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Review summary

Created with AI, based on recent reviews

Evaluating 107 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized approach of the drivers, who are often described as friendly and professional. The booking process is consistently highlighted as easy and convenient, with consumers noting the simplicity of online reservations and reasonable prices. However, some people were dissatisfied with the service, mentioning issues with punctuality and delays. There are also occasional concerns about the comfort of the buses, with some experiencing cold temperatures or feeling that the coaches were too packed. A few customers also reported that drivers did not stop at designated locations or drove too fast, and some disabled passengers found the service unhelpful.

What people talk about most

Service

Users describe ambiguous interactions with service. Many customers praise the comfort, cleanliness, and... See more

Staff

People report positive experiences with staff, particularly praising the drivers for their friendliness,... See more

Location

Customers had ambiguous experiences with location. While many appreciated the convenient choices of locations... See more

Booking process

Reviewers highlight positive aspects of the booking process. Customers frequently praise the online booking... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service. Many praise friendly, helpful... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Excellent from Fort William to Edinburgh. Scottish winter. But going going down, more than a bit chilly. TBH, rather cold. Back up, -- fkn freezing. No heat under the seats. Seriously cold from bus fr... See more

Rated 5 out of 5 stars

They set example how to deliver bus service. Friendly drivers, 5star customer service, non problems retrieving items left in the bus. Buses are well maintained and electric, with wifi and usb sockets... See more

Rated 5 out of 5 stars

Took ember to Glasgow and back with bike today. Driver on 8.40 bus explained so well that road was blocked by an accident and we all had to transfer to train at Stirling. Because he explained so well... See more

Rated 5 out of 5 stars

Perfect choice of locations in Montrose to board the bus to Dundee. Dropped off at Slessor Gardens and the driver was very helpful in explaining where we would get the return bus. Both buses were on... See more


Company details

  1. Bus and coach company
  2. Bus company
  3. Taxi service
  4. Transportation service

Written by the company

We're building the future of public transport — convenient, affordable, connected and zero-emission. Our goal is to make it easier and more enjoyable to get from A to B with Ember than it is with your own car.


Contact info

4.1

Great

TrustScore 4 out of 5

121 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 63% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Travelled today with Ember to and from Dundee

Travelled today with Ember from Newtonhill to Dundee return. Super driver, very helpful and pleasant to customers. We were lucky to get the same driver on the way back. We liked the very informative notications inside on the board giving timings, destination arrival times etc. That is so helpful. Last but not least these buses are so comfortable it’s a pleasure to travel with Ember.

31 March 2026
Unprompted review
Rated 5 out of 5 stars

Ember bus is the superior way to travel

First experience of Ember this weekend, amazing service, wonderful drivers and the buses are superb. Really a superior bus service for Scotland.
We were caught up in the traffic issues tonight on the A9 alongside having a flat tyre and our driver, Stephen Kyle was incredible.
We were so well looked after and we really felt passenger safety and well-being was the highest priority for Ember. Well done

27 March 2026
Unprompted review
Rated 5 out of 5 stars

First time on Ember for me

First time on Ember for me. Although the service was late tracker allowed us to go to the bus stop at the right time. There was an incident on the bus but the driver Kevin dealt with it quickly.

26 March 2026
Unprompted review
Rated 5 out of 5 stars

Another great journey with Ember

Travelled on the 14.10 direct from Glasgow to Pitlochry. The journey was smooth and relaxing. The seats were very comfortable and the surroundings spotless. The wireless charging points work - not something that always happens with other bus companies - especially important when travelling all day. I have used Ember buses several times before and each time I have enjoyed the experience. My thanks to Rob, the driver, who was friendly, professional and courteous.

24 March 2026
Unprompted review
Rated 5 out of 5 stars

Ember is the way to travel!

Our journey started off by a text message telling us they were running 10 minutes late which was fine and that's when it arrived with another apology from a very friendly driver. The Bus was very clean and comfy and we arrived at our destination on time.
We will be booking again soon. Thank you.

20 March 2026
Unprompted review
Rated 5 out of 5 stars

Arrived late at Buchanan bus station…

Arrived late at Buchanan bus station last evening having missed two buses. Needed to get to Broxden in Perth where our car was. Noticed an Ember bus to Inverness. It was departing approx 20.30. The driver Steve was so helpful and polite. We hadn’t booked but that was no problem there were plenty of seats. The relief was immense. We are a pair of oaps who love travelling by bus and did not fancy being stranded in Glasgow. The trip was very smooth and comfortable. Thank you

20 March 2026
Unprompted review
Rated 5 out of 5 stars

Genuinely the best bus company I have…

Genuinely the best bus company I have ever used. Drivers are friendly, they have a good route network and are honest and helpful. Their app is really good for tracking buses. They also refunded my ticket because there was a slight delay in departure time which was a really nice thing to do.

19 March 2026
Unprompted review
Rated 5 out of 5 stars

I can't fault ember buses

I can't fault ember buses. By far the best long distance coach/bus service in Scotland. So reasonably priced for a reliable and comfortable service. Toilets are always clean, seats are always comfy. They are on time or early more often a than any other service and will refund you if they are late, no hassle or trying to prove how late you were just refunded straight to your account. Honestly will never use another service to get around Scotland.

1 March 2026
Unprompted review
Rated 5 out of 5 stars

Love your drivers always brighten our days

Took ember to Glasgow and back with bike today. Driver on 8.40 bus explained so well that road was blocked by an accident and we all had to transfer to train at Stirling. Because he explained so well none was angry. And on way back - Gary, a new driver was great fun, had everyone laughing and educated us about ostrich farming. Altogether a wonderful ember day AGAIN…. Thank you all so much

3 March 2026
Unprompted review
Rated 1 out of 5 stars

An Insulting Experience for a Pensioner on an Ember bus in the dark!

Admittedly, I missed the earlier bus from Elgin - by minutes. My fault! Resigned to the later bus which was delayed by more than 20 minutes. Due 20:45 Elgin Rail Station travelling to Aberdeen. Caught the bus. But the delay necessitated a visit to the loo. Buffeted in the toilet, I wondered if the bus had been in collision. It had not but persons of my own age e.g. 73 years, might have been discomfited. Absorbed in writing a review, I missed the designated stop. Stagecoach M96 alerts passengers of stops. Eventually, away from my iPhone, I recognised the surroundings. I questioned Oscar, the driver, and he said he’d waited at my designated stop but he’s not obliged to say anything. I wasn’t particularly happy but was about to leave the bus and walk the extra distance when an offensive word was heard. Trustpilot won’t approve printing the wordI declined to leave the bus and invited the passenger who slandered me to apologise. No apology was forthcoming. Indeed, one passenger asserted that others on the bus would agree with the comment. I asserted that was a matter for police and justice to decide - not a slanderous passenger.At that point, I invited Oscar, the driver, to summon Police Scotland. As a pensioner and law-abiding citizen, I’m not prepared to tolerate this infantile abuse. I may have made a mistake but I am by no means a person who might be likened unto the orifice by which one defecates. If Ember condones this type of abuse they do not deserve to serve the people of Scotland. The slanderer relented. He apologised twice and shook my hand twice. I left the bus. A horrendous Ember experience.

25 February 2026
Unprompted review
Rated 1 out of 5 stars

Do not trust this service

Do not use this service. I was supposed to travel from Edinburgh to Aberdeen at 3:20am. I arrived 30 minutes early because that was the only connection I had to reach the city centre and walk to the stop. I waited, but no bus stopped at the bus stop, so I unnecessarily booked a ticket for a service that never arrived, believing I would reach Aberdeen before 8:00.

As a result, I had to buy a much more expensive train ticket and I was also late. If you want to use a responsible and reliable company, do not use Ember. Buy a ticket for a train, FlixBus, or another similar company instead.

20 February 2026
Unprompted review
Rated 5 out of 5 stars

I am so impressed with this new bus…

I am so impressed with this new bus service. They have really thought about the timetable and how to provide more options for travellers from the Highlands to reach the airports for example. The buses are comfortable and bonus that they are electric and I love the tracking service.

19 February 2026
Unprompted review
Rated 4 out of 5 stars

Excellent? But the heating needs reviewing.

Excellent from Fort William to Edinburgh. Scottish winter. But going going down, more than a bit chilly. TBH, rather cold. Back up, -- fkn freezing. No heat under the seats. Seriously cold from bus frame, and windows. Driver put the heat up from above. Nice try. I think your service is good, very good, but please do something about the heating in a Scottish winter. Body-warmer and bunnet the next time.

12 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent bus experience

We used the Ember bus for the first time to travel to and from Edinburgh airport. This month. What a fantastic service.
It left on time from Inverness city centre and got us straight to the airport in under three and a half hours. Lovely friendly driver.
It was brilliant to come out of the airport terminal in the early hours on our return to have a bus right outside the door. Snowy conditions on way up but again a lovely driver dealing with what must have been a difficult drive.
Comfy bus with reclining seats made for a good journey.
If you haven’t used them yet, I’d strongly recommend you do, first class.

15 February 2026
Unprompted review
Rated 1 out of 5 stars

Bus to the airport delayed by 1 hour

Horrible experience. Bus to the airport delayed by 1 hour! Information updated on website 5 min before the start of journey. Thank you very much, waited at the bus stop all this time. I will let you decide if this service worth choosing. Personally - never again, so that refund in credit doesn’t do anything for me.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

Comfortable and good experience

Comfortable and good experience - very popular and good for the environment. Only issue I found was lack of phone charging points.

29 January 2026
Unprompted review
Ember logo

Reply from Ember

Hi Michael - thanks for the kind words and we're glad you enjoyed your trip!

Every Ember seat has charging points, we're glad to say. They're located in the rear of the seat in front, or if you are in the very front row of seats, they're down beneath the seat at the front, near your knees when seated. That may be why they were tricky to find.

Hope to see you again soon.

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