Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so... See more
Company replied
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Review summary
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Simple to navigate and edit all the options. Website ok if not a little clunky at times. Not all options and information transferred/translated well from the comparison website to the First Alternat... See more
Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparen... See more
Company replied
They answered the call within 5 minutes which is a big plus when dealing with ultra slow costumer services. They were clear, jargon free and didn't take too long to resolve my issue.
Company replied
Company details
- #155 of 229 best companies in Insurance agency
- #41 of 68 best companies in Car and Motor Insurance Agency
- #142 of 170 best companies in Insurance broker
- #95 of 139 best companies in Insurance company
Written by the company
First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!
Contact info
Reigate, United Kingdom
- www.firstalternative.com
4.5
Excellent
2K reviews
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Reply from First Alternative
Thank you for your review - we really appreciate it.
Very satisfied customer
Very clear website easy to use. Very competitive price for my car insurance. 5 star review reassuring. I have already recommended you to a friend.
20 April 2026
Reply from First Alternative
We're happy our website was easy to use and our prices were competitive Thelma. The 5-star review is appreciated, and we're grateful for your recommendation. Welcome to First Alternative!
Insuring after having company car for many years
Although mine was complex as I have been driving a company car for 35 years so hadn't needed to insure 2 cars previously yours was the easiest to use to explain this.
6 April 2026
Reply from First Alternative
Thank you very much for the review Michael. We appreciate the feedback.
Easy to fill out
19 April 2026
Reply from First Alternative
We are pleased to hear this Evelyn. Thank you for the kind review. Welcome to First Alternative!
For new customers great I took my…
For new customers great I took my initial insurance out in December 2025.
Changed my car, they wanted more than I paid initially for changing over for 8 months cover.
Going back ax as a new customer it’s much less and as expected for 12 months cover. I then cancelled my first policy. After they contacted me and asked why I was leaving they then after I asked removed the £67 cancellation fee prior to agreeing to my refund.
I doubt I will reinsure when due for renewal.
19 April 2026
Reply from First Alternative
We’re sorry to hear this. We kindly ask, that you forward your review and policy details to us at, trustpilot.feedback@esure.com and we can assist you further. Thank you for taking the time to leave us feedback.
Lots of flexible options available and…
Lots of flexible options available and competitive on price
18 April 2026
Reply from First Alternative
We are pleased to hear this Daniel. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Mohammed. Thank you for the kind review.
To get a quote in my name only after loosing my husband .
My daughter helped me because I am not too good at modern technology.. It seemed very straightforward and everything was easily understood .For my age since loosing my husband and having to get insurance in my name was proving to be quite difficult even though I have been driving for 50 years with only one very small accident to take into account so I was very pleased to get a quick and reasonably priced offer . .
18 April 2026
Reply from First Alternative
We appreciate you sharing your experience. We're glad to hear that the process was straightforward and easy to understand. Welcome to First Alternative!
Easy to understand the offers
Easy to understand the offers. Quick response to payment. All documents in order.
19 April 2026
Reply from First Alternative
We're happy to hear that the offers were clear, payments were quick, and documents were in order Denise. Thank you for your positive feedback. Welcome to First Alternative!
good thanks
19 April 2026
Reply from First Alternative
We are pleased to hear this Robert. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Diane. Thank you for the kind review. Welcome to First Alternative!
It was fairly easy process of getting…
It was fairly easy process of getting good cover at a great price.
19 April 2026
Reply from First Alternative
We are pleased to hear this Iain. Thank you for the kind review. Welcome to First Alternative!
Fast and efficient service ***
19 April 2026
Reply from First Alternative
We are pleased to hear this David. Thank you for the kind review. Welcome to First Alternative!
Higher quote led us here
We had received a much higher quote from our existing car insurance provider so we began to shop around. Many other sites offered similar or higher quotes; however, we tried Go Compare & we're delighted when First Alternative came up with a like-for-like policy at a significantly reduced price. It was a no-brainer to switch to them & the entire application process was easy.
18 April 2026
Reply from First Alternative
We're happy to hear that you found a suitable policy with us at a significantly reduced price through Go Compare Rob. We're glad the application process was easy for you, and we appreciate your positive feedback. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Luna. Thank you for the kind review. Welcome to First Alternative!
Easy to deal with excellent pricing
18 April 2026
Reply from First Alternative
We are pleased to hear this Peter. Thank you for the kind review. Welcome to First Alternative!
Easy platform to use
Easy platform to use. Clear information on what the insurance covers Cost effective
18 April 2026
Reply from First Alternative
We are pleased to hear this Carole. Thank you for the kind review. Welcome to First Alternative!
I switched to First Alternate Insurance…
I switched to First Alternate Insurance and got a much cheaper quote than my previous company. The customer service was also good and easy to deal with. Overall, a great experience.
18 April 2026
Reply from First Alternative
We're happy to hear that you received a more affordable quote and had a positive experience with our customer service. Thank you for choosing First Alternative.
Very competitive price.
18 April 2026
Reply from First Alternative
We are pleased to hear this Carole. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Joanna. Thank you for the kind review. Welcome to First Alternative!
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