As a special treat for my son,we booked premium seats. This was described as sitting upstairs at the front with wonderful views of London as we travelled to Harry Potter studios.The reality was not go... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Overall: reliable but basic service. Reliable, mainly thanks to a good booking experience. Basic, when it comes to transportation: the bus drive was uncomfortable mainly due to the brisk driving style... See more
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Our guide (Stefan) is clearly very passionate! He made jokes and gave fun facts/pointed out interesting sights while also allowing plenty of time to relax or sleep on the way to each place. Enough... See more
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Easy to book with concession. Great to experience London Tower Bridge from the glass floor. Watching the bascules opening to let boats pass was very exciting especially with the sound of the children... See more
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Company details
Written by the company
London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.
Contact info
58-60 Petty France, SW1H 9EU, London, United Kingdom
- 02072337030
- reservations@goldentours.com
- www.goldentours.com
3.9
Great
2k reviews
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This company invites their customers to review, whether positive or negative
Replied to 71% of negative reviews
Typically replies within 1 week
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Great experience
Everything was perfect, friendly staff and the bag with food is very much appreciated
15 February 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your kind words. We’re so glad to hear everything was perfect and that our team made you feel welcome.
It means a lot to know the food bag was appreciated as well. We truly enjoy taking care of our guests and are grateful you chose us. We look forward to welcoming you back again soon.
Difficult to navigate
My kids were so excited to go on an open bus tour. We had a hop on hop off ticket, and assumed we'd be able to do just that. The problem was that after we got off we couldn't find the bus we needed to get back on! They have an interactive map on the app which we used, but it doesn't indicate how long the wait is at each bus stop, or even which direction the buses are going in from which particular stop. We spent around an hour trying to find a bus to take us in a particular direction before I messaged golden tours only to be told the stop we were at was not in use. When I asked why this information wasn't on the service updates within the app, I was informed they can't be expected to keep it up to date with every change. Everyone we spoke to on the day seemed really unwilling to help to the point of being unfriendly. There wasn't much audio info on the bus anyway - it was about 90% music - so we may as well have just got regular London buses. I wish we had done this and saved the money.
17 February 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for sharing your experience, and we’re sorry to hear about the difficulties you faced on the day.
In order for us to carry out a detailed investigation, could you please email us at customerservices@goldentours.com
with the following details:
Your booking reference number
The intended route/direction you were planning to take
The bus stop number where you were waiting
The approximate time you were at that stop
Once we receive this information, we’ll review the service logs and get back to you with a proper update.
The driver
The driver, Armando, was very very nice. He tells us all funny fact about london and keep us entertained. Very nice and beautiful experience, I really recommend
12 February 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your lovely feedback.
We are delighted to hear that Armando made your journey enjoyable with his engaging commentary and friendly approach. We are glad you had a pleasant experience and truly appreciate your recommendation.
We look forward to welcoming you on board again in the future.
Great experience!
Had a great time and the servers were professional and friendly!
6 February 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your wonderful feedback. We’re delighted to hear you had a great time and found our team professional and friendly.
We truly appreciate your support and hope to see you again soon.
Great experience
Great experience, friendly guides and business drivers
7 February 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your lovely feedback. We’re delighted to hear you had a great experience and found our guides and drivers friendly and professional.
We hope to welcome you again soon.
Very good giude and chauffeur....
Very good giude and chauffeur....
The only thing we where not happy about was windsor castle.
You where not allowed to make foto's.
If we had know that we would not have vised there.
That is the reason we would Never reconmend going there.
Stonehege was very nice olso was Bath.
6 February 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your kind words about the guide and chauffeur. We’re very pleased to hear you enjoyed Stonehenge and Bath.
Regarding Windsor Castle, photography in certain areas is restricted by the Castle authorities. These rules are set and enforced by the venue itself and apply to all visitors, regardless of how they book their tickets.
We understand that this may have been disappointing, especially if you were hoping to take photos inside. Your feedback is appreciated, and we’re glad the rest of the tour met your expectations.
Reply from Golden Tours UK Sightseeing
Thank you for your feedback. We’re glad to hear you had a really nice experience.
As our buses can be busy, especially during peak times, arriving early is always a great tip to secure your preferred seat. We appreciate your support and hope to welcome you again soon.
Not worth it
The bus stopp was not easy to find, there was no „welcome on board“ or anything that made it feel special,
when everyone got on their seat, the front row upstairs was reserved but no one sat there, my monitor did not work, there was no air conditioning so we couldn’t see anything through the windows, 4 h timeslot for visiting the studio tour was too short. And because of these reasons it was way to expensive.
I was very disappointed and should have taken the tube + free shuttle.
2 February 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for sharing your feedback. We’re sorry to hear that the experience did not meet your expectations.
The full meeting point address, including the postcode, is clearly stated on the ticket confirmation, and it is generally easy to locate. In case of any difficulty, we also provide a 24/7 contact number so our team can assist guests immediately.
Regarding the coach, we maintain our buses to a professional operating standard and regularly service them. If there was a technical issue such as a monitor not functioning properly, we do apologise for that inconvenience.
For the studio visit, the 4-hour allocation is part of a structured itinerary. This ensures that return transfers operate smoothly and that different time-slot passengers are not mixed. Guests are welcome to spend more than 4 hours inside the studio if they wish; however, in that case, they would need to arrange their own return travel back to London.
We appreciate your comments, as they help us review and improve the overall guest experience.
Overall everything worked well except…
Overall everything worked well except for the fact that tvs and earphones were not working on neither of the buses.
1 February 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for sharing your experience with us. We’re glad to hear that most aspects of your journey went smoothly, but we sincerely apologize for the inconvenience caused by the non‑functional TVs and earphones on both buses.
We’ve already forwarded this feedback to our maintenance team to ensure the issue is addressed immediately so future travelers don’t face the same inconvenience. Your comfort matters to us, and we truly appreciate you bringing this to our attention.
We hope to serve you again with a much improved experience. If there’s anything more you’d like to share, we’re always here to help.
Disappointing New Year's Eve Celestial Cruise – Not as Advertised
We booked the New Year's Eve on the Celestial Cruise through Golden Tours for our family (including our 12-year-old son), excited for his dream of seeing the London fireworks from a boat on the Thames. The voucher and promotions promised a deluxe individual basket (with champagne/Prosecco, bagels, and snacks), live music, smart casual dress code (no jeans/trainers), comfortable seating, boarding from 9:00 PM, and return around 1:00 AM.
Unfortunately, none of that matched the reality:
No deluxe baskets or meals were provided (staff were confused when asked and dismissed it).
No soft drinks for our child.
We waited over an hour in the cold outside (arrived on time but boarding delayed until nearly 10:00 PM).
Dress code ignored (lots of jeans/trainers), no proper seating/tables available, and some inappropriate staff behavior/music by the end.
Returned late (~1:30 AM).
It ruined what should have been a special family night. Golden Tours apologised for the missing basket and other issues, and after several emails, they agreed to a 50% refund—which we've accepted to close the matter. However, the experience was far from what was sold, and the whole process was frustrating.
I hope sharing this helps other families avoid similar disappointment or get fair resolution if things go wrong.
Date of experience: December 31, 2025
Visited: New Year's Eve Celestial Cruise (via Golden Tours)
31 December 2025
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for taking the time to share your detailed feedback. We were very sorry to learn that your New Year’s Eve experience did not meet your expectations, particularly on such a meaningful occasion for you and your family.
We would like to note that Golden Tours did not operate this cruise and acted as a reseller for the event. Even so, we take your concerns seriously. After you contacted us directly, we conducted a full investigation with the cruise suppliers. Although some of their findings contradict certain points raised in your account, we fully recognise your disappointment and sincerely apologise for the negative impact this had on your evening. Ultimately, your experience is what matters most, and we regret that the event fell short of what you expected.
Your feedback is invaluable, as it enables us to work more closely with our partners to avoid similar issues in the future and to ensure greater accuracy and consistency in the experiences we offer.
Thank you once again for sharing your comments—they help us improve our service and better support our customers moving forward.
Unfortunately there were protests…
Unfortunately there were protests around Trafalgar Square, so diversions were in place. We were not advised when we booked (the same day) buses did not run at correct times, there was no commentary, & we constantly were told by the drivers to get on another bus, & then had to wait whilst the new bus driver had a break (35 minutes, twice) considering we paid almost £110 for 4 tickets it was not worth it at all.
31 January 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
We sincerely apologise for the inconvenience you experienced. We had updated our website and app regarding the affected stops, but we’re sorry if you didn’t see these notifications. For the most up-to-date information on routes, stop closures, or diversions, we recommend downloading our app and turning on notifications. Thank you for your understanding, and we’re sorry your experience was disrupted.
Excellent organisation
We booked the Harry Potter studio tour with bus service from King’s Cross. Communication was clear, the bus staff were friendly and the bus was clean and comfortable. Our tickets were waiting for us on arrival and we had clear instructions how to get our coach back into London. Excellent organisation.
31 January 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your wonderful review! We’re delighted to hear that the Harry Potter Studio tour and bus service went smoothly, with clear communication and a comfortable, friendly experience. We appreciate your feedback and are glad everything was well organized for you!
Lovely experience
Lovely experience, great tour guide and driver. Plenty of interesting information given along the way. Both staff were happy to do their best to try and make sure all patrons were comfortable and happy.
31 January 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your lovely review! We’re thrilled that you enjoyed the tour and found both the guide and driver attentive and informative. It’s wonderful to hear they made your experience comfortable and enjoyable!
Impeccable Experience
Very communicative and helpful drivers, always on time, very polite as well and made us feel safe during the trip. As everything went as smoothly as possible I cannot rate it below 10/10 and I will definitely choose these services for future occasions.
24 January 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your fantastic review! We’re delighted to hear that our drivers made your experience smooth, safe, and enjoyable. Your 10/10 rating means a lot to us, and we look forward to being your choice again in the future!
Lack of service and courtesy
Were not able to take tour due to wife being in hospital. Emailed twice to see if we could reschedule , also phoned and left message but have had no response at all
22 January 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your review, and we are truly sorry to hear about your wife’s hospitalisation. We completely understand how stressful and upsetting this situation must have been for you both, especially at such short notice.
Please note that each of the products we sell is governed by its own terms and conditions regarding cancellations and rescheduling, which can vary depending on the supplier. Rest assured, our team will review your case and will get back to you as soon as possible with any available options.
Thank you for your patience and understanding, and we sincerely hope your wife makes a swift recovery.
Don't bother paying for premium seating
As a special treat for my son,we booked premium seats. This was described as sitting upstairs at the front with wonderful views of London as we travelled to Harry Potter studios.The reality was not good. The bus is clearly used for tour guide tours. We were sat upstairs at the front, but at eye level were 2 screens very large blocking any view that was possible.
18 January 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for sharing your feedback. We’re very sorry to hear that the premium seating did not meet your expectations, especially as this was a special treat for your son. We understand how disappointing this must have been, and we appreciate you bringing the visibility issue to our attention. Your comments will be reviewed with our team as we work to improve the experience for future guests.
The Warner Brothers studios of Harry…
The Warner Brothers studios of Harry Potter is something incredible and exceeded all our expectations!
17 January 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your wonderful review!
We’re thrilled to hear that the Warner Bros. Harry Potter Studios exceeded your expectations and that you had such an incredible experience. We hope to welcome you back for another magical day soon!
DO NOT USE THIS COMPANY!!!!
ABSOLUTELY SHOCKING!!!! We are from Australia and travelling to Europe is a 24 hour journey, we have a lot to see and Golden Tours has tainted our trip. We are in London for 10 nights and booked the tour to Stonehenge, Windsor Castle and Oxford and we only got to see Stonehenge. The bus had a mechanical issue shortly after leaving Stonehenge at 11:30am and we were taken back to the visitor centre there. We were told we would get on the other bus waiting next to us, half an hour later that bus leaves. So we then proceeded to spend until 1pm on the bus being gaslit that “another bus” from Windsor Castle with people on it was going to be our tour bus for the rest of the day. Really it was just a cover for them to waste time until a replacement bus from London could come up to pick us up. Come 1pm there’s still no bus and won’t be at Stonehenge until 2:20pm. We had to then spent almost 2 hours in the shi**y visitor centre waiting for this “imaginary bus” which proceeded to rock up at 3pm (ANOTHER 40 MINS LATER). Meanwhile, the tour guide was gaslighting all the passengers making it seem like this wasn’t a big inconvenience, sorry what? We were STRANDED for over 3 hours and wasted our day, and they are making it incredibly difficult to get a refund. They only want to refund for the Windsor and Oxford portion of the tour, but we have now wasted a WHOLE DAY of our precious trip here in London because of their mismanagement and their incompetence to ensure their buses are fit for the service they are offering. I would not recommend this to ANYONE (even my worst enemy) and I’m incredibly angry as it was not cheap either.
15 January 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for sharing your feedback. We sincerely apologize for the disruption to your tour and the extended waiting time at Stonehenge. We fully understand how frustrating this must have been, especially given the limited time you had in London.
All of our vehicles undergo routine maintenance and inspections in full compliance with UK regulations and Golden Tours’ internal safety procedures. However, on rare occasions, unforeseen mechanical issues can occur. As the safety of our customers is always our top priority, we had no option but to discontinue the tour at that point.
Our team acted as quickly as possible to arrange a replacement coach, and we deeply regret that this situation affected your day. Please note that our customer service team has contacted you directly regarding this matter.
We sincerely appreciate your understanding and are truly sorry for this unfortunate and unforeseen circumstance.
Armando was a great driver
Armando was a great driver!
Nice and funny. He made the trip there and back a better experience.
14 January 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your review! We’re glad Armando made the journey enjoyable with his great driving and sense of humor. He’ll be thrilled to hear your kind words!
Armando provided historic details on…
Armando provided historic details on the ride and put in a twist of humour in it as well, and found it delightful laughed at his humour.
14 January 2026
Unprompted review
Reply from Golden Tours UK Sightseeing
Thank you for your review! We’re glad you enjoyed Armando’s mix of historic insights and humor—he’ll be delighted to hear you found it so enjoyable!
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