Ickle Bubba Reviews 5,268

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 1,123 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the products for their quality and thoughtful design, highlighting features like lightweight construction, ease of folding, and overall sturdiness. Many people also commend the exceptional customer service, noting the staff's politeness, helpfulness, and efficiency in resolving issues and answering questions. The promptness of delivery is also a recurring positive point for many consumers. However, some people experienced issues with product quality, such as missing parts, damaged items, or manufacturing inconsistencies where components didn't fit correctly. A few other people also felt that the delivery service was problematic, with some orders being delayed, incorrectly addressed, or experiencing issues with the courier.

What people talk about most

Product

Customers consistently note positive experiences with product quality and design. Many reviewers praise the... See more

Customer service

People report positive experiences with customer service. Many reviewers praise the helpfulness and... See more

Quality

Reviewers highlight ambiguous aspects of quality. While many praise the products as sturdy, well-made, and of... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers praise the quick and super-fast... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness and efficiency.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really happy with the Stomp Luxe travel system. Bought in December and baby girl arrived in April. It took a while to get used to the different mechanisms but once you have the hang of it, it’s easy -... See more

Company replied

Rated 4 out of 5 stars

Great buggy, love the easy fold and super lightweight exactly as described. Amazing value. Only issue is the black is more of a grey, definitely doesn’t look black and after contacting customer servic... See more

Company replied

Rated 5 out of 5 stars

I spoke with Francesca and she sorted my problem out within seconds there was an issue in the warehouse where part of my order had not had the right label on so It wasn't delivered. She found this... See more

Company replied

Rated 5 out of 5 stars

I ordered the ickle bubba colby cot which arrived promptly- unfortunatly there were parts missing. I contacted customer services who were absolutely brilliant and sorted this out really quickly! Mis... See more

Company replied


Company details

  1. #58 of 93 best companies in Baby shop
  2. #12 of 28 best companies in Children's Furniture Shop
  3. #292 of 373 best companies in Gift shop
  4. #7 of 11 best companies in Maternity Shop

For all parents on their journey.

Written by the company

Parenting made affordable.
There’s a lot to buy for baby, so your money needs to stretch as far as it can. We’ll help you boss your budget with affordable prices, product bundles and helpful advice.
A brand you can trust.
When it comes to baby, it’s important that you can put your trust in the things you use. That’s why our products come with a 4 Year Warranty, and we test everything rigorously.
Styling out the everyday.
Our range is designed to provide possibilities no matter what your budget or lifestyle. We’re committed to offering stylish parenting solutions at the right price.
Making life easier.
We make shopping simple, with easy to understand product information, live chat & WhatsApp assistance, plus stress-free services like Free delivery on orders over £50.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

5K reviews

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Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Excellent customer service

Francesca was excellent and responded quickly and professionally to my query. She was very helpful and detailed in her responses.
Ickle Bubba’s customer service is exemplary.

24 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Sally,

Thank you so much for your lovely review! We’re really pleased to hear you had such a positive experience and that Francesca was able to respond quickly and helpfully to your query.

If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Fantastic customer service!

Fantastic customer service from start to finish! A big thank you to Phoebe for resolving my issue quickly and professionally - a very happy customer.

22 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Becca,

Thank you so much for your lovely review! We’re really pleased to hear you had such a positive experience from start to finish, and that Phoebe was able to resolve your issue quickly and professionally for you.

We’ll be sure to pass your kind words on to her, it will really make her day. If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Fast delivery

Fast delivery, great product

15 April 2026
Ickle Bubba logo

Reply from Ickle Bubba

Hi Pauline,

Thank you so much for your kind feedback.

We’re really pleased to hear your order arrived quickly and that you’re happy with the product, that’s exactly what we love to hear!

If you ever need anything in the future, we’re always here and happy to help.

All the best,
Team Bubba

Rated 5 out of 5 stars

Great products - Star 4 Piece Pram

Great products, great prices and there customer service was fast and friendly

22 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Tony,

Thank you so much for your lovely feedback.

We’re really pleased to hear you’re happy with the products, pricing, and that our customer service was fast and friendly, that’s exactly what we strive for.

We really appreciate you taking the time to share your experience, and we’re always here if you need anything in the future.

Warm wishes,
Team Bubba

Rated 1 out of 5 stars

Company seems great their downfall will…

Company seems great their downfall will be the courier they keep choosing to deliver orders in this case fedex.

I paid extra for priority delivery and all now they are unable to deliver my order, advising that I have given the wrong address, which i haven't. They are being lazy at this point, they haven't even called to ask for instructions although I have left instructions. And the tracking keeps updating daily saying it will be delivered the next working day by 6pm. Ridiculous

17 April 2026
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Reply from Ickle Bubba

Hi Amara,

Thank you for taking the time to share your feedback, and I’m really sorry for the frustration this situation has caused.

I completely understand how disappointing it is, especially after paying for priority delivery and still not receiving your order as expected. That’s certainly not the experience we want for our customers, and I’m sorry the courier service has fallen short here.

While we do work with external couriers for delivery, I appreciate that from your point of view, this still reflects on us, and I’m really sorry for the inconvenience this has caused you. I can absolutely see how the repeated “next working day” updates without delivery would be incredibly frustrating.

If you’d like, I can look into this further for you and try to get a clearer update directly from the courier, or explore next steps depending on where your parcel is currently showing.

Thank you again for your patience and for bringing this to our attention.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

My stroller was delivered the following…

My stroller was delivered the following day after ordering. Best delivery time that I’ve ever received.
Ordering and paying was super easy on line.
The product was more than expected!
Absolutely perfect. Can’t wait to try it taking my granddaughter out.
Really wanted the caramel colour but thought better of it and wait for the practical grey, less chance of showing up dirty marks.
I would absolutely recommend this brand.

16 April 2026
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Reply from Ickle Bubba

Hi Lisa,

Thank you so much for taking the time to leave such a lovely review.

We’re absolutely delighted to hear your stroller arrived so quickly and that the whole ordering experience was smooth and easy. It’s wonderful to know the product has exceeded your expectations and that you’re looking forward to using it with your granddaughter, that really means a lot to us.

Thank you again for your recommendation and support.

Wishing you lots of special outings ahead,
Team Bubba

Rated 5 out of 5 stars

Great online team

Great online team! They resolved our issues straight away! Can’t fault them and wouldn’t use any other company for my future children!

Thank you Lahara! Your an asset to the company!

21 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi there,

Thank you so much for your incredibly kind words.

We’re absolutely delighted to hear your issue was resolved quickly and that you’ve had such a positive experience with our online team. Feedback like this truly means a lot to us. I’ll also make sure your lovely message is passed on, it will really make Lahara’s day!

We’re so grateful for your support and look forward to being there for you and your family in the future.

Many thanks,
Team Bubba

Rated 5 out of 5 stars

Customer service

I am yet to use the products I have purchased but I must say that the customer service and prompt responses when it came to any questions/concerns I had has made this a great experience so far! Hope the products live up to this standard.

14 April 2026
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Reply from Ickle Bubba

Hi Ella,

Thank you so much for taking the time to share your feedback.

We’re really pleased to hear that our customer service and prompt responses have made your experience a positive one so far, that really means a lot to us. We hope the products go on to meet your expectations just as well!

If you do need anything once you start using them, we’re always here and happy to help.

Warmest regards,
Team Bubba

Rated 5 out of 5 stars

Fast delivery

Fast delivery, great product

9 April 2026
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Reply from Ickle Bubba

Hi Gerard,

Thank you so much for your lovely feedback.

We’re really pleased to hear your order arrived quickly and that you’re happy with the product. That’s exactly what we love to hear!

If you ever need anything in the future, we’re always here and happy to help.

All the best,
Team Bubba

Rated 5 out of 5 stars

Really quick response and resolution to…

Really quick response and resolution to my issue

20 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Lisa,

Thank you so much for your kind feedback.

We’re really pleased to hear your issue was resolved quickly and smoothly for you. That’s exactly what we aim for, and it’s lovely to know we were able to help when you needed us.

If you ever need anything in the future, we’re always here and happy to help.

Warm wishes,
Team Bubba

Rated 5 out of 5 stars

Lovely item! Brilliant customer service!

I ordered the ickle bubba colby cot which arrived promptly- unfortunatly there were parts missing. I contacted customer services who were absolutely brilliant and sorted this out really quickly! Mistakes can be made but its how they are dealt with that matters. The efficiency was greatly appreciated!

The cot looks lovely, I would highly recommend this brand and order from here again.

20 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Nicola,

Thank you so much for taking the time to leave such a lovely review.

I’m really sorry again that there were missing parts initially, but I’m so pleased we were able to get everything sorted quickly for you. Your kind words about our customer service mean a lot, and I’ll make sure the team sees your feedback.

It’s wonderful to hear you’re happy with your Coleby cot and that you’d recommend us and order again, that really does mean a great deal to us.

Wishing you lots of happy moments with your little one in their new cot!

Warm wishes,
Team Bubba

Rated 4 out of 5 stars

Item wasn’t great, but customer service services have been quick to fix

Bought a car seat a few months back to have as a spare at my parents. First time I used it, it didn’t seem great. Second time I used it the straps were getting completely jammed and impossible to use. Contacted their customer services and spoke to Lahara who has immediately replaced the car seat as it was faulty, which is great, thank you.

20 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Deanna,

Thank you so much for your kind review, and we’re really sorry to hear about the issue you experienced with the car seat straps. We completely understand how concerning and frustrating that must have been, especially when using it for the first time. We’re really pleased to hear that Lahara was able to step in quickly and arrange a replacement for you, that’s exactly the kind of support we aim to provide.

If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Tyler at Ickle Bubba has been…Fantastic in every way

Tyler at Ickle Bubba has been fantastic, he was so helpful and tentative. We lost our Ickle Bubba items in quite a traumatic way and so reached out to Ickle Bubba for any help they could offer. All the staff that I was in contact with were sensitive to our situation and I really felt that they cared about us as people and wanted to help in anyway they could. Thank you so much for trying to find a way to help us during a really difficult time, you dont know how much it has helped knowing that someone has been willing to go out of their way to make this time that bit easier. We cant thank you enough. forever greatful, Keyana and family. x

20 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Rose,

Thank you so much for your incredibly kind words, and please accept our sincere sympathies for what you’ve been going through. We’re truly sorry to hear about your situation.

It means a great deal to us to know that Tyler and the wider team were able to support you during such a difficult time. We’re really glad we could be there for you in some small way and help make things just a little bit easier when you needed it most.

We’ll make sure your lovely message is shared with Tyler and the team as I'm sure it will mean a lot to them. If you ever need anything at all in the future, please don’t hesitate to reach out.

Warmest regards,
Team Bubba

Rated 1 out of 5 stars

I received my 1st part of my order…

I received my 1st part of my order arrived in good time, the 2nd part has still not arrived! It’s been 2 weeks I have reached out via email and received apologies that it was a label error and it would be expedited immediately, I had to reach out again as it still had not arrived, I was told it would be resent as it was the shipper problem and they were using a different shipper to resend! It has still not arrived but we got a notification from the 1st shipper that it was to be delivered tomorrow! 12 days after we received the 1st part of the order.

7 April 2026
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Reply from Ickle Bubba

Hi Elizabeth,

Thank you for your feedback, and we’re really sorry for the frustration and confusion caused with the delivery of your order. We completely understand how disappointing delays like this can be, especially when you’ve been given multiple updates along the way.

I can see that your second part has actually now been delivered, which we’re really glad to see. However, if there are still any issues at all with your order, please don’t hesitate to get back in touch with us and we’ll be more than happy to help further.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

I am first time be dad in UK so don't…

I am first time be dad in UK so don't know which travel system and which car seat have to use for my baby.thats by i ordered wrong travel system but thanks to ickle bubba team . They help me to change right product. Second thing stump luxe products are good in quality wise and in reasonable price. Delivery on time.Honestly want say everything is good but need to improve only communication system.

13 April 2026
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Reply from Ickle Bubba

Hi Satwant,

Thank you so much for sharing your experience, and congratulations on becoming a first-time dad! We completely understand that choosing the right travel system and car seat can feel overwhelming, so we’re really pleased our team could help you get everything changed to the right product for your needs.

We really appreciate your honest feedback about communication as well, this is something we’re always working to improve, and your comments are very helpful for us. If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 4 out of 5 stars

Fantastic pram, very poor delivery service

Fantastic ordering service and wonderful pram, we love it. Easy to fold and very light.
Massively let down on the delivery - was told it was out for delivery and given a time slot, it never showed, and got an image of it back at the warehouse at 7pm despite not being given any notice that it was no longer being delivered. Then the next day given a delivery slot between 8am-10pm so had to wait in all day again! Eventually arrived at 4pm. Terrible experience from FedEx with no communication update!

13 April 2026
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Reply from Ickle Bubba

Hi there,

Thank you so much for your lovely feedback about your pram, we’re really pleased to hear you’re loving it and finding it easy to fold and lightweight. That’s exactly what we want for our customers.

We’re really sorry to hear about the delivery experience you had with the courier. We completely understand how frustrating it must have been to be given a time slot and then experience changes with no clear communication, especially having to wait in twice. That’s not the service we want you to receive, and we’ll be passing your feedback on to the courier team.

We really appreciate you taking the time to share this, and if you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 4 out of 5 stars

Fast shipping

Fast shipping, buggy just as described, missing car seat adapters but customer service helped with that thank you ☺️

13 April 2026
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Reply from Ickle Bubba

Hi Ames,

Thank you so much for your lovely review! We’re really pleased to hear your buggy arrived quickly and was just as described. We’re sorry again that the car seat adapters were missing, but we’re glad our team could help get that sorted for you.

If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Very happy customer

Very happy customer , excellent customer service.
I had an issue with my chassis and it got sorted very quickly.
A special thank you to lahara at Ickle Bubba customer care .

14 April 2026
Unprompted review
Ickle Bubba logo

Reply from Ickle Bubba

Hi Sam,

Thank you so much for your lovely feedback! We’re really pleased to hear that your issue with the chassis was sorted quickly and that you had a positive experience with our customer care team.

We’ll be sure to pass your kind words on to Lahara, it’ll mean a lot. If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

Rated 5 out of 5 stars

Fast delivery

Fast delivery
We've only just opened the box as my daughter is nearly due and the pram is lovely perfect for what she needs ..easy to fold and fit in her car ..looks the business

5 December 2025
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Reply from Ickle Bubba

Hi Jakki,

Thank you so much for your lovely review! We’re so pleased to hear the pram arrived quickly and that it’s just what your daughter needs. It’s great to know it’s easy to fold, fits well in the car, and looks the part too!

If you ever need anything else, please don’t hesitate to get back in touch, we’re always happy to help.

Warm regards,
Team Bubba

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