Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so... See more
Company replied
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Review summary
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Simple to navigate and edit all the options. Website ok if not a little clunky at times. Not all options and information transferred/translated well from the comparison website to the First Alternat... See more
Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparen... See more
Company replied
They answered the call within 5 minutes which is a big plus when dealing with ultra slow costumer services. They were clear, jargon free and didn't take too long to resolve my issue.
Company replied
Company details
- #155 of 229 best companies in Insurance agency
- #41 of 68 best companies in Car and Motor Insurance Agency
- #142 of 170 best companies in Insurance broker
- #95 of 139 best companies in Insurance company
Written by the company
First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!
Contact info
Reigate, United Kingdom
- www.firstalternative.com
4.5
Excellent
2K reviews
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Reply from First Alternative
We are pleased to hear this Andrew. Thank you for the kind review. Welcome to First Alternative!
A no nonsense policy that is reasonably…
A no nonsense policy that is reasonably priced. Easily accessible and you can speak to a human.
14 April 2026
Reply from First Alternative
We appreciate you taking the time to leave us this great review. We are happy to hear that you found our policy reasonably priced and accessible Rebecca. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Anthony. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Audrius. Thank you for the kind review. Welcome to First Alternative!
Good response and competitive pricing
Good response and competitive pricing but very basic website, effectively only for viewing documents.
24 April 2026
Reply from First Alternative
We are pleased to hear this Serban. Thank you for the kind review. Welcome to First Alternative!
Excellent price £1200 less than Aviva
Excellent price £1200 less than Aviva, for the same cover. Easy to navigate web site and purchase.
24 April 2026
Reply from First Alternative
We appreciate you taking the time to leave us a review. We're so glad that you found our website easy to use and our price unbeatable Fairline. Welcome to First Alternative!
Reply from First Alternative
We're glad you found our service efficient and helpful Nik. Thank you for your positive feedback. We appreciate it. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this William. Thank you for the kind review. Welcome to First Alternative!
Quick easy fantastic.
22 April 2026
Reply from First Alternative
We are pleased to hear this Craig. Thank you for the kind review. Welcome to First Alternative!
This is my first experience with this…
This is my first experience with this insurance company. While the setup process was straightforward, I found it quite frustrating when trying to contact customer support.
I attempted to call, but regardless of the enquiry, I was redirected to online chat. There doesn’t seem to be a clear option to speak with a real person over the phone.
I understand the move towards digitalisation, but in situations where you need proper clarification, it’s important to have access to human support. At the moment, that option feels very limited.
Hopefully this is something they can improve, as it would make a big difference to the overall customer experience.
23 April 2026
Reply from First Alternative
We appreciate your feedback and regret the difficulty reaching our support team by phone Luiza. We acknowledge the need for accessible human support. Your comments are valuable as we strive to enhance our customer experience. Welcome to First Alternative!
Reply from First Alternative
We appreciate your recommendation and are glad you found our product valuable Samuel. Thank you for your positive feedback. Welcome to First Alternative!
Quick and easy 👍
24 April 2026
Reply from First Alternative
We are pleased to hear this. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Nicky. Thank you for the kind review. Welcome to First Alternative!
Fast no hassle insuring of my car it's…
Fast no hassle insuring of my car it's just great
23 April 2026
Reply from First Alternative
We are pleased to hear this Robert. Thank you for the kind review. Welcome to First Alternative!
Great insurance cover at a great…
Great insurance cover at a great price!! Always look for the defaqto rating.. 5*
23 April 2026
Reply from First Alternative
We're happy to hear that you had a great experience with our insurance cover and pricing Sarah. Thank you for your positive feedback. Welcome to First Alternative!
This company was charging me £29.99 pcm…
This company was charging me £29.99 pcm fr my car insurance,upon renewal they increased the premium to nrly£ 75 pcm,??,had been no change of circumstances or claims whatsover,no justification other than greed.literally daylight robbery.AVOID AT ALL COST.
16 April 2026
Unprompted review
Reply from First Alternative
We are sorry you feel this way. Your premium can change at renewal even if you have an extra year's no claims discount and a good driving record.This is because we look at several factors when we calculate your premium, some of which include:
Your level of cover
Your postcode
Your vehicle’s make, model and age
The cost of repairs and replacement
Inflation. Thank you for the feedback
Reply from First Alternative
We are pleased to hear this David. Thank you for the kind review. Welcome to First Alternative!
Very competitive prices and easy online…
Very competitive prices and easy online account management definitely recommended
23 April 2026
Reply from First Alternative
We're glad you find our prices competitive and our online account management easy to use. Thank you for your recommendation. Welcome to First Alternative!
Never had a problem with them
23 April 2026
Reply from First Alternative
We are pleased to hear this Sean. Thank you for the kind review.
Reply from First Alternative
We are pleased to hear this. Thank you for the kind review. Welcome to First Alternative!
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