The Ethica team couldn’t have been more helpful! From the very first email to the many phone calls and exchanges that took place throughout the design process, I really couldn’t have asked for a bet... See more
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Wonderful experience from Laura and the team. I knew what I wanted and they designed it perfectly. This ring was a 60th birthday and 30th Wedding Anniversary gift so it had to be special and Laura pro... See more
Company replied
My experience at Ethica was dreamy. Amazing and such personable advice was given to us when we were choosing a ring. Knowing that we were going to a place that values ethical jewellery making too wa... See more
Company replied
What a fabulous company. Without even the fact that you get the same beautiful diamonds but in an ethically produced method. Was kept informed at every step of the way. I got two pieces which in... See more
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Company details
Written by the company
Ethica Diamonds is a luxury jewellery house established in 2010 with a singular dedication to ethical best practice and sustainability. From our stunning boutique showroom in the Duchy of Cornwall's Nansledan development, Newquay, we create exquisite jewellery featuring laboratory grown diamonds and ethical gemstones. We believe true luxury shouldn't come at a cost to the planet or its people. Every piece we design is crafted to exceptional standards, reflecting our commitment to environmental responsibility and transparency. We specialise in bespoke jewellery design, so if you have something unique in mind, we can help you create it.
Contact info
8 Chi Myghtern Arthur, Plen Tennyson, Nansledan, Newquay, TR8 4SE, Cornwall, United Kingdom
- 01872 222248
- info@ethicadiamonds.com
- www.ethica.diamonds
4.5
Excellent
27 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The staff and experience at Ethica…
The staff and experience at Ethica (twice - engagement and wedding bands!) was nothing short of excellent. It was nice to have such attentive help, and staff that embraced my indecision and ultimately make the choice with a fantastic ring(s)! Communication and input from everyone at Ethica was faultless. I would (and do) recommend Ethica to anyone who asks for a recommendation when choosing their wedding jewellery!
30 April 2023
Unprompted review
Reply from Ethica Diamonds
It's such a pleasure for us to have such positive feedback from our customers. Thankyou for taking the time to review us (and choosing us!) for both your engagement and wedding rings too!
The Ethica Team
The perfect engagement rings and wedding bands
Excellent and attentive from the moment I first got in contact. The guidance in selecting the ring and the care after making my choice was first class. Wonderful staff and communication, which was frequent and kept me in the loop throughout the whole process, from manufacture to delivery. Customer service from people who really do care..
We followed this up by selecting our perfect wedding bands from Ethica too. Couldn’t be happier.
23 September 2023
Unprompted review
Reply from Ethica Diamonds
We are thrilled that you had a positive experience with selecting your ring through to the delivery. Being a small team, we try exceptionally hard to leave our customers with a positive customer service experience and so we are very grateful for your 5 star review!
The Ethica Team
Extremely friendly and personable service
Extremely friendly and personable service from the start. Olivia, Claire and other members of the team were highly responsive to emails and calls, and were very helpful in person at the showroom. The engagement ring was fantastic and our wedding bands are lovely too. The team were happy to help with resizing and I would highly recommend to anyone.
17 February 2024
Unprompted review
Reply from Ethica Diamonds
Thank you so much for your positive review Miss Harris! We feel very honoured to have been part of your journey to finding the perfect engagement and wedding rings - it was our pleasure.
Wishing you all the best and hope to help you with any other jewellery purchases in the future.
Warmly, the Ethica Team x
Reply from Ethica Diamonds
Thank you so much Chris for your five star review! We're really glad that you found our service personal and the communication good.
Best wishes,
The Ethica Team x
Caring customer service from Ethica.
Ethica Diamonds were absolutely incredible from start to finish; I would recommend them to any couple looking to buy an engagement ring.
After seeing their beautiful designs on Instagram, I reached out to make an in-person appointment. A few weeks before the appointment Ethica told me they’d have to cancel it due to circumstances beyond their control; I was crushed as my partner and I were due to drive 3hrs to make it.
However, Ethica very kindly offered us their at-home sample service at no charge to make up for the cancelled appointment. I ended up liking a ring that wasn’t my original choice, and decided to make another in-person appointment so I could be confident in my choice. Ethica very kindly agreed to a Saturday appointment as they knew we were coming from so far away, another example of their commitment to giving us a great service.
At the appointment Olivia was warm, knowledgeable and friendly; she took a genuine interest in us as a couple and we felt sure that with her guidance we were making the right decision for us. After choosing the setting for the ring, we went home while Olivia sourced us some diamonds with the specifications we had discussed with her. She was very quick with her emails and helped us find a perfect diamond.
My wonderful partner proposed on 10.02.24 with a beautiful ring, and I’m so grateful to Ethica for organising its smooth delivery with him; the hardest part of the whole process was waiting for the proposal!
Thank you Ethica Diamonds for your kindness and professionalism throughout our journey with you; you’ve helped make this fiancée very happy!
(K + J).
7 October 2023
Unprompted review
Reply from Ethica Diamonds
Thank you so much for your heartfelt review and congratulations on your engagement! The Ethica Diamonds team are honoured to have been a part of your journey and we couldn't be happier that you had such a great experience with our service.
Your kind words about our team's friendliness mean the world to us. At Ethica Diamonds, we strive to create a warm and welcoming atmosphere for all of our customers and we are delighted that we were able to make your engagement ring shopping experience a joyful one.
We are thrilled that you love your engagement ring! It was a pleasure helping you find the perfect ring and thank the two of you for choosing Ethica.
Poor customer service when issues are experienced.
I designed a ring through Ethica Diamonds for my partner, with her choosing the setting and me making the final design decisions. Prior to receiving the ring, ED had already used it for marketing purposes on their website and on social media. My partner subsequently saw the ring on their website before I had received it and as such the opportunity for a surprise at the point of proposal has been removed and the entire process spoilt.
When concerns were raised with the company I continually received platitudes from their team: 'I'm sure she'll love it anyway'. Throughout, they consistently attempted to shift blame to me, claiming that use of products for media purposes immediately on production was standard practice for all of their products. They finished producing the ring 10 days early, with delivery timelines keeping in line with the original schedule. Due to being in the military, the delivery of the ring had to maintain the original delivery schedule due to an overseas deployment.
Ethica Diamonds have ruined a once in a lifetime event and have refused to take any responsibility. I politely requested a 10% refund due to lack of satisfaction with the service provided, however this was flatly refused. When the complaint was raised, they stated that if I did not like it I could return the ring for a refund; this is not a viable option.
I will not use them for wedding ring purchasing and would not recommend their services. It is evident that if there are any issues there is no mechanism for them to be resolved.
29 June 2023
Unprompted review
Reply from Ethica Diamonds
Hi Tom
I hope this message finds you well. My name is Ian from Ethica Diamonds. I'm reaching out regarding your Trustpilot review.
First, I want to sincerely apologise for the experience you had. As a small, family business, client satisfaction means everything to us. The fact that we fell short this time truly weighs on us. We're proud of our excellent Feefo score, and we always strive to make every customer's experience special.
I understand that time doesn't erase the disappointment of that moment. Ethica Diamonds exists to create joy and lasting memories, and we clearly missed the mark. As a small, ethical company, reviews like yours can have a significant impact on us, especially when we put such care into our work.
Given that some time has passed, I was hoping you might consider revisiting your Trustpilot review. It would mean the world to us. If there's anything within our power that we could do to address your concerns, please don't hesitate to let me know.
Thank you for your time and consideration.
Warm regards
Ethica Diamonds
Delete negative Google reviews!
This company deletes negative Google reviews and still "ethica diamonds" which are not lab or natural diamonds but are gemstones.
Do yourself a favour and check out the ASA Ruling on Kinetique Ltd t/a Ethica Diamonds and do your research on what gemstone you are actually buying before you part with any cash!
Be aware, this company has also attempted to remove this review on Trustpilot.
I was a genuine customer who purchased a real lab diamond from another retailer located in London W1U 1JW.
24 November 2021
Unprompted review
Reply from Ethica Diamonds
Hi there,
Thank you for your feedback, although we are very disappointed to be rated 1 star. We would be happy to discuss this with you if you could provide us with your order number and name, as we cannot trace an order from you currently to be able to help you with this further. I note your other reviews are also written on the same day with a mixture of different star ratings, which appears to be a suspicious attempt to convey oneself as a genuine customer.
In response to your comments, firstly, we would like to address the comment about deleting negative reviews on google. This is factually incorrect; it is impossible to remove genuine Google reviews, good or bad, unless they are explicit, offensive or illegally written. The process of having a review taken down by Google (and Feefo for that matter) is very extensive, which is why they are highly trustworthy review platforms.
If it were easy to remove negative reviews, Google and Feefo would not be trusted platforms for reviews. Customers are entitled to leave negative feedback, and this feedback can only be removed if it is illegal content. Otherwise, there is no way of a business being able to remove these reviews. Secondly, we would like to point out that we do sell lab grown diamonds as well as the Ethica Diamond. The Ethica Diamond is our own branded diamond infused moissanite for which we hold the UK distribution rights, and we fully disclose the composition of the Ethica Diamond on our website. We have hundreds of 5 star positive reviews from happy customers of ours who are delighted with the jewellery and stones we sell, as rated on Feefo and Google:
https://www.feefo.com/en-GB/reviews/kinetique-jewellery?displayFeedbackType-BOTH&timeFrame=-YEAR&_ga=2.203042449.1881083730.1666171656-525030819.1664192038.
As you can see from our review platforms, with a combined total of over 700 five star reviews, we have had only three reviews that are 3 stars or under. Despite our greatest efforts to provide every customer with an outstanding service, we aren’t perfect. However, what matters is that whenever a customer has a problem, we go over and above to sort any issues and make things right for them. We also respond to feedback publicly, to be completely transparent, NOT get the review removed, as can be seen on our review platforms Feefo and Google. We take our customer happiness and their confidence in us very seriously and our customer satisfaction is our number one priority.
Finally, the ASA ruling was the result of an unfortunate attack on our business from a former director of the business, who has recently been found guilty by the UKIPO of bad faith. One of many articles covering this story can be read here:
https://www.iamstobbs.com/opinion/rough-diamond-a-clear-cut-case-of-a-trade-mark-filed-in-bad-faith
Hopefully we can confirm that you are a genuine customer of ours and discuss this further with you to get to the bottom of your review, although we are unsure whether this is genuine as we have not been made aware of this grievance outside of Trustpilot.
Kind regards,
Ethica Diamonds
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