipients found them extremely comfortable. The large range allowed us to cater for wildly different sleeping requirements.... See more
Company details
- #44 of 116 best companies in Bed shop
- #30 of 85 best companies in Bedding Shop
- #82 of 227 best companies in Bedroom furniture shop
- #30 of 85 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 1C Colne Valley Retail Park, WD17 2JZ, Watford, United Kingdom
- 01923594324
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Sadly disappointed 😞
Ordering and delivery was very efficient. It looked extremely well made.
I have rotated the Mattress each week as directed. But unfortunately after less than 4 weeks it's gone from being comfortable to having a dip right in the middle of the Mattress. So I bought a mattress topper from Dunelm as the mattress is giving me pain in my hip when I try to sleep on my side. Unfortunately didn't help. As the mattress has sunk in the middle. The support were its needed ie the middle of a body is just not there.
I paid for extra insurance in case of a problem in next 8 years..... have not even got to 8 weeks!
So as disappointed as I am.... and embarrassed to make a fuss I will be contacting Dreams on Monday to explain the problem.

Reply from Dreams - Watford
Purchase and arrangements for delivery…
Purchase and arrangements for delivery were easy, with date and time slot made clear. Salesman agreed that double mattress would be carried to bedroom upstairs, but delivery men would only leave it at the bottom. My wife and granddaughter had to struggle and push it upstairs on their own. Probably would have given more stars but for this letdown.

Reply from Dreams - Watford
ALWAYS about people .
Great salesperson and Top delivery guys.
Always remember that they ARE the Company.
Couldn’t ask for a better advertisement !!
Thank you to all concerned 👍
Good happy customer sales good delivery customer…
Good sales good delivery customer service good
Salesperson was knowledgeable
Salesperson was knowledgeable, organised and efficient.
Very helpful staff in the showroom.
Very helpful staff in the showroom.
Great delivery men.
Very comfortable bed.
Very long wait in customer service
Very long wait in customer service. Virtually impossible to contact to make any changes

Reply from Dreams - Watford
Beautiful Bed
I ordered an ottoman bed and am delighted with it, looks great in my bedroom.
Everything went smoothly
The delivery team were brilliant
The delivery team were brilliant, they were on time, and happy to get on with it. We paid for them to assemble the bed and take away our old mattress, which they did brilliantly. They built the bed exactly where we wanted it and had no problem brining everything up and downstairs. They showed us how to operate the bed safely as it is an ottoman, and cleared up all the wrapping and cardboard. The team was two men, who were very polite and respectful. We had taken down all our pictures and cleared the pathway for them and the space in the bedroom for the bed, which made it easier for them to navigate through the house. Overall so happy with our experience with dreams from the day we went in store and ordered, to the day we got the bed delivered and through to today's date where our bed is still fantastic. Thank you dreams.
A thoroughly professional service from…
A thoroughly professional service from showroom to delivery and installation.
Overall good service and product
Helpful store member who gave good advice. Bed frame turned up on time and was put together by friendly delivery members.
My Mattress was brilliant best night…
My Mattress was brilliant best night sleep i have had for a long time i think this the best Mattress I have ever had i am really glad I went to Dreams for my Mattress i really got a brilliant deal the price that could afford and the staff were very good to me they explained about the Mattress and delivery man was good they carried the mattress to my bedroom and unwrapped the mattress for me told me wait for about 4 hours be making my bed to take the smell of the covering to go away I am glad I went to Dreams for my mattress i am very happy with my mattress and I will recommend Dreams to my friends
My bed of dreams
It was very easy because of staffs assistant in helping to make the right choice of the bed for me . The gave me me all the information I needed and the time to choose the right bed . Thank you dreams
Bed is comfortable
Bed is comfortable. Dreams team was very kind and informative. Deliverer was good and kind
Very happy with the bed
Very happy with the bed. A bit expensive but I guess they have to pay for the big stores somehow.
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