Gudrun Sjödén Reviews 

871
TrustScore 2 out of 5

2.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 107 reviews, most reviewers were unhappy with their experience overall. People frequently complained about appalling customer service, completely ignored emails, and extremely long delivery delays that left many waiting several months for their ordered items. Customers also noted that clothing quality has deteriorated significantly over recent years, with the fabrics frequently feeling thin, cheap, and entirely shapeless. Some people were satisfied with the lovely designs, comfortable fabrics, and genuinely helpful support team interactions during their purchases. Consumers frequently mentioned that their packages sometimes arrived promptly, and they truly enjoyed wearing the attractive and colorful clothing options available.

What people talk about most

Product

Customers had ambiguous experiences with product quality, noting both strengths and significant concerns. On... See more

Order

Reviewers mention negative feedback about order processes, highlighting missing items, severe delivery... See more

Customer service

People report negative experiences with customer service, noting that representatives can be rude, unhelpful,... See more

Quality

Consumers find quality to be ambiguous, reflecting a wide split in reviewer experiences. While many long-term... See more

Delivery service

Customers consistently note ambiguous experiences with delivery_service, facing significant shipping delays... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I was thrilled to have found GS clothes six years ago but sadly the company has gone down a cliff! The clothes are now often so thin they are transparent, often completely shapeless, so many of the de... See more

Company replied

Rated 2 out of 5 stars

It took over 8 weeks for my 2 clothing items to arrive! I reached out several times. Customer service said it was the first time they'd heard from me when I had just sent them my previous correspon... See more

Company replied

Rated 2 out of 5 stars

I ordered a cardigan and, on impulse, a matching hat. The hat arrived. I expected the cardigan separately but after a few days it hadn't come. Apparently, it was out of stock and had been cancelled,... See more

Company replied

Rated 1 out of 5 stars

Truly appalling customer service-as in completely ignoring e mails. I bought clothes from them only to see the same clothes massively reduced some 10 days later in their sale which I had no idea was c... See more

Company replied


Company details


Contact info

2.0

Poor

TrustScore 2 out of 5

871 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 65% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.0

All reviews

(871)

287 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I am amazed to hear bad reviews …

I am amazed to hear bad reviews on line about Gudrun. I have bought from them since the 80's. Always found their clothes and customer service excellent. People literally stop me in the street to ask where I purchased my clothes from as they love the colour, pattern, style etc.

21 February 2025
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Thanks for taking the time to share your lovely review of our designs 🌿 wishing you a great week !

The Gudrun team

Rated 5 out of 5 stars

Amazing style and quality clothing

This was my first purchase from Gudrun Sjoden. Wow, I love the clothing, the style, and the materials. All amazing. The customer care was brilliant as I needed some modification because an item was out of stock. Delivery was quick. I will definitely return to purchase more fabulous items.

10 February 2025
Unprompted review
Rated 1 out of 5 stars

Poor customer service

I ordered some socks and some nappa boots in the sale. In early January the socks arrived without the boots for which I was still charged £89. I was then instructed to take a photo of the socks before the boots could be sent. This took ages, as I'm 76 and not tech savvy. Nothing happened until I rang- there were no boots in the colour and size I ordered. I feel the emphasis was on getting the customer to do all the work when the company, had, in effect, taken £89 from me. No offer of compensation for all the time and disappointment...

5 February 2025
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Dear Rosalind,

We sincerely apologize for the inconvenience you experienced with your order. We understand your frustration and disappointment, especially given the complications with the boots and the photo request. We take full responsibility for this oversight and the poor communication. Please be assured that we're reviewing our processes to prevent such issues in the future. We'd like to make this right for you. Would you mind sending a email to cecilia : cecilia.lundqvist@gudrunsjoden.se and we will discuss appropriate compensation for your trouble.

Sincerely/ the Gudrun team

Gudrun Sjödén

Rated 3 out of 5 stars

I am a longtime Gudrun Sjoden customer…

I am a longtime Gudrun Sjoden customer but I have also noticed the quality of the fabric has gone down. In particular, the essential striped top which I bought regularly over the years, is now made from a flimsy clingy cotton compared to the lovely, substantial and flattering cotton the company used to use. I still have a striped top from 2007 so I’m not imagining this.

26 January 2025
Unprompted review
Rated 5 out of 5 stars

Love Gudrun!

Love Gudrun!
The clothes are well made and quite individual. More importantly, they last for years, despite being washed many, many times. Can be expensive initially but the cost per wear is low. Have occasionally had to return goods as they did not suit me but never had a problem doing so. Easy to contact on telephone. See descriptions and sizing are accurate.

15 January 2025
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Dear Monica,

Thank you for your wonderful review! We're thrilled to hear you love our clothes and appreciate their quality, individuality, and longevity.We value your continued support and look forward to keeping you stylishly dressed for years to come!

Gudrun Sjödén Team

Rated 1 out of 5 stars

On going poor service and lack of support

I have been trying to return goods to Gudrun Sjoden since 9 December via UPS to the value of just under £400. UPS returned the goods to me as there was no Commercial Invoice. Having spoken to UPS they could see no reason why the goods had been returned to me.
On the 27 December I took the goods to UPS hub who confirmed that I had supplied the correct paper work and guess what, they are on their way back to me. I followed the instructions as supplied by GS but find myself going around in circles trying to return the goods and obtain my refund. I have been a customer of GS for many years and have never experienced such poor customer service.

9 December 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Annie,

We're truly sorry for the frustrating experience you've had with your return. We understand how disappointing this must be, especially as a long-time customer. We'll investigate the issue with UPS and our returns process immediately to prevent this from happening again. Please send me your customer number and postal address to cecilia.lundqvist@gudrunsjoden.se so we can expedite your return and refund. We value your loyalty and want to make this right.

The Gudrun team

Rated 1 out of 5 stars

I ordered four items in the sale at the…

I ordered four items in the sale at the beginning of December the amount being just over £54. I had an email saying that my order was received and the money was taken out of my account. I am still waiting for delivery.
I have emailed the company several times but have had no reply as to what is going on.

2 December 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Hello, unfortunately I’m afraid you might have ordered from a fraudulent site. We have been warning our community for a while now that scam accounts pose as different brands and have been pretending to sell our designs at huge discounts.
Stay vigilant online and only visit authentic site links, pay attention to correct URLs - we are always www.gudrunsjoden.com.

If you placed an order with us you would have received an order confirmation email along with a customer number and date of expected delivery.

We recommend that you contact your bank immediately for assistance

Sincerely the Gudrun team

Rated 1 out of 5 stars

Vinted customer service at Boden prices

I purchased a pair of gloves to give as a birthday present. The gloves arrived faulty and I contacted the company to ask if an exchange would arrive by a certain date ie in time for the gloves to be given as a present. I was assured they would and decided to exchange them rather than get a full refund. The gloves then arrived too late and I sent them back, emailing GS a request to wave the refund fee seeing that the series of returns was caused by GS pot quality control and then a late delivery. When the refund was eventually issued, the £7 handling fee was deducted with a customer service person explaining that was because the second pair of gloves wasn’t faulty. All in all, the attempt to order something from GS has cost me two trips to the delivery office and £7 as well as having to find a last minute birthday present. For a company that prides itself with ethical quality and attaches a relatively high price to its items, this is incredibly poor. It’s really only in Vinted that I expect to pay returns for poorly checked items. I will never again buy anything from Gudrun Sjödén and wouldn’t recommend them to anyone.

13 December 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Dear Bo,

We're truly sorry for the disappointing experience you've had with your glove purchase. We understand your frustration with the faulty item, delayed delivery, and refund process. This falls short of our usual standards, and we sincerely apologize for the inconvenience caused.

We'll review our quality control and delivery processes to prevent similar issues in the future. We appreciate your feedback and will use it to improve our service.

The Gudrun team

Rated 1 out of 5 stars

Think I have ordered from a scam site

Think I have ordered from a scam site, as all tracking coming from China !
Beware everybody !

30 November 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Dear Denise,
We're very concerned to hear about your experience. Our products are not shipped from China, so this is indeed unusual. Unfortunately, you have ordered on the wrong site. We can only be found at gudrunsjoden.com

Gudrun Sjödén Team

Rated 1 out of 5 stars

I orderd numerous items on Nov 7, 2024

Please read amended review below the original!!
I have only kept the original up to document the sequence of events

I orderd numerous items on Nov. 7th and it is now Dec. 11th and still no delivery! The tracking info is so absurdly lengthy with each step of the process taking many days before the order is transferred to the next leg of the journey that I wonder why they bother with a tracking system at all. I live in Portugal and while I know full well the role that the local distributors play in the delay of timely deliveries, this process has been going on since the order was shipped from China! Had I known that the stuff I ordered was made in China AND was being delivered FROM China, rather than a warehouse in the EU, I'd never have placed my order! So disappointing an experience thus far and I haven't even seen the merchandise yet! I can only hope that if it ever arrives, the quality will justify to a small extent the ridiculous wait time. I will never order from GS again!

I have to amend my previous review of Gudren Sjoden as the above was written before I finally figured out that I had been royally scammed! There's another review of GS which states the same concern and I'm sure by now the reviewer's suspicion has been confirmed. The site is from China and the website has been removed. Please BEWARE of any GS or otherwise reputable brands whose ads originate in China. They're an overt scam. I am out of over 144€ as a result of thinking that I could order affordable clothes online but being a bit careless about it. I rarely make a mistake like this but I'll certainly never repeat this! As to Gudrun--my apologies. I can not honestly rate her clothes though as I have never actually owned an item.

11 December 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Hello, unfortunately I’m afraid you might have ordered from a fraudulent site. We have been warning our community for a while now that scam accounts pose as different brands and have been pretending to sell our designs at huge discounts.
Stay vigilant online and only visit authentic site links, pay attention to correct URLs - we are always www.gudrunsjoden.com.

If you placed an order with us you would have received an order confirmation email along with a customer number and date of expected delivery.

We recommend that you contact you bank for assistance.

Sincerely/

The Gudrun team

Rated 5 out of 5 stars

Only designer to ever win the equivalent to thePresidential Medal of Freedom and the Congressional Gold Medal!

So the problem with reviews of this nature is that people tend to only leave a review when dissatisfied. I'm here to expand on a narrow view of a great company.
Gudren Sjoden has celebrated 50 years of service this year. 50 years of transparency and pioneering of eco friendly, fair wages, and pro women ergonomic designs.
That in it self, after all women's clothing has done to tear down women and the planet, should be considered amazing! The women's clothing industry has from the beginning capitalized on women's suffering with everything from men designing bras, to men making sticky liners to be attached into the c r o t c h area of womens swim wear (because women's bodies are supposed to be gross). Making women ashamed of their bodies was a guarantee to make more money.
This swedish, women owned business has stepped outside of that box and shed a beautiful light on women's fashion choices, empowering their bodies and minds.
Not seeing the value of this company because of a few "shoddy stitches", claims of "over priced items," and excuses of failed customer service, sounds more a personal issue with pride and vanity than true claims of incompetence to be contended with.
This company empowers worker's hired worldwide. Never once
have reports of mistreatment or misdoings to workers ever surfaced, let alone been reported.
If you receive the catalogs you'd know that they handsomely pay anyone encountered along the way to photograph their clothing. Including everyday people. (A man with his camel, whom was affected by drought in India, was paid well to be pictured with a model in the fall edition.) Gudren Sjoden knows the value of human life and personally travels to each production site year round. They are in their 80's now!

Gudren Sjoden was awarded the "Litteris et Artibus"medal by King Carl Gustaf of Sweden in 2007. That is the equivalent of the "Presidential Medal of Freedom and the Congressional Gold Medal" here in the USA! If you don't know what that is that's because I doubt any designer anyone has bought items from has received such an honor.

What are you paying for!? ( And considering the contributions made, you're not paying all that much!) You're paying for full responsibility/transparency for how the clothing and accessories are produced ethically! You're paying for a once in a lifetime artist's work of art! (These pieces hold value, look on eBay!)
You're paying for peace at heart and the many hundreds of compliments you will receive.
Unlike, Eddie Bauer, anything in a Macy's, or even brands like Versace, this company has never had to "green wash" any of its practice

I cannot make excuses for any bad experiences that any of these negative reviews have warranted. But, out of a handful of negative experiences, the many millions of happy experiences must be weighed in.

Please, if you don't believe me, go on Gudren Sjoden.com, read the stories, examine the craftsmanship of the many fine wares, and come back with happy reviews. Because I guarantee you, they will be.

Thanks!

25 November 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Thank you so much for your heartfelt and detailed review! We truly appreciate your support and are proud to continue our commitment to ethical practices and empowering designs. Your words inspire us to keep striving for excellence. 😄

-The Gudrun Sjoden Team

Rated 1 out of 5 stars

I ordered the Dobby trousers

I ordered the Dobby trousers
The cotton material is very thin quality for the money and on the picture you can clearly see raised dots which I particularly liked
Well not when they arrived, I feel conned
I've just had a reply suggesting it may be a design fault. I was asked for a review and this is what I want every customer to take into consideration

17 October 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Dear Fiona, if you feel that there is a design fault you are welcome to return the item and get a full refund if we find that there is a indeed a faulty design. Warmly/Cecilia from the Gudrun team

Rated 1 out of 5 stars

Faites très attention aux URLs

Je suis sûre que la vraie entreprise Gudrun Sjoden est honnête. Seulement, il y a un faux site dont l'URL est gudrunsjodenssvip. Ils m'ont volé 100 euros. J'ai été attrapée par une pub sur Facebook.
PS I also contacted Facebook and asked to be reimbursed for the fake ad. After all, they are collecting ad revenues from these bandits. But Facebook refuses to take action to protect consumers. Perhaps Gudrun should put some pressure on them as well, because this is giving your company a bad name.

4 November 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Bonjour, nous sommes désolés que vous ayez été victime d'une arnaque. Nous sommes actifs et avertissons nos clients par email et sur notre site Internet d'être conscients des URL. Cordialement/ Cecilia de l'equipe de Gudrun

Rated 5 out of 5 stars

Very pleased with all my purchases!

Before one of my last orders, I heard there were very negative reviews online, so came to take a look. I was surprised, puzzled, and worried that something had changed - I'd had nothing but good experiences years ago. I asked friends, and they assured me that they'd had nothing but many good experiences, so I went ahead and ordered. I was relieved and delighted when my orders arrived, and I can't say enough about how pleased I am - beautiful clothes, good quality, quick delivery, and responsive customer service when I had a question and again when I had to return something that was quite nice but just didn't particularly suit me well when I tried it on. I've ordered several things since then and always get compliments on them. I've heard that there are phony websites that are representing themselves as the real one - so I can't help but wonder if that might be the problem. Be careful to check the web address meticulously to make sure it's the right one.

10 November 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Thank you for this lovely review!/ The Gudrun team

Rated 1 out of 5 stars

Deceitful

I placed a large order and was not told until it arrived that one time was on backorder--It was for a particular occasion. I spent a long time choosing. The back ordered item meant it would be too late to wear it for the occasion, and the outfit was incomplete without it. Really deceitful practice, and no concern from customer service.

8 November 2024
Unprompted review
Rated 3 out of 5 stars

I have had no problems with speedy…

I have had no problems with speedy delivery but have noticed that the sizes can be quite generous, even for standard size. A mohair vest from a few years ago was a bust - just pilled, no fun - and a cotton dress was pretty un-swinging.
Eileen Fisher sweaters are horribly expensive and they just fall apart, unlike Gudrun. Gudrun sweaters aren't bad.
Clothing companies are a big part of pollution and should stop existing, but, sigh.

7 March 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Thank you for sharing your thoughts. We aim to create quality products to last for many years to come and we see pre loved Gudrun designs being circulated in buy and sell groups and in our own vintage corners in store as a seal of quality.
If you feel you have ordered a piece that did not live up to your expectations please contact us: cecilia.lundqvist@gudrunsjoden.se so we can look further into this.
Warmly/ the Gudrun team

Rated 5 out of 5 stars

Swedish Gem you will love, if you like something different

I stumbled across the reviews for Gundrun Sjödén I was really surprised to find such negativity. my experience with this brands has been nothing less than perfect. I am in Australia and I found this brand 15 years ago when in Sweden. Fell in love from then, the quality I find great as all the products I have bought are 100%cotton, they was well, and the colours are bright and happy. Must admit the sizing can be a bit hit and miss, but if you use the size chart and read if the garment is a loose fit, etc you can pretty much get it right, if not no matter. I get to return/exchange or refund without a problem, perfect. I find the online customer service brilliant someone always responds within a day or two which, I except, due to the time zone difference. I have bought shoes which are comfortable and different to what is available here. The tights are a fantastic quality they don’t tear easily, which is a change. The sandals are made for walking.
I am extremely happy with my products, most recent purchase the anemone knit 100% wool,a dress 100% cotton and a top 100% cotton , and again a lovely weight. They are expensive yes, but with that you get free returns and exchanges, and I find the quality is good. So what’s not to love.

20 September 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Thank you for taking the time to write your review, your feedback means a lot to us 🌿/ the Gudrun team

Rated 5 out of 5 stars

Gudrun Sjoden--natural fibers and fair value

My first purchase was in 2020. I fell in love with the attention to detail, the natural fibers, and that many products are made from different countries and not just China. I am comfortable all day wearing their clothes and shoes. I was looking for a layered, boho look, and this was what drew me in. I have had no problems with their customer service. Follow them on Instagram if you want to be inspired by their many loyal customers.

2 September 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Thanks for sharing your feedback 🌿 Wishing you many happy and colourful moments in your Gudrun pieces/ the Gudrun team

Rated 1 out of 5 stars

Really poor website and customer service

Just looked at other reviews out of curiosity and find most agree with my experience of the uselessness of this company’s customer service.
As haven’t yet managed to order anything, can’t actually comment on quality of clothes.

Having registered for their newsletter, I received an email with a link for 20% discount on an item. However, couldn’t get the link to work and phoned to report this. After hanging on some considerable time, best suggestion was given was to try another browser or email them. Did latter and only response I got was asking if ‘I’d managed to get it to work yet’!! Not exactly helpful!

Giving up now as sounds like their quality isn’t great anyway.

Amused to note too that only reply given was to of few good reviews! 😂Burying their heads in the sand I’d say and hoping if they ignore, we’ll go away!
Strange way of doing business!

31 July 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Dear Lynne I’m sorry to hear you had issues accessing your discount code. Feel free to contact me at cecilia.lundqvist@gudrunsjoden.se and I can help you.
Warmly the Gudrun team

Rated 5 out of 5 stars

What a choice!

I had a wonderful shopping experience in Switzerland! The packaging was beautiful, and the items inside were absolutely lovely. Thank you for such a vibrant and positive experience!

29 July 2024
Unprompted review
Gudrun Sjödén logo

Reply from Gudrun Sjödén

Hello and thank you for taking the time to write this review. Wishing you many happy and colourful moments in your Gudrun pieces 🌿/ the Gudrun team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look