Ickle Bubba Reviews 5,268

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 1,123 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the products for their quality and thoughtful design, highlighting features like lightweight construction, ease of folding, and overall sturdiness. Many people also commend the exceptional customer service, noting the staff's politeness, helpfulness, and efficiency in resolving issues and answering questions. The promptness of delivery is also a recurring positive point for many consumers. However, some people experienced issues with product quality, such as missing parts, damaged items, or manufacturing inconsistencies where components didn't fit correctly. A few other people also felt that the delivery service was problematic, with some orders being delayed, incorrectly addressed, or experiencing issues with the courier.

What people talk about most

Product

Customers consistently note positive experiences with product quality and design. Many reviewers praise the... See more

Customer service

People report positive experiences with customer service. Many reviewers praise the helpfulness and... See more

Quality

Reviewers highlight ambiguous aspects of quality. While many praise the products as sturdy, well-made, and of... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers praise the quick and super-fast... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness and efficiency.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really happy with the Stomp Luxe travel system. Bought in December and baby girl arrived in April. It took a while to get used to the different mechanisms but once you have the hang of it, it’s easy -... See more

Company replied

Rated 4 out of 5 stars

Great buggy, love the easy fold and super lightweight exactly as described. Amazing value. Only issue is the black is more of a grey, definitely doesn’t look black and after contacting customer servic... See more

Company replied

Rated 5 out of 5 stars

I spoke with Francesca and she sorted my problem out within seconds there was an issue in the warehouse where part of my order had not had the right label on so It wasn't delivered. She found this... See more

Company replied

Rated 5 out of 5 stars

I ordered the ickle bubba colby cot which arrived promptly- unfortunatly there were parts missing. I contacted customer services who were absolutely brilliant and sorted this out really quickly! Mis... See more

Company replied


Company details

  1. #58 of 93 best companies in Baby shop
  2. #12 of 28 best companies in Children's Furniture Shop
  3. #292 of 373 best companies in Gift shop
  4. #7 of 11 best companies in Maternity Shop

For all parents on their journey.

Written by the company

Parenting made affordable.
There’s a lot to buy for baby, so your money needs to stretch as far as it can. We’ll help you boss your budget with affordable prices, product bundles and helpful advice.
A brand you can trust.
When it comes to baby, it’s important that you can put your trust in the things you use. That’s why our products come with a 4 Year Warranty, and we test everything rigorously.
Styling out the everyday.
Our range is designed to provide possibilities no matter what your budget or lifestyle. We’re committed to offering stylish parenting solutions at the right price.
Making life easier.
We make shopping simple, with easy to understand product information, live chat & WhatsApp assistance, plus stress-free services like Free delivery on orders over £50.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

5K reviews

5-star
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1-star

Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

This is my second purchase from Ickle…

This is my second purchase from Ickle bubba, the second time round once I unpacked the package the travel system wasn’t quite what we werre looking for in terms of the function of the pram.
However, from the point of contacting customer service Lahara and her team sorted arranging for a different model to be delivered and a return of the old model, the process has been seamless and uneventful. The whole team have been extremely helpful and Courteous. I couldn’t be more thankful and recommend highly enough. The quality of the products have been of a really high standard, thank you.

17 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Rachael,

Thank you so much for your wonderful review and for choosing us again, it really means a lot to have your continued support!

We’re so pleased to hear that, although the travel system wasn’t quite right for you initially, Lahara and the team were able to get everything sorted smoothly and make the exchange process easy and stress-free. It’s great to know you felt well supported throughout.

We truly appreciate your kind words about both our team and the quality of our products. If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Just love this buggie.

Just love this buggie.
Light to carry and easy to fold up.
Ideal for traveling too.

27 February 2026
Ickle Bubba logo

Reply from Ickle Bubba

Hi Gayle,

Thank you so much for your lovely review! We’re so pleased to hear you’re loving your buggy and finding it easy to carry, fold, and perfect for travelling too.

If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Excellent customer service 5⭐️

17 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi there,

Thank you for your lovely feedback. We’re really pleased to hear you had such a positive experience with our team and that everything met your expectations. It means a great deal to us to know you were happy with the support you received.

If you ever need anything in the future, we’re always here to help.

Best wishes,
Team Bubba

Rated 5 out of 5 stars

Really great customer service

16 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Liam,

Thank you for your kind feedback. We’re so pleased to hear you had a positive experience with our team. It means a lot to us to know our support made a difference.

Should you need anything in the future, we’re always here to help.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

I experienced really great customer service!

I experienced really great communication with this company, resolved my issue very quickly and efficiently. I am really happy with the outcome, and love the products from here. Really affordable and good quality, budget friendly. As a first time mum, it was great to be able to purchase everything I need in one bundle. I would definitely be purchasing more items from here in the future :)

16 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Megan,

Thank you so much for your thoughtful review. We’re delighted to hear you had such a positive experience with our team and that your issue was resolved quickly and smoothly.

It’s especially lovely to know that as a first time mum, you found everything you needed in one bundle and that it made things a little easier for you. That means a great deal to us.

We’re so pleased you’re happy with your purchase and we look forward to supporting you again in the future.

If there’s ever anything you need, we’re always here to help.

Kind regards,
Team Bubba

Rated 1 out of 5 stars

After my first review

After my first review. They sent out what looked like to be my pram!!! However only came half my package…. I’m really angry with this company at how unprofessional it has been. I ordered the 12 piece stomp luxe, I should not be receiving half my items. AGAIN JUST FEELS LIKE THEY ARE ROBBING PEOPLE. Now only have half my package amazing!!

16 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Soraia,

Thank you for your updated review. We’re really sorry to hear how frustrating this situation has been, especially after your previous experience.

We completely understand your concerns about receiving only part of your order, and this is not the standard of service we aim to provide. Please be assured that your remaining items are being looked into as a priority so this can be resolved as quickly as possible.

We appreciate how disappointing this must feel and thank you for your patience while we work to put this right.

Kind regards,
Team Bubba

Rated 5 out of 5 stars

Really good service

Really good service, resolved my issue and replacement was sent and received. Thank you

10 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi there,

Thank you for your kind feedback. We’re really pleased to hear your issue was resolved smoothly and that your replacement reached you safely. It’s great to know everything has been sorted to your satisfaction.

If you need anything else in the future, just let us know.

Best wishes,
Team Bubba

Rated 5 out of 5 stars

This is the second time I’ve contacted…

This is the second time I’ve contacted Ickle bubba due to a problem and both times I’ve had a quick hassle free service. They have resolved my issues and been an easy process in contacting them, with a quick response. Fantastic service can’t fault them at all.

14 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Rebecca,

Thank you so much for your continued support and for taking the time to share your experience. We’re really pleased to hear that on both occasions our team was able to assist you quickly and make the process straightforward.

It’s great to know you’ve found getting in touch easy and that your concerns were resolved without any difficulty. That’s exactly the level of service we strive to provide.

We’re always here if you need anything in the future.

Kind regards,
Team Bubba

Rated 1 out of 5 stars

My items came incomplete and I’m still…

My items came incomplete and I’m still yet to receive the remaining

10 April 2026
Ickle Bubba logo

Reply from Ickle Bubba

Hi Ellen,

Thank you for your review. We’re really sorry to hear that your order arrived incomplete and that you’re still waiting for the remaining items.

This isn’t the experience we aim to provide, and we understand how frustrating this must be. We’d like to reassure you that we are looking into this and working to get the missing items to you as soon as possible.

If you haven’t already, please get in touch with our team so we can assist you further and provide an update.

Warm regards,
Team Bubba

Rated 2 out of 5 stars

Sent wrong pushchair.

Sent wrong pushchair.

2 April 2026
Ickle Bubba logo

Reply from Ickle Bubba

Hi Rebecca,

Thank you for your feedback, and we’re really sorry for the initial issue with your order.

I can see that you’ve already been in touch with our team and that this has now been resolved for you. We’re glad we were able to put things right, but we do apologise again for the inconvenience caused in the first place.

If you need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 1 out of 5 stars

Very poor communication

Very poor communication as it's difficult to speak to an actual person. When you do, it's via email and takes over 24 hours for responses. When I received my order an item was missing and the car seat I ordered was not the same as the picture. I am currently in the process of organising a return which has already taken almost 5 working days as communication is so poor.

7 April 2026
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Reply from Ickle Bubba

Hi Kirsty,

Thank you for taking the time to share your feedback, and we’re really sorry to hear about your experience. We completely understand how frustrating it is when communication feels slow and when an order doesn’t arrive as expected, especially with a missing item and a discrepancy on the car seat.

We also appreciate your comments regarding response times. While our team does aim to reply as quickly as possible via email, we’re sorry this has not met your expectations on this occasion and that it has added to the delay in resolving your return.

We understand how important it is to get this sorted for you and appreciate your patience while the return is being processed. Your feedback has been noted and will be shared with the relevant teams to help us improve both communication and the overall experience.

Warm regards,
Team Bubba

Rated 2 out of 5 stars

Damaged packaging

The box the item was in was torn and damaged possibly due to the item being opened previously. As this was a gift it is disappointing. I have contacted the company regarding this issue and I am awaiting a reply.

9 April 2026
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Reply from Ickle Bubba

Hi there,

Thank you for taking the time to share your feedback, and we’re really sorry to hear about the condition the box arrived in. We completely understand how disappointing this must be, especially as it was intended as a gift.

We’re also sorry that you’ve needed to raise this with us and are still waiting for a response. Please rest assured your message has been noted and will be picked up as soon as possible so we can look into this properly for you.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Easy and speedy process from order to…

Easy and speedy process from order to delivery

8 April 2026
Ickle Bubba logo

Reply from Ickle Bubba

Hi Paul,

Thank you so much for your lovely review! We’re really pleased to hear that the whole process from ordering through to delivery was easy and quick for you.

If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 4 out of 5 stars

First contacted this company via…

First contacted this company via WhatsApp on April 1st, regarding a faulty stroller. Still no resolution. WhatsApp os manned by a computer and keeps ending the chat.
Emailed to follow up. Still waiting. Stroller is useless to me, as its so hard to push. Resistance in the wheels, meaning you have to put a huge amount of effort into just pushing the stroller. I bought it for walking/running, but wouldnt be suitable for this the way it is now.

Updated to add - Lahara from Ickle bubba reached out and the issue has been resolved with a replacement being sent out.

1 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Maria,

Thank you for taking the time to share your feedback, and we’re really sorry to hear about the issue you’re experiencing with your stroller. We completely understand how frustrating this must be, especially when it’s not performing as expected for its intended use.

We’re also sorry to hear you’ve had difficulty getting through to us via WhatsApp and email. That’s not the experience we want for our customers, and we really appreciate your patience while we work through this with you.

I can see that an agent is currently working on your case, and we’ll make sure it’s followed up as quickly as possible.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Great customer service when I enquired…

Great customer service when I enquired about an item being out of stock
Super fast delivery

31 March 2026
Ickle Bubba logo

Reply from Ickle Bubba

Hi Miss Shorrock,

Thank you so much for your kind review! We’re really pleased to hear that our team could help with your enquiry about the out of stock item and that your order arrived quickly once placed.

If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

My push chair broke while still under…

My push chair broke while still under warranty and customer service really helped get the problem fixed, sending new parts to do the job

31 March 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Toni,

Thank you so much for your kind review! We’re really sorry to hear about the issue with your pushchair, but we’re so pleased our customer service team were able to help and get replacement parts sent out to get things sorted for you.

If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 1 out of 5 stars

The worst customer service ever

The worst customer service ever , and worst sales approach I’m still pleading to get my complete packages and I’m frustrated

7 April 2026
Ickle Bubba logo

Reply from Ickle Bubba

Hi Abosede,

We’re really sorry to hear about your experience and can completely understand your frustration. This is not the level of service we aim to provide, especially when you’re still waiting for a complete resolution to your order.

We’ve been unable to locate any contact from you on our system, so we’d really appreciate it if you could reach out to us directly at contact@icklebubba.comso we can look into this and get everything sorted as quickly as possible.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Very good quality

Very good quality

7 April 2026
Ickle Bubba logo

Reply from Ickle Bubba

Hi Mrs Donna,

Thank you so much for your kind feedback! We’re really pleased to hear you’re happy with the quality.

If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Easily ordered on line

Easily ordered on line, arrived next day. It is ideal for our family holiday. Great quality.

31 March 2026
Ickle Bubba logo

Reply from Ickle Bubba

Hi Jane,

Thank you so much for your lovely review! We’re really pleased to hear your order was easy to place, arrived quickly, and is proving perfect for your family holiday. It’s great to know you’re happy with the quality too.

If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 3 out of 5 stars

Items I received are fine, customer service though, not so good

Items I received is fine, but there is an issue with one of them. Tried getting in contact with Ickle Bubba but unable to find a contact number. Having to deal with 1 email per day from them to attempt to sort it. tried WhatsApp, getting no response.

7 April 2026
Ickle Bubba logo

Reply from Ickle Bubba

Hi there,

Thank you for taking the time to share your feedback. We’re really glad to hear that the items you received are generally fine, though we’re sorry to hear there’s an issue with one of them and that the process has felt frustrating at times.

We’re sorry as well that getting in touch hasn’t felt as smooth as it should, we completely understand how important it is to get things resolved quickly and appreciate your patience while we work through this with you via email.

Thank you again for bearing with us while we look into this and get everything sorted for you.

Warm regards,
Team Bubba

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