Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so... See more
Company replied
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Review summary
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Simple to navigate and edit all the options. Website ok if not a little clunky at times. Not all options and information transferred/translated well from the comparison website to the First Alternat... See more
Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparen... See more
Company replied
They answered the call within 5 minutes which is a big plus when dealing with ultra slow costumer services. They were clear, jargon free and didn't take too long to resolve my issue.
Company replied
Company details
- #155 of 229 best companies in Insurance agency
- #41 of 68 best companies in Car and Motor Insurance Agency
- #142 of 170 best companies in Insurance broker
- #95 of 139 best companies in Insurance company
Written by the company
First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!
Contact info
Reigate, United Kingdom
- www.firstalternative.com
4.5
Excellent
2K reviews
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Very competitive price.
18 April 2026
Reply from First Alternative
We are pleased to hear this Carole. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Joanna. Thank you for the kind review. Welcome to First Alternative!
Seamless
Seamless , compare the market selected these not the cheapest on my list but offered more services and most importantly
no follow up phone call trying to push the price up well not yet
17 April 2026
Reply from First Alternative
We are pleased to hear this Mark. Thank you for the kind review. Welcome to First Alternative!
I had a great experience with this.
I had a great experience with this insurance provider. They offered a very competitive price for fully comprehensive cover, which was significantly better than other quotes I received. The process was straightforward, and making it easy to choose the right policy.
12 April 2026
Reply from First Alternative
We're glad you found our comprehensive cover at a competitive price Ghazanfar. We appreciate that the straightforward process made it easy to choose the right policy. Thanks for your review. Welcome to First Alternative!
When purchasing a new car the online…
When purchasing a new car the online form was very easy to understand and fill out and insured in no time at all
Thanks
John Howell
16 April 2026
Reply from First Alternative
We're happy to hear that our online form was easy to use when you purchased your new car John. We appreciate you taking the time to leave us this great feedback.
Reply from First Alternative
We are pleased to hear this Michael. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Hameed. Thank you for the kind review. Welcome to First Alternative!
Great price
Great price, good reviews, includes most things as standard and easy app usage
16 April 2026
Reply from First Alternative
We're happy you found our prices great, the app easy to use, and that you appreciate the standard inclusions Anthony. Welcome to First Alternative!
Gave me good price and I hope good…
Gave me good price and I hope good service in future
16 April 2026
Reply from First Alternative
We're happy to hear that you received a good price, and we look forward to providing excellent service for you in the future Renata. Welcome to First Alternative!
By far the cheapest insurance for me
By far the cheapest insurance for me, the website is so easy to use and look forward to becoming a new customer of the company
16 April 2026
Reply from First Alternative
We appreciate you taking the time to leave us a review Kate. We're happy to hear that you found our website easy to use and that the price met your needs. Welcome to First Alternative!
Mr.O.S
I have used this insurance company before and I am very happy to come back again.
16 April 2026
Reply from First Alternative
We are pleased to hear this Oleg. Thank you for the kind review. Welcome back to First Alternative!
Reply from First Alternative
We are pleased to hear this Andrew. Thank you for the kind review. Welcome to First Alternative!
Straight forward and easy to use…
Straight forward and easy to use website. Very simple to insure
16 April 2026
Reply from First Alternative
We are pleased to hear this. Thank you for the kind review. Welcome to First Alternative!
Simple process to get cover.
15 April 2026
Reply from First Alternative
We are pleased to hear this Michael. Thank you for the kind review. Welcome to First Alternative!
It was so simple & easy for me to do…
It was so simple & easy for me to do this online. They came up with a fantastic car insurance premium for me with monthly payments and everything I needed included in the package. Thank you so much Guys. Craig
16 April 2026
Reply from First Alternative
We are pleased to hear this Craig. Thank you for the kind review. Welcome to First Alternative!
Very straightforward and easy to get my…
Very straightforward and easy to get my policy sorted, I done some homework before committing to just the cheapest policy and took my time checking the policy and not only was it a very good policy it was the cheapest….very pleased
15 April 2026
Reply from First Alternative
We appreciate you sharing your experience. It's great to hear our policy met your needs and offered excellent value Kate. Thank you for your positive feedback. Welcome to First Alternative!
My old company would not renew my car…
My old company would not renew my car with no reason so I was so worried about looking for another insurance company but it was so easy with first alternative it’s got everything I needed and it was also within my budget so thank you very much hope to be with you for years to come.
15 April 2026
Reply from First Alternative
We appreciate you sharing your experience. We're happy to hear that you found suitable coverage within your budget after your previous policy wasn't renewed Tracy. We look forward to providing excellent service for years to come. Welcome to First Alternative!
Reply from First Alternative
We appreciate your feedback and are glad our affordable quote helped you save money Anthony. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Ushangi. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Tim. Thank you for the kind review. Welcome to First Alternative!
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