Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so... See more
Company replied
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Review summary
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Simple to navigate and edit all the options. Website ok if not a little clunky at times. Not all options and information transferred/translated well from the comparison website to the First Alternat... See more
Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparen... See more
Company replied
They answered the call within 5 minutes which is a big plus when dealing with ultra slow costumer services. They were clear, jargon free and didn't take too long to resolve my issue.
Company replied
Company details
- #155 of 229 best companies in Insurance agency
- #41 of 68 best companies in Car and Motor Insurance Agency
- #142 of 170 best companies in Insurance broker
- #95 of 139 best companies in Insurance company
Written by the company
First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!
Contact info
Reigate, United Kingdom
- www.firstalternative.com
4.5
Excellent
2K reviews
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Easiest insurance I’ve ever got
Easiest insurance I’ve ever got. Exactly what it said on compare the market and didn’t even need to speak to a human and go over every single question 8 times like the others. Cheapest also. Genuinely best insurance I’ve ever had so so easy
18 April 2026
Reply from First Alternative
We appreciate you sharing your experience James. We're happy to hear that you found our insurance process straightforward and cost-effective. Thank you for your positive feedback. Welcome to First Alternative!
Pleased with the result obtained with…
Pleased with the result obtained with "First Alternative". Everything went in an encouraging way. I recommend it.
18 April 2026
Reply from First Alternative
We're happy to hear that you were pleased with the outcome using First Alternative, and that your experience was encouraging Constantin. We appreciate your recommendation. Welcome to First Alternative!
Great service
Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparent in explanation. So far so good, highly recommend
21 April 2026
Reply from First Alternative
We appreciate you taking the time to leave us such a fantastic review John. We're so glad to hear that you found our website easy to use and the documents clear and accessible. Welcome to First Alternative!
I went on Go Compare they promoted your…
I went on Go Compare they promoted your company.
The only thing I will find difficult because I am in my 80's I have to download all the details of the policy, other companies have been able to send hard copies through the post! is it possible for you to do this for me please.
21 April 2026
Reply from First Alternative
Thank you for the feedback. If you contact us via the telephone or live chat option on the website Angela. We would be more than happy to get your documents posted. Welcome to First Alternative!
Competertive price
21 April 2026
Reply from First Alternative
We are pleased to hear this David. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Debra. Thank you for the kind review. Welcome to First Alternative!
Everything quick and easy also no…
Everything quick and easy also no password too remember
21 April 2026
Reply from First Alternative
We are pleased to hear this Lynnette. Thank you for the kind review. Welcome to First Alternative!
Money saver
Easy to use everything was straight forward done in next to no time couldn't fault the process.price I was given was good service Great very satisfied.
21 April 2026
Reply from First Alternative
We are pleased to hear this Derek. Thank you for the kind review. Welcome to First Alternative!
quick and easy
21 April 2026
Reply from First Alternative
We are pleased to hear this Martin. Thank you for the kind review. Welcome to First Alternative!
They beat Direct Line on price by almost half
I arrived to them through a comparation website (compare the market or confused, I don't remember). It popped-up as the most convenient by far. It was easy to follow all the steps. I hope I can use them for a long time. They even beat the Direct Line price for almost 50%. Therefore I switched from DL to them.
Edit: they do not offer the suspension of the car policy, therefore I reduced the overall score to three stars. I might reduce it further if I have to cancel it and they will not refund me the remaining months of the policy
22 January 2026
Reply from First Alternative
Thank you so much for the lovely review Nicola. Welcome to First Alternative!
Reply from First Alternative
Thank you very much for the review Christopher. We appreciate the feedback. Welcome to First Alternative!
No complications from the app
20 April 2026
Reply from First Alternative
We are pleased to hear this Jim. Thank you for the kind review. Welcome to First Alternative!
Good price
Just start my new policy.
Everything go fast and without any delay. Best price in the market
20 April 2026
Reply from First Alternative
We are pleased to hear this Kamil. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Petros. Thank you for the kind review. Welcome to First Alternative!
Renewal price is the lowest I can find!
Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so very impressed and looks like I will be sticking with them for another year :)
20 April 2026
Unprompted review
Reply from First Alternative
We appreciate you taking the time to share your experience. We're happy to hear that you've had a positive experience and found our renewal quote competitive Lisa. We're glad you'll be staying with us for another year!
Easy way to get car insurance
The whole process was ever so simple. Why would you do it any other way. Very clear to understand everything and few clicks and bam you are sorted.
20 April 2026
Reply from First Alternative
We are pleased to hear this Andrew. Thank you for the kind review. Welcome to First Alternative!
Quick and easy to sign up
Quick and easy to sign up. Prices across the board are high but these were cheapest
1 April 2026
Reply from First Alternative
Thank you for your review - we really appreciate it. Welcome to First Alternative!
Reply from First Alternative
We're happy to hear that you found our quote good and the price competitive Craig. We appreciate your feedback on our service and application. Welcome to First Alternative!
Reply from First Alternative
Thank you for your review - we really appreciate it. Welcome to First Alternative!
Easy to use
First Alternarive car insurance..
The App was easy to use with clear instructions.
The response was exellent and the price structure good.
I think my car and myself will be in safe hands and with a 5 star rating.
18 April 2026
Reply from First Alternative
We are happy that our app was easy to use and the instructions were clear. We appreciate your feedback regarding our response and price structure. Welcome to First Alternative!
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