Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so... See more
Company replied
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Review summary
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Simple to navigate and edit all the options. Website ok if not a little clunky at times. Not all options and information transferred/translated well from the comparison website to the First Alternat... See more
Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparen... See more
Company replied
They answered the call within 5 minutes which is a big plus when dealing with ultra slow costumer services. They were clear, jargon free and didn't take too long to resolve my issue.
Company replied
Company details
- #155 of 229 best companies in Insurance agency
- #41 of 68 best companies in Car and Motor Insurance Agency
- #142 of 170 best companies in Insurance broker
- #95 of 139 best companies in Insurance company
Written by the company
First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!
Contact info
Reigate, United Kingdom
- www.firstalternative.com
4.5
Excellent
2K reviews
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Car Insurance
The information was clear and concise after the input of my insurance needs.
Good price, compared to some offers with easy payments. The documents arrived via email a short time later.
27 April 2026
Very smooth service easy to work with …
Very smooth service easy to work with well done you did great price was well exeptable
29 April 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Reply from First Alternative
We are pleased to hear this Abdul. Thank you for the kind review.
over 100% rise
Premium jumped from £439 last year to £870 this year!
even though i had not made any claims on last year or any driving offences. gone elswhere for £445
29 April 2026
Unprompted review
Reply from First Alternative
We appreciate you taking the time to leave us feedback. We're sorry to hear we are not as competitive for you this year. We hope we can be of service to you in the future.
Easy online form and clarity
29 April 2026
Reply from First Alternative
We are pleased to hear this Pravin. Thank you for the kind review.
Very good price and service.
A lot cheaper than my previous insurer. Im covered for exactly the same as before. It was quick and easy to get my car insurance sorted out. I am really pleased with the results as lifes a struggle at the moment. Great service. Thank you.
29 April 2026
Reply from First Alternative
We appreciate you sharing your experience Donna. We're happy to hear that you found our service quick and easy and that we could provide a more affordable option without compromising your coverage. Welcome to First Alternative!
Customer service team were great
Customer service team were great , the claim got handled well up until a dispute over a part , a huge amount of evidence was provided, several emails , phone calls and the repair garage sending emails, asking for the engineer to call as a part is needed. Which inturn has left my car in worse state than prior to the accident. Deeming the car unsafe and unable to MOT due to multiple dash warning lights showing that are all interlinked to a part that is required.
I have asked multiple times to speak to someone and have now got a letter waiting for my solicitor and the motor vehicle ombudsman’s office.
28 April 2026
Reply from First Alternative
We are sorry you have been left feeling this way, we would ask that you email your review and policy details to us at, trustpilot.feedback@esure.com and we can raise this with the relevant team. Thank you for taking the time to leave us a review.
Top company
Cheapest price available, user-friendly website, very easy process to get going and get on the move.
Thoroughly recommended!!
A******
24 April 2026
Reply from First Alternative
We're happy to hear that you found our website user-friendly and the process easy to navigate. Thank you for recommending us. We appreciate your positive feedback. Welcome to First Alternative!
well good price and easy to complete…
well good price and easy to complete online all good so far
28 April 2026
Reply from First Alternative
We appreciate you taking the time to leave us a review. We are so happy to hear that you found our price good and the online process easy. Welcome to First Alternative!
Excellent service
27 April 2026
Reply from First Alternative
Thank you very much for the review Ezzeldin. We appreciate the feedback. Welcome to First Alternative!
Price was good shame thete no phone…
Price was good shame thete no phone number to contact you as iam not very good in wirghing and texting quick as a lot of pepole dont want to wait for me to finishtexting
11 February 2026
Reply from First Alternative
We understand that not everyone likes to contact via chat. If you need to contact us and prefer to call, this is the best number to contact us - 0345 607 0417. Thanks for your feedback. Welcome to First Alternative
Excellent service
Excellent service
Competitive price
10/10
This company is best of the best.
Wonderful experience for buying insurance policy with them.
Extremely happy.
27 April 2026
Reply from First Alternative
We appreciate you taking the time to share your wonderful experience Muhammad. We are happy to hear that you received excellent service at a competitive price. Welcome to First Alternative!
Clear and easy to use
What really simple and clear insurance site, so easy to use. First Alternative is first class.
27 April 2026
Reply from First Alternative
We are pleased to hear this. Thank you for the kind review. Welcome to First Alternative!
Easy site to input details.good…
Easy site to input details.good communication, very pleased.
22 April 2026
Reply from First Alternative
We are pleased to hear this David. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this. Thank you for the kind review. Welcome to Esure!
Reply from First Alternative
Thank you very much for the review Michael. We appreciate the feedback. Welcome to First Alternative!
Easy to use and more Important easy to…
Easy to use and more Important easy to get to pay section, cost was about average but no car insurance takes into consideration the driving experience the applicant had, I at the age of 20 worked for a company driving only pre 1936 Rolls Royce limousines and up to 12 cylinders and 7 litres and finally ran my own firm with always at lease 7 large engined cars. Had my full licence since 1956 and only ever one accident claimed when I was driving.
26 April 2026
Reply from First Alternative
We're happy to hear that the payment section was easily accessible. We appreciate your feedback regarding driving experience considerations for insurance John. Thank you for sharing your extensive driving history with us. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Alexandre. Thank you for the kind review. Welcome to First Alternative!
Easy to navigate the site and…
Easy to navigate the site and everything i need for my car insurance
27 April 2026
Reply from First Alternative
We are pleased to hear this Mark. Thank you for the kind review. Welcome to First Alternative!
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