Enlighten Smiles Reviews 

426
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 130 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product's effectiveness in whitening teeth, maintaining a bright smile, and often providing relief from sensitivity. People frequently highlight the excellent product quality, simple ordering process, and quick, reliable delivery service. Conversely, a small portion of people felt significant sensitivity and pain during treatment, experiencing unbearable discomfort or burning sensations. Some also noted that whitening results were not as effective as anticipated, failing to reach desired shades or showing little change. A few customers also mentioned difficulties in purchasing specific whitening gels directly or reported limited product availability.

What people talk about most

Product

Consumers find the product to be positive, with many praising its effectiveness in whitening teeth and... See more

Quality

Reviewers mention positive feedback about quality, with many praising the effectiveness of the products for... See more

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the quick and... See more

Service

Reviewers highlight positive aspects of service, with many praising the great service and prompt delivery of... See more

Order

Clients share positive opinions on order, frequently highlighting the ease of the ordering process and the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Recently had my teeth whitened and veneers fitted. Used enlighten smiles during the whitening process and have carried on after the veneers were fitted. Product really works even my hygienist remarke... See more

Company replied

Rated 5 out of 5 stars

From beginning of 3wk treatment I experience excellent care Never believed my teeth would whiten After many years of not wanting to smile to now where I cant stop smiling. My teeth has reache... See more

Company replied

Rated 5 out of 5 stars

Order process is simple and easy to follow. Delivery within 2days by first class with Royal Mail is pretty good although the tracking system does not show the delivery process like other courier se... See more

Rated 5 out of 5 stars

Currently on week 2 of my treatment and i can already see a huge difference! I’m now more confident with my smile. Week 1 - 10% - No sensitivity. I applied too much gel once and it irritated my... See more

Company replied


Company details

  1. #7 of 13 best companies in Teeth whitening service
  2. #9 of 10 best companies in Cosmetic Dentist
  3. #46 of 66 best companies in Cosmetics Industry
  4. #12 of 16 best companies in Dentist

Written by the company

Whiten with a Guarantee ⭐️ We manufacture the best UK based professional teeth whitening system and our latest evolution, EVO4 is our fastest and most effective formula yet. With precision designed custom whitening trays, EVO4 gives VITA B1 results in just three weeks, and long-lasting results without the need to make lifestyle compromises. Carry on enjoying red wine and other favourites while living life to the full.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

426 reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(426)

115 reviews in the last 12 months

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Rated 5 out of 5 stars

Toothpaste

I’ve been ordering this for a long time now and I love this toothpaste it’s amazing and so are my teeth nice and white 🤩🤩🤩

8 April 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Kerry,

Thanks so much for your kind words! It means a lot to us that you’ve been using the toothpaste for so long and are still loving the results!

So glad to hear your smile is staying nice and white! we really appreciate your continued support! 🤩

Rated 5 out of 5 stars

Great deals and great product

Great deals and great product. Speedy delivery too

7 April 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Janine,

Thank you so much for your review! We’re really pleased to hear you’re happy with both the product and the deals, and that your delivery was nice and speedy.

We really appreciate your support!

Rated 5 out of 5 stars

Good product, swift and usually free delivery for…

Good product which I’ve used for several years on my dentist’s recommendation. Delivery is always very swift (by Royal Mail) and free on bulk purchases.

7 April 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Eileen,

Thank you so much for your lovely review! We’re delighted to hear you’ve been using the product for several years following your dentist’s recommendation! Your loyalty really means so much to us.

It’s also great to know you’re happy with the swift delivery and free shipping on bulk orders, we always try to make it as easy as possible. We really appreciate your continued support!

Rated 5 out of 5 stars

I purchased the whole kit from my…

I purchased the whole kit from my dentist which was the whole teeth whitening I had to use it for 3 weeks very pleased with the outcome come my teeth are so white and now I buy the tooth paste
Only thing I would say I would like to buy more of Enlighen tooth whitening kit rather than purchase from my dentist but you don’t supplie to the public

7 April 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Dawn,

Thank you so much for your lovely review! We’re delighted that you are so pleased with your whitening results and that you’re continuing to maintain them with the toothpaste!

We completely understand wanting the convenience of purchasing the whitening kit directly, and we truly wish that we could offer that! However, due to the regulations around whitening products, these can only be provided through a dentist, as they remain responsible for overseeing your treatment!

We really appreciate your support and are so glad you’re enjoying your results!

Rated 5 out of 5 stars

Prompt delivery.

Prompt delivery.
I took advantage of the discount as I only use Enlighten.

7 April 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Colleen, Thank you so much for your review! We’re really pleased to hear your delivery was prompt and that you were able to make the most of the discount!

It means a lot to us that you choose to use Enlighten, we're so happy to have a permanent place on your countertop!

Rated 5 out of 5 stars

Use Enlighten all the time since having…

Use Enlighten all the time since having my teeth whitened. Great product.

12 March 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Sharon,

Thanks so much for your review! We love hearing that you’ve been using Enlighten consistently since your whitening and are still enjoying the results!

We really appreciate your support!

Rated 5 out of 5 stars

Does what it says

What a great product. Could see a difference in a couple of days. Would definitely recommend

11 March 2026
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Joyce,

Thanks so much for your lovely review! We’re so happy to hear you noticed a difference so quickly, that’s always the best feeling!

We really appreciate your recommendation and support!

Rated 5 out of 5 stars

Online success

Website very informative advising how to maintain a smile. My first order was delivered in good time with tracking details provided.

30 March 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Jackie,

Thank you so much for your lovely review! We’re really pleased to hear that you found the website helpful and informative, and that your first order arrived promptly with tracking provided!

We really appreciate you taking the time to share your experience and hope to see you again soon!

Rated 5 out of 5 stars

Amazing and long lasting results

Amazing and long lasting results, l love how clean and white my teeth now are! Better than I have seen before and really noticeable improvement on whiter and healthier smile!! Highly recommended 😀

28 March 2026
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hiya Sarah,

Thank you so much for your amazing review! We’re over the moon to hear how happy you are with your results and that you’ve noticed such a clear difference in the whiteness and overall look of your smile!

It’s great to know you’re enjoying long-lasting results too! that’s exactly what we aim for! We really appreciate your recommendation and support!

Rated 5 out of 5 stars

Great service products good

Great service products good

2 March 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Janet,

Thank you for your review! We’re so pleased to hear you were happy with both the service and the products! It makes us so happy to hear!

We really appreciate you taking the time to share your experience!

Rated 5 out of 5 stars

I love Enlightens products

I love Enlightens products, they are wonderful for my teeth. I feel as though they really work. We had a mishap with delivery that was no fault of theirs and they promptly replaced the missing item and the customer service was brilliant ! Would recommend

17 October 2025
Enlighten Smiles logo

Reply from Enlighten Smiles

Hiya Molly,

Thank you so much for your lovely review! We’re thrilled to hear that you’re loving our products and that you’re seeing great results!

We’re also really pleased that we could quickly resolve the delivery mishap for you and that you had a positive experience with our customer service team, that means a lot to us!

Thank you again for your recommendation and support!

Rated 3 out of 5 stars

I did my course last December.When I…

I did my course last December.When I reached my second syringe I’ve noticed that the supply was only for 6 days/should be 7/
I contacted my dentist who contacted the company.They sent me straight away a full syringe!
I went through a mild to horrible pain during using the second syringe./I think I did it more than 10 days because I had to have a break between /Sadly when I finished my tooth wasn’t even close to the promised B1.
They sent me straight away a full syringe again.
We discussed with my dentist about the terrible pain and she said she had several patients said the same so she reported back to the company.
I had to do the syringe 2 again in March to get the results.I managed to do 2 nights but after the second one I had terrible pain again so I had to stop.I contacted my dentist who said sadly the Enlighten did not respond her report about the severe pain for many customers.
Tuesday was when I had the last used the whitening and today is Friday and I am still having pain in my tooth.
We still waiting for the respond as my dentist said she sent the report again.

24 March 2026
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Erika,

Thank you for taking the time to share your experience with us in such a detailed way. We really appreciate you bringing this to our attention, and we’re very sorry to hear that the treatment did not live up to your expectations and that you experienced such discomfort.

We’re pleased to hear that replacement syringes were arranged for you promptly, however the level of sensitivity and ongoing pain you’ve described is certainly concerning and not something to be overlooked. Tooth sensitivity can sometimes occur during whitening treatments, particularly depending on individual factors such as enamel condition, clenching or grinding of the teeth, or treatment planning, but it should always be manageable, under the guidance of your dentist

In terms of the shade outcome, some patients may take a bit longer to reach the B1 shade due to external reasonings, this is why we are to discuss the case with your dentist to evaluate the best next step, which is why your treatment may have taken longer than most other cases.

As per UK regulations, we’re unfortunately unable to deal with patients directly regarding treatment, however, we are happy to try and help you on this journey. Your dentist is best placed to assess your symptoms and review your treatment plan, with our full support, and we are more than happy to liaise with your dentist directly, should they require any assistance from our side. Should you be keen on this, please do send us a mail to social@enlightensmiles.com with your consent and dentist information

We’re truly sorry again for your experience and we want to reassure you that we will do everything we can from our side to support your dentist in resolving this for you

Rated 5 out of 5 stars

The toothpaste is amazing and I have…

The toothpaste is amazing and I have been using it for a long time and the service is very good.

23 March 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Sandy,

Thank you so much for your lovely words! We are so happy to hear that you have been enjoying the toothpaste for a long time now! it is great to know that we have been taking care of you with regard to the service as well.

We hope you continue to enjoy your toothpaste and we hope to continue to play a role in your oral healthcare journey!

Rated 5 out of 5 stars

Prompt delivery

Prompt delivery. Thank you

18 March 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hiya Janet,

Thank you so much for your kind feedback! We're delighted to hear your delivery was prompt and that you had a great experience. We really appreciate your support! :)

Rated 5 out of 5 stars

Quick service

Quick service

23 February 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hiya!

Thanks so much for your review! We’re really glad to hear you were happy with the quick service! We hope you enjoy your products even more! :)

Rated 5 out of 5 stars

Love this toothpaste keeps my teeth…

Love this toothpaste keeps my teeth nice and white. I always get compliments ,people think my teeth are professionally whitened. Would highly recommend x

13 March 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Tracey,

Thank you so much for your lovely review! We’re thrilled to hear that you’re enjoying the toothpaste and that it’s helping keep your teeth looking so white. Getting compliments like that is always the best feeling!

We really appreciate your recommendation and your support! :)

Rated 5 out of 5 stars

Excellent website

Excellent website. Purchased two products and they were delivered within 24 hours - excellent.

9 March 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Barbara,

Thank you for your wonderful review! We’re so pleased to hear that you had a great experience with our website and that your order arrived so quickly!

It’s great to know everything met your expectations. We really appreciate you taking the time to share your feedback!

Rated 5 out of 5 stars

Prompt delivery

Prompt delivery

5 March 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi there!

Thank you so much for your review! We’re so happy to hear your delivery was quick and seamless. It means a lot to us that you took the time to share your experience!

Rated 5 out of 5 stars

Really pleased with service

Really pleased with service! Delivery was prompt. and although I was not at home for delivery, the driver used his common sense and left my parcel in a safe place! Therefore no need to bother my neighbours or schedule re-delivery! I was very impressed.

4 March 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Stella,

Thank you so much for your kind words! We’re thrilled to hear that your delivery was prompt and that the driver was able to use his common sense to ensure your parcel was safely and happily delivered. Your feedback means a lot to us and we’re so glad we could make the process smooth and convenient for you! :)

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