Golden Tours UK Sightseeing Reviews 

1,842
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 431 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, knowledgeable, and passionate, making tours enjoyable and informative. Many highlight the guides' ability to keep everyone entertained with humor and interesting facts, ensuring a smooth and well-organized experience. Reviewers also appreciate the comfortable rides and the overall ease of accessing popular sites and attractions. However, some people mentioned issues with the service, including misleading information about bus amenities and uncomfortable driving styles. There were also complaints about long waiting times, buses being late, and difficulties finding the correct pick-up locations. A few customers found the commentary on some tours to be lacking or repetitive, and some experienced poor views due to large screens on the bus.

What people talk about most

Staff

People report positive experiences with staff, highlighting many guides and drivers as knowledgeable,... See more

Service

Consumers find service to be ambiguous, with many reviewers praising the amazing service and great... See more

Location

Reviewers highlight ambiguous aspects of location, with some finding pick-up points easy to access, such as... See more

User experience

Clients share ambiguous opinions on user experience, with many reviewers describing their experience as... See more

Holidays

Customers consistently note positive experiences with holidays, with many reviewers reporting wonderful trips... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Bus was advertised as branded with individual screens ( when available ) in small print but branded bus splashed over details. Very misleading and disappointing as neither of the buses we travelled i... See more

Company replied

Rated 3 out of 5 stars

Overall: reliable but basic service. Reliable, mainly thanks to a good booking experience. Basic, when it comes to transportation: the bus drive was uncomfortable mainly due to the brisk driving style... See more

Company replied

Rated 5 out of 5 stars

Easy to book with concession. Great to experience London Tower Bridge from the glass floor. Watching the bascules opening to let boats pass was very exciting especially with the sound of the children... See more

Company replied

Rated 5 out of 5 stars

Our guide (Stefan) is clearly very passionate! He made jokes and gave fun facts/pointed out interesting sights while also allowing plenty of time to relax or sleep on the way to each place. Enough... See more

Company replied


Company details

  1. Tour operator
  2. Cultural tours provider
  3. Travel agent

Written by the company

London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.


Contact info

3.9

Great

TrustScore 4 out of 5

2k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 72% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(1,842)

452 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

We were lucky the tour took place

We were lucky the tour took place, as the original tour guide called in sick in the morning. Unfortunatly the subbing tourguide wasn't prepared enough to provide a smooth tour with Harry Potter trivia, it was rather about historical facts.

6 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your feedback. We’re glad the tour was still able to go ahead, as the originally scheduled guide unfortunately fell ill on the morning of departure. We appreciate your understanding while a replacement guide stepped in at short notice.
Please note that the Warner Bros. Studio Tour is a fully self‑guided experience. While our on‑board guide offers general commentary during the journey, the detailed Harry Potter insights and immersive experience take place inside the studios through the official self‑guided route.
We value your comments and will continue working to ensure smooth and enjoyable experiences for all our guests.

Rated 4 out of 5 stars

Harry Potter Tour from KX

The museum of making Harry Potter was great experience. The company had it well-organized (pick up points), the bus had a Harry Potter layout. However, I think that the time we could spend inside was not enough. Arriving to the museum we received tickets for 13:30-14 and had to leave at 17:15 for Kings Cross. The bus on the way there felt more like a sauna. The bus on the way back was modern but show up 6 minutes late after our departure time so we were waiting for it directly into the wind.
Booking proces easy. Good location of pick up point.

10 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for sharing your feedback. We’re glad to hear you enjoyed the Harry Potter Studio Tour and found the pick‑up points and booking process convenient. We appreciate your comments regarding the time allocated inside the museum and the temperature and timing of the buses. Your observations are valuable, and we’ll review them with our team to help improve the experience for future guests. Thank you again for touring with us.

Rated 5 out of 5 stars

Well organized

Well organized, guide was very knowledgeable and happy to answer any questions

10 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your kind review! We're delighted to hear you found the tour well organized and that the guide’s knowledge and willingness to answer questions made your experience even better. We hope to welcome you again soon!

Rated 5 out of 5 stars

Excellent Tower of London tour

Excellent tour. We avoided the crowds.
The Guide and the Beefeater were brilliant. Incredibly interesting. Lots of humour, not boring at all!
Very glad we took this tour.

8 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you so much for your excellent review!
We’re delighted to hear that you enjoyed the Tower of London tour and appreciated the opportunity to avoid the crowds.
It’s wonderful to know that both the Guide and the Beefeater made the experience brilliant, engaging, and full of humour. We’re thrilled that the tour felt interesting and far from boring—that’s exactly what we aim for!
We’re very glad you chose to join us and hope to welcome you again on another tour soon!

Rated 4 out of 5 stars

Journey was okay but driver was late.

Overall the journey was good but we were supposed to depart at 11:30 am. However, by the time our bus driver had finished having a cigarette and a chat we didn't get going until 11:45/50. Wasn't very impressed with that when we were told to be there earlier to make sure we would depart on time. And we didn't do that anyway...

7 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for sharing your feedback with us.
We’re glad to hear that the overall journey was good, but we’re truly sorry about the delay at departure.
We completely understand your frustration—especially when guests are asked to arrive early to ensure an on‑time start. Your experience does not reflect the standards we set for our team. We’ll be addressing this internally to ensure our drivers are ready to depart exactly as scheduled and remain fully focused on the needs of our passengers.
We appreciate you bringing this to our attention, and we hope we’ll have the opportunity to provide you with a smoother, more punctual experience next time.

Rated 5 out of 5 stars

Stonehenge, Windsor, Oxford Day Tour

Excellent tour with guide Bruce and driver lucian.

Bruce was very helpful, engaging and entertaining as a guide and lucian drove us everywhere safely and on time. Highly recommend touring with these two!

7 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you so much for your wonderful review!
We’re delighted to hear that you enjoyed the Stonehenge, Windsor, and Oxford Day Tour.
Bruce will be thrilled to know you found him helpful, engaging, and entertaining—he truly loves what he does! And we’re glad Lucian made the journey smooth and safe throughout the day.
We really appreciate your high recommendation and hope to welcome you on another tour soon!

Rated 5 out of 5 stars

Very confortable tour

Very confortable tour, always on time. I would have enjoyed a Little more time at Windsor and Oxford.

7 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you so much for your kind words!
We’re delighted to hear that you found the tour very comfortable and appreciated the punctuality. We always aim to create a smooth and enjoyable experience for our guests.
We also appreciate your feedback about wanting a little more time at Windsor and Oxford. We’ll certainly take this into consideration as we continue improving our itineraries.
We hope to welcome you on another tour soon! 😊

Rated 4 out of 5 stars

Friendly team members

Friendly team members, especially Vincenzo at London Waterloo. He helped my mum and I get on the correct route and advised on timings etc.

6 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you so much for your lovely feedback!
We’re really pleased to hear that you found our team friendly, and we’re especially glad that Vincenzo at London Waterloo was able to assist you and your mum with the correct route and timings. He’ll be delighted to know his support made a positive difference to your journey.
We hope to welcome you both again soon!

Rated 5 out of 5 stars

Good legitimate company.

Paid for tickets at "Passforfun", Goldentours actually issued them. They worked perfectly and were 3/5 of the normal admission price. I would definitely use again. Both are legitimate companies.

4 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your positive feedback! We’re pleased to hear everything worked smoothly and that you found both companies reliable. We appreciate your trust and look forward to welcoming you again.

Rated 5 out of 5 stars

Awesome Stonehenge Tour

We had a wonderful time on the StoneHenge Tour. It was a historic site and I learned a lot. Armondo was great as our bus driver! Very informative. Most importantly he waited for us even when we were running late.

5 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review! We’re delighted you enjoyed the Stonehenge tour and found the experience informative. We’re especially glad Armondo made your journey smooth and accommodating. We appreciate you joining us and hope to welcome you again soon.

Rated 1 out of 5 stars

Booked to go to Tower of London

Booked to go to Tower of London. Arrived to be told my tickets were not recognised and they had no record of my booking. Had to pay again on the day

3 March 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

We’re very sorry to hear about your experience and sincerely apologise for the inconvenience caused when you arrived at the Tower of London.

We have since followed up with the venue regarding this issue, and they have informed us that there was a one-off ticketing glitch on the day which meant your booking was unfortunately not recognised in their system. We understand how frustrating this must have been, especially after already purchasing your tickets in advance.

A full refund has now been issued to you, and the venue has assured us that this was an isolated incident and that the issue has been resolved to prevent it from happening again.

Thank you for bringing this to our attention, and again we’re very sorry for the inconvenience caused.

Rated 3 out of 5 stars

Knowledgeable

Knowledgeable, good amusing commentary. Good tour

Your company didn’t let us know our scheduled tour was cancelled. We had to wait an hour for the next bus . Bad service

27 February 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback.
We’re pleased to hear that you enjoyed the tour itself and found our guide’s commentary knowledgeable, amusing, and engaging.
We are, however, sorry to learn about the inconvenience you experienced before boarding. While we strive to communicate all schedule changes promptly, there are rare occasions where last‑minute operational adjustments can occur, and notifications may not reach all guests as quickly as intended. We sincerely regret that this affected your experience and appreciate your patience in waiting for the next available bus.
Your feedback is important to us, and we will review the situation internally to help ensure smoother communication in the future.
Thank you once again for your comments, and we hope to have the opportunity to welcome you back for a seamless experience next time.

Rated 5 out of 5 stars

Had a great trip with Bruce and…

Had a great trip with Bruce and ramando. Bruce was very informative.

28 February 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your lovely feedback!
We’re thrilled to hear you had a great trip with us. Bruce and Ramando will be delighted to know you found the tour enjoyable and appreciated Bruce’s informative guidance.
We truly value your review and hope to welcome you back on another tour soon.

Rated 5 out of 5 stars

Great tour

Great tour, amazing guides = Bruce and Jhon

Everything was clear and direct, no confusions and great time management.

27 February 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your great feedback!
We’re delighted to hear you enjoyed the tour and that Bruce and Jhon provided clear guidance and excellent time management throughout. Your kind words mean a lot, and we’ll be sure to pass them on to the team.
We appreciate you taking the time to share your experience and hope to welcome you again soon.

Rated 5 out of 5 stars

I had a wonderful time on my trip…

I had a wonderful time on my trip visiting Bath, Stonehenge, and Windsor. My group was put in the care of Bruce and driven by Armando. Bruce is very knowledgeable and friendly, sharing many stories of years past and enlightening us with history. At every stop he made sure the group had a weather update, warned of anything we should watch out for, and gave a safety warning if one was needed. Armando delivered us smoothly to each destination and took care while driving.
Every destination is a unique experience and having excellent hosts allowed me to enjoy them to the fullest. I highly recommend taking this trip! Be sure to get fudge in Bath, enjoy a snack at Stonehenge, and take 500 photos in Windsor!

25 February 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your lovely review. We’re delighted to hear you had such a wonderful time visiting Bath, Stonehenge, and Windsor.

It’s fantastic to know Bruce’s knowledge and care, along with Armando’s smooth driving, helped make your day enjoyable and memorable. We truly appreciate your recommendation and hope to welcome you on another trip soon.

Rated 3 out of 5 stars

Change of pick up place

We nearly missed the tour because nobody had informed us that the pick up point had changed, it was only when we rang up because nobody else was there we were told about the change, it wasn’t ideal because one person has a heart condition and can’t move that quickly, very stressful as we thought we were going to miss it.
I would show a copy of the ticket but it won’t let me paste, but the ticket definitely states pickup Belvedere Rd, SE17NA.
l: +44 (0)20 7630 2032 Website:
Booking Details
Name: Travel Date:
Product:
London by Night Open Top Bus Tour
Time:
07:00 PM
Barcode Ref:
Option
Depart & Return from The London Eye
:
Tickets:
2x Adult
Sat 21 Feb, 2026
Meeting Point:
Supplier Ref:
Product Code:
ECTF7QPV
208-V
London Eye, Belvedere Road, Tourist bus, London SE1 7NA.
Look out for Jubilee Park and Garden on Belvedere Road, which is in front of the London Eye.
This is where our blue buses will be waiting
Payment Details
Total paid: £60.00
Paid by:
Additional information and instructions
Please note:
Please arrive 15min prior to your departure time to allow time for boarding.
English Live Guide will be available on this tour.
Audio guides will be available in 11 languages (English, French, German, Italian, Spanish, Chinese, Russian,
Brazilian Portuguese, Indian, Japanese and Arabic)
To see our social distancing and health and safety policy, visit
Seating on the bus is on a first come first served basis. Downstairs seating is also available if preferred.
This is not a Hop-On Hop-Off bus tour and customers will need to remain on the bus for the full loop.
There will be no breaks during the tour.
No restrooms available on board.
No food will be provided on this tour.
Buses will be cleaned thoroughly after every tour.
During summer months the night tour will operate mainly in daylight.
**You can cancel your reservation for this product up to 48 hours before departure and get a refund in full.
Please note
1. This voucher / ticket is valid only for use on the date and time booked (if specified).
2. This ticket cannot be resold and is non transferable.
3. For full terms and conditions, please visit
4. Booked and payable by GoldenTours Ltd
Note to supplier: If applicable, please send this voucher to Golden Tours for payment unless oth

21 February 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your feedback. We’re very sorry to hear how stressful this situation was for you, especially considering the health concerns you mentioned.

For clarity, the meeting point is stated on the ticket as: “Until 20th April 2026: Bus Stop 17, Southbank Place, York Rd, Milverny Way, London SE1 7ND.” Guests can use the full postcode to reach the exact departure point. That said, we understand how upsetting it must have felt at the time, and we regret the worry this caused.

Rated 1 out of 5 stars

Shame

Some stop are closed, information is not clear on the website or the apply. We waited for one hour.
Buses don't respect hour, we had to run behind the bus ! Driver didn't stop at all stop
In the bus, some audio-guide were out of service.
It was not a good expérience.

21 February 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your feedback. We’re very sorry to hear that your experience did not meet expectations and that you faced long waits and issues during your journey.

We regularly update our website and app with information about which stops are not operating, and our Red and Orange route frequencies, which run every hour, are also clearly shown online on our website.

All of our vehicles are maintained to high standards, but on rare occasions technical or engineering issues can affect equipment such as the audio guide. We sincerely regret the inconvenience this caused and truly appreciate you taking the time to share your experience.

Rated 5 out of 5 stars

Incredible tour

Bruce is an incredible guide, he’s very kind, funny, approachable and makes the tour very interesting.

Zaw is a great and thoughtful driver. Overall an organised trip that we enjoyed tremendously.

21 February 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you so much for your wonderful feedback. We’re thrilled to hear you had such an incredible tour and that Bruce made the experience engaging, fun, and memorable.

We’re also glad Zaw’s thoughtful driving helped make the trip smooth and comfortable. Your kind words mean a lot to our team, and we truly appreciate you choosing to tour with us. We hope to welcome you on another adventure soon.

Rated 5 out of 5 stars

Great experience

Everything was perfect, friendly staff and the bag with food is very much appreciated

15 February 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your kind words. We’re so glad to hear everything was perfect and that our team made you feel welcome.

It means a lot to know the food bag was appreciated as well. We truly enjoy taking care of our guests and are grateful you chose us. We look forward to welcoming you back again soon.

Rated 2 out of 5 stars

Difficult to navigate

My kids were so excited to go on an open bus tour. We had a hop on hop off ticket, and assumed we'd be able to do just that. The problem was that after we got off we couldn't find the bus we needed to get back on! They have an interactive map on the app which we used, but it doesn't indicate how long the wait is at each bus stop, or even which direction the buses are going in from which particular stop. We spent around an hour trying to find a bus to take us in a particular direction before I messaged golden tours only to be told the stop we were at was not in use. When I asked why this information wasn't on the service updates within the app, I was informed they can't be expected to keep it up to date with every change. Everyone we spoke to on the day seemed really unwilling to help to the point of being unfriendly. There wasn't much audio info on the bus anyway - it was about 90% music - so we may as well have just got regular London buses. I wish we had done this and saved the money.

17 February 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for sharing your experience, and we’re sorry to hear about the difficulties you faced on the day.

In order for us to carry out a detailed investigation, could you please email us at customerservices@goldentours.com
with the following details:

Your booking reference number

The intended route/direction you were planning to take

The bus stop number where you were waiting

The approximate time you were at that stop

Once we receive this information, we’ll review the service logs and get back to you with a proper update.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look