Recently had my teeth whitened and veneers fitted. Used enlighten smiles during the whitening process and have carried on after the veneers were fitted. Product really works even my hygienist remarke... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Order process is simple and easy to follow. Delivery within 2days by first class with Royal Mail is pretty good although the tracking system does not show the delivery process like other courier se... See more
Had my teeth whitening journey through my dentist using the Enlighten treatment Which I’m pleased with. There was the toothpaste included in treatment and found it very good at keeping my teeth clea... See more
Company replied
Live this toothpaste, bought initially to maintain brightness after tooth whitening process. The postage is always fast, always a discount code to buy multipacks and my teeth are still white. I have s... See more
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Company details
- #7 of 13 best companies in Teeth whitening service
- #9 of 10 best companies in Cosmetic Dentist
- #46 of 66 best companies in Cosmetics Industry
- #12 of 16 best companies in Dentist
Written by the company
Whiten with a Guarantee ⭐️ We manufacture the best UK based professional teeth whitening system and our latest evolution, EVO4 is our fastest and most effective formula yet. With precision designed custom whitening trays, EVO4 gives VITA B1 results in just three weeks, and long-lasting results without the need to make lifestyle compromises. Carry on enjoying red wine and other favourites while living life to the full.
Contact info
Nora Leverton Court, 8, Randolph St, London , NW1 0TS, London, United Kingdom
- +44 0207 424 3270
- info@enlightensmiles.com
- www.enlightensmiles.com
4.5
Excellent
426 reviews
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Replied to 100% of negative reviews
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Reply from Enlighten Smiles
Hi Alexandra,
Thank you for your kind review! We’re so glad to hear you’re happy with the item and that it arrived quickly!
Thank you for choosing Enlighten to level up your oral health! :)
Reply from Enlighten Smiles
Hiya Ann,
Thank you for sharing your thoughts with us! We’re really pleased to hear you’re happy with the products and that your order arrived on time!
We appreciate you taking the time to share your feedback and we hope you continue to enjoy your toothpaste!
Super quick delivery items are great…
Super quick delivery items are great quality fantastic customer service will definitely buy from them again
23 February 2026
Reply from Enlighten Smiles
Hi Sheila,
Thank you so much for your lovely feedback! We’re delighted to hear your delivery was super quick and that you’re happy with the quality of the items!
It’s especially great to know our customer service made a positive impression, we truly appreciate your support and look forward to helping you again in the future!
Easy to order on line,excellent service.
26 February 2026
Reply from Enlighten Smiles
Hi Allan,
Thank you for your kind review! We’re so pleased to hear ordering online was easy and that you received excellent service! That’s exactly the experience we aim to provide every time!
Good website easy to navigate
Good website easy to navigate, best prices the more you buy, my second time of ordering from the company
23 February 2026
Reply from Enlighten Smiles
Hi Carol.
Thank you for your lovely feedback! We’re so happy to hear you found the website easy to navigate and that you’ve taken advantage of the multi-buy savings!
It means a lot that you’ve come back to order again and we really, really appreciate your continued support!
Teeth look whiter
Given this toothpaste as a gift, really improved the look of my teeth.
23 February 2026
Reply from Enlighten Smiles
Hi Liz,
Thank you for your review! We’re so pleased to hear the toothpaste has made a noticeable difference and improved the look of your teeth!
What a lovely gift to receive, we’re glad it’s working so well for you!
Would not recommend this product…
Would not recommend this product toothache started in week two, mouth burning, horrendous experience, antibiotics prescribed, told i need two teeth out. Stopped the treatment and I want a refund .
11 January 2026
Unprompted review
Reply from Enlighten Smiles
Hi Steve,
Thank you for sharing your experience, we’re very sorry to hear how uncomfortable this has been for you, as that certainly isn’t the experience we would expect or want for anyone using our system.
If significant pain or irritation develops during whitening, treatment should always be paused and reviewed by the prescribing dentist. They are the most informed for assessing oral health and determining whether any underlying conditions may be contributing to symptoms, considering that your symptoms have been severe and largely uncommon for the system.
As whitening treatments must be prescribed and monitored by a dentist under UK regulations, any concerns around treatment or refunds would need to be addressed through the practice that provided your kit. That said, we would be more than happy to support them in reviewing your case!
If you’re happy to give consent, please email social@enlightensmiles.com with your consent and dentist’s details and I'll be more than happy to do my best to discuss your care with them and try to find a beneficial outcome for you
Again, we’re sorry to hear about your experience and will do everything we can from our side to help!
Not worth the money
Would get more stars if it wasnt so expensive.
Its not worth the price AT ALL, there are tons of way cheaper and equally effective white ing treatments. If theyre so confident in their product, they should offer refunds to anyone who doesnt get the ‘guaranteed’ result, instead they will just gaslight you and attempt to convice you that your teeth are B1 when they
clearly arent.
1 February 2026
Unprompted review
Reply from Enlighten Smiles
Hi Blue,
Thank you for sharing your feedback, we’re sorry to hear the treatment hasn’t met your expectations. We completely understand that whitening is an investment, and it’s disappointing when the outcome doesn’t match your expectations
Shade should always be measured clinically by the dentist using a professional shade guide, as B1 can appear different depending on lighting and complexion. If there’s ever uncertainty around the final result, we’re always more than happy to work directly with the supervising dentist to review the case properly.
As whitening is prescribed and monitored by the dentist under UK regulations, they remain responsible for assessing results and next steps, as the B1 guarantee is provided by us to the dentist, who then provides it to you as the patient. If you’d like us to support further, please email social@enlightensmiles.com with your dentist’s details and we’ll gladly look into this together!
We’re sorry you feel this way and will do everything we can from our side to help.
Excellent product worth the price my…
Excellent product worth the price my dentist advised me to use the black package toothpaste 5 days a week and the whiting twice because of my age and wear on my enamel so could be worth checking .
5 February 2026
Reply from Enlighten Smiles
Hi Paul,
Thank you for your lovely words! We’re really pleased to hear you’re finding the product to be worth it and that it’s working well for you! It’s great that your dentist has tailored the routine to suit your enamel, personalised guidance often makes all the difference!
Thanks so much for sharing your experience and for giving us a place in your routine!
Excellent service
Excellent service. The package was delivered fast and in a good quality. Thank you.
2 February 2026
Reply from Enlighten Smiles
Hi Desislava,
Thank you for your kind review! We’re delighted to hear your package arrived quickly and in great condition! We truly appreciate you taking the time to share your experience and we hope you enjoy your toothpaste! :)
Waste of money
I wanted a bright smile so my dentist recommended. Emlighten
After the first set of treatment we could only get to B2
So I was given a second amount of the solution 2
Also I bought extra tooth paste to help
Some day brushing my teeth three times day
However I can’t get to B1 and some days my
teeth don’t even look like B3
Very disappointed
8 December 2025
Reply from Enlighten Smiles
Hi Martin,
We’re really sorry to hear you’re feeling disappointed with the results. We do offer our B1 guarantee with use of the Full Kit and, while it’s positive that your teeth did lighten initially, the treatment time can vary depending on natural enamel and how individual teeth respond, for a range of different external factors such as bruxism, age, etc.
As whitening is prescribed and monitored by the dentist, they’re essential to assess your results and advise on next steps for us. If you’re happy for us to support further, please email social@enlightensmiles.com with your dentist’s details and we’ll gladly reach out to your dentist with regard to your case and review your treatment together to come to the best outcome for you
Unbearable sensitivity
When I went to my dentist for teeth whitening, this is not what I expected. It feels very old school and basic. It's uncomfortable, long-winded, and the side effects are miserable.
I have completed week one but I've had to stop week two after 6 days because my mouth aches constantly; my gums are on fire and even my throat is sore. I'm waiting for further advice from my dentist, as he also recommended a week 3 which I'm not sure is standard and involves using gel for 1 hour a day in the final week. Based on my experience so far, I would highly recommend people go into this treatment fully informed about what's ahead. I was very trusting and believed that, for the price, I'd be receiving the best, most advanced treatment possible, not just some bleach and trays.
My dentist did warn me about sensitivity but then said it was rare for anybody to experience this. Oh my goodness, this is not true! I've never experienced anything like it. I have had sensitivity from the start and in week two it ramped up to even higher levels of pain and misery. My teeth and gums are aching even during the day after the trays have been removed. The sensitivity stick has been utterly useless and hasn't provided any relief from the symptoms. Sensodyne toothpaste has offered minimal relief but hasn't been a match for this level of inflammation, pain and sensitivity.
It's unbearable.
I've also been disappointed with the advice and guidance from my dentist. When I reported sensitivity during Week 1, they just referred me back to the generic instructions on the box and basically told me to persevere. I've emailed them separately to this review to ask for further guidance as I'm not going to complete the rest of the treatment without some personalised advice.
In terms of whitening: my teeth have always been a stubborn off-white and so far I can see that the treatment is achieving some degree of noticeable colour change in the morning, but it doesn't seem to last and by the evening I feel like I'm back to square one. You don't need to avoid staining foods and drinks during treatment. I have continued to have my usual one tea and one coffee daily and I always brush my teeth afterwards. I don't smoke or drink red wine, so shouldn't be challenging the treatment too much. My dentist assured me that my teeth would be sparkling white at the end of the treatment, but I'm not convinced.
I have had laser tooth whitening in the past which I actually found to be quicker and much less painful. I have always had stubborn off-white teeth and lasering didn't make my teeth film star white, but it was enough to make me happy to smile.
I'm not sure what to expect from this - I'd have expected better results after two weeks but accept that I still have a week to go. Having paid all this money, I want to try and see it through if possible and I'm hoping that if I have a break for my poor aching gums to calm down, I'll be able to complete it.I'll have to update my review with whitening results but for now I wouldn't recommend this to anyone!
Even without the side effects, using the trays everyday or night for 3 weeks is quite uncomfortable and inconvenient in itself, especially as the gel has to be refrigerated so you can't keep it in the bathroom.
I think when I paid £600 for this, I was somehow expecting something more advanced than a DIY process which involves just putting varying degrees of bleach on my teeth every day for almost a month.
I'm sure it works for some people but clearly, looking at all of the negative reviews, the side effects are a genuine concern and underplayed by dentists.
2 February 2026
Unprompted review
Reply from Enlighten Smiles
Hi Kerry,
Thank you for taking the time to share your experience — we’re really sorry to hear how uncomfortable and upsetting this has been for you. We completely understand how distressing ongoing sensitivity can be, especially when you were hoping for a smooth and premium experience.
While some sensitivity can occur with any whitening system, the level you’re describing is not typical and should always be reviewed and managed clinically. Whitening protocols, treatment length and progression are prescribed on an individual basis, which is why personalised guidance from the supervising dentist is essential rather than relying on generalised instructions alone.
It's concerning to hear that the treatment felt DIY for yourself. Under UK regulations, whitening treatment must be prescribed, monitored and adjusted by a registered dentist, as they are the only ones able to assess oral health, enamel response and suitability throughout treatment. If sensitivity develops, treatment should be paused and reviewed — continuing through pain is never advised.
With regards to results, whitening is cumulative and can fluctuate visually during treatment as teeth dehydrate and rehydrate, giving the illusion of whiter teeth when dehydrated. Temporary changes throughout the day are common, and final shade should always be assessed clinically by the dentist using a shade guide rather than day-to-day appearance alone.
We’d really like to support you further by working directly with your dentist to review your case and see how this can be improved safely. If you’re happy to give consent, please email us at social@enlightensmiles.com with your dentist’s name and practice address, and we’ll gladly reach out to them to discuss next steps.
We’re truly sorry this experience has been so difficult for you. Please be assured we’ll do everything we can from our side to help rectify your experience
Reply from Enlighten Smiles
Hi there,
Thank you so much for sharing your thoughts with us! We hope you continue to love the toothpaste!
Reply from Enlighten Smiles
Hi Susan,
It's so lovely to hear that you've been enjoying the toothpaste! Thank you for sharing your thoughts with us!
Great product.
Live this toothpaste, bought initially to maintain brightness after tooth whitening process. The postage is always fast, always a discount code to buy multipacks and my teeth are still white. I have sensitive teeth so use both the normal whitening during the day and the sensitive at night. Great product.
11 August 2025
Reply from Enlighten Smiles
Hi Annette,
It truly warms our hearts to hear that you've stayed with us, even after your whitening was completed! We formulate every product with so much love and care, and we're so pleased to hear that it shows!
Thank you for sharing this with us and we look forward to continuing to be a part of your self care journey!
Reply from Enlighten Smiles
Hi Valerie,
Thank you for your review! We’re delighted you’re happy with the price, and quick delivery — exactly the experience we aim to provide every time!
I hope that you enjoy your toothpaste! :)
Reply from Enlighten Smiles
Hi Kate,
Thank you for sharing your experience! We love hearing that everything went as smoothly as possible!
We hope that you enjoy your products!
received order very quickly
received order very quickly. would really recommend the toothpaste.
12 December 2025
Reply from Enlighten Smiles
Hi Angela,
Thank you for your review! It's so lovely to hear that you're enjoying the toothpaste enough to recommend it!
We really appreciate you taking the time to share your thoughts!
Great delivery .Packaged well
10 December 2025
Reply from Enlighten Smiles
Hi Kay,
Thank you for your review! It means the world to know everything went smoothly for you! We hope you'll love it! :)
Disappointing
Rubbish! I had better results with an in-house whitening experience! For £650 i was even just hoping for 5 shades brighter. I had to suffer through all those nights of wearing the guards that were an extremely tight fit- I could nt wait to get them off! The 2 stars is for the enlighten whitening toothpaste- at least that's decent. It's like a temporary whitening effect I don t believe all these reviews at all-no way has this system worked and given 16 shades on a majority of people just on its own. Absolutely no way. However, I am pleased that I used Enlighten because if I had used a cheaper system that had not worked I would have said if I had known I would have used enlighten instead of this. I ll stick to in-house whitening sessions!!
3 October 2025
Unprompted review
Reply from Enlighten Smiles
Hi Sia,
Thank you for sharing your experience — we’re genuinely sorry to hear that the results didn’t meet your expectations, especially after committing fully to the whitening. We completely understand how disappointing that must feel.
Every smile responds differently to whitening, and factors like natural enamel thickness, tooth anatomy and starting shade can all influence the final result. Some people do see very large jumps in shade, but others may whiten more gradually, which is why your dentist’s clinical assessment is so important.
That said, we never want anyone to feel they’ve been left without clarity or support. If you’re willing, we’d really like to work with your dentist directly to understand exactly what happened in your case and explore whether there’s anything that can still be done to move you closer to the shade you hoped for.
If you’re happy for us to reach out to them, please send their details to social@enlightensmiles.com so we can look into this properly. We’re here to help, and we take all experiences very seriously — you don’t have to navigate this alone.
Thank you again for taking the time to share your feedback and I hope that we can work together to improve your experience
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