Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more
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Company details
- #44 of 55 best companies in Used car dealer
- #76 of 95 best companies in Car dealer
- #37 of 44 best companies in Motor vehicle dealer
Written by the company
FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.
FOW - Fords of Winsford
Written by the company

- Reserve any car for FREE up to 24 hours
- Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
- Enjoy an Award Winning Online Experience
- Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
- FREE Transfers Between our 2 Locations
- Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
- No Hidden Costs or Admin Fees
- Simply the price you see is the price you pay.
- Enjoy a Personalised Video of Your New Car
- Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
- Buy Online - Click & Collect - Home Delivery
- At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
- Multipoint Inspection
- Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
- HPI Check
- Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
- Finance to Match all Budgets
- PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
- Over 60 Years of Trust
- Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
- Part Exchange or Sell Your Old Car
- Quickly and easily part exchange or sell your old car with FOW today.
Great Service Time and Time Again
Why promise when we simply deliver

Contact info
Fords of Winsford Ltd Wharton Retail Park Weaver Valley Road Winsford, Cheshire, CW7 3AL, Winsford, United Kingdom
- 01606 866 199
- hello@fow.co.uk
- www.fow.co.uk
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Replied to 93% of negative reviews
Typically replies within 1 week
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Terrible service and lack of
Terrible service and lack of communication.Once she got a sizeable deposit put down. I had to phone in myself for updates.she sales rep kept changing the criteria for my finance application to where it would drag on for over a month. Now won’t return my deposit so will be going to small claims. The complaints email doesn’t work either so can’t even complain, a complete joke. Avoid.

Reply from FOW Winsford
Poor Car Preparation
The staff were excellent, helpful and courteous, unfortunately the work that needed doing to the car was very poor, alloy wheel refurbishment, stone chips, paint work, all done poorly. The scratches were simply covered up with polish and not buffed out properly.

Reply from FOW Winsford
Fantastic experience with Carla Harding…
Fantastic experience with Carla Harding at FOW Winsford. Carla was excellent, smart, intuitive, and a pleasure to deal with. So much so that my son will be buying a car from Carla in the next few months.
If I could give Carla 5*'s I would, but sadly the detailing department let her down. We took a final look at lovely car I'd settled on, opened the bonnet only to discover that there were literally handfuls of wet and dead leaves covering the vents. All things considered, it was rather strange as the battery report I'd requested had been reported as 100% so I'm not sure how they failed to detail under the bonnet, mmm.
All said, I'd definitely use them again.

Reply from FOW Winsford
Quick and excellent service
Staff were so helpful, but only when you approached them, there was no one pestering you your free to look around at your leisure

Reply from FOW Winsford
Excellent customer service great…
Excellent customer service great quality cars couldnt recommend Carla enough she was fantastic.

Reply from FOW Winsford
The purchase of the car was made very…
The purchase of the car was made very easy with the help of a very helpful young lady in sales

Reply from FOW Winsford
Won't take any other finance aside from…
Won't take any other finance aside from their own, because they take their kickbacks and commission. 6% higher APR than any major lender. Once you pull out, they ignored all requests for refunding an according to them "fully refundable deposit"

Reply from FOW Winsford
Car purchase
The first member of staff that I spoke to was Debbie Carroll, really enthusiastic and friendly. Debbie talked through the early stages of purchasing a car from you and made it easy.
Onwards to the preparation and collection. Liam then took me through those stages and was very helpful.
Thank you to Debbie and Liam.

Reply from FOW Winsford
Although I have purchased a car yet
Although I have purchased a car yet, which was my own fault, it has been a pleasure liaising with Emily on a daily basis, I’m still in the market for a new car and hope FOW Trafford have what I’m looking for because I’ll be straight on to Emily
Thank you

Reply from FOW Winsford
Another purchase from FOW that im over the moon with.
I returned once again to FOW for a new to me car as I have had numerous purchases from here that have been issue free during my ownership. Sadly, this time my chosen car developed a fault on my pick up day souring the experience. That said the team tried to resolve the issue for me over the following week but i began to think the vehicle was not for me. The staff at fow helped me secure an alternative car of which I am truly happy with. They turned it round in super quick time and sent me on my way.
Although you never expect or want issues when you buy a new car sometimes it does happen. Thankfully the team at fow was very proffessional, they did all they could to make things right and esse the stress.
Great job guys!
I'm really happy with your help, service and proffesionalism. And also my new car.

Reply from FOW Winsford
I’ve bought from FOW before
I’ve bought from FOW before, and came back for the choice, price and prompt courteous service I’ve had before. I wasn’t disappointed !! They pushed along the process to make sure I was without a vehicle for the least amount of time I had a ton of choices in both my wish list and budget. This is the only sensible choice if range of options, friendly service and a no haggle approach to car buying is your thing .

Reply from FOW Winsford
Couldn't be any happier with my new…
Couldn't be any happier with my new car. Whole process was quick and streamlined from start to finish. Daiva who dealt with everything for me was amazing. Always there to answer questions and make everything easier. Would definitely recommend.

Reply from FOW Winsford
The staff were friendly anf helpful
The staff were friendly anf helpful. Part of the buying process ws handled by a sales apprentice who was very good. Calm and unfluttered even though he was tested on a number of areas of the vehicle we eventually bought.His progress was reviewed in our presence by a senior lady. Post purchase we had the car checked over by our local independant garage, {ONLY 30 DAY WARRANTY} He confirmed that indeed the front shock absorbers had been changed as stated. Their was no proof of this in the vehicle pack. He said it was a good car.

Reply from FOW Winsford
Says 24 hour turn around to buy a car…
Says 24 hour turn around to buy a car you can’t buy a car for 7 days even if you have the money

Reply from FOW Winsford
effecient and do what they say when…
effecient and do what they say when they say , repeat customer over many yrs

Reply from FOW Winsford

Reply from FOW Winsford
Car had a fault when drove away
Car had a fault when drove away. Hopefully being sorted. Also, being of the older generation, i did not like all the online stuff- not sure what i have agreed to

Reply from FOW Winsford
Dirty car and terrible after sales service
Avoid. Presentation standards very low and terrible after sales service. The car arrived in a disgusting condition - not cleaned properly at all and I had to arrange to have it valeted. When I complained and sent photos I was told that it was their ‘normal standard’… if that is the standard for cleaning, what other low standards apply throughout the rest of the pre-sale preparation process? I was offered a laughable £25 towards the cost of re-cleaning the car. They came up with a variety of excuses and brush offs. Overall an unpleasant experience. I would not use FOW again and would not recommend the company to others.

Reply from FOW Winsford
Very positive experience - great service!
Our recent experience with FOW has been excellent, in particular as a result of the high level of customer service provided by the sales person, Geoff Rollins.
He was friendly, professional and knowledgeable without being pushy in any way. This resulted in us buying a car that we are very happy with, and having a smooth part ex process.

Reply from FOW Winsford
Very professional I bought Car from…
Very professional I bought Car from them. Car was very good condition as they described definitely recommend staff very helpful.

Reply from FOW Winsford
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