Gudrun Sjödén Reviews 

871
TrustScore 2 out of 5

2.0

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Review summary

Created with AI, based on recent reviews

Evaluating 107 reviews, most reviewers were unhappy with their experience overall. People frequently complained about appalling customer service, completely ignored emails, and extremely long delivery delays that left many waiting several months for their ordered items. Customers also noted that clothing quality has deteriorated significantly over recent years, with the fabrics frequently feeling thin, cheap, and entirely shapeless. Some people were satisfied with the lovely designs, comfortable fabrics, and genuinely helpful support team interactions during their purchases. Consumers frequently mentioned that their packages sometimes arrived promptly, and they truly enjoyed wearing the attractive and colorful clothing options available.

What people talk about most

Product

Customers had ambiguous experiences with product quality, noting both strengths and significant concerns. On... See more

Order

Reviewers mention negative feedback about order processes, highlighting missing items, severe delivery... See more

Customer service

People report negative experiences with customer service, noting that representatives can be rude, unhelpful,... See more

Quality

Consumers find quality to be ambiguous, reflecting a wide split in reviewer experiences. While many long-term... See more

Delivery service

Customers consistently note ambiguous experiences with delivery_service, facing significant shipping delays... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I was thrilled to have found GS clothes six years ago but sadly the company has gone down a cliff! The clothes are now often so thin they are transparent, often completely shapeless, so many of the de... See more

Company replied

Rated 2 out of 5 stars

It took over 8 weeks for my 2 clothing items to arrive! I reached out several times. Customer service said it was the first time they'd heard from me when I had just sent them my previous correspon... See more

Company replied

Rated 2 out of 5 stars

I ordered a cardigan and, on impulse, a matching hat. The hat arrived. I expected the cardigan separately but after a few days it hadn't come. Apparently, it was out of stock and had been cancelled,... See more

Company replied

Rated 1 out of 5 stars

Truly appalling customer service-as in completely ignoring e mails. I bought clothes from them only to see the same clothes massively reduced some 10 days later in their sale which I had no idea was c... See more

Company replied


Company details


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2.0

Poor

TrustScore 2 out of 5

871 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 65% of negative reviews

Typically replies within 1 month

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2.0

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(871)

287 reviews in the last 12 months

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Rated 5 out of 5 stars

Fabulous new find

I just found this website. Ordered a gorgeous cardigan and it came today. Fit is perfect and I have new favorite clothing site.

25 September 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Sara,

We're thrilled you discovered us and love your new cardigan! It's wonderful to hear the fit is perfect. . We look forward to dressing you in more beautiful pieces soon.

Gudrun Sjödén Team

Rated 1 out of 5 stars

Shoddy goods, shoddy service

Third pair of Nappa boots I've bought. First two pairs from earlier seasons are great. But this pair have poor craftsmanship inside the boot leaving scratchy stitching exposed and making them uncomfortable to wear (as I discovered when I simply put one on without even walking in it). They are just shoddy for the money. I returned them to the drop off point. Emails exchanged which made me believe I was receiving a full refund. However, I returned home today to find the boots package back on my doorstep! I am fuming. I have had to phone them up to get a form that I need to print off for the package to be returned. So no refund for at least two weeks or so. The whole thing has been a disaster. Gudrun Sjoden not what they were and I will not be buying from them again.

23 September 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Emma,

I'm truly sorry to hear about your experience with our Nappa boots and the return complications. The quality issues you described don't reflect our standards, and the return confusion is particularly disappointing. We take full responsibility for these shortcomings and will address both the product quality and return process concerns immediately.

The Gudrun Sjödén team

Rated 2 out of 5 stars

I received my order but the lambswool…

I received my order but the lambswool sweater is incredibly thin and itchy. The wool coat is nice enough looking but the buttons are difficult to button and it has a horrible smell to it. I think I am going to be returning and hoping that no issues with that given the other reviews on here - yikes. I should have done my due diligence and looked at all this before ordering. I have other wool sweaters and coats that are much better quality than Gudrun and for a lesser price tag.

8 September 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Manda,

We're sorry to hear your order didn't meet your expectations. We take quality concerns seriously and appreciate your detailed feedback. We'll look into the issues you've mentioned with our products. We value your input and will use it to improve.

Gudrun Sjödén

Rated 1 out of 5 stars

DON'T TRUST THIS COMPANY

DON'T TRUST THIS COMPANY!
Zero points from me as it is impossible to return/exchange items. I tried twice, each time UPS says 'the commercial invoice is missing' when I attached it incredibly securely and it was on the parcel when dropped off with UPS.
I have just spent a highly frustrating half an hour on the phone with customer services who want me to spend more of my time and money returning this parcel to them, and blamed me for living in a rural location! UPS say they have contacted me on the following details: 0. Yes, that was a zero.
Gudrun Sjoden won't help. They admit a high level of complaints but say they don't have a complaints dept. Absurd. Don't use them.

22 August 2025
Unprompted review
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Reply from Gudrun Sjödén



We're truly sorry for your frustrating experience with returns. We take full responsibility for the issues you've encountered with UPS and the missing commercial invoice. Your feedback about our customer service response is concerning, and we absolutely should not have blamed your location. We'll review our return procedures and customer service training immediately.

The Gudrun Sjödén team

Rated 1 out of 5 stars

Very awkward and inefficient returns…

Very awkward and inefficient returns procedures. Within one month I had two issues, the first with returning two items ( with my return actually returned to me from the carrier) I subsequently had to readdress and send to their London shop. I was still charged £7 . The second issue was a cardigan which I waited nearly a month for only to find it had a very obvious hole and what appeared to be a repair. There seems to be a very real issue with quality. I kept a dress which was missing a button. Do I think this company can justify its price structure?No.

4 August 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Ali,

We're truly sorry to hear about your frustrating experiences with our returns process and product quality. Your feedback is invaluable, and we take these issues very seriously. It sounds like you may have received faulty products, if this is the case you are of course entitled to an exchange or refund.
We'll review our procedures and quality control measures to prevent such problems in the future. Please contact our customer service team so we can make things right for you.

The Gudrun team

Rated 2 out of 5 stars

Poor quality, expensive to return

Quality does not justify price. I love the fabrics and ethics but the quality of the clothes is nowhere near good enough to justify the price. Generally I find their clothes a poor fit. I have shopped for some years and still wear items I purchased years ago, this is not the case for items purchased recently. Returns are complicated and expensive. Not worth it.

25 July 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Zazz,

We're sorry to hear about your disappointing experience with our recent items. We appreciate your feedback on the quality, fit, and return process. Your long-term support means a lot to us, and we'll use your comments to improve. We'd love to address your concerns directly - please contact our customer service team for assistance.

The Gudrun team

Rated 2 out of 5 stars

Quality Has Tanked

I've been shopping GS for nearly fifteen years, and over the past five years or so I've noticed a trend: the prices have climbed but the quality has absolutely tanked. It's become too hit-or-miss: at least half the time, the material is flimsy and cheap-looking, and the stitching is terrible. I've had more than one piece literally fall apart after the first wear.

I love the style, but I am reluctantly and sadly giving up on Gudrun Sjoden.

13 July 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Laura,

Thank you for your honest feedback, and we’re truly sorry to hear about your recent experiences. We understand how disappointing this must be, especially after being a loyal customer for so many years. Your comments about quality are taken seriously, and we’ll be sure to share them with our team. We really appreciate your support over the years and hope we’ll have the chance to restore your trust in the future.

The Gudrun Sjoden Team

Rated 4 out of 5 stars

I'm a long term customer supportive of…

I'm a long term customer supportive of the company's ethos. Overall I find services good, deliveries sometimes slow. Only sometimes. I have become more cautious purchasing anything jersey or wool based because the quality seems to have deteriorated over time. (Last 10 yrs) Insight offered by photography has reduced also. Pity! Range of colours and tones is very good. Linen is particularly good, and also cotton and material designs and stitch craft can be excellent.

11 July 2025
Unprompted review
Rated 2 out of 5 stars

Poor Quality

I accept that the situation is partly my fault, because I should have returned the garments, The quality is/was awful. the material like a dish rag after one wash the sleeves are longer than the ends of my fingers and the buttons dont line up properly, I didn't return them because I didn't at the time have much faith in the Company as I had heard from another customer that this Company only gives partial refunds. I have had the garments for nearly two years, but it still is upsetting the money was wasted, over £300. so not cheap. my lesson to not think designer items are any better quality than any others. In fact the quality is poor, although the depictions online and in the catalogue look lovely,

1 July 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Catherine,

We're truly sorry to hear about your disappointing experience with our garments. We take quality seriously and regret that our products didn't meet your expectations. We appreciate your candid feedback, as it helps us improve. We'd like to address your concerns directly. Please contact our customer service team so we can make this right for you.

The Gudrun team

Rated 5 out of 5 stars

Excellent customer service

After I ordered items online, I didn’t receive any confirmation email or order number, this happened to me twice and whenever I contacted customer service, Victoria sorted out my issues. Also UPS has a very complex return policy. I needed help with a return, and again Victoria handled everything with such grace, professionalism, and kindness. Thank you, Victoria, for your exceptional service—you’re a wonderful representative of the Gudrun Sjödén brand!

23 January 2025
Unprompted review
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Reply from Gudrun Sjödén

Thank you for taking the time to write this review, we take to heart your feedback.

Warmly/ The Gudrun team

Rated 1 out of 5 stars

SCAM!

I placed an order on what looked like Gudrun Sjoden’s site via a Facebook Promotion. I never got an order confirmation but although my order was clearly for 53GBP I immediately got a an invoice from a company called 2C2P for nearly 82 euros and a payment pending on my credit card of nearly £70…..way too much. That company told me to contact Hippo Holdings.
Gudrun Sjoden needs to take some action as does FB
I’ve contacted my Credit Card company and don’t expect to receive my goods. I’ve also .reported the site on FB as a scam.

30 May 2025
Unprompted review
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Reply from Gudrun Sjödén

Hello I'm very sorry to hear that you have shopped from a scam website. We are warning our customers to stay viglant and always verify correct URL (website address) we are always www.gudrunsjoden.com
Sincerely/ The Gudrun Team

Rated 1 out of 5 stars

Never again

Never again. Order offered discount within time frame, which failed to be honoured, and it was apparently too late to cancel. After it arrived, with massively complex return instructions, I attempted return and failed. Rang customer services and was helped by a very pleasant young woman ( bet she's on minimum wage!). Waiting for replacement return slip. I think all this is shoddy, considering amount charged for clothing. Frankly I feel a bit conned by the apparent chubbiness of GS, and it's " colourful clothes" I wanted to just post back to London shop, but not allowed.

8 May 2025
Unprompted review
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Reply from Gudrun Sjödén

Hello, I'm very sorry to hear of your disappointment. Could you please email me your country of residency and customer number to cecilia.lundqvist@gudrunsjoden.se and we will look into this for you and see what we can do.

Sincerely / the Gudrun team

Rated 1 out of 5 stars

I would give NEGATIVE STARS if…

I would give NEGATIVE STARS if possible. I am upset that owner is taking advantage of me, the consumer.The catalog and photos are beautiful, but what arrived has NO RESEMBLANCE to those. I received a crumpled dress and sweater, cheaply made in cheap fabrics thrown in a paper bag with a reused cotton ribbon, and for that, the owner had a gall to charge $328.03. My time was wasted as I had to make a trip to the UPS store, and $7.00 will be deducted.SHAME ON YOU GUDRUN SJODEN.

25 April 2025
Unprompted review
Rated 3 out of 5 stars

Disappointed with the item but relieved to get a full refund.

Final update: I have revised my review again as I have now received a full refund for this item and am very relieved that the matter has been settled.
The cardigan that I returned by Royal Mail in April was delivered back to me with a sticker saying 'Unclaimed' and I had to send it again (the second time via UPS).
This was the first time I had been disappointed with an order from Gudrun Sjödén - I have bought some lovely clothes from them in the past - but I felt that the cardigan I ordered this time was hugely overpriced. The fabric was thinner than expected and the quality wasn't great - the seam at the back of the neck wasn't well finished and the button loop looked as if it wouldn't last five minutes. They say the fabric is 100% cotton but it felt more like a synthetic mix: it was stretchy as if it contained some kind of elastane. The label says it was made in China.
I'm not sure if I feel confident enough to order from them again as the returns procedure is over-complicated and they usually charge £7 for a return. As I had already paid £9 to return the item via Royal Mail (I was going on holiday and couldn't arrange a UPS collection), they waived that charge, and I'm grateful for that. But I've noted comments from other people about fabrics being flimsier and the quality less good than in the past.

7 April 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Joanna,

Thank you for your detailed feedback on our cardigan. We're truly sorry it didn't meet your expectations. We take quality seriously and will investigate the issues you've raised, especially regarding the fabric composition and finishing. We appreciate your loyalty and hope to restore your trust. When stated 100% cotton there is no elastane mixed with the fabric.

The Gudrun Team

Rated 2 out of 5 stars

Reactive Communication + Expensive Freight

Hello, I would like to express my disappointment with Gudrun's latest service in Switzerland. 
I had a 138 EUR parcel temporarily lost with no proactive communication from Gudrun's team despite me paying a transportation fee of 7 Swiss Francs to receive the product and another 7 CHF to send the product back. After one week, I wrote to the customer service asking if the parcel had arrived and the employee told me that I should wait for three weeks until I got my reimbursement. After four weeks I wrote again to find out nothing had been received. The communication was interrupted once I requested the case to be investigated. I had to go myself to the Swiss Post Office and request the case to be investigated to be sure something would be done in this case. After some time, another Gudrun responded saying the parcel had been found in French, a complete different language as the original one. Quality of fabric was not satisfactory and certainly not as per picture in website.I have found several problems in the service. They are: 
1. Different communication channels with the customer. 2. No after sale activity to check on the customer satisfaction. 3. 14CHF charged for transportation when there is no guarantee that the products are getting to the warehouse4. No final apologies. 
Not acceptable. I express my disappointment with the customer service in Switzerland and with the overall sales flow. If you wish to have loyal customers to your brand, you should seriously consider the above. 

Regards, Caroline 

26 March 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Caroline,

We sincerely apologize for the disappointing experience you've had with our service in Switzerland. We take your feedback seriously and appreciate you bringing these issues to our attention.

We understand your frustration with the lost parcel, lack of proactive communication, and unsatisfactory resolution process. Your concerns about the quality of fabric and discrepancies with website images are also noted.

We will thoroughly investigate the points you've raised, including our communication channels, after-sales service, transportation charges, and overall customer experience. Your feedback is invaluable in helping us improve our services.

Please accept our deepest apologies for falling short of your expectations. We aim to regain your trust and ensure a better experience in the future.

The Gudrun Team

Rated 1 out of 5 stars

Order not received

Order not received.

I placed an order on the 25th March, and received an email from UPS the next day claiming it had been delivered, but we have not received anything. UPS cannot be contacted, their online system will not accept a loss report, and their phone contact number does not work.

26 March 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Alexander,

We're deeply sorry to hear about the issue with your order from March 25th. We understand how frustrating this situation must be for you. We'll investigate this matter immediately and contact UPS on your behalf to resolve the delivery problem. Could you please send an email with your customer number to cecilia.lundqvist@gudrunsjoden.se and we will see how we can compensate you.
Sincerely / The Gudrun Team

Rated 4 out of 5 stars

quality is a risk

I didn't know whether to put a 3 or 4 star review. I bought two pairs of leggings. They seem comfortable for larger women like myself. They arrived quickly. When I was trying a pair on to check fit I noticed a snag with a hole. I didn't see any thing on my fingernails that would have made that but, since I don't know for sure, I will keep them. If they don't last long, it's just the way it is. It's just disappointing that things are not well-made anymore but businesses still charge a high price and don't address their quality control. I'll see how it goes as to whether I buy anymore from them.

21 March 2025
Unprompted review
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Reply from Gudrun Sjödén

Dear Marilyn,

Thank you for your feedback on our leggings. We're sorry to hear about the snag you found. As quality is important to us, we do honor quality complaints up to three years and will refund or replace the item if we have it available. If you would like a replacement or refund, please contact us at customerservice@gudrunsjoden.com and we would be delighted to assist you.

Gudrun Sjödén Team

Rated 2 out of 5 stars

Been Going Downhill

I have been wearing GS clothing since the 80s. As the granddaughter of high-end tailor and dressmaker I know fabric and craftsmanship. Even from 8 years ago, the quality has gone way down. Fabric is flimsy, seams are crooked and stitching erratic. They source from more places than in the past, and they get what they pay for.

The namesake founder has a scandalous discriminatory background with her employees and their hype was that she left er position about 5 years ago. However, her presence can be noticed more and more again recently.

What is great, and still appears to be solid is their ability to have colors produced very consistently among different fabrics for years and years.

All in all, I have moved away from poor quality and Gudrun's continued influence on this company.

1 December 2024
Unprompted review
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Reply from Gudrun Sjödén

Hello Chris,

Thank you for your detailed feedback on our clothing. We're sorry to hear that you've noticed a decline in quality over the years. Your observations about fabric, seams, and stitching are valuable, and we'll share them with our production team.

Your long-standing loyalty means a lot to us, and we hope to regain your trust in the future. 😊

Gudrun Sjödén Team

Rated 5 out of 5 stars

I am a fan

I bought a couple of favourite items over the years and love both style and quality. I regularly get compliments.

Shipping to Germany and the Netherlands is very fast according to my experience and I didn’t have or want to return anything yet.

Maybe the bad reviews are due to orders on the scam sites pretendingo to be Gudrun Sjöden? Or bad luck?

Addition on 19 March 25: I just had to return part of an order. Reimbursement was prompt.

5 March 2025
Unprompted review
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Reply from Gudrun Sjödén

🌸 thank you for your review / the Gudrun team

Rated 1 out of 5 stars

Ruined my Valentine’s Day

I ordered from the Finnish website. It says they’ll deliver in 3-5 days. Waited a week and they said there had been a problem with my card payment. There was a charge on my card for 84€ for a sweater, but after contacting customer service it was withdrawn. I will not make a new order! Their customer service just reacted ”👍” on this latest email. That was rude.

14 February 2025
Unprompted review
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Reply from Gudrun Sjödén

Hyvä Kajsa,

Pahoittelemme vilpittömästi kokemaasi pettymystä. Ymmärrämme turhautumisesi tilauksen viivästymiseen ja asiakaspalvelumme epäammattimaiseen vastaukseen. Otamme palautteesi vakavasti ja ryhdymme toimiin parantaaksemme prosessejamme ja asiakaspalveluamme.

Jos voisit lähettää sähköpostia osoitteeseen cecilia.lundqvist@gudrunsjoden ja antaa minulle asiakasnumerosi tilauspäivämäärää varten, voimme katsoa tarkemmin mitä tapahtui.


Gudrun Sjödén team

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