FOW Winsford Reviews 

12,381
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers consistently praise the staff for being helpful, friendly, knowledgeable, and professional, making the buying process pleasant and pressure-free. The overall service and user experience are frequently described as easy, straightforward, and efficient, with many appreciating the fast turnaround times and well-organized approach. However, some customers also noted issues with vehicle preparation, including poor interior valeting and unexpected mechanical problems or incomplete checks shortly after purchase. Additionally, a few people experienced delays and disorganization during vehicle collection, or faced challenges with communication and responsiveness from after-sales support regarding reported issues.

What people talk about most

Staff

Clients share positive opinions on staff, frequently describing them as friendly, helpful, and professional,... See more

Service

Reviewers mention positive feedback about service, with many customers praising the professionalism,... See more

Product

Customers consistently note ambiguous experiences with product, with some expressing satisfaction with their... See more

User experience

Customers had positive experiences with user experience, describing the process as smooth, straightforward,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many praising the efficient, friendly, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more

Rated 5 out of 5 stars

We found just the car we wanted a red Citroen Picasso, and, even though FOW Winsford in fifty miniutes from home, it worked out perfectly. The price was good, the mileage was low, it had a good servic... See more

Company replied

Rated 5 out of 5 stars

FOW Winsford have been excellent, I dealt with Justin James who was brilliant to work with. We didn't physically view the car as we are over 150 miles away, so had to rely on Justin's trust alongside... See more

Company replied

Rated 5 out of 5 stars

Salesman Harry was excellent but let down by other departments. Petrol flap fell off a mile from FOW. Low pressure tyre warning displayed on collection. Remote tailgate opening not working althoug... See more


Company details

  1. #44 of 55 best companies in Used car dealer
  2. #76 of 95 best companies in Car dealer
  3. #37 of 44 best companies in Motor vehicle dealer

Written by the company

FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.

FOW - Fords of Winsford

Written by the company

Reserve any car for FREE up to 24 hours
Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
Enjoy an Award Winning Online Experience
Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
FREE Transfers Between our 2 Locations
Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
No Hidden Costs or Admin Fees
Simply the price you see is the price you pay.
Enjoy a Personalised Video of Your New Car
Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
Buy Online - Click & Collect - Home Delivery
At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
Multipoint Inspection
Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
HPI Check
Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
Finance to Match all Budgets
PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
Over 60 Years of Trust
Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
Part Exchange or Sell Your Old Car
Quickly and easily part exchange or sell your old car with FOW today.

Great Service Time and Time Again

Why promise when we simply deliver

Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 93% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(12,381)

1,585 reviews in the last 12 months

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Rated 1 out of 5 stars

Terrible service and lack of

Terrible service and lack of communication.Once she got a sizeable deposit put down. I had to phone in myself for updates.she sales rep kept changing the criteria for my finance application to where it would drag on for over a month. Now won’t return my deposit so will be going to small claims. The complaints email doesn’t work either so can’t even complain, a complete joke. Avoid.

8 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback, and I'm sorry to hear about your experience. We appreciate your input and will work on improving our communication.

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

Poor Car Preparation

The staff were excellent, helpful and courteous, unfortunately the work that needed doing to the car was very poor, alloy wheel refurbishment, stone chips, paint work, all done poorly. The scratches were simply covered up with polish and not buffed out properly.

13 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're glad to hear you found our staff helpful and courteous. However, we apologise for the issues you experienced with the quality of the car work. Your comments are valuable, and we will address them with our team to improve our services.

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Fantastic experience with Carla Harding…

Fantastic experience with Carla Harding at FOW Winsford. Carla was excellent, smart, intuitive, and a pleasure to deal with. So much so that my son will be buying a car from Carla in the next few months.

If I could give Carla 5*'s I would, but sadly the detailing department let her down. We took a final look at lovely car I'd settled on, opened the bonnet only to discover that there were literally handfuls of wet and dead leaves covering the vents. All things considered, it was rather strange as the battery report I'd requested had been reported as 100% so I'm not sure how they failed to detail under the bonnet, mmm.
All said, I'd definitely use them again.

12 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the great feedback! We're thrilled to hear you had a fantastic experience with Carla. She's definitely a star! We're sorry to hear about the detailing issue under the bonnet; that's not the level of service we aim for. We appreciate your understanding and hope to make your next visit even better. Looking forward to seeing your son soon!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Quick and excellent service

Staff were so helpful, but only when you approached them, there was no one pestering you your free to look around at your leisure

9 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome feedback! We're glad you enjoyed the relaxed vibe and found our staff helpful when you needed them. Come back anytime!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Excellent customer service great…

Excellent customer service great quality cars couldnt recommend Carla enough she was fantastic.

13 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad you had a great experience with Carla and loved the cars. We really appreciate your recommendation!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

The purchase of the car was made very…

The purchase of the car was made very easy with the help of a very helpful young lady in sales

13 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear our team made your car purchase a breeze. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

Won't take any other finance aside from…

Won't take any other finance aside from their own, because they take their kickbacks and commission. 6% higher APR than any major lender. Once you pull out, they ignored all requests for refunding an according to them "fully refundable deposit"

13 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We apologise for your negative experience and appreciate you bringing this to our attention.

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Car purchase

The first member of staff that I spoke to was Debbie Carroll, really enthusiastic and friendly. Debbie talked through the early stages of purchasing a car from you and made it easy.
Onwards to the preparation and collection. Liam then took me through those stages and was very helpful.
Thank you to Debbie and Liam.

13 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the great review! We're thrilled to hear that Debbie and Liam made your car buying experience smooth and enjoyable. We appreciate your kind words and hope you love your new ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Although I have purchased a car yet

Although I have purchased a car yet, which was my own fault, it has been a pleasure liaising with Emily on a daily basis, I’m still in the market for a new car and hope FOW Trafford have what I’m looking for because I’ll be straight on to Emily
Thank you

9 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're glad to hear you've enjoyed working with Emily. Good luck with your car search, and we can't wait to help you find the perfect one!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Another purchase from FOW that im over the moon with.

I returned once again to FOW for a new to me car as I have had numerous purchases from here that have been issue free during my ownership. Sadly, this time my chosen car developed a fault on my pick up day souring the experience. That said the team tried to resolve the issue for me over the following week but i began to think the vehicle was not for me. The staff at fow helped me secure an alternative car of which I am truly happy with. They turned it round in super quick time and sent me on my way.
Although you never expect or want issues when you buy a new car sometimes it does happen. Thankfully the team at fow was very proffessional, they did all they could to make things right and esse the stress.
Great job guys!
I'm really happy with your help, service and proffesionalism. And also my new car.

10 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for your awesome review! We're glad to hear you’re happy with your new car and that our team could help turn things around for you. Your support means a lot to us! Enjoy the ride! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

I’ve bought from FOW before

I’ve bought from FOW before, and came back for the choice, price and prompt courteous service I’ve had before. I wasn’t disappointed !! They pushed along the process to make sure I was without a vehicle for the least amount of time I had a ton of choices in both my wish list and budget. This is the only sensible choice if range of options, friendly service and a no haggle approach to car buying is your thing .

12 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad to hear you had a great experience with us again. It’s great that you found exactly what you were looking for and that we could help you quickly. We appreciate your support and can’t wait to see you next time!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Couldn't be any happier with my new…

Couldn't be any happier with my new car. Whole process was quick and streamlined from start to finish. Daiva who dealt with everything for me was amazing. Always there to answer questions and make everything easier. Would definitely recommend.

11 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you're loving your new car and that Daiva made the process smooth for you. Your recommendation means a lot! Enjoy your ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

The staff were friendly anf helpful

The staff were friendly anf helpful. Part of the buying process ws handled by a sales apprentice who was very good. Calm and unfluttered even though he was tested on a number of areas of the vehicle we eventually bought.His progress was reviewed in our presence by a senior lady. Post purchase we had the car checked over by our local independant garage, {ONLY 30 DAY WARRANTY} He confirmed that indeed the front shock absorbers had been changed as stated. Their was no proof of this in the vehicle pack. He said it was a good car.

1 May 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you had a great experience with our team, especially the sales apprentice. It's great to know the car checked out well too. Enjoy your new ride! 🚗

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

Says 24 hour turn around to buy a car…

Says 24 hour turn around to buy a car you can’t buy a car for 7 days even if you have the money

13 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We are sorry to hear that your experience did not meet your expectations and appreciate you taking the time to share your concerns.

To clarify, we do not advertise a 24-hour turnaround time for vehicle collection. Collection times can vary depending on the preparation requirements of each vehicle, and where a vehicle requires additional inspections, servicing, or cosmetic work, this may extend the timeframe before it is ready for handover.

We understand that delays can be frustrating and apologise for any inconvenience caused. Your feedback is valuable and will be shared with the relevant teams as we continue to improve our customer experience.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

effecient and do what they say when…

effecient and do what they say when they say , repeat customer over many yrs

11 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We really appreciate your loyalty and are glad to hear you’ve had a great experience with us over the years!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Good customer service

Good customer service. Good selection of cars. Easy sales process

9 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad you enjoyed the service and found the perfect car. Come back anytime!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Car had a fault when drove away

Car had a fault when drove away. Hopefully being sorted. Also, being of the older generation, i did not like all the online stuff- not sure what i have agreed to

9 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for your feedback! Sorry to hear about the car issue, but we’re on it and will get it sorted for you. We understand that online processes can be a bit tricky, especially if you're not used to them. If you have any questions, feel free to reach out, and we'll help clarify everything!

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

Dirty car and terrible after sales service

Avoid. Presentation standards very low and terrible after sales service. The car arrived in a disgusting condition - not cleaned properly at all and I had to arrange to have it valeted. When I complained and sent photos I was told that it was their ‘normal standard’… if that is the standard for cleaning, what other low standards apply throughout the rest of the pre-sale preparation process? I was offered a laughable £25 towards the cost of re-cleaning the car. They came up with a variety of excuses and brush offs. Overall an unpleasant experience. I would not use FOW again and would not recommend the company to others.

10 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback, and we're sorry to hear about your experience, Emma. We appreciate your input and will work to improve our standards.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Very positive experience - great service!

Our recent experience with FOW has been excellent, in particular as a result of the high level of customer service provided by the sales person, Geoff Rollins.
He was friendly, professional and knowledgeable without being pushy in any way. This resulted in us buying a car that we are very happy with, and having a smooth part ex process.

29 May 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear that Geoff made your experience so great. Enjoy your new car! 🚗🎉

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Very professional I bought Car from…

Very professional I bought Car from them. Car was very good condition as they described definitely recommend staff very helpful.

8 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled you had a great experience with your car purchase. Appreciate the recommendation!

Many Thanks,
FOW Customer Service Team

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