Goodlord Reviews 44,463

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 3,798 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, professionalism, and clear explanations, making complex processes easy to understand. Many people highlight the excellent customer service and efficient response times, noting that interactions are often pleasant and stress-free. However, some people were dissatisfied with the user experience, describing the system as inflexible and the chatbot as unhelpful. A few other people also felt that the referencing checks were difficult to complete, and that the process could be particularly challenging for those who are not tech-savvy.

What people talk about most

User experience

Customers consistently note positive experiences with user experience, finding the process simple, easy to... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness,... See more

Service

Reviewers mention positive feedback about service. Many customers are well satisfied, highlighting quick... See more

Customer service

Customers report highly positive experiences with customer service, often highlighting the helpfulness,... See more

Response time

People report positive experiences with response times. Many customers praise the quick and prompt responses,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great platform — I used it some time ago, and now that I’ve started my own estate agency, Goodlord has saved me a huge amount of time (at least one full admin day each week). The compliance features a... See more

Rated 5 out of 5 stars

Goodlord has made our moving experience very simple and easy to do. The processes have been quick and everything is handled under one umbrella. It has taken the stress out of the situation. The staff... See more

Rated 5 out of 5 stars

Jemma was very professionally in supporting me for my enquiry. He also gave his advice on how to resolve tenancies issues according to the new Renter Right Act. Thank you

Rated 5 out of 5 stars

My whole experience with Goodlord has been really good actually. I dealt with Ella Edwards regarding the insurance. She was low pressure, very honest, and did everything to get me great quotes. When... See more


Company details

  1. Business-to-Business service

Written by the company

Goodlord's award-winning lettings software and services improve the renting process for agents, landlords and tenants alike.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

44K reviews

5-star
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Rated 5 out of 5 stars

It was an absolute pleasure to get a…

It was an absolute pleasure to get a call from Daniel today who assisted us beautifully with our insurance needs. He has a wonderful voice and superb articulation which made us feel very comfortable indeed. Thank you Daniel!
Jenni & Greg

27 March 2026
Unprompted review
Rated 5 out of 5 stars

Thanks Jemma!

Thanks Jemma for assisting with help with a payment issue and resolving it so quickly!!

27 March 2026
Unprompted review
Rated 5 out of 5 stars

I had a really positive experience with…

I had a really positive experience with Lucas. He was incredibly helpful and took the time to clearly explain everything I needed to know about the 3-month AST.
His knowledge and clear communication gave me a lot of confidence moving forward. I really appreciate his support and would highly recommend him to anyone needing guidance or reliable information.

27 March 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

Amy Woods was absolutely brilliant in helping me to sort out insurance on the flat I’m renting via goodlord, incredibly polite and very helpful.

27 March 2026
Unprompted review
Rated 1 out of 5 stars

Useless send information over & over…

Useless send information over & over again only to receive same request for same information over & over again.

AVOID

27 March 2026
Unprompted review
Goodlord logo

Reply from Goodlord

Hi Cymon. We’d like to know more about your experience. Please get in touch with us - reviews@goodlord.co to discuss this further.

Rated 1 out of 5 stars

Absurd automated recommendations that nearly ruin tenancies

As a landlord, I was shocked by how rigid and unrealistic Goodlord's referencing system is. My prospective tenants had excellent income, clean credit, and a great landlord reference, but missed 3 payments over 3 years due to a bank standing order issue.

Instead of applying human common sense, Goodlord's automated algorithm issued a "Conditional Pass" for both applicants. They explicitly recommended that both tenants "can only pass on the strict condition of not being liable for rent or paying the rent upfront".

Recommending that both tenants simply not be liable for the rent is legally absurd and completely detached from the reality of the lettings market. If their system detects a slight risk, they should provide specific, actionable, and realistic recommendations such as advising the landlord to request a fully referenced guarantor.

This clunky, automated wording created a direct contradiction for my Rent Guarantee Insurance, nearly cost my letting agent their deal, and caused massive unnecessary stress for tenants facing a tight moving deadline.

Goodlord explicitly states they accept zero liability for their own recommendations. Landlords and letting agents should be very wary of relying on their automated decisions.

26 March 2026
Unprompted review
Goodlord logo

Reply from Goodlord

Hi there, I’m sorry to hear that you’ve had a poor experience with us. We’d like to know more about your experience so that we can learn where we can improve. Please get in touch with us - reviews@goodlord.co to discuss this further.

Rated 1 out of 5 stars

Entirely automated so the stupid system…

Entirely automated so the stupid system can't even understand something as simple as someone living with family for a year to save up to rent. Honestly sucks and is super opaque about judgements made. I'd avoid at all costs.

26 March 2026
Unprompted review
Goodlord logo

Reply from Goodlord

Hi Calico. We’d like to know more about your experience so that we can learn where we can improve. Please feel free to get in touch with us - reviews@goodlord.co to discuss this further. Charlie

Rated 1 out of 5 stars

I was very disappointed about the documents they are asking and the identity of the persons you are speaking with

I was very disappointed about the strict protocol when offering bank statements. I wanted to guarantee the rent for my son who is a student. The lease is only for one year and I offered a guarantee of 40.000 GBP via a guarantee letter from my private bank. This was not accepted. I find it also rather inappropriate that you are asked to provide full bank statements with a lot of private information but Goodlord refuses to indicate their employees's full name.

26 March 2026
Unprompted review
Goodlord logo

Reply from Goodlord

Hi Matthias, I’m sorry to hear that you’ve had a poor experience with us. We’d like to know more about your experience so that we can learn where we can improve. Please feel free to get in touch with us - reviews@goodlord.co to discuss this further. Best, Charlie

Rated 5 out of 5 stars

Goodlord have been really helpful and…

Goodlord have been really helpful and always seem really happy to help with problems,as somebody who is absolutely useless at trying to fill forms etc they have helped where they can so far I have been really been impressed by them.

25 March 2026
Unprompted review
Rated 5 out of 5 stars

Rental insurance

Danny Wilcox made it a very clear and simple process, walking me through all of the options without any bias or trying to pressure me into one package or another, was a very helpful and easy process

25 March 2026
Unprompted review
Rated 5 out of 5 stars

Great Service

I had a great experience using Goodlord recently, specifically thanks to Lucas. He was incredibly helpful and took the time to liaise directly with the Development Team to resolve an issue with a tenancy end date for me. Lucas provided fabulous service and kept me updated throughout the process. It’s rare to get such dedicated support—thanks again, Lucas!

24 March 2026
Unprompted review
Rated 5 out of 5 stars

Lucas was very helpful and efficient.

Lucas was very helpful in resolving and explaining the issue we had with the platform in relation to a contract we were trying to issue. Lucas also confirmed to me with a follow up email to confirm what actions had been taken. I have always enjoyed my interactions with Goodlord. The service is efficient and straightforward.

24 March 2026
Unprompted review

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